Missio

What Missio does

Missio Marketing is a U.S.-based performance marketing agency specializing in faith-based and purpose-driven organizations, including Christian ministries, churches, nonprofits, and select for-profit enterprises. Founded in 2014 and headquartered in Atlanta with 51-100 employees, the company operates a single-team, full-funnel service model spanning six integrated lines: managed paid advertising across Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, and TikTok; social media management; custom website design and management; Google Grant Management for nonprofits; end-to-end sales funnel development; and email marketing. The company claims to have managed $47M+ in cumulative ad spend across 300+ client engagements over a decade and has been recognized on the Inc. 5000 list three times.

The company's core proprietary assets are its 300,000+ verified Christians and Pastors database, built over more than ten years of nonprofit campaign work, and its GROWTH System, a codified marketing playbook applied across engagements. Differentiators emphasized in source material include full-funnel ownership (as opposed to single-lane agency work), a live client dashboard refreshing every 15 minutes, bi-weekly strategy calls, and shared cultural and values alignment with faith-based clients. Customer logos disclosed include StartCHURCH, Trail Life, FamilyLife, Blended & Blessed, Life Christian Academy, National Bible Bee, Cru, Polygon Spaces, Alfa, NTCA, The Master's University, Action Coach, and Tithely.

Missio generates revenue through fixed monthly retainer fees tied to client ad budget levels, explicitly not on a percentage-of-ad-spend basis, with month-to-month terms and no long-term contractual lock-in. The minimum ad budget threshold is $1,000/month, and clients retain full ownership of creative work, ad accounts, and underlying assets. Go-to-market is sales-led and consultative, anchored by a free 30-minute strategy call, case-study-driven content marketing, and direct enterprise outreach, with no disclosed resellers, distributors, or marketplace channels.

Name

Missio

Legal name

Missio

Website

https://missiodigital.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Missio Marketing is an Atlanta-based performance marketing agency serving faith-based organizations, nonprofits, and purpose-driven for-profits with full-funnel services including paid advertising, social media management, website design, and email marketing, differentiated by a 300,000+ verified audience database.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fixed Monthly Service Fees: Missio charges a fixed monthly fee for their full-funnel marketing services. The fee is based on the client's ad budget and remains consistent unless the ad budget changes significantly. They do not charge a percentage of ad spend like other agencies. Month-to-month terms are offered with no long contracts required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Missio Marketing is a performance marketing agency that provides full-funnel digital marketing services to purpose-driven organizations, with a primary specialization in faith-based brands such as Christian ministries, churches, and nonprofits. Its integrated service offering spans Google and social media paid advertising, social media management, custom website design and management, Google Grant administration for nonprofits, sales funnel development, and email marketing—delivered as a single team, single plan, and single invoice under a fixed monthly retainer.

Product overview

Missio Marketing is a performance marketing agency for purpose-driven brands that offers an integrated, full-funnel marketing ecosystem rather than isolated services. The core offering combines six distinct but interconnected services: Google & Social Media Advertising (managing campaigns across Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, and TikTok), Social Media Management (content creation and posting across platforms), Website Design & Management (custom websites converting 81% better than templates), Google Grant Management (for nonprofits), Sales Funnels (lead capture through closed deals), and Email Marketing (segmented campaigns and automation). The company positions itself as a single-team, single-plan partner that manages the entire customer journey from first click to conversion without vendor handoffs.

Differentiator

Problem solved

Functional benefit

Products and services

• Google & Social Media Advertising

Quantifiable outcome

• Custom landing pages convert 81% better than templates
• +6 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hawke Media: Full-service digital marketing agency operating on monthly retainers across paid media, social, email, and ecommerce-focused strategy. Directly comparable on subscription-retainer pricing and multi-channel management.
• SocialSEO: Digital marketing agency offering paid media, SEO, social media, and web design — closely matched to Missio's six-service catalog and full-funnel positioning.
• WebFX: Large, full-service digital marketing agency offering SEO, paid media, web design, and email marketing on recurring retainers. Comparable on service breadth and recurring-revenue model, with broader vertical reach.
• LYFE Marketing: Social media and digital marketing agency specializing in paid social, content creation, and email marketing for SMBs. Overlaps with Missio on social media management, paid social, and email marketing core services.
• Cardinal Digital Marketing: Performance digital marketing agency with multi-channel paid media, SEO, analytics, and creative. Comparable full-service agency model; differs by vertical focus (healthcare/multi-location) vs Missio's faith-based niche.
• SmartBug Media: Inbound marketing agency providing content, paid media, web development, and marketing operations under retainer. Comparable in offering mix and retainer-based engagement model to Missio.
• KlientBoost: Specialized digital marketing agency focused on paid media (Google and Facebook Ads), conversion rate optimization, and landing page design. Comparable to Missio on full-funnel paid acquisition offering, but serves B2B/SaaS clients rather than faith-based organizations.
• Disruptive Advertising: Full-service digital marketing agency offering paid media, SEO, website design, and lifecycle marketing — directly mirroring Missio's six-service full-funnel model across generalist mid-market clients.

Others

• Tithely (Tithe.ly): Faith-based church technology platform (giving, communications, apps) that is both a Missio client and an adjacent ecosystem player. Useful peer for understanding the faith-based/ministry buyer ecosystem Missio serves.

Broad incumbents

• Tinuiti: Large independent performance marketing agency managing paid media, SEO, and analytics across enterprise clients. Overlaps Missio's paid-media management DNA but at meaningfully larger scale and broader vertical mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/digital_missio
• Facebookfacebook.com/missio.team
• LinkedInlinkedin.com/company/missio-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missio