What Natumi does

Natumi is a European plant-based food and beverage company founded in 1999 by Bruno Fischer Jr. in Germany and now operated as a brand under Mona Naturprodukte GmbH (Vienna, Austria), a subsidiary of US-listed Hain Celestial Group, Inc. (NASDAQ: HAIN). The company produces organic plant-based drinks and cooking creams (cuisines) across multiple grain bases — oat, soy, rice, almond, spelt, millet, cashew, and coconut — with functional variants including Barista, Zero (sugar-free), Coffee, Vanilla, Choco, Omega-3, and Gluten-Free SKUs. Its core production technology is a fermentation-based process applied to whole grains and whole beans to deliver natural sweetness without added sugar, supporting a clean-label formulation without artificial flavors or additives.

The majority of products are manufactured in Natumi's own facilities in Troisdorf and Schwerin, Germany, using regional organic ingredients (e.g., spelt from controlled organic farming in Germany, rice primarily from Italy, soybeans primarily from Austria). The company holds EU Organic, Naturland, and FSC (packaging) certifications, and uses Tetra Pak plant-based cartons with up to 80% renewable raw materials. Natumi's business model is B2C consumer packaged goods: revenue is generated through one-time sales of packaged drinks and cuisines via European retail and supermarket channels across the DACH region and Spain. Distribution is supported by an owned-brand website (German, English, Spanish), organic social media presence, and recipe-led content marketing; the company does not sell directly via e-commerce on its site. Customer segments are health-conscious consumers seeking vegan, lactose-free, and often gluten-free dairy alternatives, reached through grocery and health-food retail buyers.

Name

Natumi

Legal name

Mona Naturprodukte GmbH

Website

https://natumi.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Natumi produces organic, fermentation-based plant-based drinks and cooking creams (oat, soy, rice, almond, spelt, millet, cashew, coconut), sold through European retail and supermarket channels. The brand is operated by Mona Naturprodukte GmbH under Hain Celestial Group.

Ownership category

akta.pro rank

Product category

Plant-Based Foods & Beverages

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends) (AFAHAJAA)

akta.pro secondary industries

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Dairy Alternatives (Plant-Based Milk, Yogurt, Creamers) (CRADACAF)

Keywords

• Plant-based drinks
• Organic dairy alternatives
• Plant-based cooking creams
• Vegan beverages
• Oat and soy drinks

Headquarters

HQ city

Troisdorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Plant-Based Drinks and Cuisines Sales: Natumi generates revenue through the sale of consumer packaged goods — plant-based drinks (oat, soy, rice, almond, spelt, millet, cashew, coconut varieties) and cuisine products (cream alternatives). Products are sold through retail and supermarket channels across Europe.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Natumi manufactures and sells certified-organic, vegan, lactose-free plant-based drinks (oat, soy, rice, almond, spelt, millet, cashew, coconut bases across multiple flavor and functional variants such as Natural, PUR, Zero, Barista, Vanilla, Choco, Coffee, Omega-3, Gluten-Free and Unsweetened) and plant-based cooking creams branded as "Cuisines" (oat, soy, almond, coconut, rice). Products are produced mainly in Natumi's own facilities in Troisdorf and Schwerin, Germany, and distributed through European retail and supermarket channels.

Product overview

Natumi is a plant-based food and beverage company offering a portfolio of organic plant drinks and cooking creams (cuisines). The product range includes oat-based drinks in multiple variants (Natural, PUR, Zero, Coffee, Vanilla, Choco, Almond, Barista, Zero Barista, Omega-3, Gluten-Free), soy drinks, rice drinks (Natural, Vanilla, Coconut), almond drinks, cashew drinks, spelt drinks (Natural, Almond), millet drinks, and specialty Matcha Rice Coconut. The cooking cream (cuisine) line includes Oat Cuisine, Soy Cuisine, Almond Cuisine, Coconut Cuisine, and Rice Cuisine. All products are certified organic, vegan, and lactose-free, with many also being gluten-free. The majority of products are produced in Natumi's own facilities in Germany (Troisdorf, Schwerin) with regional organic ingredients. Founded in 1999 by Bruno Fischer Jr., the company is part of Mona Naturprodukte GmbH and the Hain Celestial Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Oat Drinks Multi-variant line of certified-organic, vegan, lactose-free oat drinks (Natural, PUR, Zero, Coffee, Vanilla, Choco, Almond, Barista, Zero Barista, Omega-3, Gluten-Free, Voll/Full-Fat) sold to consumers for drinking, coffee, cooking, baking and desserts as a dairy milk alternative.
• Organic Soy Drinks Certified-organic soy drink made primarily from Austrian soybeans; vegan, lactose-free and gluten-free, targeting consumers seeking a traditional plant-based dairy milk alternative.
• Organic Rice Drinks Certified-organic rice drinks in Natural, Vanilla (Bourbon vanilla) and Coconut variants, with mild sweetness from fermentation and no added sugar; positioned as a light, hypoallergenic dairy alternative for drinking, desserts, baking and matcha lattes.
• Organic Almond Drinks Certified-organic almond drinks (PUR, Barista, Unsweetened) made from roasted European almonds; lactose-free, gluten-free and soy-free, targeting consumers seeking a nut-based dairy alternative for drinking or coffee preparation.
• Organic Spelt Drinks Certified-organic spelt drinks in Natural and Spelt-Almond variants, using German spelt varieties; marketed for a slightly earthy, nutty taste and positioned as a regional-grain alternative to standard plant milks.
• Organic Millet Drinks Certified-organic millet drink positioned as a heritage-grain, naturally sweet plant milk alternative; sweetness achieved through fermentation without added sugar.
• Organic Cashew Drinks Certified-organic, no-added-sugar cashew drink positioned as a smooth, nutty plant-based dairy alternative.
• Organic Matcha Rice Coconut Specialty certified-organic drink combining rice and coconut bases with matcha green tea powder, targeting health-conscious consumers seeking a ready-to-drink plant-based beverage.
• Plant-Based Cooking Creams (Cuisines) Certified-organic plant-based cooking creams (Oat, Soy, Almond, Coconut and Rice variants) packaged in 200ml cartons with 65% plant-based materials; designed for soups, sauces, vegetables, dips, desserts and baking as a dairy cream alternative.

