What Kleffmann Digital does

Kleffmann Digital is a German agricultural technology company founded in 2019 and headquartered in Lüdinghausen, North Rhine-Westphalia, with a second office in Hamm. The firm operates within a multi-brand agricultural technology structure that includes its flagship product MyDataTrek, the affiliated brand MyDataPlant (sharing the Lüdinghausen address), and Exatrek (Hamm). The company's go-to-market is concentrated in the DACH region (Germany, Austria, Switzerland), evidenced by a German-language website and German contact details. The firm employs between 11 and 50 people and operates as a private company with no disclosed funding history, ownership structure, or management team.

The company's core product is MyDataTrek, a next-generation Farm Management System (FMS) that consolidates multiple agricultural operational functions into a single PC-accessible platform. The system provides manufacturer-independent telemetry-based automatic documentation, crop rotation planning, fertilization planning and balance tracking, weather-integrated weekly action planning, live fleet management, integrated application map creation, and export to all market-available terminals, plus input and inventory management. The platform's stated differentiator is interoperability — it captures operational data across diverse equipment brands without requiring additional conversion software. Notably, the firm's public firmographic description refers to satellite-based remote sensing and agricultural market research, while the product evidence describes telemetry-based documentation; this internal inconsistency between stated mission and actual product features is a material due diligence observation.

Kleffmann Digital follows a product-led growth motion with a 'Request Test Access' (Test-Zugang anfordern) popup on its website, enabling prospects to self-enroll for trial credentials without immediate sales contact, paired with a quote-based subscription sales process. Revenue is presumed to come from software subscriptions on an annual or multi-year basis, but no pricing tiers, contract values, or ARR figures are publicly disclosed. No customer logos, case studies, regulatory actions, M&A activity, patents, certifications, or third-party partnerships beyond the affiliated brand structure are present in the source data, representing significant information gaps for any investment-grade assessment.

Name

Kleffmann Digital

Legal name

MyDataTrek

Website

https://kleffmann.digital

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kleffmann Digital is a German agricultural technology company that offers MyDataTrek, a manufacturer-independent Farm Management System consolidating telemetry documentation, crop rotation, fertilization, fleet management, and application mapping for farmers primarily in the DACH region.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Farm Management Services (115116)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industries

Telematics & Machine Data Platforms (Equipment Connectivity, ISOBUS/CAN Data) (AFABAMAC), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Farm Labor & Operations Management (Work Orders, Timekeeping, Scheduling) (AFAAAFAN)

Keywords

• Farm management software
• Agricultural technology
• Precision agriculture
• Crop planning software
• Fleet management software

Headquarters

HQ city

Lüdinghausen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription/License: Farm management software subscription likely sold as annual or multi-year licenses based on farm size or number of users. No explicit pricing or revenue model details disclosed in source materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kleffmann Digital offers MyDataTrek, a next-generation Farm Management System (FMS) that integrates key agricultural applications into a single platform. The software automatically captures and evaluates operational data via manufacturer-independent telemetry, and provides tools for crop rotation planning, fertilization planning and balance tracking, weather-based action planning, live fleet management, application map creation and export, and input/storage inventory management through one unified PC-accessible interface.

Product overview

Kleffmann Digital offers MyDataTrek, a single unified Farm Management System that consolidates multiple agricultural applications into one platform. The system provides automatic documentation through manufacturer-independent telemetry, crop rotation planning, fertilizer planning and balance tracking, action planning based on weather and resources, live fleet management, integrated application maps, and input management with inventory tracking. MyDataTrek serves as the central hub for all farm operational data and decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• MyDataTrek MyDataTrek is a next-generation Farm Management System that integrates key agricultural applications, automatically captures and evaluates data via manufacturer-independent telemetry, and presents operational data through an intuitive PC-accessible interface. The platform provides central management for all farm operations including automatic documentation, crop rotation planning, fertilizer planning and balance tracking, action planning based on weather and resources, live fleet management, integrated application maps with export to all market-available terminals, and input/material inventory management. It is designed for farmers and agricultural operations seeking to digitalize and centralize their farm management.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• MyDataPlantcoreOthersRelated brand/company sharing the same Lüdinghausen address. MyDataPlant appears to be a sister brand or affiliated company within the same agricultural technology group, with shared contact infrastructure and potentially overlapping product offerings in plant/field data management.
• ExatrekcoreOthersRelated agricultural technology brand located in Hamm, Germany (Münsterstraße 5). Exatrek appears to be another affiliated brand under the same parent organization, offering complementary telemetry or tracking solutions for agriculture. Both brands share common branding style and appear on the MyDataTrek website footer.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Climate FieldView: Bayer-owned FMS combining satellite imagery, field-level data, and prescription mapping across mixed-fleet farms globally — the most direct large-scale independent FMS comparison and a benchmark for data-driven agronomy.
• Trimble Ag (Trimble Agriculture): Provides mixed-fleet precision agriculture software and FMIS-grade workflow tools across European and global markets — comparable interoperability-led approach to farm data and application maps.
• Granular: Corteva-owned farm management platform with planning, financial, and agronomy tools targeted at large row-crop operations — a comparable full-suite FMS competing for the same mid-to-large farm segment.
• Ag Leader (AgFiniti / InCommand): Independent precision-ag vendor offering farm data management and terminal compatibility across mixed equipment fleets — a direct comparable on the application-map-export-to-all-terminals positioning.
• John Deere Operations Center: OEM-bundled FMS tied to John Deere equipment with documentation, application mapping, and agronomic decision support — the dominant incumbent whose walled-garden strategy shapes competitive dynamics for independent FMIS players like MyDataTrek.
• AGCO Fuse: OEM-bundled FMS (AGCO) offering mixed-fleet connectivity and precision-ag tools — represents the OEM-walled-garden competitive pressure Kleffmann Digital must navigate.
• CNH Industrial AFS Connect: OEM FMS from CNH (Case IH / New Holland) with telemetry, documentation, and prescription mapping — another walled-garden incumbent shaping the FMS competitive landscape in Europe.

Direct peers

• 365FarmNet: European farm management information system offering documentation, fertilization planning, and field operations in a unified platform — directly comparable to MyDataTrek in FMS scope and DACH-centric distribution.
• Agrivi: Croatia-based farm management software serving European and global growers with crop planning, fertilization, and documentation — comparable SaaS-led FMS targeting mid-sized farms.
• xFarm Technologies: Switzerland-headquartered FMS focused on European farmers with similar telemetry integration, documentation, and crop-planning capabilities — a comparable cross-brand interoperability-oriented platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/KleffDigital
• Facebookfacebook.com/KleffmannDigital
• LinkedInlinkedin.com/company/kleffmann-digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleffmann Digital