Goodylabs

What Goodylabs does

Goodylabs (legal entity: goodylabs sp. z o.o.) is a Lodz, Poland-headquartered digital product agency founded in 2011 that delivers end-to-end design and engineering services to enterprise and mid-market clients. Its practice is organized into three pillars: Customer Experience (CX strategy, loyalty and gamification, digital commerce), Better Products (research, design, health checks, product evolution), and Bespoke Engineering (software delivery, big data management). The company employs 50+ experts in self-managing agile teams and operates a UK office in London alongside its Polish headquarters, with project work delivered for clients in Poland, the UK, and the U.S.

The firm's technology stack spans React, TailwindCSS, Node.js, Elasticsearch, MongoDB, PostgreSQL, Ruby on Rails, and Web3.js, with AI and generative AI layered onto specific solutions. Notable technical capabilities include a real-time media intelligence pipeline ingesting 20GB+ per hour from 2,500+ news sources with 15-minute delivery latency (Briefcase.news), GenAI-based medical document OCR for drug identification, proprietary AI modules for workspace churn prediction and billing automation built on top of the Nexudus partnership, and monorepo-based enterprise IT modernization with Okta authentication (Sentinel). Key clients include LUX MED Group, OTCF (4F/Outhorn), Sephora, mBank, Orange, Nice To Fit You, Budvar, Sentinel, and Briefcase.news across healthcare, retail, finance, telecoms, food delivery, construction, pension/benefits, and media intelligence verticals.

Goodylabs generates revenue through project-based engagements and multi-year retainer contracts under a quote-based, consultative sales motion. There is no public pricing, no self-serve channel, and no marketplace distribution; clients are acquired via direct enterprise sales, channel partnerships (notably Nexudus as a co-development partner), client referrals, SoDA community participation, and event-driven outreach including Web Summit 2025 and Coworking Europe 2025. The company is privately held, founder-owned (CEO Pawel Lipka, co-founders Grzegorz Błaszczyk and Andrzej Liśkiewicz), with no disclosed external funding, parent company, or institutional investors.

Name

Goodylabs

Legal name

goodylabs sp. z o.o.

Website

https://goodylabs.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodylabs is a Lodz, Poland-based digital product agency founded in 2011 with 50+ experts delivering end-to-end design and engineering services to enterprise and mid-market clients across healthcare, retail, finance, and telecoms via project-based and retainer engagements.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Custom software development
• Digital product design
• Mobile app development
• Ux ui design services
• Ecommerce platform development

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Product Design & Development Services: End-to-end digital product delivery encompassing customer experience strategy, product design & build, and bespoke engineering. Revenue is generated through project-based engagements and retainer contracts for ongoing product evolution and growth. The company works with self-managing agile teams to deliver solutions on schedule and within budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Goodylabs is a full-service digital product agency combining design and engineering teams to build bespoke web applications, mobile applications, e-commerce platforms, digital POS systems, and data management systems for enterprise and mid-market clients. The agency delivers end-to-end product design and custom software development services, including customer experience strategy, loyalty engagement solutions, digital commerce platforms, customer research, and big data management, leveraging AI and GenAI capabilities with self-managing agile teams focused on outcome-oriented delivery.

Product overview

Goodylabs is a digital product agency offering end-to-end services from strategic advisory through perfect execution. Their core offerings span three main practice areas: Customer Experience (CX Strategy & Design, Loyalty Engagement, Digital Commerce), Better Products (Customer Research & Insights, Product Design & Build, Health Check & Recommendations, Product Evolution & Growth), and Bespoke Engineering (Software Delivery, Big Data Management). The portfolio includes service offerings like Software Delivery covering web/mobile apps and digital POS systems, and Big Data Management for data processing and analytics. Client case studies demonstrate expertise across health/wellness apps (Healthy Cities Poland), media intelligence (Briefcase.news), IT modernization (Sentinel), AI-powered healthcare solutions, e-commerce applications (NTFY), UX/product configurator design (Budvar), digital retail catalogues (Sephora), and omnichannel POS systems (Outhorn).

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Experience Strategy & Design
• Loyalty Engagement
• Digital Commerce
• Customer Research & Insights

Quantifiable outcome

• 45% increase in challenge participants (10,500 to 15,286) and 245% growth in employee engagement for LUX MED's Healthy Cities app
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NexuduscoreStrategic or Co-development Partner · 1 January 2024Strategic partnership in which Goodylabs serves as the partner for office process digitization while Nexudus provides its global flexible workspace management software. Goodylabs contributes personalized front-end and UX, enterprise-grade integrations with HR systems and BI tools, and AI operational assistant modules. The partnership targets corporates, property managers, and owners of coworking and flexible office spaces, with coverage from discovery workshops to end-to-end delivery. Proven by joint client Work.life.
• SoDA (Software Development Association)minorStrategic or Co-development PartnerGoodylabs is a member of SoDA, an organization dedicated to exchanging and creating best practices within the software development scene. The partnership provides community access, knowledge sharing, and industry credibility.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Netguru: Poland-based digital product and software development agency offering end-to-end design, web, and mobile engineering for enterprise and mid-market clients, directly comparable to Goodylabs' core service model and target segments.
• Brainhub: Polish software house delivering custom web and mobile development, cloud, and data engineering for international clients, mirroring Goodylabs' full-stack, project-based delivery approach.
• Future Processing: Established Polish software services company providing bespoke application development, data, and AI solutions to European enterprise customers, comparable in geography, scale, and service mix to Goodylabs.
• 10Clouds: Poland-based software house specializing in web and mobile product development, design, and AI/ML for fintech and enterprise clients, closely aligned with Goodylabs' digital product focus.
• Ideo: Global design and innovation firm combining strategy, design, and engineering to build digital products for large enterprises, similar to Goodylabs' CX-and-engineering one-stop-shop offering.
• Ciklum: Eastern European-headquartered digital services company providing custom software development, cloud, and data engineering for enterprise clients, comparable in geography and service portfolio.
• Eleks: Eastern European software services firm offering custom product development, data, and IoT solutions to enterprise customers, mirroring Goodylabs' bespoke engineering and data management capabilities.

Broad incumbents

• Thoughtworks: Global technology consultancy delivering custom software, platform engineering, and data/AI services to large enterprises, comparable in custom software delivery but at significantly larger scale than Goodylabs.
• Globant: Large digital transformation services firm offering design, engineering, and AI/ML delivery to global enterprise brands, operating in adjacent but much broader scope than Goodylabs.

Regional players

• Software Mansion: Poland-based software development company building custom web, mobile, and real-time media applications; shares Goodylabs' technology orientation and CEE base, though with a more engineering-only focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodylabs
• YouTubeyoutube.com/channel/goodylabs
• Facebookfacebook.com/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodylabs