Locoia
Locoia is a German low-code iPaaS vendor enabling businesses to integrate 200+ software applications via a drag-and-drop workflow builder, serving SaaS firms, mid-to-large enterprises, and PropTech companies with GDPR-compliant, Frankfurt-hosted infrastructure.
- Company typePrivate
- Founded2019
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Locoia does
Locoia is a German iPaaS (Integration Platform as a Service) vendor operating as a brand under Aareon Deutschland GmbH, headquartered in Hamburg with the parent entity registered in Mainz, Germany. Founded in 2019, the company employs 11–50 people and serves SaaS companies, mid-to-large enterprises, ERP-using organizations, and PropTech/real estate firms primarily across the DACH market. Its core product is a low-code, drag-and-drop workflow automation platform that connects 200+ pre-built applications — spanning CRM (Salesforce, HubSpot, Pipedrive), ERP (SAP, Oracle NetSuite, Microsoft Dynamics, Odoo), BI/data warehouses (Power BI, BigQuery, Snowflake), payments, HR, ITSM, accounting, and AI services — through a unified data warehouse architecture with real-time, autoscaling processing hosted on AWS infrastructure in Frankfurt. Differentiation rests on German data sovereignty, full GDPR/DSGVO compliance, ISO 27001 certification, and a White Label Embed integration marketplace add-on that allows SaaS companies to offer the 200+ connector library to their own customers under their own branding via an iFrame-embedded portal.
Locoia firmographics
Firmographics- Name
- Locoia
- Legal name
- Aareon Deutschland GmbH
- Website
- https://locoia.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Locoia is a German low-code iPaaS vendor enabling businesses to integrate 200+ software applications via a drag-and-drop workflow builder, serving SaaS firms, mid-to-large enterprises, and PropTech companies with GDPR-compliant, Frankfurt-hosted infrastructure.
- Ownership category
- akta.pro rank
Locoia industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS)
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), iPaaS & Workflow Automation (BPAMAOAB)
Keywords
Where Locoia is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Locoia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Standard Plans: Three-tier SaaS subscription model (Advanced €329/mo, Business €549/mo, Enterprise €1069/mo) with annual billing discount of 20%. Each tier includes defined flow limits, flow run quotas, and step quotas. Additional steps beyond plan limits billed at €75 per 100,000 steps.
- White Label Embed Licensing: Embedded iPaaS licensing for SaaS companies with three tiers: Starter (€779/mo, 3 connectors), Growth (€1,599/mo, 10 connectors), and Custom. Includes onboarding costs (Startups: €1,500, SMEs: €3,000, Corporates: €12,000).
- Professional Services: Solution consulting services provided by dedicated Solution Consultants to assist with workflow optimization and implementation support. Mentioned in testimonials as part of customer onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Advanced - 8 Flows, 100k runs/month |
| Subscription | Annual | Business - 30 Flows, 500k runs/month |
| Subscription | Annual | Enterprise - 70 Flows, 1M runs/month |
| Subscription | Monthly | White Label Starter - 3 Connectors |
| Subscription | Monthly | White Label Growth - 10 Connectors |
| Subscription | Multi-year contract | White Label Custom |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Locoia product offering
Product offeringCore offering
Locoia provides a Low Code iPaaS (Integration Platform as a Service) that lets businesses connect and automate workflows across 200+ applications and systems (CRMs, ERPs, BI tools, databases, finance tools, advertising platforms) using a drag-and-drop Flow Builder hosted on AWS infrastructure in Frankfurt, Germany. The platform supports ETL, real-time processing with autoscaling, and is fully GDPR-compliant. A separate Embedded White Label Integration Marketplace module allows SaaS companies to embed the connector library inside their own branded product via iFrame.
Product overview
Locoia is a German-based Low Code Intelligent Automation platform that provides an all-in-one iPaaS (Integration Platform as a Service) solution. The core product is the Low Code iPaaS Integrations platform, which enables businesses to integrate their entire tech stack and automate processes through a drag-and-drop Flow Builder. The platform offers access to 200+ pre-built connectors spanning categories including CRM (Salesforce, HubSpot), ERP (Oracle NetSuite, Odoo, Microsoft Dynamics 365), BI/Analytics (Microsoft Power BI, Google BigQuery, Snowflake), Payments (Stripe), Accounting (sevDesk, Xero), and many more. The product portfolio also includes an Embedded - White Label Integration Marketplace add-on module for SaaS companies that want to offer integration capabilities to their customers under their own branding. Pricing is organized into three main tiers: Advanced (€329/month), Business (€549/month), and Enterprise (€1,069/month), with separate White Label Embed plans starting at €779/month. The platform is hosted in Germany (Frankfurt) with 99.99% uptime and is fully GDPR (DSGVO) compliant.
