Panoramik Games

What Panoramik Games does

Panoramik Games Ltd. is a Cyprus-incorporated (HE 381220) mobile game developer and publisher founded in 2005 and headquartered in Limassol, operating with a 1–10 employee team. The studio develops and self-publishes two live mobile titles — Auto Brawl Chess: Rush to War. Magic Heroes Arena, a hybrid combining RPG, strategy, turn-based strategy, MOBA, Auto Chess, Idle RPG, CCG, MMO, and AFK gameplay into a turbo PVP experience; and Mighty Party, a turn-based strategic Idle RPG blending action, Brawl RPG, and role-playing mechanics for global mobile players. Both titles are distributed through Google Play, Apple App Store, Huawei App Gallery, and Samsung Galaxy Store, with the latter two accessed via Unity UDP.

The technical stack runs on Amazon Web Services (with Selectel as a secondary cloud provider), uses Unity as the game engine, and integrates a broad third-party payment, analytics, and advertising infrastructure: Apple/Google/Huawei/Samsung in-app payment systems, Unity IAP and UDP, Xsolla, Valve, Kongregate, and Facebook Gaming on the payment side; Facebook SDK, Google Analytics, Appsflyer, Firebase, Qlik, and Bugsnag on the analytics side; and Facebook Ads, Google Ads, Unity Ads, and IronSource for monetization. Player support is handled via Zendesk, and community engagement centers on a dedicated Discord server for Mighty Party plus Instagram and Facebook presences.

The business model is free-to-play with dual monetization: in-app purchases of virtual currency and virtual items (final and non-refundable per terms) supplemented by targeted advertising. Go-to-market is product-led through global app stores, with no public pricing tiers, no enterprise customers, no disclosed funding rounds, and no parent company. The company is founder/management controlled, with Alexander Zaytsev as founder and Natallia Mikhnavets as Chief Operating Officer.

Name

Panoramik Games

Legal name

Panoramik Games Ltd.

Website

https://panoramikgames.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Panoramik Games Ltd. is a Cyprus-based mobile game studio developing and publishing Auto Brawl Chess and Mighty Party, two free-to-play hybrid-genre mobile titles distributed globally via Apple, Google, Huawei, and Samsung app stores with IAP and advertising monetization.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game development
• Auto chess games
• Turn-based strategy games
• Idle RPG games
• Free-to-play mobile gaming

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Virtual Currency Sales: In-game virtual currency purchasable with real money through third-party payment providers. Players use virtual currency to acquire virtual items within games. Revenue generated through direct microtransactions.
2. In-Game Virtual Items: Virtual items purchased with virtual currency. Limited revocable non-transferable license granted to users. All purchases are final and non-refundable.
3. In-App Purchases: Direct purchases through app store payment systems (Apple, Google, Huawei, Samsung, etc.) for virtual goods and premium content within mobile game applications.
4. Advertising Revenue: Targeted advertising services using Facebook Ads, Google Ads, Unity Ads, and IronSource to serve personalized advertisements to users based on their gameplay data and preferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Panoramik Games develops and publishes free-to-play mobile games for iOS, Android, and Huawei devices. Its portfolio consists of two core titles: Auto Brawl Chess: Rush to War. Magic Heroes Arena (an auto-chess hybrid blending RPG, strategy, MOBA, Idle RPG, CCG, MMO, and AFK genres) and Mighty Party (a turn-based strategic Idle RPG with Massive Online Role-Playing features). The games are monetized through in-app purchases of virtual currency and virtual items, and through in-game advertising.

Product overview

Panoramik Games is a game developer and publisher offering a portfolio of mobile gaming products. The company operates two core games: Auto Brawl Chess: Rush to War. Magic Heroes Arena (an Auto Chess hybrid combining multiple genres including RPG, strategy, MOBA, and Idle RPG elements) and Mighty Party (a turn-based strategic Idle RPG). Both games are available across multiple mobile app stores and platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Brawl Chess: Auto Brawl Chess: Rush to War. Magic Heroes Arena - A combination of RPG, strategy, turn-based strategy, MOBA, Auto Chess, Idle RPG, CCG, MMO, and AFK genres in turbo PVP mode.
• Mighty Party