Quantifiable outcome

• 1L packaging made from 80% renewable raw materials and plant-based plastic
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• PROBASE APPLICATIONS LIMITEDcoreTechnology or IntegrationIT service provider responsible for hosting Natumi's website servers. Located at 185 Fleet Road, Fleet, Hampshire, GU51 3BL, UK. Processes user data on behalf of Natumi under commissioned data processing contracts.
• MicrosoftcoreTechnology or IntegrationNatumi uses Microsoft software services (Microsoft Office, Microsoft Teams) for document storage, calendar management, email, spreadsheets, presentations, document exchange, and audio/video conferencing. Services operate primarily in EU data centers and UK.
• Brevo GmbH (Sendinblue)coreTechnology or IntegrationNewsletter service provider used by Natumi for email marketing. Processes subscriber data (email address, name, IP address, subscription date/time) on Natumi's behalf. Headquartered at Köpenicker Str. 126, 10179 Berlin, Germany.
• Tetra PakcoreStrategic or Co-development PartnerTetra Pak supplies Natumi's packaging for plant-based drinks using Tetra Brik® Aseptic 1000 Edge with LightWing 30. Packages come from sustainably managed forests certified by the Forest Stewardship Council® (FSC®). Natumi displays Tetra Pak sustainability banners on its packaging page.
• Hain Celestial Group, Inc.coreOthersParent company of Mona Naturprodukte GmbH (the operating entity behind Natumi). Hain Celestial complies with EU-U.S. Data Privacy Framework, U.K. Extension to EU-U.S. DPF, and Swiss-U.S. Data Privacy Framework. Whistleblower protection channel available through Hain ethics helpline.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Provamel: Alpro's organic-certified sister brand selling plant-based milks across European retail. Closely comparable to Natumi on organic positioning, multi-grain drinks portfolio, and retail distribution.
• Oatly: Swedish oat milk category leader operating across Europe with a similar plant-based drink portfolio. Directly comparable as a competing plant-milk CPG brand sold through European supermarkets, with overlapping barista and oat-based SKUs.
• Joya: Austrian and Swiss plant-based milk brand operating in the same DACH region. Directly comparable as a competing organic plant-milk brand sold through Austrian, German, and Swiss supermarkets.
• Rude Health: UK-based plant-based drink brand offering oat, almond, rice, and coconut milks with an organic, clean-label positioning. Comparable to Natumi in target consumer (health-conscious, organic-seeking), product range, and European retail distribution.
• Califia Farms: US-headquartered plant-based beverage company with almond and oat milk lines plus barista and culinary applications. Comparable to Natumi in product portfolio and barista/culinary extension strategy.
• Minor Figures: UK-based barista-focused oat milk brand with strong coffee-channel presence across Europe. Comparable to Natumi's Oat Barista and Oat Coffee SKUs in targeting specialty coffee and foodservice channels.
• Plenish: UK plant-based drinks and foods brand under Britvic focused on clean-label, organic, and functional beverages. Comparable to Natumi in target consumer, organic certification, and broad-occasion positioning.

Broad incumbents

• Alpro: Danone-owned European plant-based beverage incumbent with the broadest portfolio across soy, oat, almond, and coconut. Comparable to Natumi as a multi-base plant-milk brand with retail distribution across DACH and broader Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/natumi.rein.pflanzlich
• Instagraminstagram.com/natumi.bio
• Pinterestuk.pinterest.com/natumi_rein_pflanzlich
• LinkedInlinkedin.com/company/natumi-ag-hain-celestial-europe

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natumi