MYRA

What MYRA does

MYRA is a privately held, founder-owned U.S. fintech founded in 2019 and headquartered in New York that delivers personal finance services to U.S. immigrants and the broader individual-investor segment. The platform integrates financial planning, investment management, and tax filing into a single account delivered through a self-serve web application at app.myrawealth.com, with optional human advisory access via scheduled Calendly consultations. Core products include a one-time Plan engagement ($1,500 with 30 days of unlimited CFP access), an ongoing Consult subscription ($250/month paid annually for year-long CFP access), an Invest managed-account product (0.25% annual fee on the paid tier or 1.50% on the free tier, with a $25/month minimum per account), and a Taxes filing service. Investment advisory services are delivered through MYRA Advisors LLC, a wholly-owned SEC-registered investment adviser; cash sweep balances are FDIC-insured up to $250,000.

Underlying technology is a digital-first, web and mobile-accessible platform using bank-level security and 256-bit encryption, with no disclosed proprietary AI/ML components, APIs, or third-party integrations beyond the consumer app surface. A complementary Marketplace, operated by MYRA Technologies LLC, connects users to 100+ partner products across estate planning, immigration advisory, home/auto/personal loans, and life/disability insurance on an affiliate referral basis.

MYRA's business model combines subscription recurring revenue (Consult, Invest), one-time professional services revenue (Plan, Taxes), and affiliate referral income from the marketplace. Customer acquisition is driven by a hybrid motion: product-led self-serve signup, inside-sales CFP consultations for conversion and upsell, and channel/affiliate partnerships through the marketplace. Geographic scope is single-country (United States); customer concentration is structurally low given a long-tail consumer base with no enterprise anchors. No external funding rounds, M&A, or public-listing activity are recorded in the available data.

Name

MYRA

Legal name

MYRA Inc.

Website

https://MyraWealth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MYRA is a U.S. fintech serving immigrants and individual investors with an integrated platform for financial planning, SEC-registered investment management, tax filing, and a 100+ partner marketplace, monetized via one-time fees, subscriptions, AUM-based advisory fees, and affiliate referrals.

Ownership category

akta.pro rank

Product category

Personal Financial Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Personal financial planning
• Investment management services
• Tax filing services
• Wealth management platform
• Immigrant financial services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Financial Planning Consultations: One-time consultation fees for creating financial plans with unlimited CFP access for 30 days. Ongoing consultation subscriptions at $250/month (paid annually) with year-long CFP access.
2. Investment Management Fees: Annual fee-based investment management services. Paid subscription tier at 0.25% annual fee, Free subscription tier at 1.50% annual fee, both with $25/month minimum fee per account.
3. Tax Filing Services: Personal tax return preparation and amendment services included in the platform offering.
4. Marketplace Affiliate Referrals: Referral fees from 100+ marketplace partners including estate planning, insurance, loans, and immigration advisory providers. MYRA Technologies LLC operates the marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

MYRA provides a digital-first personal finance platform combining one-time and ongoing financial planning consultations, SEC-registered investment management, personal tax filing services, and an affiliated marketplace of 100+ complementary partner products (estate planning, immigration advisory, loans, insurance). The offering is delivered through a unified web and mobile application accessible at app.myrawealth.com.

Product overview

MYRA is a unified personal finance platform offering a modular suite of services under the Plan, Consult, Invest, Taxes, and Marketplace products. The core offering combines financial planning consultations (Plan/Consult), investment portfolio management (Invest), and tax filing services (Taxes) as integrated components of a single user experience. The Marketplace operates as an affiliated partner network that complements these core services with third-party insurance, loans, and advisory products. All services are accessible through a single account on the myrawealth.com platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan One-time financial planning consultation for individuals that delivers a comprehensive Financial Plan and 30 days of unlimited access to a Certified Financial Planner (CFP). Priced at $1,500 and covers retirement planning, tax savings, education savings, insurance, and legacy planning.
• Consult Ongoing consultation service for individuals providing unlimited access to a Certified Financial Planner (CFP) for continuous financial planning guidance. Priced at $250 per month when paid annually, with one year of CFP access.
• Invest Investment account management service for individuals that builds and manages a diversified portfolio with tax optimization, risk reduction, and fee minimization. Paid subscription tier at 0.25% annual fee and free subscription tier at 1.50% annual fee, both with $25/month minimum fee per account. Investment management delivered through MYRA Advisors LLC, an SEC-registered investment adviser.
• Taxes Personal tax filing service for individuals that enables filing or amending of prior tax returns by answering questions and uploading documents, with MYRA handling the rest.
• Marketplace Digital marketplace operated by MYRA Technologies LLC connecting users with 100+ partner products including estate planning, immigration advisory, home/auto/personal loans, and life/disability insurance. Free to browse, with partners paying referral fees to MYRA.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 100+ Marketplace PartnerscoreChannel Partner/ Reseller/ DistributorMarketplace ecosystem with 100+ partners offering complementary financial products including estate planning, immigration advisory, home/auto/personal loans, and life/disability insurance. Partners pay referral fees to MYRA for customer referrals. Operated by MYRA Technologies LLC.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Betterment: Established digital wealth management platform combining automated investing with CFP access. Overlaps with MYRA's Invest + Consult offering at greater scale and with longer operating history.
• Wealthfront: Large-scale robo-advisor offering automated portfolio management, financial planning, and cash management. Comparable core product set (automated investing + planning) but serves a broader, higher-AUM mass-affluent customer.

Direct peers

• Stash: Subscription-based investment and banking platform aimed at beginners and first-time investors. Highly comparable to MYRA on PLG onboarding, AUM-based fees, and beginner-friendly content, though MYRA's immigrant focus is more niche.
• Current: Mobile banking and finance platform with strong positioning toward underserved populations, including immigrants. Shares MYRA's immigrant-friendly customer focus and mobile-first product delivery.
• Albert: Personal finance app combining automated investing, budgeting, and access to human financial experts. Mirrors MYRA's hybrid self-serve + human advisory model at consumer scale.
• Acorns: Micro-investing and personal finance app targeting beginners with subscription pricing and round-up investing. Comparable self-serve PLG motion and beginner-investor positioning.
• M1 Finance: Automated investment platform offering portfolio management, cash management, and borrowing. Comparable subscription + AUM hybrid pricing and self-directed investing focus.
• NewRetirement: Retirement planning software and advisor tools used by individuals and planners. Overlaps with MYRA's retirement and education savings planning capabilities.

Emerging players

• Ellevest: Digital wealth and financial planning platform originally built for women, now broader. Comparable CFP access and planning-led RIA structure, with a different primary persona.
• Greenlight: Family finance platform focused on children, education savings, and parental control. Adjacent to MYRA's families segment with overlapping education-savings and long-term financial planning use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MyraWealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYRA