Urban Planters
Urban Planters is a UK-based interior and exterior landscaping services provider, founded in 1965, operating through 13 branches to design, install and maintain plant displays, living walls, and grounds for commercial clients across multiple sectors.
- Company typePrivate
- Founded1965
- HeadquartersRooks Bridge, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Urban Planters does
Urban Planters (legally The Palfreymans Ltd) is a UK-based interior and exterior landscaping services provider founded in 1965, operating through 13 branches across England, Scotland and Wales with its headquarters in Rooksbridge, Somerset. The company designs, sources, installs and maintains indoor and outdoor plant displays, living walls, moss walls, replica plants, exterior landscaping grounds maintenance, biodiversity enhancements, and seasonal Christmas displays for commercial clients. It serves enterprises across legal, financial, hospitality, retail, healthcare, education, automotive, real estate, utilities and construction, and has a documented portfolio of 100+ enterprise clients including Shoosmiths, BMW, Westfield, H&M Home, Royal College of Physicians, JLL, Tommee Tippee, SAS UK, Kerry Foods, United Utilities and Peek Land and Property. Distribution is a mix of direct enterprise field sales through branches and indirect channels via architects, interior designers and facility management companies.
Urban Planters firmographics
Firmographics- Name
- Urban Planters
- Legal name
- The Palfreymans Ltd
- Website
- https://urbanplanters.co.uk
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Urban Planters is a UK-based interior and exterior landscaping services provider, founded in 1965, operating through 13 branches to design, install and maintain plant displays, living walls, and grounds for commercial clients across multiple sectors.
- Ownership category
- akta.pro rank
Urban Planters industry classification
Industry- Product category
- Interior Landscaping Services
- NAICS
- Landscaping Services (56173)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Seasonal Color, Planting & Horticultural Services (BPABADAL)
- akta.pro secondary industries
- Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Container Gardening Design, Planting & Maintenance (HSAIAFAN), Native & Pollinator Garden Design/Install (HSAIABAG), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)
Keywords
Where Urban Planters is headquartered
LocationHeadquarters
- HQ city
- Rooks Bridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices13 records
Markets served
Urban Planters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Plant Display Services: Design, sourcing, installation and maintenance of indoor and outdoor plant displays available for purchase or hire with ongoing maintenance contracts
- Grounds Maintenance: Full landscape design and grounds maintenance services for outdoor spaces
- Green Walls and Living Walls: Design and installation of living walls and moss walls for interior and exterior spaces
- Christmas Displays: Festive Christmas decoration services including artificial trees, garlands, wreaths and themed installations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation based on project requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Urban Planters product offering
Product offeringCore offering
Urban Planters provides a complete horticultural solution for commercial clients, specialising in the design, sourcing, installation and ongoing maintenance of indoor and outdoor plant displays, green/living walls, grounds maintenance and landscaping, and seasonal Christmas displays. Services are available for purchase or hire with flexible maintenance contracts, delivered through a network of 13 UK branches serving corporate, hospitality, retail, education and healthcare customers.
Product overview
Urban Planters is a service-based company offering a unified horticultural solution through four core service areas: Plant Displays (indoor and outdoor live and artificial plants, containers, and planters), Grounds Maintenance and Landscaping (full landscape design and exterior grounds care), Green Walls (vertical garden and living wall installations), and Christmas Displays (festive decorations and installations). Additional offerings include moss walls, replica trees, plant art, living pictures, and cut flowers. Products are available for purchase or hire with professional maintenance services. The company operates through multiple UK branches providing local services nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant Displays Indoor and outdoor plant display services for commercial clients, including live plants, artificial/replica plants, decorative planters, and container solutions. Available for purchase or hire with bundled maintenance services, serving corporate offices, hospitality, retail, education and healthcare customers across the UK.
- Grounds Maintenance and Landscaping Full landscape design and grounds maintenance services for outdoor commercial spaces, including regular maintenance visits, biodiversity improvements, halophytic coastal planting, wildflower meadows, and exterior grounds design delivered through the company's UK branch network.
- Green Walls (Living Walls) Vertical garden installations including living walls and green wall panels for interior and exterior commercial spaces, featuring computer-controlled remote irrigation systems and specialist air-purifying technologies such as Naava Active Air smart walls in partnership with technology providers.
- Christmas Displays Festive plant and decoration installations including artificial trees, garlands, wreaths, and themed Christmas displays for commercial spaces such as hotels, offices, retail venues and hospitality operators, supplied and installed on a project basis.
