What Grün Software does

GRÜN Software Group GmbH is a privately held German software group headquartered in Aachen, with approximately 370 employees across 12 locations in Germany and Austria. The company was founded in 1989 and operates under the principle 'Branchen brauchen Spezialisten' (Industries need specialists), structuring itself as a holding of wholly-owned vertical subsidiaries (giftGRÜN, GRÜN alpha, GRÜN Fundraising Services, GRÜN Handwerk Digital, GRÜN GQM, GRÜN Ivaris, GRÜN med info, GRÜN raw, GRÜN Software Medien, GRÜN ARV) each focused on a specific industry. Core product lines include GRÜN VEWA7 (Windows-based ERP/CRM for membership, donation, and seminar management), GRÜN eVEWA4 (cloud/SaaS variant), GRÜN MFplus (SAP-certified membership and donation software for SAP environments), GRÜN NTX/EDDY/bookhit/itex (publishing and book-retail suites), GRÜN TeamServ (retail and buying groups), GRÜN GQM MES (manufacturing execution for food producers), GRÜN ZICOM (time and access management), and the spendino online fundraising platform.

The underlying technology combines on-premise Windows branch software with cloud deployment via the GRÜN App Cloud and integrations through the VEWA-Connector (REST webservices) to TYPO3, WordPress, DATEV, SAP FI, Lexware, Sage, multiple payment gateways, CleverReach, and MS Outlook. Rule-based process automation sits across the platform, and the group is layering in an AI-advisory service (KI-Beratung und Implementierung) through its digital agency. Revenue mechanics span one-time and subscription software licensing, SaaS/cloud subscriptions, SAP integration projects, transaction-fee fundraising volume tiers (€25-€249/month on spendino), professional services through giftGRÜN, and managed IT/BPO services. GTM is direct sales with vertical-specialized sales directors, supported by self-serve online sign-up for spendino, an annual GRÜN Innovations! user conference, the GRÜN Digital Campus education platform, and digital-agency cross-sell. The customer base spans associations and clubs, donation organizations, education and seminar providers, retail and buying groups, publishers and bookshops, and food manufacturers, primarily in the DACH region, with federal-level positioning around 'Software Made in Germany' and European digital sovereignty.

Name

Grün Software

Legal name

GRÜN Software Group GmbH

Website

https://gruen.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

GRÜN Software Group GmbH is a German software group of ~370 employees providing industry-specific ERP/CRM, cloud, and digital-agency solutions for associations, non-profits, fundraising organizations, publishers, retail groups, and food manufacturers in the DACH region.

Ownership category

akta.pro rank

Product category

Vertical Industry Software (Branchensoftware)

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industry

Records Management, Information Governance & Retention (BPAEAPAO)

Keywords

• Industry-specific business software
• Membership management software
• Donation fundraising software
• Non-profit association software
• Vertical ERP software

Headquarters

HQ city

Aachen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing (On-Premise): Traditional Windows-based software licenses for GRÜN VEWA, GRÜN ZICOM, and other branchensoftware products sold as perpetual or subscription licenses to customers.
2. SaaS/Cloud Subscriptions: Recurring subscription revenue from GRÜN eVEWA online platform and GRÜN App Cloud hosting services.
3. SAP Integration Solutions: Revenue from GRÜN MFplus SAP-certified software for membership and donation management.
4. Online Fundraising Platform: Transaction-based revenue from GRÜN spendino with tiered pricing based on donation volume (Start, Pro, Business, Enterprise packages).
5. Digital Agency Services: Professional services including TYPO3/WordPress website development, digital marketing, creative services, and app development through giftGRÜN.
6. IT & Business Process Outsourcing: Managed services including GRÜN App Cloud hosting, BPO for trade sector, and IT infrastructure outsourcing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grün Software Group develops and sells industry-specific business software (Branchensoftware) primarily for non-profit membership organizations, donation/charitable organizations, and education/seminar providers in the DACH region. Its core product is GRÜN VEWA7, a Windows-based ERP/CRM platform for membership, donation, and seminar management, with GRÜN eVEWA4 as the cloud/SaaS equivalent and GRÜN MFplus as the SAP-certified enterprise variant. The company also offers specialized vertical solutions for publishers, retailers, food manufacturers, and time management, and complements its software with digital agency services, IT outsourcing, and managed cloud hosting.

Product overview

Grün Software Group offers a platform-plus-modules architecture centered on GRÜN VEWA7 (Windows) and GRÜN eVEWA4 (online/SaaS) as the core ERP/CRM systems for membership organizations, donation management, and seminar administration. The portfolio includes GRÜN MFplus (SAP-certified variant), specialized solutions for publishers (NTX/EDDY/bookhit/itex), retail (TeamServ), food manufacturing (GQM MES), time management (ZICOM), and digital fundraising (spendino with donation forms and campaign tools). The company provides both on-premise Windows software and cloud-hosted SaaS options through the GRÜN App Cloud, with integration capabilities via REST webservices and the VEWA Connector for TYPO3/WordPress CMS. Process automation capabilities are available across the platform for workflow optimization.

