IDEM
IDEM is a French short-term IT equipment rental company, founded in 1991 near Toulouse, serving enterprises and IT manufacturers with computers, tablets, printers, VR/AR headsets, phones, and infrastructure equipment across France and Europe.
- Company typePrivate
- Founded1991
- HeadquartersL'union, France
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What IDEM does
IDEM is a privately held French short-term IT equipment rental company founded in 1991 and headquartered in L'Union, near Toulouse. The company rents computers, tablets, printers, VR/AR headsets, mobile phones, and infrastructure equipment (servers, storage, edge devices) for durations ranging from one day to eight months or more, serving professional events, tradeshows, training sessions, product launches, and organizations needing temporary capacity. Beyond pure rental, IDEM provides demo pool management services to major IT manufacturers, an ISO 9001-certified technical center for equipment auditing, customization, and masterisation, and full-service event logistics supported by a 3,500 m² warehouse in Toulouse, with delivery and retrieval across France and Europe.
The business operates a quote-based enterprise sales model with monthly billing cadence, supplemented by service contracts with OEMs. Its core customer base includes Dell, Microsoft, Lenovo, and BenQ for demo pool management, and IDEM holds an exclusive European partnership with Microsoft for short-term HoloLens rentals. The equipment portfolio spans Dell, HP, Lenovo, Apple, Samsung, Microsoft Surface, HTC Vive, Meta Quest, Pico, and others, allowing customers to access the latest-generation IT hardware without capital outlay or obsolescence risk.
The operating model is asset- and logistics-intensive: an in-house technical integration team, a 3,500 m² storage facility, and a European distribution footprint support more than 36,000 annual shipments. Differentiation rests on long-tenured OEM relationships, triple ISO certification (9001, 14001, 45001), an ECOVADIS Gold Medal, multilingual customer service, and early-mover positioning in VR/AR event rental. Ownership remains founder/operator-led under gérant Jérôme Bouas, with no disclosed venture capital, private equity, or institutional investor involvement.
IDEM firmographics
Firmographics- Name
- IDEM
- Legal name
- IDEM
- Website
- https://idem.fr
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- IDEM is a French short-term IT equipment rental company, founded in 1991 near Toulouse, serving enterprises and IT manufacturers with computers, tablets, printers, VR/AR headsets, phones, and infrastructure equipment across France and Europe.
- Ownership category
- akta.pro rank
IDEM industry classification
Industry- Product category
- IT Equipment Rental Services
- NAICS
- Office Machinery and Equipment Rental and Leasing (53242), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Computer Rental & Leasing (7377), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where IDEM is headquartered
LocationHeadquarters
- HQ city
- L'union
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
IDEM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Short-term IT Equipment Rental: Core revenue stream from renting IT equipment (PCs, tablets, printers, VR/AR headsets, phones, infrastructure) for short durations. Rental periods range from 1 day to 8 months or more. Monthly rental payments, prices are exclusive of VAT.
- Demo Pool Management Services: Externalized management of demo equipment pools for IT manufacturers. Includes integration, storage, audits, delivery, and retrieval services. Revenue generated through service contracts with major manufacturers.
- Event Logistics Services: Complete logistics services for professional events and trade shows including project management, storage, transportation, on-site support, and equipment installation/retrieval.
- Technical Integration Services: Value-added technical services including equipment auditing, customization, masterisation, preloads, formatting, cleaning, and maintenance performed by certified technicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Short-term IT equipment rental - quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
IDEM product offering
Product offeringCore offering
IDEM provides short-term IT equipment rental (1 day to 8+ months) covering PCs, laptops, tablets, printers, VR/AR headsets, mobile phones, and infrastructure equipment (servers, storage, networking). The rental service is complemented by three dedicated service lines: Demo Pool Management for IT manufacturers, an ISO-certified Technical Integration Center, and full Event Logistics for trade shows and professional events across France and Europe.
Product overview
IDEM is a short-term IT equipment rental company offering flexible rental solutions from 1 day to 8+ months. The core offering consists of Location Courte Durée IT (short-term IT rental) covering computers, tablets, printers, VR/AR headsets, mobile phones, and infrastructure equipment. This is supported by Gestion de Parc de Prêt (demo pool management) for IT manufacturers, a certified Centre Technique for equipment integration and quality control, and Logistique Événementielle for event-based deployments. The company operates from Toulouse, France with a 3500m2 warehouse and serves clients across France and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Short-term IT Equipment Rental (Location Courte Durée IT)
Quantifiable outcome
- 36,000+ annual shipments across Europe
- +2 more outcomes
Companies that use IDEM
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
IDEM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
IDEM partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- MicrosoftcoreIDEM is the exclusive European partner for Microsoft for short-term rental of HoloLens 1 and HoloLens 2 augmented reality headsets. This exclusive partnership positions IDEM as the premier VR/AR rental provider in Europe.