Quantifiable outcome
- 71% of workers would prefer a quieter workplace - plants proven effective at reducing indoor noise through absorption, deflection, and refraction
- +5 more outcomes
Companies that use Urban Planters
Customer profileNamed customers36 records
Segments7 records
Ideal customer profiles5 records
Urban Planters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Urban Planters partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NaavacoreProvider of pioneering 'Active Air' living walls that use microbes around plants' roots to purify air and optimise humidity, monitored by smart technology. Used at JLL Manchester office project.
- GSkycoreLiving wall provider used alongside Naava for projects like JLL Manchester office, creating eye-catching green wall designs.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Urban Planters competitors and assessment
Company assessmentDirect peers
- Ground Control: UK commercial grounds maintenance and landscaping services company with national coverage. Overlaps with Urban Planters' exterior grounds maintenance and biodiversity-focused service line.
- Planteria Group: UK-based interior and exterior landscaping company providing plant hire, maintenance, and living wall installations to commercial customers. Direct competitor in the same product category and customer base.
- Countrywide Grounds Maintenance: UK provider of grounds maintenance and landscape services to commercial property clients. Comparable recurring contract model and customer base in commercial real estate and retail.
- Nurture Group: UK-based grounds maintenance and landscaping services company serving commercial property portfolios. Comparable in its multi-branch UK operation and recurring maintenance contracts, though more weighted to exterior grounds.
- Greenleaf Interior Landscapes: UK interior landscaping provider offering plant displays, living walls, and biophilic design services. Direct peer competing for the same enterprise office and hospitality accounts.
- Ambius: Global interior landscaping and plant display specialist, operating in the UK and multiple international markets. Closest direct peer to Urban Planters, offering indoor plant displays, living walls, and grounds maintenance to enterprise clients.
Others
- Naava: Finnish provider of smart, active-air living wall technology. Listed as a technology partner of Urban Planters — adjacent ecosystem participant that supplies differentiated living wall capability rather than competing head-to-head.
- Biotecture: UK living wall systems provider that supplies plant modules to installers including Urban Planters. Ecosystem supplier rather than direct competitor, but a potential future vertical integration threat.
Regional players
- Barcham Trees: UK's largest container-grown tree nursery supplying advanced trees for commercial landscaping projects such as the Spine building. Adjacent supplier rather than direct competitor, but ecosystem partner for large-scale interior/exterior tree installations.
Broad incumbents
- idverde: One of the largest UK and European landscaping and grounds maintenance providers, owned by private equity. Competes in exterior landscaping and is a broader incumbent that could bundle interiorscaping into its facilities offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Urban Planters social profiles
Digital presenceUrban Planters compliance and trust
Trust signalCompliance8 records
Urban Planters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Planters leadership team
Management profileNumber of profiles
Profiles9 records
Urban Planters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Planters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Planters
What does Urban Planters do?
Urban Planters provides a complete horticultural solution for commercial clients, specialising in the design, sourcing, installation and ongoing maintenance of indoor and outdoor plant displays, green/living walls, grounds maintenance and landscaping, and seasonal Christmas displays. Services are available for purchase or hire with flexible maintenance contracts, delivered through a network of 13 UK branches serving corporate, hospitality, retail, education and healthcare customers.
Is Urban Planters a public or private company?
Urban Planters is a private company. It is classified as family owned and is currently operating.
When was Urban Planters founded?
Urban Planters was founded in 1965. It employs 101 to 250 people.
Where is Urban Planters based?
Urban Planters is headquartered in Rooks Bridge, United Kingdom, in the Europe region.
How does Urban Planters make money?
Four revenue lines are on record. Plant Display Services are the primary driver. The others are grounds Maintenance, green Walls and Living Walls and christmas Displays.
Who are Urban Planters's main competitors?
Direct peers on record are Ground Control, Planteria Group, Countrywide Grounds Maintenance, Nurture Group, Greenleaf Interior Landscapes and Ambius. Others are Naava and Biotecture. Barcham Trees is listed as a regional player. idverde is listed as a broad incumbent.
Does Urban Planters have an API?
No public API is recorded for Urban Planters.
What industry is Urban Planters in?
Urban Planters's product category is Interior Landscaping Services. Its primary akta.pro industry code is BPABADAL, Seasonal Color, Planting & Horticultural Services, with a secondary code of IMAIAIAA, Commercial Landscaping & Grounds Maintenance. Its NAICS code is 56173 and its SIC code is 700.