Severino Pasta

What Severino Pasta does

Severino Pasta Company is a family-owned artisanal pasta manufacturer, retailer, and wholesaler founded in 1971 by Joseph and Anna Maria Severino in Westmont, New Jersey, after they learned pasta-making in Rome from Umberto Casoli. The company produces handmade fresh pasta from an original 100% Semolina flour recipe, offering more than 30 pasta varieties including fresh-cut long pastas, ravioli, gnocchi, tortellini, hand-pulled pasta, gluten-free pasta, and a plant-based/vegan line, complemented by homemade sauces, pestos, prepared family meals, and an in-store cheese shop with 150 hand-cut cheeses.

The business operates four primary revenue streams: (1) direct-to-consumer sales through its flagship retail storefront at 110 Haddon Avenue in Westmont, NJ and an online shop at shopseverinopasta.com, (2) wholesale to restaurants in the tri-state NJ/PA/NY market with weekly fresh/frozen delivery, (3) national retail distribution through an exclusive 25-year partnership with Whole Foods Market operating dedicated Fresh Pasta Venues, Dry Pasta Venues, Prepared Foods, and Frozen Foods sections nationwide, and (4) private label manufacturing and catering services. Pricing is unit-based for retail specials ($16–$35 typical) and contract-based for wholesale, with goPuff adding on-demand Philadelphia delivery since 2020.

The company is now in its second and third generation of Severino family ownership, with Peter and Louis Severino as owners and Joseph Severino as Operations Director, supported by an Operations & Data Director, a Shipping & Receiving Coordinator, a Wholesale Customer Service Representative, and four Brand Ambassadors. Distribution covers U.S. regions including the Northeast, Mid-Atlantic, Midwest, South, Southwest, North Atlantic, Northern California, and Southern California. With 11–50 employees and no external funding, the company remains a bootstrapped, founder-led enterprise.

Name

Severino Pasta

Legal name

Severino Pasta Company

Website

https://severinopasta.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Severino Pasta is a family-owned artisanal pasta manufacturer and gourmet food retailer founded in 1971 in Westmont, NJ, producing handmade 100% Semolina fresh pasta, ravioli, gnocchi, sauces, and prepared foods. It serves consumers via its retail store and Whole Foods Market nationwide, and restaurants through tri-state wholesale.

Ownership category

akta.pro rank

Product category

Artisanal Pasta Products

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Perishable Prepared Food Manufacturing (311991), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industries

Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF), Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

Keywords

• Artisanal pasta manufacturing
• Fresh handmade pasta
• Wholesale Italian foods
• Private label pasta
• Gourmet prepared meals

Headquarters

HQ city

Collingswood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Storefront Sales: Direct sales of fresh pasta, prepared foods, sauces, pestos, and artisanal cheeses to consumers visiting the Westmont, NJ store and online shop.
2. Wholesale to Restaurants: B2B sales of fresh/frozen pasta to restaurants in the tri-state area (NJ, PA, NY), including custom products for restaurant clients.
3. Wholesale to Retail Markets: Distribution of branded pasta products through retail grocery stores, including Whole Foods Market with dedicated venue spaces.
4. Distribution Services: Company-operated distribution center servicing partners throughout the country with fresh and frozen pasta delivery.
5. Private Label Manufacturing: Custom private label production for retail establishments - pasta, pesto, and sauces made to specification.
6. Catering Services: Full-service on-site catering with party platters, hors d'oeuvres, paninis, pasta dishes, and desserts for events of 2-200 people.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Severino Pasta is a family-owned artisanal pasta manufacturer that produces handmade fresh, dry, and frozen pasta from a proprietary 100% Semolina flour recipe developed in 1971. Its portfolio spans 30+ pasta varieties (long cuts, ravioli, gnocchi, tortellini, hand-pulled, pierogi, gluten-free, plant-based), homemade sauces and pestos, prepared family meals, gourmet sandwiches, and a 150-cheese artisanal cheese shop. Products are sold through its Westmont, NJ flagship retail store, an exclusive national partnership with Whole Foods Market with dedicated Fresh Pasta Venues, a restaurant wholesale division serving the tri-state area, private-label manufacturing, full-service catering, and an online shop.

Product overview

Severino Pasta Company is a family-owned artisanal pasta manufacturer and gourmet food retailer founded in 1971, now in its second and third generation of family ownership. The company operates from Westmont, NJ and offers a comprehensive portfolio of fresh, frozen, and dry pasta products along with prepared foods and retail specialty items. Core products include handmade fresh pasta (spaghetti, linguine, fettuccine, ravioli, gnocchi, tortellini, hand-pulled pasta) and artisanal dry pasta, complemented by homemade sauces and pestos (Alfredo, Marinara, Vodka, Basil Pesto, Roasted Red Pepper Pesto). The company has expanded into plant-based/vegan offerings including Vegan Gnocchi (Purple Sweet Potato, Cauliflower, Broccoli Cheddar) and 7 varieties of Plant-Based Entrees. Prepared foods include Family Meals (lasagna, eggplant rollups, mac & cheese, manicotti), gourmet sandwiches, and catering services. The product line also includes Pierogi, Gluten-Free Pasta, and an artisanal cheese shop featuring over 150 hand-cut cheeses. Distribution occurs through company-owned retail locations, Whole Foods Market nationwide (with Fresh Pasta Venues and Dry Pasta Venues), wholesale to restaurants and distributors, and private label programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Pasta Handcrafted artisanal fresh pasta made from 100% Semolina flour, available in long cuts such as spaghetti, linguine, and fettuccine, plus specialty seasonal shapes. Sold at the Westmont, NJ retail store, online, and through Whole Foods Market.
• Artisanal Dry Pasta Premium dry pasta varieties including Fusilli, Mafaldine, Tagliatelle, Perciatelli, Pappardelle, and Paccheri. Available in hand-packed formats and as scoop-and-go self-serve at Whole Foods Market venues.
• Homemade Ravioli Fresh stuffed pasta available in numerous varieties including Cheese, Artichoke Lemon, Asparagus, Eggplant Garlic, Portobello, Pumpkin, Spinach, Green and Goat cheese, square ravioli, medium square ravioli, and seafood ravioli.
• Gnocchi Fresh and frozen gnocchi in traditional and specialty varieties including Potato, Pumpkin, Red (Beet), Ricotta, Spinich, Sweet Potato, and seasonal flavors.
• Plant-Based Gnocchi Vegan gnocchi varieties including Purple Sweet Potato, Cauliflower, and Broccoli Cheddar, made without animal products.
• Tortellini and Tortelloni Ring-shaped stuffed pasta available in Cheese, Tri-Color, and Hex varieties with cheese and ingredient combinations.
• Gluten Free Pasta Gluten-free pasta options made using alternative flour blends for customers with dietary restrictions.
• Hand Pulled Pasta Traditional hand-crafted pasta shapes including Fusilli, Orecchiette, and Trofie, pulled and shaped by hand using artisan techniques.
• Fresh Cut Pasta Fresh cut long pastas including Black Pepper, Egg, Lemon Parsley, Pumpkin, Saffron, Spinach, Squid Ink, Tomato, Truffle, and Wheat varieties.
• Hand Packed Pasta Fun-shaped pasta for kids and families including Wagon Wheels, Dinosaur Pasta, Fusilli, Gemelli, Rigatoni, Ziti, Radiatori, and Hemp varieties (Fusilli, Gemelli, Ziti, Orzo).
• Pierogi Traditional Eastern European stuffed pasta dumplings available in six varieties: Cheddar, Cheese, Jalapeno, Kraut, Potato, and Spinach.
• Sauces and Pestos Homemade sauces including Alfredo, Classic Tomato, Fra Diavolo, Marinara, Tomato Cream, Vodka Sauce, and three pestos: Roasted Red Pepper, Sundried Tomato and Mozzarella, and Classic Basil.
• Family Meals Ready-to-heat family-size entrees including Butternut Squash Lasagna, Eggplant Rollups, Meat Lasagna, Mac and Cheese, Manicotti, Ravioletti, and party-size portions in single, family, and party sizes.
• Plant-Based Meals Vegan and plant-based heat-and-eat entrees including Seitan Sausage Lasagna, Mixed Herb and Pesto Rotini, Spicy Lentil Ragu, Penne Puttanesca, Chickpea Hummus Rotini, Vegan Mac and Cheese, and Asparagus Rotini.
• Gourmet Sandwiches Authentic Italian sandwiches made to order, available at the Pasta Shop and through catering services.
• Artisanal Cheese Shop In-store cheese shop featuring over 150 hand-cut artisanal cheeses from around the world, plus olives, honey, breads, and antipasto.
• Specialty Items Specialty grocery items including Hand Picked Tomatoes, D.O.P. Extra Virgin Olive Oil from Sicily, olives, and other Mediterranean products.
• Catering Services Full-service on-site catering for events of 2 to 200 guests, offering party platters, hors d'oeuvres, paninis, sliders, pasta dishes, desserts, and a full Gourmet to Go menu.
• Private Label Products Custom private label pasta, pesto, and sauce products designed for retail establishments, allowing partners to brand Severino's artisanal products under their own label.
• Super Fresh Pasta Venues Convenient Grab-and-Go artisanal pasta packages stocked inside Whole Foods Market Fresh Pasta Venues, including 20+ new and traditional Severino pasta varieties.

Quantifiable outcome

• 25 years of partnership with Whole Foods Market
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Ella Wolfe (Brand Ambassador)coreGTM or Marketing Partner · 1 January 2023Regional Brand Ambassador since October 2023. Shares Severino story in Whole Foods stores and assists with social media projects.
• Maddie McComb (Brand Ambassador)coreGTM or Marketing Partner · 1 January 2022Regional Brand Ambassador since August 2022. Brings Severino family traditions to homes across the country through in-store engagement and events.
• Scarlet Markgraf (Brand Ambassador)coreGTM or Marketing Partner · 1 January 2021Midwest Regional Brand Ambassador since June 2021. Professionally trained pastry chef from The Culinary Institute of America. Engages with customers in Midwest Whole Foods stores.
• goPuffminorChannel Partner/ Reseller/ Distributor · 1 January 2020Partnership with goPuff for immediate on-demand delivery of Severino pasta products in the Philadelphia market. goPuff delivers everyday needs including food items through micro-fulfillment centers.
• EJ Lewis (Brand Ambassador)coreGTM or Marketing Partner · 1 January 2014EJ Lewis joined as Global Brand Ambassador in 2014. He travels to Whole Foods Markets across the country to share the Severino story, conduct cooking demonstrations, and engage with customers.
• Whole Foods MarketflagshipChannel Partner/ Reseller/ Distributor · 1 January 1999Exclusive national retail partnership spanning 25 years. Severino products are sold through Fresh Pasta Venues, Dry Pasta Venues, Prepared Foods, Frozen Foods, and Specialty departments in Whole Foods Market stores across the country. The partnership includes dedicated in-store pasta venues featuring fresh-cut pastas, ravioli, gnocchi, and Tortellini.
• JarGoodsminorGTM or Marketing PartnerSelect Severino Pasta items are available on JarGoods website. Customers can use code PASTA20 for 20% off their order.
• Vesper Bros FoodsminorGTM or Marketing PartnerSocial media giveaway partnership. Vesper Bros Foods provided marinara sauce to pair with Severino Dinosaur Pasta for a contest on Instagram.
• McCaffrey's MarketsminorChannel Partner/ Reseller/ DistributorRegional grocery chain where Severino products (such as Spinach Linguine) are sold at their market locations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rao's: Premium Italian sauce and prepared-foods brand sold nationally through specialty and grocery channels including Whole Foods. Highly comparable to Severino's sauces, pestos, and prepared meals positioned in the same premium-Italian, family-heritage narrative across overlapping retail customers.
• Colavita: Family-owned Italian pasta, olive oil, and sauce brand distributed across U.S. retail and foodservice. Directly competes with Severino in dry/fresh pasta categories and the premium-Italian positioning, with similar family-heritage branding.
• Delallo: Italian foods brand selling pasta, sauces, olive oil, and prepared specialty items through retail and foodservice including natural/specialty grocers. Highly comparable product mix and retail channel overlap with Severino.
• Cucina Antica Foods: Producer of premium Italian sauces, pasta, and prepared meals sold through retail and foodservice. Comparable portfolio (sauces, prepared foods, premium positioning) and similar special-gourmet channel strategy.

Broad incumbents

• De Cecco: Long-established Italian pasta manufacturer with national distribution and a broader portfolio (dry pasta, sauces, oils). Overlaps with Severino in pasta categories and foodservice/retail channels, though at a wider portfolio scale.
• Garofalo: Italian premium pasta brand with national U.S. retail and foodservice presence. Comparable premium positioning and pasta-product portfolio, though at broader scale and a less artisanal production model.
• Bob Evans Farms (BEF Foods prepared meals): Mass-market producer of prepared family meals and refrigerated side dishes sold nationally in grocery. Comparable in the family-meals/heat-and-eat category serving the same grocery customers with overlapping ready-to-eat occasions.

Emerging players

• Banza: Better-for-you chickpea and plant-based pasta brand with national retail presence including Whole Foods and natural channels. Direct overlap with Severino's plant-based pasta line and venue model in the same retailer.

Regional players

• Pastosa Ravioli: Family-owned fresh ravioli and pasta maker based in the Northeast U.S. Closest direct fresh-pasta competitor; comparable artisanal production, family heritage, and wholesale-to-restaurant model in overlapping geography.
• Buon Italia: Importer and distributor of Italian artisan and specialty foods sold primarily in Northeast markets including to restaurants and specialty retailers. Comparable artisanal-Italian food curation overlapping with Severino's tri-state foodservice wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/severinopasta
• YouTubeyoutube.com/channel/UCBcblax2vPvQAnfZEPCTSTg
• Facebookfacebook.com/Severino.Pasta
• Instagraminstagram.com/severino_pasta
• Pinterestpinterest.com/severinopasta
• LinkedInlinkedin.com/company/severino-pasta

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Severino Pasta