Standard Mortgage

Name

Standard Mortgage

Legal name

Standard Mortgage Corporation

Website

https://stanmor.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Standard Mortgage Corporation is a family-owned residential mortgage lender founded in 1925 in New Orleans, originating and in-house servicing loans across 15 states via 8 branches in Louisiana and Texas, with an adjacent insurance division.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI), Cash-Out Refinance Origination (FSALAAAF)

Keywords

• Residential mortgage lending
• Home loan origination
• Loan servicing
• Mortgage refinancing
• Home insurance

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination: Standard Mortgage originates mortgage loans for home purchases and refinances, earning origination fees and interest rate spreads on closed loans. They work with various investors including Fannie Mae, Freddie Mac, FHA, VA, and USDA to fund loans.
2. Loan Servicing: The company retains and services all loans they originate, collecting monthly mortgage payments, managing escrow accounts for property taxes and insurance, and earning servicing fees over the life of the loan.
3. Insurance Products: Standard Mortgage offers personal and commercial insurance products through their insurance division (SMIA), providing additional revenue streams including personal lines and commercial insurance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Standard Mortgage originates, funds, and services residential mortgage loans across 15 U.S. states, offering a comprehensive portfolio that includes Conventional, FHA, VA, USDA Rural Development, Jumbo, Non-QM, Fixed Rate, and Adjustable Rate Mortgages, plus rate/term refinance and cash-out refinance options. The company retains and services all loans it originates, collecting monthly payments, managing escrow accounts, and providing ongoing customer support over the life of each mortgage. The company also provides personal and commercial insurance products through its insurance division, SMIA.

Product overview

Standard Mortgage is a residential mortgage lender offering a comprehensive portfolio of home financing products across 15 states. The core offering consists of mortgage loan programs including Conventional Loans, Adjustable Rate Mortgages, FHA Loans, Fixed Rate Mortgages, Jumbo Loans, VA Loans, USDA Rural Development Loans, Non-QM Loans, Refinance options, and Cash-Out Refinance. The company also provides supplementary services including the Louisiana Housing Corporation Mortgage Revenue Bond Program for first-time homebuyers, eStatus Connect online account management portal, Mortgage Calculator tools, and full in-house Loan Servicing with escrow management and loss mitigation support. The product ecosystem is unified around residential mortgage origination and servicing, with all products supported by established relationships with investors including Fannie Mae, Freddie Mac, FHA, and other capital sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Loans Home loans that conform to Fannie Mae and Freddie Mac guidelines and Federal Housing Finance Agency loan limits. Available in 15, 20, 25, and 30-year terms with down payments as low as 3%, designed for borrowers meeting standard credit and income requirements.
• Fixed Rate Mortgages Mortgages with constant monthly principal and interest payments for the entire loan term, available in terms ranging from 10 to 30 years. The most common mortgage program offered for residential home financing.
• Adjustable Rate Mortgages (ARM) Mortgage loans with interest rates that adjust at specified intervals based on a predetermined index and margin, typically offering introductory rates 2-3% below comparable fixed rate mortgages. Suited for borrowers planning to move or refinance before rate adjustments.
• FHA Loans Government-backed loans insured by the Federal Housing Administration, providing affordable mortgage options with down payment requirements as low as 3.5% for borrowers with credit scores of 640 or higher. Easier credit guidelines make homeownership accessible to a broader range of borrowers.
• VA Loans Mortgages guaranteed by the Veterans Administration and offered to qualified service members, veterans, and spouses of deceased service members. Features include no down payment requirement, no private mortgage insurance, competitive interest rates, and lenient credit requirements.
• USDA Rural Development Loans Zero down payment mortgages backed by the U.S. Department of Agriculture designed to promote homeownership in non-metro areas. Features low fixed rates and simple credit requirements for buyers in eligible rural and suburban areas.
• Jumbo Loans Non-conforming mortgages that exceed the conforming lending limits regulated by the Federal Housing Finance Agency, designed for higher-priced homes and luxury properties with larger loan amounts and more stringent qualification requirements.
• Non-QM Loans Non-Qualified Mortgage loans for borrowers who don't meet traditional guidelines, using alternative income verification methods including bank statements, 1099s, business financials, and P&L statements. Includes Bank Statement Loans, 1099 Income Loans, DSCR Loans, and P&L Statement Loans for self-employed and non-traditional borrowers.
• Refinance Home loan refinancing options including rate and term refinances, HARP, limited cash out, FHA streamline, VA IRRL, and rural development streamline refinance programs. Helps homeowners lower interest rates, reduce monthly payments, or change loan terms.
• Cash-Out Refinance Refinance loan that allows borrowers to access accumulated home equity by borrowing more than the current mortgage balance, with the difference received in cash for home repairs, debt consolidation, education, or investment.
• Louisiana Housing Corporation Mortgage Revenue Bond Program First-time homebuyer assistance program in Louisiana offering below-market interest rates with down payment and closing cost assistance up to 4% of the mortgage amount (forgiven after 36 months). Subject to income and purchase price limits, with the Keys of Service program providing 4% assistance to eligible Louisiana residents.
• Loan Servicing In-house loan servicing provided for all loans originated by Standard Mortgage, including payment processing, escrow management for taxes and insurance, hardship assistance, and loss mitigation options for borrowers experiencing financial difficulties. Operated through the dedicated Loan Servicing Center.
• Pre-Qualification and Pre-Approval Initial mortgage evaluation processes that estimate borrowing capacity and pre-approve borrowers for specific loan amounts, strengthening their negotiating position as home buyers before starting the property search.
• Personal Insurance Personal lines insurance products offered through Standard Mortgage Insurance Agency (SMIA), covering individuals and families with various personal insurance needs.
• Commercial Insurance Commercial insurance products offered through Standard Mortgage Insurance Agency (SMIA), serving business clients with commercial insurance coverage needs.