Products and services

• Auto Brawl Chess: Rush to War. Magic Heroes Arena A hybrid mobile Auto Chess game combining RPG, strategy, turn-based strategy, MOBA, Auto Chess, Idle RPG, CCG, MMO, and AFK gameplay elements into a turbo PVP battle experience, targeted at mobile gamers worldwide on iOS and Android devices.
• Mighty Party A turn-based strategic Idle RPG combining action, Brawl RPG, and role-playing game elements with Massive Online Role-Playing features, enabling mobile gamers worldwide to compete in battle arenas across iOS, Android, and Huawei devices.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Amazon Web ServicescoreTechnology or IntegrationCloud services provider hosting personal data on AWS servers. Core infrastructure partner for application deployment and data storage.
• Google AnalyticscoreTechnology or IntegrationAnalytics service used to track app usage, user behavior, and improve services.
• Facebook SDKcoreTechnology or IntegrationFacebook integration for analytics, social features, and linking third-party accounts to the service.
• AppsflyercoreTechnology or IntegrationMobile analytics and attribution platform used for tracking installs, in-app events, and marketing performance.
• UnitycoreTechnology or IntegrationGame engine, analytics services, and Unity Ads platform used across both game titles for development and monetization.
• FirebasecoreTechnology or IntegrationGoogle Firebase platform used for crash reporting, analytics, and app development infrastructure.
• ZendeskcoreTechnology or IntegrationCustomer support services platform used to handle client inquiries, support tickets, and service-related communications.
• Google AdscoreTechnology or IntegrationTargeted advertising service used for marketing campaigns and remarketing purposes.
• Facebook AdscoreTechnology or IntegrationThird-party advertising service for serving targeted advertisements based on user preferences and behavior.
• IronSourcecoreTechnology or IntegrationMobile advertising and monetization platform used for app promotion and ad revenue generation.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorPrimary app distribution channel for iOS versions of both Auto Brawl Chess and Mighty Party with in-app payment processing.
• Google PlaycoreChannel Partner/ Reseller/ DistributorPrimary app distribution channel for Android versions with in-app payment processing for virtual currency and items.
• Huawei App GalleryminorChannel Partner/ Reseller/ DistributorAlternative app marketplace for Mighty Party distribution in regions where Google services are unavailable, using Unity UDP.
• Samsung Galaxy StoreminorChannel Partner/ Reseller/ DistributorAdditional Android app distribution channel via Unity UDP for Samsung device users.
• Unity UDPcoreTechnology or IntegrationUnity Distribution Portal used for multi-store publishing and payment processing across Huawei App Gallery and Samsung Galaxy Store.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Riot Games: Developer of Teamfight Tactics, the mobile-market-leading Auto Chess title that closely parallels Panoramik's Auto Brawl Chess in core genre mechanics, PVP positioning, and free-to-play mobile monetization. They compete for the same auto-battler player wallet on iOS and Android.
• Lilith Games: Developer of AFK Arena and Rise of Kingdoms — flagship mobile Idle RPG / strategy titles whose core genre framing (idle progression + RPG heroes + competitive PvP arenas) is a near-exact functional match to Mighty Party. Same monetization (IAP heroes, gacha) and same target mobile mid-core audience.

Broad incumbents

• Kabam: Mobile MMO/RPG developer (Marvel Contest of Champions, Disney Mirrorverse) whose mid-core mobile RPG positioning and global live-ops model match Panoramik's stated 'Massive Online Role-Playing' framing for Mighty Party.
• Scopely: Mobile game publisher (Stumble Guys, Marvel Strike Force, MONOPOLY GO!) that competes for the same mobile mid-core player attention and IAP wallet. Comparable as a multi-title mobile publisher with reliance on app store distribution and Unity-class tech stacks.
• Zynga: Large mobile social/casual publisher (Empires & Puzzles, Words With Friends) with shared free-to-play + IAP + ad monetization mechanics and the same global app-store distribution pattern. Competitor for IAP and ad spend on iOS and Android.
• Rovio Entertainment: Mobile games publisher behind Angry Birds and Small Town Murders, with comparable free-to-play + IAP + ad monetization and multi-store distribution as a single mid-sized publicly-traded comparator for Panoramik's profile.
• Supercell: Mobile-focused mid-core publisher (Clash Royale, Brawl Stars) that operates in the same multiplayer competitive mobile gaming category as Panoramik and shares the same free-to-play + IAP + skin monetization model. Significantly larger and a benchmark for mid-core mobile P&L scale.
• Playrix: Top-grossing mobile publisher (Homescapes, Township) operating globally through the same app-store rails with similar unit-economics sensitivity to platform commissions and policy. Comparable as an integrated mobile studio with IAP-led revenue.

Emerging players

• Kwalee: Mid-sized independent mobile publisher with multiple shipped IAP + ad-monetized games on iOS/Google Play that operates the same Unity + Appsflyer + Facebook/Google ads stack as Panoramik, making it a closer small-studio revenue-scale benchmark.
• Voodoo: Mobile casual/hyper-casual publisher (among the highest ad-monetization studios globally) sharing the same Facebook Ads / Google Ads / Unity Ads / IronSource monetization stack as Panoramik and targeting the global mobile ad-supported audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Panoramikgames
• Instagraminstagram.com/panoramik_games?utm_medium=copy_link
• Xx.com/panoramikgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panoramik Games