marbet

What marbet does

marbet is a German full-service event and live communication agency founded in 1996 in Künzelsau by sisters Marion and Bettina Würth. The company designs, plans, and executes corporate events for large enterprise clients across verticals including automotive (Audi, Bosch Rexroth), banking (Deutsche Bank, LBBW), consumer goods (Vorwerk/Thermomix), beauty (Shiseido, Maybelline), industrial (Würth, Weishaupt, Kärcher), and technology (Konica Minolta, Liqui Moly), with events ranging from 400-person exhibitions to 12,000+ attendee festivals and incentive trips spanning up to 51 countries of guest origin. marbet has been a wholly-owned subsidiary of Adolf Würth GmbH & Co. KG since 2006 and operates from eight offices across Germany (Schwäbisch Hall HQ, Künzelsau, Düsseldorf, Munich, Frankfurt, Hamburg, Berlin) and Barcelona.

The company's core offering is end-to-end event management — conception, design, production, and execution — supplemented by a proprietary digital product suite: m.guest (guest management and registration), m.away (travel and incentive logistics), m.next (executive think tank/leadership development via podcasts and workshops), marbet event academy (tiered professional education and consulting packages), and the marbet Impuls newsletter. Revenue is generated through project-based professional services fees for event execution and, more recently, through structured consulting subscriptions in the event academy (€1,190 to €5,990 + VAT tiers). GTM is direct enterprise sales with no resellers, targeting corporate marketing and communications buyers through account-based engagement, content marketing (newsletter, podcast, LinkedIn), and industry trade shows such as BOE International. The firm holds an EcoVadis Silver sustainability rating and has been recognized as a TOP 100 Innovator (2025), Great Place to Work (2024, 2025), and CommAward Bronze (2025).

Name

marbet

Legal name

marbet

Website

https://marbet.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

marbet is a German full-service event and live communication agency, founded 1996 and wholly-owned by the Würth Group, that plans and executes corporate events, conferences, and incentive travel for large enterprise clients across automotive, banking, consumer goods, and industrial verticals.

Ownership category

akta.pro rank

Product category

Event Management Services

akta.pro primary industry

Strategic Meetings Management (SMM) & Governance (THACAFAA)

akta.pro secondary industries

Corporate Ticketing, Invitations & RSVP Management (HSACADAM), Sales & Catering / Group & Event Management (THALACAM)

Keywords

• Event management services
• Live communication agency
• Hybrid event production
• Guest management software
• Corporate event planning

Headquarters

HQ city

Schwäbisch Hall

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning and Execution Services: Full-service event agency providing live, hybrid, and digital event planning and execution for corporate clients. Revenue generated through professional service fees for event conception, design, production, and management.
2. Event Academy Consulting: Training and consulting services through marbet event academy, offering online courses, deep dives, and 1:1 consulting packages for event professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Marbet is a Germany-based B2B event and live communication agency providing full-service management of live, hybrid, and digital events for corporate clients. The company supports clients end-to-end from strategic conception and creative design through planning and on-site execution, supplemented by proprietary digital tools for guest management, incentive travel, and executive thought-leadership programs.

Product overview

marbet is an event and live communication agency offering a unified full-service approach complemented by specialized digital tools. The portfolio consists of the core live event services supported by branded modules: m.guest (guest management), m.away (travel/incentive management), m.next (executive think tank/leadership development), marbet event academy (professional training), and marbet Impuls (newsletter). Together, these products provide 360-degree coverage of live communication needs.

Differentiator

Problem solved

Functional benefit

Brands

• m.next: Denkwerkstatt (think tank) for executives - strategic consulting on leadership, communication, and future questions
• m.guest
• m.away
• marbet event academy

Products and services

• Live Event Management
• Hybrid Event Management
• Digital Event Management
• m.guest
• m.away
• m.next
• marbet event academy

Quantifiable outcome

• Successfully organized events with up to 12,000+ participants
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Adolf Würth GmbH & Co. KGcoreOthers · 1 January 2006marbet became part of the Adolf Würth GmbH & Co. KG in 2006 with a record result. This represents a parent-subsidiary relationship where marbet operates as an independent entity within the Würth Group. The Würth Group, led by Prof. H.C. Reinhold Würth, is a world-leading fastener and assembly materials supplier.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing live, digital, and hybrid events for major multinational brands. It is a relevant international comparison for marbet as it scales beyond DACH and competes for the same multinational brand-experience RFPs.
• MCI Group: MCI Group is a Swiss-headquartered global meetings, events, and association management company. It directly competes with marbet in the European corporate meetings and events space and offers a broader international footprint that contrasts with marbet's DACH-centric base.
• Vok Dams: Vok Dams is a long-established German event and live-communications agency headquartered in Wuppertal, serving large DACH and international enterprise clients across automotive, technology, and industrial sectors. It is one of the closest direct competitors to marbet in the German full-service corporate event market.
• Sparks: Sparks is a global experiential and event agency serving technology, healthcare, and industrial clients. It overlaps directly with marbet's enterprise client verticals and serves as another international scale benchmark.
• George P. Johnson Experience Marketing: George P. Johnson is one of the world's largest event and experience marketing agencies, with deep relationships with technology and industrial brands. It is a useful global benchmark for marbet's enterprise event execution capabilities and account scale.
• C3 Creative Code and Content: C3 is a Munich-based experiential marketing and live communications agency serving enterprise brands globally. It is a close German peer in the corporate live-events space and overlaps with marbet's automotive and technology client base.
• Uniplan: Uniplan is a German brand-experience and event agency with offices in Cologne and Shanghai, delivering live, hybrid, and digital experiences for enterprise brands. It competes head-to-head with marbet for DACH enterprise event mandates across automotive and industrial clients.

Broad incumbents

• Wasserman: Wasserman is a global sports, music, and entertainment marketing agency that increasingly competes in the brand-experience and live-events space. It is broader than marbet but overlaps in delivering large-scale enterprise events and live activations.
• Jung von Matt: Jung von Matt is a leading German creative agency whose events and brand-experience practice occasionally competes with marbet for major DACH brand experience mandates. It is broader than marbet in scope (full creative advertising) but overlapping in live communications work for the same enterprise clients.
• Freeman Company: Freeman is a large global event experiences and production company, including event technology, AV, and exhibition services. It is broader than marbet in scope but comparable as a scaled enterprise-events competitor, particularly for large exhibition and congress mandates like marbet's Drupa work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marbet-marion-%26-bettina-w-rth-gmbh-%26-co%2E-kg
• Instagraminstagram.com/marbet
• Xx.com/marbetEvents
• Facebookfacebook.com/marbet.Events

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about marbet