Floyd Wickman Team

What Floyd Wickman Team does

Floyd Wickman Team is a privately held real estate training and coaching company founded by Floyd Wickman in 1980, headquartered in Naples, Florida. The company teaches relationship-based, dialogue-selling techniques to individual real estate agents and small brokerages in North America, claiming to have trained more than 200,000 agents over four decades. Its product portfolio includes The Floyd Wickman Program, the 9-week Digital Floyd Wickman Course, R Squared Coaching (recurring group coaching), the Business Breakthrough Workshop (in-person events, with Austin, Texas scheduled for November 2026), the Master Sales Society Vault (content membership), the Break the Script listing bootcamp mini-course, and the Sweathogs sub-brand program. Content and free lead magnets (a 4-part "Realizing Real Results" mini-course, a step-by-step objections guide, and the 412-episode "Mondays with Mike & Mary" podcast) drive top-of-funnel acquisition. The GTM motion is sales-led and community-driven, with quote-based pricing on coaching and a single publicly disclosed price point of $49 for Break the Script. The company has no proprietary technology platform — delivery is built on Kajabi for self-paced digital courses, group-call software for coaching, and live events for workshops. The team is led by Mary Pallin, a 14-time Trainer of the Year, following the December 7, 2025 death of co-lead trainer Mike Pallin. The company is independently owned, has no disclosed funding or parent entity, and has historically donated 1% of revenue as agent scholarships.

Name

Floyd Wickman Team

Legal name

Floyd Wickman Team

Website

https://floydwickman.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Floyd Wickman Team is a privately held, Naples, Florida-based real estate training and coaching company founded in 1980 that teaches relationship-based, dialogue-selling skills to individual real estate agents and small brokerages across North America via digital courses, recurring group coaching, workshops, and a long-running podcast.

Ownership category

akta.pro rank

Product category

Real Estate Sales Training

NAICS

Management Consulting Services (54161)

akta.pro primary industry

Negotiation & Closing Skills (EDABABAE)

akta.pro secondary industry

Solution Selling & Value-Based Selling (EDABABAD)

Keywords

• Real estate training
• Sales coaching
• Agent coaching
• Listing presentations
• Dialogue selling

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training Programs: Revenue is generated through paid training programs including the Digital Floyd Wickman Course (9-week program), R Squared Coaching (group coaching), and Break the Script mini-course. Programs are sold as subscriptions or one-time purchases with annual access periods.
2. Digital Courses and Mini-Courses: One-time purchase digital courses such as Break the Script at $49.00 USD. The Digital Floyd Wickman Course is a 9-week program teaching dialogue selling.
3. Coaching Programs: R Squared Coaching is a group coaching program providing accountability, skill building, and problem-solving for real estate agents. Marketed as the best value in the industry with weekly group calls.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Floyd Wickman Team provides relationship-based sales training and coaching for real estate agents. Its core offerings include the Floyd Wickman Program (sales training trusted since 1980), a 9-week Digital Course on dialogue selling, and R Squared group coaching. The company also runs in-person Business Breakthrough workshops and supplementary mini-courses such as Break the Script.

Product overview

Floyd Wickman Team is a real estate training and coaching company offering a portfolio of programs for real estate agents. The core offering consists of The Floyd Wickman Program (relationship-based sales training trusted since 1980 with over 200,000 agents trained), the Digital Floyd Wickman Course (9-week digital program on dialogue selling), and R Squared Coaching (group coaching for accountability and consistency). Additional offerings include the Business Breakthrough Workshop (in-person events), the Master Sales Society Vault (content membership), and Break the Script: A Listing Bootcamp (mini-course by Mary Pallin). The company also provides free resources including the Realizing Real Results mini-course and a Step-By-Step Guide for Handling Objections. Content is delivered through various formats including digital courses, group coaching calls, workshops, and the Mondays with Mike & Mary podcast.

Differentiator

Problem solved

Functional benefit

Brands

• R Squared Coaching: Group coaching program for real estate agents and managers to hit their goals, described as the most supportive, results-proven coaching program in the industry.
• Sweathogs
• Mondays With Mike & Mary
• Business Breakthrough
• Break the Script
• Master Sales Society Vault

Products and services

• The Floyd Wickman Program Relationship-based sales training program for real estate agents teaching essential selling skills to survive any market conditions, with over 200,000 agents trained since 1980.
• Digital Floyd Wickman Course Nine-week self-paced digital course teaching the pillars of dialogue selling for agents who have their license but need guidance on what to say to potential clients, especially FSBOs and Expireds.
• R Squared Coaching Group coaching program for real estate agents and managers providing accountability, consistency, time management, and problem-solving skill building through weekly group calls with like-minded agents from different markets.
• Business Breakthrough Workshop In-person workshop event for real estate professionals offering community, learning from industry experts, and networking opportunities.
• Master Sales Society Vault Content membership providing ongoing access to training materials, resources, and tools for continued professional development.
• Break the Script: A Listing Bootcamp 4-part mini-course presented by Master Trainer Mary Pallin teaching how to land listings without cold calls or guesswork, including generating free leads, converting conversations into appointments, presenting like a pro, and pricing beyond comps. Includes 1 year of access for $49.00 USD.

Quantifiable outcome

• Over 200,000 agents trained since 1980
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tom Ferry: One of the largest real estate coaching and training companies in North America, offering masterminds, events, and online courses for agents and teams. Direct comparator to Floyd Wickman Team in serving residential real estate agents with subscription coaching and live events.
• Buffini & Company: Real estate training and coaching firm built around Brian Buffini's referral-based selling system, with the Buffini 100 Days to Greatness program and ongoing coaching. Closely comparable in targeting residential agents with methodology-driven coaching and large-scale training events.
• Mike Ferry Organization: Long-established real estate coaching company offering sales scripts, dialogue training, and mega-agent coaching for individual agents and teams. Comparable to Floyd Wickman Team in its focus on dialogue/script-based selling for residential real estate agents.
• Icenhower Coaching & Consulting: Real estate team-building and coaching firm serving individual agents, teams, and brokerage owners with coaching programs and masterminds. Comparable in providing tiered coaching/membership offers aimed at real estate agent performance improvement.
• The Real Estate Coach (Wyatt Poindexter): Real estate coaching company focused on agent productivity, lead generation, and conversion, with coaching memberships and training events. Comparable in serving residential agents with subscription coaching and live workshops.
• Craig Proctor: Real estate coaching and mastermind company focused on lead generation and conversion for agents and teams. Overlaps with Floyd Wickman Team's recurring coaching and live-event offerings for residential real estate agents.

Broad incumbents

• Tony Robbins Business Coaching: Large-scale business and performance coaching brand with a real estate agent vertical and high-ticket masterminds. Comparable at the level of methodology-driven coaching for entrepreneurs and real estate professionals, though broader in scope.
• Grant Cardone: Sales training and personal branding brand offering sales training programs, events, and content for sales professionals. Comparable as a high-profile sales training brand, with broader enterprise audiences rather than a real estate-specific focus.
• Sandler Training: Global sales training franchise with a defined methodology (Sandler Selling System) delivered through certified trainers and ongoing reinforcement. Comparable as a methodology-driven sales training brand serving SMBs and individuals across verticals.
• Dale Carnegie Training: Iconic global sales and leadership training organization with a long-running curriculum and corporate training programs. Comparable as an established sales training brand with mature content and a global delivery network, though serving all sales audiences rather than real estate specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeopen.spotify.com/show/1Pm7FWN8DIWGV5xDs3I3P0
• Xx.com/thewickmanteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floyd Wickman Team