What Basik Marketing does

Basik Marketing Private Limited is a Bengaluru-based gaming and esports marketing firm founded in 2019 that delivers white-label tournament operations, broadcast production, talent management, gaming media, and campus engagement services to gaming publishers, esports organizations, consumer electronics brands, and e-commerce platforms across South Asia, Southeast Asia, and the Middle East. The company is structured around five integrated verticals: the parent Basik Marketing services arm, The Esports Club (TEC) for tournament operations, Maverik for talent management of gaming influencers and cosplayers, Gossip.GG for gaming and esports media, and TEC Spartans for a college ambassador network. Named enterprise clients include Riot Games, Amazon, Sony Inzone, Lenovo, Intel, AMD, HP, S8UL, Galaxy Racer India, and Comic Con India. The company reports 20M+ engaged gamers across its operations and has distributed $4M+ in prize money across its tournament portfolio.

Core technology assets include the proprietary theesports.club tournament management platform and a Bangalore-based TEC Studio broadcast facility spanning 3,000+ square feet, equipped with 6 live cameras, 10 broadcast PCs, 12 high-end spectating PCs, 6 internet lines, UPS and generator backup, and multiple set configurations (TEC Studio, TEC Compact, TEC Creative green screen). These assets support owned tournament properties including The Arena at Comic Con India, Riot Convergence, TEC Arena, TEC Challenger Series, and the S8UL Gaming Festival. The group operates without disclosed external institutional funding and maintains registered entities in India (Private Limited), Singapore, and Dubai to support its three-region geographic footprint.

Revenue is generated primarily through professional services engagements (white-label tournament management, broadcast production, influencer campaign execution), sponsorship and ticket sales from owned event properties, and advertising potential from the Gossip.GG media platform. Publicly listed subscription packages range from $400 to $1,200 per week across the sub-brands, though enterprise event contracts are likely materially larger and represent the dominant revenue driver. Go-to-market combines enterprise field sales targeting publishers and technology brands with community-led acquisition via theesports.club self-service platform and event-driven demand generation through flagship tournament properties.

Name

Basik Marketing

Legal name

Basik Marketing Private Limited

Website

https://basikmarketing.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Basik Marketing is a Bengaluru-based gaming and esports marketing firm providing white-label tournament operations, broadcast production, talent management, and gaming media services to publishers, consumer electronics brands, and e-commerce platforms across South Asia, Southeast Asia, and the Middle East.

Ownership category

akta.pro rank

Product category

Esports Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Event Production & Operations (Broadcast, Stage, Refereeing) (MPAKANAO)

akta.pro secondary industries

Esports Tournament Broadcast & Production (MPAGANAJ), Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE), Esports Tournament Sponsorships & Partnerships (MPAGANAM)

Keywords

• Esports marketing services
• Gaming event management
• Tournament operations
• Influencer talent management
• Gaming brand activations

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. White Label Esports Services: End-to-end esports tournament management, studio broadcasts, and event operations for brand partners and gaming companies. Includes project planning, talent management, league operations, graphics, marketing campaigns, publisher relations, and post-event services.
2. Talent Management (Maverik): Talent management for gaming influencers, cosplayers, and esports teams. Manages creator campaigns, branded content, and influencer partnerships for brand activations.
3. Esports Tournament Properties: Operates owned tournament properties including The Arena at Comic Con, Riot Convergence, TEC Arena, TEC Challenger Series, and S8UL Gaming Festival. Revenue from brand sponsorships, publisher partnerships, and event tickets.
4. Gaming Media (Gossip.GG): Gaming and esports news, updates, and content platform generating engagement and potential advertising revenue.
5. Campus Ambassador Program (TEC Spartans): Student engagement program offering paid opportunities in esports tournament administration, event volunteering, and campaign participation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Basik Marketing provides white label gaming and esports marketing services including tournament management, studio broadcasts, content creation, PR, advertising, consumer surveys, device rentals, and studio rentals to gaming publishers, esports organizations, and consumer electronics brands. The company operates across five integrated verticals: Basik Marketing (core services), The Esports Club (TEC) for tournament operations, Maverik for talent management, Gossip.GG for gaming media, and TEC Spartans for campus community programs, supported by the proprietary tournament platform theesports.club and an in-house Bangalore broadcast studio facility.

Product overview

Basik Marketing operates a multi-vertical gaming and esports ecosystem composed of five distinct sub-brands and service lines. The core offering is Basik Marketing's White Label Services — providing tournament management, studio broadcasts, content creation, PR, advertising, consumer surveys, device rentals, and studio rentals to gaming and esports brands. This core service layer is supported by The Esports Club (TEC), which owns and operates major esports tournament properties and runs the proprietary tournament platform theesports.club; Maverik, a talent management and influencer representation company; Gossip.GG, a gaming and esports media/news platform; and TEC Spartans, a student ambassador program. The group also maintains in-house studio facilities in Bangalore for broadcast production. The portfolio collectively covers the full esports value chain from tournament operations and talent management to media and grassroots community building.