Named customers21 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Louisiana Housing Corporation (LHC)coreStrategic or Co-development PartnerLouisiana Housing Corporation partners with Standard Mortgage on the Mortgage Revenue Bond Program (MRB) which helps first-time homebuyers in Louisiana with down payment assistance, closing costs, and below-market interest rates. The Keys of Service program within this partnership provides 4% assistance to eligible Louisiana residents.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Movement Mortgage: Movement Mortgage operates a national retail mortgage platform with a heavy Southeast U.S. presence, offering purchase, refinance, government, and specialty products through commissioned loan officers in physical branches. The branch-and-officer-led retail model overlaps most directly with Standard Mortgage's distribution strategy.
• Guild Mortgage: Guild Mortgage is one of the largest independent retail mortgage lenders in the U.S., licensed across dozens of states with a multi-channel retail branch model that closely mirrors Standard Mortgage's footprint and product breadth (purchase and refinance). Both companies emphasize relationship-driven lending, in-house servicing, and a broad product menu including government, jumbo, and Non-QM programs.
• Caliber Home Loans: Caliber Home Loans is a national retail and wholesale mortgage banker with a broad multi-state footprint and product menu similar to Standard Mortgage, including government, jumbo, and Non-QM products. Both operate as approved sellers/servicers to the GSEs and retain portions of originated servicing.
• Planet Home Lending: Planet Home Lending is a national retail and correspondent mortgage lender offering Conventional, FHA, VA, USDA, and Non-QM products across multiple states, with a strong focus on retail branch relationships. The product breadth and correspondent-driven capital strategy closely match Standard Mortgage's approach.
• Cardinal Financial Company: Cardinal Financial is a retail and wholesale residential mortgage lender with multi-state licensing and a comparable product suite spanning Conventional, FHA, VA, USDA, and Non-QM programs. Like Standard Mortgage, it operates with both retail branches and licensed originator networks across many states.
• loanDepot: loanDepot operates a large multi-channel residential mortgage business with retail branches, wholesale, and digital origination, offering a comparable product set including government, jumbo, and HELOC products. It shares Standard Mortgage's retail loan-officer-driven origination approach alongside digital capabilities that SMC currently lacks.
• NewRez (New Residential Mortgage): NewRez is a national mortgage originator and servicer that retains servicing rights on originated loans, mirroring Standard Mortgage's full-stack originate-to-service model. Its product breadth across Conventional, FHA, VA, USDA, and Jumbo closely tracks SMC's offerings, with both sharing capital relationships with Fannie Mae, Freddie Mac, and government agencies.
• Homeside Financial: Homeside Financial is a regional retail and wholesale mortgage lender headquartered in the Mid-Atlantic/South with a product menu and retention-of-servicing model comparable to Standard Mortgage. It targets a similar customer base of first-time homebuyers, refinancers, and government-loan borrowers through branch and loan-officer distribution.

Broad incumbents

• Rocket Mortgage: Rocket Mortgage is the largest U.S. retail mortgage originator with national scale and a digital-first origination platform that increasingly competes for the same retail borrower flow that Standard Mortgage captures through branch loan officers. It is the dominant broad incumbent shaping customer expectations around turn times and digital experience.
• United Wholesale Mortgage: UWM is the largest U.S. wholesale mortgage lender and operates as a broad incumbent in the origination-and-sale space with deep relationships to the same GSE investors Standard Mortgage uses. While UWM is primarily wholesale (broker-funded) rather than retail, it competes for the same origination flows indirectly via third-party brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stan_mortgage

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Mortgage