Differentiator

Problem solved

Functional benefit

Brands

• GRÜN VEWA: Windows Branchensoftware for membership management, donation management, and seminar management.
• GRÜN eVEWA
• GRÜN MFplus
• GRÜN spendino
• GRÜN IMB
• GRÜN ZICOM
• GRÜN NTX
• GRÜN EDDY
• GRÜN TeamServ
• GRÜN GQM MES
• GRÜN ClubHero
• GRÜN.SOCIAL
• giftGRÜN

Products and services

• GRÜN VEWA7 Windows-based industry-specific business software (ERP/CRM) providing membership administration, donation accounting (spendenverwaltung), and seminar management for non-profit associations, unions, political parties, and chambers.
• GRÜN eVEWA4 Web-based SaaS version of GRÜN VEWA providing membership, donation, and seminar management with REST-based web services for third-party integration, hosted via GRÜN AppCloud or on-premise.
• GRÜN MFplus SAP-certified industry software for membership management and donation/fundraising management integrated with SAP systems, targeted at enterprise non-profit organizations.
• GRÜN spendino Online fundraising tools platform for non-profit organizations including donation forms, action donations, gift donations, SMS donations, and campaign management. Available via tiered subscription packages from a 30-day free trial up through Enterprise.
• GRÜN NTX Publishing software suite for publishers and media houses managing editorial, metadata, and retail workflows.
• GRÜN ZICOM Software solution for time management, employee time recording, planning, and processing, including access control and terminal systems for data capture.
• GRÜN TeamServ Software solution for retail companies and retail groups, covering retail management, purchasing, inventory, and franchise operations.
• GRÜN GQM MES Manufacturing Execution System (MES) for food and beverage manufacturers providing manufacturing execution, production data collection, and quality management.
• GRÜN IMB (Intelligent Marketing Base) Automated campaign management software for non-profit organizations to run marketing campaigns leveraging their member/donor data.
• GRÜN ClubHero Mobile app solution for sports clubs providing member-facing club management features.
• GRÜN.SOCIAL Intranet solution for member-based organizations providing internal collaboration and communications.
• GRÜN Data Monitor Market research platform that uses anonymized movement data from the GRÜN data ecosystem to deliver analytics insights.
• GRÜN App Cloud IT outsourcing and managed cloud services including SaaS hosting for GRÜN software solutions, with servers hosted in Germany.
• giftGRÜN Digital Agency Services Digital agency services operated by giftGRÜN GmbH covering TYPO3 and WordPress website development, AI consulting and implementation, creative services, digital marketing, and app/platform development.

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TYPO3 AssociationcoreTechnology or IntegrationgiftGRÜN, a subsidiary of GRÜN Software Group, is a Silver Partner of the TYPO3 Association, providing TYPO3 website development and support services with over 10 years of project experience.
• SAPcoreTechnology or IntegrationGRÜN MFplus is SAP-certified software for membership and donation management, integrated with SAP ecosystem for non-profit organizations.
• DATEVcoreTechnology or IntegrationFinancial accounting interface integration with DATEV for seamless data exchange between GRÜN VEWA and accounting systems.
• Financial Software Integrations (Diamant Software, FibuNet, Lexware, Sage, SAP FI)coreTechnology or IntegrationPre-built interfaces to major German financial accounting systems for seamless integration with GRÜN VEWA spendenverwaltung.
• netcup GmbHminorOthersExternal hosting provider for gruen.net website, as documented in the privacy policy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bloomerang: Donor management and fundraising CRM for non-profits; directly comparable to GRÜN spendino's donor management and campaign automation capabilities.
• DonorPerfect: Long-established non-profit fundraising and donor management software; competes for the same Spendenorganisationen segment that GRÜN targets with spendino and VEWA Spendenverwaltung.
• Wild Apricot: Cloud-based membership management platform aimed at small-to-mid associations and clubs; competes against GRÜN's spendino/ClubHero starter solutions in the Vereine segment.
• iMIS (by Advanced Solutions International): Purpose-built association management software (member, event, fundraising, engagement) widely used by associations and non-profits; competes head-to-head with GRÜN VEWA/eVEWA in the same buyer segment.
• Personify: Provider of association and member-based organization software with CRM, events, and fundraising modules; directly comparable to GRÜN's association and donation vertical offerings.
• MemberClicks / MemberPlanet: Membership and engagement platform for associations and clubs of all sizes; comparable starter-tier competitor to GRÜN's association and club offerings.

Emerging players

• CiviCRM: Open-source CRM for non-profits and civic-sector organizations; an emerging, lower-cost alternative for the same association/donation buyer GRÜN serves.

Broad incumbents

• Salesforce (with Nonprofit Cloud / NPSP): Broader CRM platform whose Nonprofit Cloud and NPSP solution targets the same associations and donation organizations as GRÜN VEWA, MFplus and spendino, with significantly wider scope but less vertical specialization.
• SAP: Incumbent enterprise platform; GRÜN MFplus is SAP-certified, but SAP's broader suite competes for large non-profit and association customers that GRÜN also targets.

Others

• TYPO3 Association: Open-source CMS ecosystem of which GRÜN's giftGRÜN subsidiary is a Silver Partner; not a competitor but a tightly coupled ecosystem whose adoption directly drives VEWA Connector demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gruen-software

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grün Software