Sodalicious

What Sodalicious does

Sodalicious is a privately held specialty beverage retail chain operating 16 company-owned storefronts across Utah (11), Arizona (4), and Idaho (1), headquartered in Provo, Utah, and founded in 2013. The company targets individual consumers seeking customized, non-alcoholic beverages that go beyond standard fountain soda, with a core product line of "dirty sodas" — hand-crafted combinations of mainstream sodas (Coke, Pepsi, Dr Pepper, MTN Dew, and others) blended with flavored syrups, fruit purees, and cream add-ins. The portfolio has been broadened to include refreshers, energy drinks built on Red Bull and Monster bases, and protein drinks using CSE (Customized Sports Nutrition) protein powder, with a Create Your Own builder enabling customer-driven combinations. Locations operate as drive-thru and/or lobby service formats and are supported by ancillary treats (cookies, churro fries, popcorn) and branded merchandise such as stickers.

The technology stack is intentionally minimal and consumer-facing rather than platform-oriented: a Squarespace-hosted marketing website (mysodalicious.com) provides menu, location, and gift card information; order.online handles digital ordering for pickup; and Square provides payment processing and powers the e-gift card program. There is no proprietary point-of-sale system, no native mobile app, no delivery infrastructure, and no API surface. Partnerships are limited to operational integrations: Square for commerce infrastructure, CSE for protein supply, and Workstream for store-level hiring applications.

Revenue is generated almost entirely through in-store, one-time beverage and food transactions at drive-thru and lobby service points, with a secondary contribution from Square-powered e-gift card sales. Pricing is not publicly disclosed. The customer base is exclusively retail consumer, with no named enterprise, wholesale, or franchise relationships. Marketing relies on the company's playful brand identity ("Your Mom's #1 Soda Shop"), a creatively named proprietary menu, organic social sharing elements, and the corporate website. The company is privately held with no disclosed funding rounds, parent entity, or investor information.

Name

Sodalicious

Legal name

Sodalicious

Website

https://mysodalicious.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sodalicious is a privately held specialty beverage retail chain operating 16 company-owned drive-thru and lobby storefronts across Utah, Arizona, and Idaho, selling customized "dirty sodas," refreshers, energy drinks, protein drinks, and treats to individual consumers in the Intermountain West.

Ownership category

akta.pro rank

Product category

Specialty Beverage Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beverage-Led QSR (Bubble Tea, Smoothies, Specialty Drinks) (THAFAAAL)

akta.pro secondary industry

Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI)

Keywords

• Specialty soda drinks
• Dirty soda beverages
• Beverage retail chain
• Custom drink mixes
• Grab-and-go drinks

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-store beverage and food sales: Direct retail sales of specialty dirty sodas, refreshers, energy drinks, protein drinks, and treats to consumers at physical store locations with drive-thru and lobby service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sodalicious operates a chain of company-owned retail beverage storefronts (drive-thru and lobby) that sell hand-crafted specialty drinks including dirty sodas, refreshers, energy drinks, and protein drinks, complemented by cookies, treats, and digital gift cards. The brand offers a Create Your Own customization system and serves consumers primarily across Utah, Arizona, and Idaho.

Product overview

Sodalicious is a soda shop/refreshment beverage business operating as a single unified concept with multiple physical store locations across Utah, Arizona, and Idaho. The company offers a diverse portfolio of hand-crafted beverage products centered around their signature Dirty Sodas category, complemented by Refreshers, Energy Drinks, and Protein Drinks. They provide a Create Your Own customization system allowing customers to build personalized drinks. Digital offerings include E-Gift Cards sold through their Squarespace-powered website with Square payment processing. Treats and Stickers are add-on products. The company operates exclusively through physical retail locations with no e-commerce or delivery services; online presence serves informational and gift-card purchasing purposes only.

Differentiator

Problem solved

Functional benefit

Products and services

• Dirty Sodas Signature hand-crafted soda beverages combining popular sodas (MTN Dew, Dr Pepper, Coke, 7Up, Pepsi, Fresca, Root Beer, Ginger Ale, Lemonade, Orange Soda, Iced Tea, Hot Chocolate) with flavored syrups, purees, fruits, and cream add-ins. Available in multiple named flavor combinations with customizable options. Sold to individual consumers at Sodalicious retail locations.
• Refreshers Light, fruit-forward beverages served in flat or sparkling water, featuring fresh fruit purees, coconut, and various flavor combinations such as guava-passion fruit, lime-sugar free coconut, and berry blends. Sold to individual consumers at Sodalicious retail locations.
• Energy Drinks Energy beverages combining Red Bull or Monster with fruit purees, coconut, and fresh ingredients. Offer named varieties like Blue Buzz, Peach Bod, Leg Day, Hot Damn, and The Ghost. Sold to individual consumers at Sodalicious retail locations.
• Protein Drinks Fitness-focused beverages featuring CSE protein powder blended with frozen fruits and coconut cream. Available in varieties such as Pinktini, Muscle Beach, and Mighty Melon. Sold to individual consumers at Sodalicious retail locations.
• Create Your Own Custom drink builder allowing customers to select their own base soda (including diet and caffeine-free options) and choose multiple flavor add-ins, purees, and cream options to create personalized beverages. Sold to individual consumers at Sodalicious retail locations.
• E-Gift Cards Digital gift cards that can be purchased online and sent to recipients for use at any Sodalicious location. Powered by Square for payment processing. Sold to individual consumers and gift purchasers via the Sodalicious website.
• Treats Assorted baked goods and snacks including sugar cookies, chocolate chip cookies, oatmeal chocolate chip cookies, peanut butter cookies, snickerdoodles, fudge cookies, peanut butter offerings, churro fries, and popcorn. Sold as add-on items at Sodalicious retail locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• SquarecoreTechnology or IntegrationSquare provides the payment processing and gift card platform infrastructure for Sodalicious e-gift cards. The Square gift card link is used for purchasing gift cards on the website.
• WorkstreamminorChannel Partner/ Reseller/ DistributorWorkstream provides the online employment application platform for Sodalicious job applications. The 'Work With Us' page links to Workstream for hiring.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Swig: The original and largest dirty-soda chain, founded in St. George, Utah. Operates a near-identical menu concept (customized sodas with cream and flavor add-ins) via company-owned and franchised drive-thru/lobby stores, directly competing with Sodalicious in the same category and overlapping Utah geography.
• Thirsty: Specialty dirty-soda and refreshment chain offering customizable soda, tea, and energy drinks in a drive-thru/lobby format. Closely comparable menu architecture and target customer to Sodalicious, with overlapping Western US footprint.
• HTeaO: Specialty nonalcoholic beverage chain focused on iced tea and related drinks, with a drive-thru-led store model. Comparable to Sodalicious in offering customizable nonalcoholic specialty drinks via a QSR-style format.

Broad incumbents

• 7 Brew: Fast-growing drive-thru specialty beverage chain offering coffees, energy drinks, lemonades, and sodas. Similar drive-thru-led unit economics and beverage customization model as Sodalicious, but at significantly larger scale and with private-equity backing.
• Dutch Bros: Large drive-thru specialty coffee and beverage chain with a customizable menu including sodas and energy drinks. Overlaps with Sodalicious on beverage-QSR drive-thru format and customization philosophy, though anchored in coffee.
• Scooter's Coffee: Drive-thru-focused specialty coffee and espresso chain with a growing non-coffee beverage menu. Comparable to Sodalicious in QSR-style beverage drive-thru operations and target consumer occasion.
• Starbucks: Global beverage-led QSR with extensive customization (Refresher, energy, and protein platforms) that compete for the same afternoon treat and functional beverage occasions Sodalicious targets. Sets the upper bound on customization-driven beverage QSR economics.
• Tropical Smoothie Cafe: Specialty nonalcoholic beverage and snack franchise focused on smoothies and functional drinks. Comparable franchise-driven growth model and target customer to Sodalicious, with a broader snack/light-food menu.
• Smoothie King: Specialty nonalcoholic beverage chain offering smoothies and functional drinks including protein and energy options. Directly comparable to Sodalicious on functional/protein beverage occasion and store format.

Emerging players

• Crumbl Cookies: Utah-born experiential dessert retailer that built a national footprint from a single-state base, sharing the same Provo/Utah retail DNA, social-media-driven marketing playbook, and demographic targeting as Sodalicious. Relevant as a regional-to-national scaling analog rather than a direct menu competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sodalicious
• LinkedInlinkedin.com/company/sodalicious

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sodalicious