Mpls.St.Paul Magazine
Mpls.St.Paul Magazine is a privately held regional lifestyle media company covering the Twin Cities metro across food, culture, travel, health, home, and style via a monthly print magazine, mspmag.com, the Find It directory, and annual events and reader polls.
- Company typePrivate
- Founded1972
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mpls.St.Paul Magazine does
Mpls.St.Paul Magazine, operating under parent entity Key Enterprises LLC, is a privately held regional lifestyle media company founded in 1972 and headquartered in St. Paul, Minnesota. It publishes a monthly print magazine and operates the digital-first platform mspmag.com, covering the Minneapolis-St. Paul metropolitan area across content verticals including food and dining, arts and culture, travel, health and wellness, home and design, fashion, weddings, and family. The editorial offering is anchored by signature franchises such as the Best of the Twin Cities Readers' Poll, Top Doctors and Top Dentists lists, the Find It local business directory, Restaurant Week, and the Artisan Home Tour.
The technology foundation is built on the Metro Publisher CMS, with distribution spanning print subscriptions via ezsubscription.com, newsstand sales, the mspmag.com website and mobile platform, RSS feeds, and social media profiles on Facebook, X, Instagram, TikTok, and Pinterest. The company monetizes through a diversified mix of recurring print and digital subscriptions, single-copy newsstand sales, display and sponsored content advertising, and event sponsorships tied to its annual programs. Its primary audience is affluent Twin Cities adults seeking curated local lifestyle recommendations, while its secondary commercial audience is local businesses seeking brand visibility through editorial coverage and reader-voted awards.
Mpls.St.Paul Magazine firmographics
Firmographics- Name
- Mpls.St.Paul Magazine
- Legal name
- Key Enterprises LLC
- Website
- https://mspmag.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mpls.St.Paul Magazine is a privately held regional lifestyle media company covering the Twin Cities metro across food, culture, travel, health, home, and style via a monthly print magazine, mspmag.com, the Find It directory, and annual events and reader polls.
- Ownership category
- akta.pro rank
Mpls.St.Paul Magazine industry classification
Industry- Product category
- Regional Lifestyle Magazine
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
- akta.pro secondary industries
- Home, Garden & DIY Magazines (MPAJAEAG), Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Mpls.St.Paul Magazine is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mpls.St.Paul Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold through ezsubscription.com with options including Subscribe & Save, gift subscriptions, and back issue store
- Newsstand Sales: Single-copy magazine sales available at newsstands throughout the Twin Cities
- Advertising: Display advertising and sponsored content opportunities across print and digital platforms, including branded content series and promotional features
- Event Sponsorships: Sponsored events and promotional partnerships including dining guides, restaurant weeks, and lifestyle events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital/Mobile Access |
Distribution channels4 records
Marketing channels6 records
Mpls.St.Paul Magazine product offering
Product offeringCore offering
Mpls.St.Paul Magazine is a regional lifestyle publication covering the Minneapolis-St. Paul metropolitan area across dining, arts and culture, travel, health and wellness, home and design, style, and weddings. It distributes content through a monthly print magazine, a digital website (mspmag.com), newsletters, and sponsored events, monetized primarily via subscriptions, advertising, and event sponsorships. The company also operates a Find It online directory of local businesses and produces annual reader-voted awards such as Best of the Twin Cities and the Artisan Home Tour.
Product overview
Mpls.St.Paul Magazine is a regional lifestyle media company operating a digital-first platform (mspmag.com) alongside print publications, covering Twin Cities dining, arts, culture, travel, health, home, style, and events. The core offering consists of the flagship Mpls.St.Paul Magazine combined with specialized content verticals including BeWell (health), Food & Drink (dining), Arts & Culture, Travel, Home & Design, Shop & Style, and Weddings. Key interactive features include the Find It Directory (restaurant and healthcare locators), the Best of the Twin Cities Readers' Poll (annual awards), Restaurant Week promotions, and the Explore Minnesota travel guide. The company also offers revenue products including digital/print subscriptions, newsletters, advertising, and event programs like the Artisan Home Tour.
Differentiator
Problem solved
Functional benefit
Products and services
- Mpls.St.Paul Magazine Flagship monthly regional lifestyle magazine and digital site (mspmag.com) covering Twin Cities dining, arts, culture, travel, health, home, style, and events, sold via subscription and newsstand.
- Print and Digital Subscription Subscription product providing home delivery of the print magazine and unlimited access to mspmag.com digital content, including Subscribe & Save, gift subscriptions, and back issue purchases.
- Email Newsletter Subscriptions Daily and periodic email newsletters delivering editorial content updates and promotional material to opt-in subscribers.
- Find It Directory Searchable online business directory allowing users to locate Twin Cities restaurants, breweries, doctors, dentists, hospitals, clinics, and senior care providers.
- Best of the Twin Cities Readers' Poll Annual reader-voted awards program recognizing top Twin Cities businesses across categories including restaurants, auto dealerships, and healthcare providers.
- Explore Minnesota Travel Guide Co-branded travel content series produced with Explore Minnesota tourism covering statewide destinations, attractions, outdoor activities, dining, and accommodations.
- Restaurant Week Annual dining promotion event featuring fixed-price menus at participating Twin Cities restaurants, promoted through the magazine's print and digital channels.
- Artisan Home Tour Annual home tour event showcasing exceptional residential design and architecture across the Twin Cities.
- Media Kit and Advertising Advertising and sponsorship product offering print and digital display ads, sponsored content, branded content series, and event sponsorships to local and regional businesses.
Companies that use Mpls.St.Paul Magazine
Customer profileSegments2 records
Ideal customer profiles2 records
Mpls.St.Paul Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Mpls.St.Paul Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Explore MinnesotacoreExplore Minnesota tourism content partnership where Mpls.St. Paul Magazine creates the 'Explore Minnesota: Your Passport to Statewide Adventures' series showcasing statewide travel content. This is a co-branded content series highlighting Minnesota tourism destinations, activities, and travel guides throughout the state.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Mpls.St.Paul Magazine competitors and assessment
Company assessmentDirect peers
- Cincinnati Magazine: Regional lifestyle magazine covering dining, arts, home, and travel in the Cincinnati metro. Operates the same print + digital + events + directories hybrid model as Mpls.St.Paul Magazine.
- Indianapolis Monthly: Indianapolis regional lifestyle magazine covering dining, home, culture, and events. Direct peer in the regional city lifestyle magazine category, with comparable vertical mix and revenue model.
- D Magazine: Dallas-Fort Worth regional lifestyle magazine covering dining, culture, home, weddings, and events. Closely comparable to Mpls.St.Paul Magazine in product mix, revenue model, and regional lifestyle positioning.
- Atlanta Magazine: Atlanta metro regional lifestyle magazine covering dining, home, culture, weddings, and events. Mirrors Mpls.St.Paul Magazine's content vertical mix and multi-revenue-stream business model.
- Philadelphia Magazine: Regional city lifestyle magazine covering dining, arts, culture, weddings, and home in the Philadelphia metro. Operates the same print + digital + events model as Mpls.St.Paul Magazine, including annual 'Best of' readers' polls.
- Minnesota Monthly: Minnesota-focused regional lifestyle magazine covering dining, culture, home, and travel in the Twin Cities market. Direct competitor to Mpls.St.Paul Magazine in the same geography and same product category.
- Boston Magazine: Regional city lifestyle magazine covering dining, arts, culture, home, weddings, and events in the Boston metro. Comparable in business model (subs, ads, events) and content verticals to Mpls.St.Paul Magazine.
- Charlotte Magazine: Charlotte regional lifestyle publication covering dining, culture, home, weddings, and events. Direct peer in product category and revenue model (subs, ads, events, directories).
- Austin Monthly: Austin regional lifestyle magazine covering dining, culture, home, weddings, and travel. Closely analogous to Mpls.St.Paul Magazine in audience, vertical mix, and print + digital + events structure.
Broad incumbents
- Dotdash Meredith: National digital and print publisher of lifestyle brands including Better Homes & Gardens, Shape, EatingWell, and Travel + Leisure. Competes with Mpls.St.Paul Magazine indirectly through overlapping home, food, health, and travel verticals at national scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mpls.St.Paul Magazine social profiles
Digital presenceMpls.St.Paul Magazine compliance and trust
Trust signalCompliance1 record
Mpls.St.Paul Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mpls.St.Paul Magazine leadership team
Management profileNumber of profiles
Mpls.St.Paul Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mpls.St.Paul Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mpls.St.Paul Magazine
What does Mpls.St.Paul Magazine do?
Mpls.St.Paul Magazine is a regional lifestyle publication covering the Minneapolis-St. Paul metropolitan area across dining, arts and culture, travel, health and wellness, home and design, style, and weddings. It distributes content through a monthly print magazine, a digital website (mspmag.com), newsletters, and sponsored events, monetized primarily via subscriptions, advertising, and event sponsorships. The company also operates a Find It online directory of local businesses and produces annual reader-voted awards such as Best of the Twin Cities and the Artisan Home Tour.
Is Mpls.St.Paul Magazine a public or private company?
Mpls.St.Paul Magazine is a private company. It is classified as unknown and is currently operating.
When was Mpls.St.Paul Magazine founded?
Mpls.St.Paul Magazine was founded in 1972. It employs 11 to 50 people.
Where is Mpls.St.Paul Magazine based?
Mpls.St.Paul Magazine is headquartered in Minneapolis, United States, in the North America region.
How does Mpls.St.Paul Magazine make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are newsstand Sales, advertising and event Sponsorships.
Who are Mpls.St.Paul Magazine's main competitors?
Direct peers on record are Cincinnati Magazine, Indianapolis Monthly, D Magazine, Atlanta Magazine, Philadelphia Magazine, Minnesota Monthly, Boston Magazine, Charlotte Magazine and Austin Monthly. Dotdash Meredith is listed as a broad incumbent.
Does Mpls.St.Paul Magazine have an API?
No public API is recorded for Mpls.St.Paul Magazine.
What industry is Mpls.St.Paul Magazine in?
Mpls.St.Paul Magazine's product category is Regional Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 51312 and its SIC code is 2721.