- DellmajorLong-term partnership for demo pool management services. IDEM manages Dell equipment for product demonstrations and trade shows across Europe.
- LenovomajorPartnership for demo pool management and infrastructure equipment rental. IDEM provides Lenovo servers and equipment for short-term rental and demonstration purposes.
- BenQmajorPartnership for demo pool management services, providing BenQ equipment for product demonstrations and trade shows.
- Oculus/MetacoreIDEM offers Oculus and Meta Quest Pro VR headsets for short-term rental, positioning the company as a key VR/AR equipment provider for events and professional use.
- PICOcoreIDEM was a pioneer in Pico VR headset rental and continues to offer Pico Neo 3 for short-term rental to businesses and events.
- HTC VivecoreIDEM offers HTC Vive Focus 3 VR headsets for short-term rental, providing professional VR experiences for events and business applications.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
IDEM competitors and assessment
Company assessmentDirect peers
- Econocom: Econocom is a France-based European leader in IT leasing, rental, and managed services. It is the most direct comparable to IDEM, operating a similar IT equipment rental/leasing model with pan-European reach, OEM partnerships, and integrated services including device lifecycle management.
- CHG-MERIDIAN: CHG-MERIDIAN is a Germany-headquartered IT leasing and lifecycle services provider operating across Europe. It is highly comparable to IDEM in offering IT asset rental and management to enterprise and public-sector clients, with similar focus on equipment-as-a-service economics.
- Hire Intelligence: Hire Intelligence is a UK-based specialist in short-term IT equipment rental to enterprises and events. It directly mirrors IDEM's core short-term IT rental model across desktops, laptops, tablets, and event deployments.
Broad incumbents
- Computacenter: Computacenter is a large UK/German enterprise IT infrastructure provider with significant device provisioning, configuration, and rental/leasing capabilities. Comparable to IDEM as a broad incumbent serving enterprise customers with managed IT services including temporary equipment deployment.
- Bechtle: Bechtle is a major German-headquartered IT services and solutions provider with extensive device lifecycle and managed services offerings. Overlaps with IDEM in enterprise IT equipment provisioning, leasing, and event/project deployments across Europe.
- Insight Enterprises: Insight Enterprises is a US-headquartered global IT solutions provider with hardware procurement, configuration, and lifecycle services for enterprise clients. Comparable to IDEM in providing temporary/permanent IT equipment deployment, with broader geographic and product scope.
- Ingram Micro: Ingram Micro is a global IT distribution and lifecycle services giant offering device-as-a-service, configuration, and rental-adjacent services to enterprises and resellers. Comparable to IDEM through enterprise device deployment and managed IT services.
- SCC (Specialist Computer Centres): SCC is a UK-headquartered enterprise IT services and infrastructure provider with significant procurement, configuration, and managed deployment capabilities. Comparable to IDEM in serving large enterprises with integrated IT equipment and event/deployment services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IDEM social profiles
Digital presenceIDEM compliance and trust
Trust signalCompliance4 records
IDEM financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDEM leadership team
Management profileNumber of profiles
Profiles1 record
IDEM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDEM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDEM
What does IDEM do?
IDEM provides short-term IT equipment rental (1 day to 8+ months) covering PCs, laptops, tablets, printers, VR/AR headsets, mobile phones, and infrastructure equipment (servers, storage, networking). The rental service is complemented by three dedicated service lines: Demo Pool Management for IT manufacturers, an ISO-certified Technical Integration Center, and full Event Logistics for trade shows and professional events across France and Europe.
Is IDEM a public or private company?
IDEM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IDEM founded?
IDEM was founded in 1991. It employs 501 to 1,000 people.
Where is IDEM based?
IDEM is headquartered in L'union, France, in the Europe region.
How does IDEM make money?
Four revenue lines are on record. Short-term IT Equipment Rental is the primary driver. The others are demo Pool Management Services, event Logistics Services and technical Integration Services.
Who are IDEM's main competitors?
Direct peers on record are Econocom, CHG-MERIDIAN and Hire Intelligence. Broad incumbents are Computacenter, Bechtle, Insight Enterprises, Ingram Micro and SCC (Specialist Computer Centres).
Does IDEM have an API?
No public API is recorded for IDEM.
What industry is IDEM in?
IDEM's product category is IT Equipment Rental Services. Its primary akta.pro industry code is BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 53242 and its SIC code is 7377.