Differentiator
Problem solved
Functional benefit
Brands
- Low Code iPaaS Integrations: Low Code Intelligent Automation platform for API integration and process automation
- Embedded White Label Integration Portal
Products and services
- Low Code iPaaS Integrations Cloud-based Low Code Integration Platform as a Service that lets businesses integrate and automate workflows across 200+ applications (CRMs, ERPs, BI tools, databases, finance, advertising) via a drag-and-drop Flow Builder, with unified data warehouse/ETL and real-time autoscaling. Hosted on AWS in Frankfurt, Germany, with ISO 27001 and full GDPR (DSGVO) compliance. Sold via tiered subscription (Advanced, Business, Enterprise) to mid-to-large enterprises.
- Embedded - White Label Integration Marketplace An iFrame-embeddable white-label integration marketplace that lets SaaS companies offer Locoia's 200+ connector library to their own customers under their own branding, with custom CSS styling and native UI embedding. Licensed via Starter (€779/mo, 3 connectors), Growth (€1,599/mo, 10 connectors), and Custom tiers with one-time onboarding fees ranging from €1,500 (startups) to €12,000 (corporates).
Quantifiable outcome
- Data pipeline creation time reduced from 4-6 weeks to 2 days
- +5 more outcomes
Companies that use Locoia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Locoia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration242 records
AI capability2 records
Feature6 records
Locoia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aareon Deutschland GmbHcoreAareon Deutschland GmbH is the parent company of Locoia, headquartered in Mainz, Germany. Locoia operates as a brand within the Aareon Group, which is a leading European provider of SaaS solutions for the property industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Locoia competitors and assessment
Company assessmentDirect peers
- Workato: Enterprise iPaaS with low-code workflow builder and large connector library. Closest direct competitor to Locoia's core integration and automation offering, competing for the same mid-market and enterprise customers.
- Tray.io: General-purpose iPaaS focused on API integration and workflow automation for SaaS and enterprise. Overlaps directly with Locoia on low-code integration use cases and SaaS company customer segment.
- Make (formerly Integromat): Visual automation platform with extensive app connectors and a strong European user base. Competes directly with Locoia in the low-code/SMB and mid-market integration segment.
- Zapier: Long-standing leader in no-code app automation and integration with thousands of connectors. Competes with Locoia for SMB and self-serve citizen integrator use cases.
- Celigo: iPaaS platform with strong ERP integration focus (NetSuite, SAP, Dynamics). Direct overlap with Locoia's ERP-centric use cases and mid-market enterprise positioning.
Emerging players
- n8n: Open-source workflow automation tool with a growing community and self-host option. Increasingly competes with Locoia on technical buyer and European user segments seeking sovereignty.
- Pipedream: Developer-oriented integration platform with code-friendly workflow building. Competes with Locoia's developer-leaning persona and SMB developer use cases.
Broad incumbents
- MuleSoft (Salesforce): Enterprise API management and integration platform owned by Salesforce. Sets the upper-end competitive ceiling for iPaaS deals that Locoia targets in the enterprise segment.
- Boomi: Established cloud integration platform with broad connector coverage and enterprise footprint. Competes with Locoia across mid-market and large enterprise integration deals.
Regional players
- Synesty Software: German-based SaaS integration and automation platform focused on e-commerce, ERP and marketing integrations. Closest regional iPaaS competitor to Locoia in DACH, particularly for SMB and mid-market deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Locoia social profiles
Digital presenceLocoia compliance and trust
Trust signalCompliance2 records
Locoia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locoia leadership team
Management profileNumber of profiles
Locoia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locoia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locoia
What does Locoia do?
Locoia provides a Low Code iPaaS (Integration Platform as a Service) that lets businesses connect and automate workflows across 200+ applications and systems (CRMs, ERPs, BI tools, databases, finance tools, advertising platforms) using a drag-and-drop Flow Builder hosted on AWS infrastructure in Frankfurt, Germany. The platform supports ETL, real-time processing with autoscaling, and is fully GDPR-compliant. A separate Embedded White Label Integration Marketplace module allows SaaS companies to embed the connector library inside their own branded product via iFrame.
Is Locoia a public or private company?
Locoia is a private company. It is classified as corporate owned and is currently operating.
When was Locoia founded?
Locoia was founded in 2019. It employs 11 to 50 people.
Where is Locoia based?
Locoia is headquartered in Hamburg, Germany, in the Europe region.
How does Locoia make money?
Three revenue lines are on record. Subscription - Standard Plans are the primary driver. The others are white Label Embed Licensing and professional Services.
Who are Locoia's main competitors?
Direct peers on record are Workato, Tray.io, Make (formerly Integromat), Zapier and Celigo. Emerging players are n8n and Pipedream. Broad incumbents are MuleSoft (Salesforce) and Boomi. Synesty Software is listed as a regional player.
Does Locoia have an API?
Yes. Locoia provides API access across all plans. The API enables developers to build custom integrations and automate workflows programmatically. The platform supports Locoia API Access and Support on all tiers including Advanced, Business, and Enterprise. Documentation is available at docs.locoia.com. Developer documentation is at docs.locoia.com.
What industry is Locoia in?
Locoia's product category is Integration Platform as a Service (iPaaS). Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 541511 and its SIC code is 7373.