DistIT AB
DistIT AB is a Swedish Nasdaq First North-listed distribution group that owns Nordic niche distributors in IT accessories, consumer electronics, EV charging and professional AV, selling own and third-party brands via retail chains, e-commerce and installers across the Nordics.
- Company typePublic
- Founded2011
- HeadquartersÄlvsjö, Sweden
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What DistIT AB does
DistIT AB (publ) is a Swedish publicly listed distribution group, traded on Nasdaq First North Premier Growth Market under ticker DIST (ISIN SE0003883800), headquartered at Glasfibergatan 8 in Älvsjö, Stockholm. Originally spun off from Intoi AB as Deltaco AB in 2011 and renamed DistIT AB in 2013, the group has grown via a series of Nordic distributor acquisitions (Alcadon 2011, Aurora 2012, Septon 2016, EFUEL 2020) into a roll-up of niche distributors in IT accessories, data communications, consumer electronics, networking, electric vehicle charging, and professional AV/lighting products.
The group operates through three principal wholly owned subsidiaries: AurdEL (formed via the 2022 merger of Aurora Group Danmark and Deltaco/SweDeltaco, distributing IT accessories and consumer electronics with 30,000+ SKUs across Sweden, Norway, Denmark, Finland and the Baltics), EFUEL (electric vehicle charging distribution and own-brand accessories, preferred distributor for Wallbox and Easee), and Septon Electronic AB (professional AV, premium home audio, and TiGHT LED professional lighting). Distribution is complemented by a portfolio of more than ten proprietary brands (EMV) including DELTACO, DELTACO Gaming, L33T Gaming, STREETZ, EFUEL, NORDIC HOME, NORDIC QUALITY, Essentials, TIGHT AV, TiGHT LED and Panzer, sold alongside external brands such as Aarke, Ubiquiti, Kingston, Harman Pro, Marantz, Klipsch, DEFA and Charge Amps.
DistIT generates revenue by purchasing hardware from manufacturers and reselling to B2B and B2C channels - principally large retail chains (Elgiganten, Dustin, Komplett, POWER), e-commerce platforms, installers, telecom operators, discount chains, grocery retailers and independent specialty stores - using third-party logistics with daily deliveries, central-warehouse fulfillment and drop-shipping across the Nordic region. Reported FY2025 net revenue was 927.2 MSEK with an adjusted gross margin of 23.2% and an adjusted EBITA margin of -0.1%. The group has undergone a multi-year rationalization (divestitures of Sominis Technology, Winther Wireless, Deltaco Baltic, the bulk of Septon Holding assets and Tight AV assets in 2023-2026), a SEK 274 million rights-issue recapitalization in 2025, and a control-consolidating cooperation agreement with major shareholder madHat AB (39.58%) announced in December 2025, with new leadership installed at the April 2026 AGM.
DistIT AB firmographics
Firmographics- Name
- DistIT AB
- Legal name
- DistIT AB (publ)
- Website
- https://distit.se
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DistIT AB is a Swedish Nasdaq First North-listed distribution group that owns Nordic niche distributors in IT accessories, consumer electronics, EV charging and professional AV, selling own and third-party brands via retail chains, e-commerce and installers across the Nordics.
- Ownership category
- akta.pro rank
DistIT AB industry classification
Industry- Product category
- IT and Consumer Electronics Distribution
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Cables, Connectors & Wiring Harnesses Retail (CRACAKAE)
- akta.pro secondary industries
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL), Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA)
Keywords
Where DistIT AB is headquartered
LocationHeadquarters
- HQ city
- Älvsjö
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
DistIT AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: DistIT generates revenue through distribution of IT accessories, datacommunications, consumer electronics, networking products, EV charging solutions, and AV products. The group purchases products from manufacturers and sells to retailers and end customers through B2B and B2C channels.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels2 records
DistIT AB product offering
Product offeringCore offering
DistIT AB is a Nordic distributor of IT accessories, consumer electronics, networking, AV, and EV charging products. It combines third-party product distribution with a portfolio of proprietary own-brand (EMV) product lines such as DELTACO, L33T Gaming, STREETZ, EFUEL, NORDIC HOME, and Panzer, sold to retail chains, installers, telecom operators, and independent retailers across the Nordics and DACH.
Product overview
DistIT AB is a Nordic distribution group that distributes IT accessories, data communication, consumer electronics, networking, EV charging, and AV products through its subsidiaries. The company operates a portfolio of over a dozen own brands (EMV - Egna MärkesVaror) including DELTACO, DELTACO Gaming, L33T Gaming, STREETZ, EFUEL, NORDIC HOME, NORDIC QUALITY, Essentials, TIGHT AV, and TiGHT LED. The three main operating subsidiaries are AurdEL (IT accessories and consumer electronics), EFUEL (EV charging solutions), and Septon Electronic AB (professional AV and lighting). Own brands are sold alongside external brands like Aarke, Ubiquiti, Kingston, Harman Pro, Marantz, and Klipsch. Products are distributed to both B2C and B2B customers including electronics chains, e-commerce, installers, telecom operators, discount chains, grocery retail, and independent specialty stores across the Nordic region and Baltics.
Differentiator
Problem solved
Functional benefit
Brands
- DELTACO: Affordable products with high quality and functionality within global megatrends including office, smart home, electronics charging, mobile accessories and EV charging
- DELTACO Gaming
- L33T Gaming
- STREETZ
- EFUEL
- NORDIC HOME
- NORDIC QUALITY
- Essentials
- TIGHT AV
- TiGHT LED
- Panzer
Products and services
- DELTACO Proprietary own-brand (EMV) line of IT accessories, cables, connectivity, and consumer electronics peripherals sold through retail, e-commerce, and reseller channels in the Nordics.
- DELTACO Gaming Own-brand gaming sub-line under DELTACO targeting gaming peripherals and accessories for consumers.
- L33T Gaming Own-brand gaming product line within DistIT's EMV portfolio targeting enthusiast gamers.
- STREETZ Own-brand consumer electronics and mobile accessories line sold through Nordic retail and e-commerce.
- EFUEL
Companies that use DistIT AB
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
DistIT AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DistIT AB partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- madHat ABcoreCooperation agreement signed, conditional on shareholder approval. Martin Benckert, CEO of madHat AB, serves as Chairman of DistIT's board. madHat AB holds 39.58% of DistIT shares representing 370,296,846 shares.
- AarkeminorExternal brand partner within Aurdel's product portfolio, offering premium household products
- WallboxcorePreferred partner and distributor for Wallbox EV charging solutions in Sweden, offering competitive pricing for both public and private charging markets
- EaseecorePreferred partner and distributor for Easee EV charging solutions, with exchange program for sales-stopped chargers and new EU-approved products
- DEFAminorEV charging equipment manufacturer, added to EFUEL's expanded product range
- Charge AmpsminorEV charging equipment manufacturer, part of EFUEL's broadened product assortment
Scale indicators6 records
Recent moves17 records
Expansion highlights5 records
DistIT AB competitors and assessment
Company assessmentDirect peers
- ALSO Group: European IT and consumer electronics wholesale distributor operating across multiple countries with a similar channel model — purchasing from manufacturers and reselling to retailers and resellers. Closest direct peer by virtue of geographic breadth, vendor portfolio, and B2B distribution focus.
- Westcoast: UK-based IT distribution group distributing hardware, peripherals, and consumer electronics to retailers and resellers. Directly comparable in business model — multi-vendor IT/CE wholesale — and similar in serving mid-sized retailers with both proprietary and third-party brands.
Broad incumbents
- TD SYNNEX: Global IT distribution giant offering IT products, peripherals, and components to resellers and retailers worldwide. DistIT is a niche Nordic counterpart of TD SYNNEX's core wholesale-IT business, though TD SYNNEX operates at vastly larger scale.
- Ingram Micro: Worldwide wholesale distributor of IT products, peripherals, networking, and consumer electronics. Comparable as a broad IT/CE wholesaler serving retail and reseller channels, though at global scale far beyond DistIT's Nordic footprint.
- Arrow Electronics: Global distributor of electronic components and enterprise computing solutions serving B2B customers. Comparable in the wholesale distribution of electronic components and IT infrastructure to resellers, though Arrow operates at much greater scale and enterprise focus.
- Bechtle: European IT systems house and multi-vendor distributor operating in Germany, Switzerland, Austria, and other markets. Comparable in distributing IT products and AV/UC solutions through B2B channels, with similar mix of products and services.
Regional players
- Dustin Group: Nordic-based IT and consumer electronics retailer and reseller. While Dustin is a customer of Aurdel rather than a competitor, both operate in the Nordic IT/CE distribution/retail ecosystem and serve overlapping end markets.
- Scandinavian Electronics Group: Nordic distributor of consumer electronics, accessories, and IT peripherals with similar product categories (AV accessories, IT, consumer electronics) to DistIT's Aurdel portfolio, serving retailers across the Nordic region.
- Euronics: European buying group and retailer for consumer electronics and home appliances with strong Nordic presence through member retailers. Comparable as a downstream channel for IT and consumer electronics distribution and as a Nordic/CE retail ecosystem participant.
Emerging players
- Exclusive Networks: Specialist cybersecurity and cloud infrastructure distributor operating across EMEA, APAC, and Americas. Comparable as a value-added IT distributor with a niche specialization strategy — analogous to how DistIT operates niche distribution subsidiaries like EFUEL and Septon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
DistIT AB social profiles
Digital presenceDistIT AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
DistIT AB leadership team
Management profileNumber of profiles
Profiles7 records
DistIT AB subsidiaries and ownership
Company hierarchySubsidiaries12 records
DistIT AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DistIT AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DistIT AB
What does DistIT AB do?
DistIT AB is a Nordic distributor of IT accessories, consumer electronics, networking, AV, and EV charging products. It combines third-party product distribution with a portfolio of proprietary own-brand (EMV) product lines such as DELTACO, L33T Gaming, STREETZ, EFUEL, NORDIC HOME, and Panzer, sold to retail chains, installers, telecom operators, and independent retailers across the Nordics and DACH.
Is DistIT AB a public or private company?
DistIT AB is a public company. It is classified as public and is currently operating.
When was DistIT AB founded?
DistIT AB was founded in 2011. It employs 251 to 500 people.
Where is DistIT AB based?
DistIT AB is headquartered in Älvsjö, Sweden, in the Europe region.
How does DistIT AB make money?
One revenue line is on record: product Distribution.
Who are DistIT AB's main competitors?
Direct peers on record are ALSO Group and Westcoast. Broad incumbents are TD SYNNEX, Ingram Micro, Arrow Electronics and Bechtle. Regional players are Dustin Group, Scandinavian Electronics Group and Euronics. Exclusive Networks is listed as an emerging player.
Does DistIT AB have an API?
No public API is recorded for DistIT AB.
What industry is DistIT AB in?
DistIT AB's product category is IT and Consumer Electronics Distribution. Its primary akta.pro industry code is CRACAKAE, Cables, Connectors & Wiring Harnesses Retail, with a secondary code of CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail. Its SIC code is 5045.