Beauty Rep

What Beauty Rep does

Beauty Rep is a B2B digital marketplace platform serving the medical aesthetics industry, connecting verified global aesthetic brands with licensed practices such as dermatology clinics, plastic surgery practices, medical spas, and longevity and regenerative clinics. The company addresses structural fragmentation in the aesthetics channel — where practices historically managed dozens of brand sales reps, separate product portals, and disconnected education systems — by consolidating these interactions into a single destination. Beauty Rep was founded and launched in November 2025 and is incorporated in Delaware as Beauty Rep, Inc., with a principal place of business in Wilmington, Delaware and a stated presence in Charleston, South Carolina; the team is small (1-10 employees).

The platform is built around three core modules: a centralized Product Catalogue that aggregates every SKU from partner brands; an Education Materials module delivering brand-driven training content in real time; and a Marketing Repository providing downloadable, brand-approved marketing assets. An AI-assisted layer branded AesthetiTech Assisted Shopping overlays these modules to help practices navigate product, education, and marketing information across brands. At launch the platform integrated eight founding brand partners: Babor, Linder Health, AlumierMD, Dermaesthetics Beverly Hills, Avea Life, CielementsMD, Cosmetics27 (C27), and Marini Skin Solutions, with stated plans to expand the roster. The company also operates a Live Forums event series and a separate Beauty Rep Connect community platform.

Revenue is generated exclusively through commissions on transactions facilitated between brands and practices; the platform is provided free of charge to practices, with no public pricing tiers or commission rates disclosed. Beauty Rep maintains a flash-title transfer arrangement for centralized billing and commission collection while brands retain responsibility for fulfillment, pricing, shipping, and compliance. Go-to-market relies on a combination of earned media (placements in WWD, Forbes, Yahoo Finance, Beauty Independent, In-cosmetics, and AP), industry event participation and hosting (INNOCOS Global Series, Science of Skin Summit), and organic social on Instagram @beautyrepofficial.

Name

Beauty Rep

Legal name

Beauty Rep, Inc.

Website

https://beautyrep.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Beauty Rep is a B2B digital platform connecting verified medical aesthetics brands with practices, offering centralized product catalogues, education materials, marketing assets, and AI-assisted shopping via its AesthetiTech layer.

Ownership category

akta.pro rank

Product category

Medical Aesthetics B2B Platform

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

akta.pro secondary industry

Beauty & Personal Care Marketplaces (CRAFABAB)

Keywords

• Medical aesthetics platform
• B2B wholesale marketplace
• Aesthetic brand partnerships
• Practice management software
• Professional skincare distribution

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Commission on Brand Transactions: Beauty Rep acts as a neutral intermediary facilitating transactions between Practices and Brands. The company earns commissions on sales conducted through its platform. Brands set their own prices and are responsible for fulfillment, shipping, and compliance. Beauty Rep maintains flash title transfer for administrative purposes to facilitate centralized billing and commission collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Beauty Rep operates an all-in-one B2B digital platform that connects verified aesthetic brands with medical aesthetics practices, enabling centralized brand discovery, wholesale product purchasing, integrated education materials, and access to brand-approved marketing assets. The platform is free for practices to use and generates revenue through commissions on transactions facilitated between brands and practices, with AI-powered AesthetiTech shopping assisting cross-brand product navigation.

Product overview

Beauty Rep is a purpose-built, all-in-one B2B platform for the medical aesthetics industry, delivering centralized product information, AI-assisted shopping, smart analytics, on-demand education, and a ready-to-use marketing repository to help brands and practices scale. The platform is architected as a unified core — the Beauty Rep Platform — with integrated modules for Product Catalogues (aggregating every SKU from partner brands), Education Materials (brand-driven training), and a Marketing Repository (brand-approved downloadable assets). An AI-powered layer branded as AesthetiTech Assisted Shopping overlays the platform to automate product discovery and cross-brand information retrieval. At launch, the platform supported eight brand partners: Babor, Linder Health, AlumierMD, Dermaesthetics Beverly Hills, Avea Life, CielementsMD, Cosmetics27 (C27), and Marini Skin Solutions, with plans to expand. The platform also curates a Live Forums events series, hosting industry summits for the aesthetic community.

Differentiator

Problem solved

Functional benefit

Brands

• Beauty Rep Connect: A separate platform/community associated with Beauty Rep, accessible at beautyrepconnect.com