Differentiator

Problem solved

Functional benefit

Brands

• The Esports Club (TEC): Online and LAN esports tournaments, gaming events, broadcast, and community initiatives across South Asia, Southeast Asia, and Middle East. Owns and operates properties including The Arena at Comic Con India, Riot Convergence, TEC Arena, TEC Challenger Series, and S8UL Gaming Festival.
• Maverik
• Gossip.GG
• TEC Spartans

Products and services

• Basik Marketing White Label Services A comprehensive white-label gaming and esports marketing services offering providing tournament management, studio broadcasts, content creation, PR, advertisements, consumer surveys, device rentals, and studio rentals to help brands execute marketing campaigns in the competitive gaming and esports arena. Targeted at gaming publishers, esports organizations, and consumer electronics brands.
• The Esports Club (TEC) An esports tournament operator and event brand that owns and operates major online and LAN tournaments including The Arena at Comic Con India, Riot Convergence, TEC Arena, TEC Challenger Series, and the S8UL Gaming Festival, powered by the proprietary tournament platform theesports.club.
• Maverik Talent Management

Quantifiable outcome

• 20M+ engaged gamers reached across operations
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Riot GamescoreStrategic or Co-development PartnerStrategic partnership for Valorant esports events including Convergence 2023 (India's first international Valorant LAN) and India Closed Qualifiers. Riot Games serves as official publisher partner for tournament properties.
• Comic Con IndiacoreStrategic or Co-development PartnerLong-term partnership creating 'The Arena' - India's largest gaming and esports experience at Comic Con events across multiple cities including Bengaluru, Delhi, and Hyderabad.
• S8ULcoreStrategic or Co-development PartnerCollaboration for S8UL Gaming Festival - India's largest influencer-driven gaming festival featuring 30+ top gaming creators. Full-scale event management including brand activations and broadcast production.
• AmazoncoreGTM or Marketing PartnerAmazon Gaming Fest 2025 campaign executed by Maverik, featuring creator-led content and interactive campaigns for India's gaming audience with 4.2M+ views achieved.
• IntelcoreGTM or Marketing PartnerIntel Gamer Days 2023 - multi-city gaming events across Delhi, Pune, and Mumbai (4 events) showcasing Intel 12th-gen CPUs with OEM partners ROG, HP, Lenovo, and MSI.
• LenovomajorGTM or Marketing PartnerRise of Legion LAN tournaments and event sponsorship across Hyderabad and Kolkata. Valorant tournament in Hyderabad and CS2 tournament in Kolkata with INR 2,00,000 prize pool.
• AMDmajorGTM or Marketing PartnerProduct showcase and tournament sponsorship at The Arena gaming zones at Comic Con events. Featured at Hyderabad Comic Con with Rs. 3,00,000 Valorant championship prize pool.
• Sony InzonemajorGTM or Marketing PartnerOffline activations across Tier 1 and Tier 2 cities through THE ARENA at Comic Con, Rise of Legion, and TEC Arena Connect for gaming headset and product visibility.
• Manpho Convention CentreminorOthersVenue partner for S8UL Gaming Festival and Convergence 2023 main events in Bangalore.
• OEM Partners (HP, ASUS, MSI, Acer, ROG)majorGTM or Marketing PartnerGaming hardware partners for event showcases at Intel Gamer Days, Comic Con events, and The Arena gaming zones. Brands include HP, ASUS, MSI, Acer, and ROG.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFK Gaming: India-focused gaming and esports media, content, and consulting company. Directly comparable to Basik's Gossip.GG vertical and overlapping in publisher/brand marketing services within the Indian market.
• Loco: Indian esports streaming and creator platform hosting tournaments and creator-led gaming content. Overlaps with Basik's tournament platform (theesports.club) and Maverik's influencer talent management offerings.
• NODWIN Gaming: India's largest esports tournament operator and event production company, backed by publicly listed Nazara Technologies. Directly competes with Basik/TEC on tournament properties, publisher relationships (Riot, Valve), and brand activation campaigns across South Asia.
• Rooter: Indian gaming community platform with streaming, content, and esports tournament offerings. Comparable to Basik's grassroots community and tournament operations across the Indian gaming ecosystem.
• Penta Esports: Indian esports tournament operator and consulting firm running Valorant and CS:GO events. Directly competes with The Esports Club for publisher partnerships and brand-sponsored tournaments in India.

Broad incumbents

• ESL FACEIT Group: Global leader in esports tournament operations and competitive gaming platforms (ESL, FACEIT). Operates at a much larger scale than Basik but competes for the same publisher master service agreements and brand-sponsored tournament budgets globally.
• Freaks 4U Gaming: German-based full-service gaming and esports agency offering event production, talent management, and brand activation globally. Comparable to Basik's integrated vertical model but with broader international footprint.
• OverActive Media: Global esports and entertainment company operating teams, leagues, and event production. Comparable in event operations and publisher-aligned tournament execution, though operating primarily in Western markets.

Regional players

• Galaxy Racer: Middle East-rooted esports organization running teams, tournaments (including the Valorant India Invitational with Basik), and content. Comparable in regional coverage and publisher-facing tournament execution, with stronger MENA presence.

Emerging players

• S8UL: India's largest gaming content and esports organization and existing Basik partner (S8UL Gaming Festival). Functions as both a peer (team ownership, content) and partner, illustrating how Basik monetizes its event production capability against leading Indian esports brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/basikmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basik Marketing