Products and services

• Beauty Rep Platform An all-in-one B2B digital platform connecting vetted aesthetic brands and medical aesthetics practices, providing centralized product catalogues, education materials, marketing repositories, analytics, and order management to streamline brand-practice collaboration.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• BaborcoreChannel Partner/ Reseller/ DistributorBabor is a leading professional skincare brand and founding brand partner on the Beauty Rep platform. CEO & President Tim Saunier of BABOR AMERICAS states that Beauty Rep 'empowers both brands and practices to grow through transparency, shared insights, and elevated education.' Babor products are available through Beauty Rep's centralized catalog alongside education and marketing materials.
• Linder HealthcoreChannel Partner/ Reseller/ DistributorLinder Health is a medical aesthetics brand and founding partner on the platform. CEO Lisa Girolamo notes that as the industry evolves with greater emphasis on education, outcomes, and integrated care, having a partner that can streamline access, communication, and collaboration is 'invaluable.' Products available through Beauty Rep's integrated catalog.
• AlumierMDcoreChannel Partner/ Reseller/ DistributorAlumierMD is a medical-grade skincare brand and founding brand partner at Beauty Rep launch. Brand products are available alongside integrated education and marketing resources through the platform.
• Dermaesthetics Beverly HillscoreChannel Partner/ Reseller/ DistributorDermaesthetics Beverly Hills is a premium aesthetic brand and founding partner. VP of Global Strategy Lincoln H. Lee emphasizes that Beauty Rep 'preserves the humanity of our professional industry' while providing necessary technology. Products and education integrated into Beauty Rep's centralized platform.
• Avea LifecoreChannel Partner/ Reseller/ DistributorAvea Life is a medical aesthetics brand and founding brand partner at Beauty Rep launch. Brand offerings are available through the platform's integrated catalog system.
• CielementsMDcoreChannel Partner/ Reseller/ DistributorCielementsMD is a founding brand partner on the platform. Brand products are cataloged alongside education and marketing materials through Beauty Rep.
• Cosmetics27 (C27)coreChannel Partner/ Reseller/ DistributorCosmetics27 (C27) is a skin science brand and founding partner. Founder & President Michèle Evrard describes Beauty Rep's market screening and selection as 'amazing' and believes it will be the best way to reach and service top beauty and aesthetic practitioners. Brand integrated into platform catalog.
• Marini Skin SolutionscoreChannel Partner/ Reseller/ DistributorMarini Skin Solutions is a founding brand partner at Beauty Rep launch. Brand products are available through the platform's integrated product catalog with linked education and marketing resources.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Faire: Faire is a leading B2B wholesale marketplace that connects independent brands with retailers, earning commissions on transactions. Beauty Rep operates the same commission-based marketplace model but is purpose-built for the medical aesthetics vertical, whereas Faire serves broad product categories.
• Ankorstore: Ankorstore is a European B2B marketplace connecting brands with independent retailers using a similar commission-based model with order consolidation and net terms. It is directly comparable to Beauty Rep in business model, GTM (free for buyers, brand-side monetization), and marketplace dynamics—though Beauty Rep is verticalized to aesthetics.
• Tundra: Tundra is a zero-fee B2B wholesale marketplace connecting brands with retailers without commissions in some plans. While Beauty Rep is verticalized to medical aesthetics and uses a commission model, Tundra is the most direct structural peer in terms of the wholesale B2B marketplace format and merchandising-led buyer experience.
• RangeMe: RangeMe is a product discovery and sourcing platform that connects brands and product suppliers with retail buyers. Beauty Rep's product-catalog aggregation layer is directly comparable, although Beauty Rep extends into education, marketing, and AI-assisted shopping—making RangeMe a narrower analog in the discovery step of the buyer journey.

Broad incumbents

• Handshake (by Shopify): Handshake is Shopify's B2B commerce platform powering wholesale buying for brands and retailers. It overlaps with Beauty Rep's product-catalog and order-management functionality but as a horizontal commerce tool, whereas Beauty Rep combines commerce with aggregated education and marketing content specific to aesthetics.
• Alastin Skincare (Galderma): Alastin (owned by Galderma) sells professional aesthetic skincare directly via field sales reps and proprietary portals. As a top-tier competitor to the brands on Beauty Rep, it represents the incumbent channel that Beauty Rep is challenging by aggregating smaller brands unable to match large manufacturers' field-rep coverage.

Emerging players

• Boulevard: Boulevard provides salon and spa management software including booking, payments, and client experience tools. It is adjacent because aesthetics practices (a target segment for Beauty Rep) increasingly use practice management software for day-to-day operations; both companies sit inside the same aesthetic practice tech stack.
• Vagaro: Vagaro is a cloud-based salon, spa, and fitness management platform that includes an integrated marketplace for product re-ordering. Comparable as an adjacent practice-management and re-commerce platform for beauty/wellness providers, with partial overlap to Beauty Rep's practice-side functionality.
• Symplast (Aesthetic Record): Symplast is a practice management and EHR platform purpose-built for plastic surgeons and medical spas, including inventory and product-reorder features. It is an emerging player comparable to Beauty Rep on the practice side of medical aesthetics, where the two could integrate or compete for the same practitioner workflow.

Regional players

• Sylva Skincare/Aesthetic Distribution Group: Sylva Pharma-style professional skincare distributors aggregate brands and sell directly to medical aesthetics practices via field reps. They overlap with Beauty Rep on connecting brands to practices but use a traditional distribution model with inventory risk, whereas Beauty Rep is a neutral, commission-based digital layer without inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/beautyrepofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Rep