What Zebra | Group does

Zebra | Group is a privately held German digital-marketing and creative agency headquartered in Chemnitz with a second office in Dresden, operating as a full-service provider for branding, advertising, content, UX/UI, social media, web development, and digital consulting. The firm traces its origins to 1990/1991 and now operates an interdisciplinary team of more than 100 experts; it claims to be the largest communications agency in East Germany and has ranked Platz 45 in the BVDW Internetagentur-Ranking in both 2024 and 2025. Service lines span strategy, design, and execution: TYPO3 and Directus CMS implementations (with 25+ years of TYPO3 experience and certified developers), Hotjar-powered UX optimization, motion graphics and video production, social media, packaging design, and data-driven digital consulting. Customer work is concentrated in regulated verticals including statutory health insurance (multiple AOK entities, where the firm has acted as lead agency for AOK PLUS since 2009), public sector (Freistaat Sachsen, HOWOGE), energy (VSB Gruppe), retail (EDEKA, Lidl), and selective sports (Dynamo Dresden), telecom (Primacom), and nonprofit engagements (HOPE Cape Town, Silver BCM 2020).

The underlying technology stack is based on certified partnerships rather than proprietary IP: TYPO3 for enterprise CMS, Directus for API-first headless content architecture, Hotjar for UX analytics, Google Ads (10+ years certified partner) for paid media, and Matomo as a privacy-compliant analytics recommendation. The firm achieved ISO 27001 certification in November 2024, placing it among approximately 1,500 such certified organizations in Germany and explicitly enabling procurement with regulated buyers. AI tooling is currently limited to ChatGPT-based analysis of internal lead datasets and Hotjar's AI-assisted heatmap and survey features, with no proprietary model development disclosed.

Revenue is generated through B2B professional-services engagements delivered on a direct sales-led and pitch-driven GTM, combining project-based fees, retainers, and ongoing service contracts. Pricing is quote-based and not publicly disclosed, and billing cadence is annual. Agency alliances with muehlhausmoers, chemmedia, and add2 have been instrumental in winning multi-stakeholder pitches (AOK Bundesverband, Bad Liebenwerda). Distribution is direct via enterprise sales and website lead capture, supported by an active presence on Instagram, TikTok, LinkedIn, Facebook, and an email newsletter; membership in Silicon Saxony e.V. extends regional deal-flow into the Saxony Hightech ecosystem.

Name

Zebra | Group

Legal name

zebra | group

Website

https://zebra.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Zebra | Group is a German full-service digital-marketing and creative agency (Chemnitz and Dresden, ~100+ staff, founded 1990/1991) serving regulated enterprises across health insurance, public sector, retail, energy, and housing with branding, campaign, UX, TYPO3/Directus web development, and social-media services.

Ownership category

akta.pro rank

Product category

Digital Marketing & Advertising Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Graphic Design Services (541430), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Digital Experience (BPAHAEAC), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing services
• Web development agency
• Brand communication
• Content creation services
• Social media marketing

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital agency providing strategy, design, development, and marketing services to enterprise and mid-market clients. Revenue generated through project-based fees, retainers, and ongoing service contracts.
2. Campaign Development: Creative campaign development including branding, advertising, video production, and multi-channel campaign execution for clients across various industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Zebra | Group is a German full-service digital agency providing strategy, creative design, web development, UX optimization, motion graphics, social media, packaging design, and digital consulting services. It implements enterprise websites using TYPO3 and Directus headless CMS, conducts UX analytics via Hotjar, manages Google Ads campaigns as a certified Google Partner, and serves regulated industries with ISO 27001-certified security processes. The firm operates as a customized B2B professional services provider rather than a software product vendor.

Product overview

Zebra | Group is a digital marketing and web development agency offering a comprehensive portfolio of services including website development (TYPO3, Directus), UX optimization (Hotjar), motion graphics, social media, packaging design, and digital consulting. The agency operates as a service-based company rather than a software product vendor, providing strategic and creative services for brand communication, digital transformation, and technology implementation. Services are delivered through an interdisciplinary team of over 100 experts across offices in Chemnitz and Dresden.

Differentiator

Problem solved

Functional benefit

Brands

• zebra white GmbH: Operating entity formerly known as Mindbox, now part of the zebra group structure.

Products and services

• Websites & Intranet Design Custom website and intranet design and development services including responsive design, multi-screen experience, and accessibility compliance (BITV/WCAG) for enterprise and mid-market clients.
• TYPO3 CMS Solutions Enterprise content management implementation using TYPO3 (recommended version: TYPO3 v13 LTS), including consulting, development, relaunch/migration, template development, extension integration, SEO optimization, and ongoing maintenance, delivered by certified TYPO3 developers.
• Directus Headless CMS Implementation Official Directus partner service delivering headless CMS implementations with API-first content architecture, flexible data modeling, and multi-platform content distribution for scalable digital platforms.
• Motion Graphics / Bewegtbild Video and motion graphics production services for brand storytelling, including campaign films, product videos, and animated content for multi-market brand launches.
• Social Media Services Social media strategy and content creation, including storytelling, platform management, social-first campaigns, and digital engagement programs for retail and consumer-goods clients.
• Packaging Design Product packaging design services including logo development, packaging variants, color schemes, and visual branding tailored for e-commerce and retail brands.
• Digital Consulting & Data Analytics Strategic digital consulting services including data-driven analysis, UX optimization using Hotjar, A/B testing, conversion-rate optimization, and AI-supported lead-dataset analysis (including ChatGPT-based exploratory analysis).
• Custom Development Custom software development services including web applications, CMS implementations, and API integrations tailored to client requirements.
• IT Support & Security Technical support and maintenance for web applications, cloud/on-premise/hybrid infrastructure management, incident management, and ISO 27001-compliant security services.
• Workshops Workshop offerings for rapid problem-solving and solution development, helping clients navigate digital challenges in a one-day format.
• Design Systems Development of consistent design systems for scalable brand experiences across digital platforms, enabling unified visual and component standards across channels.
• Landing Pages Conversion-optimized landing page development for campaigns and lead generation.
• Apps Development Mobile and web application development services for client digital products.
• User Guidance / Nutzerführung UX/UI design services focused on intuitive user flows and navigation optimization within digital applications and websites.
• Google Ads Management Certified Google Partner service providing Google Ads management across Search, Display, and Video with 10+ years of experience managing significant media budgets.

Quantifiable outcome

• Reduced bounce rate by 28% for e-commerce client through Hotjar analysis
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor, major and core.

• add2minorStrategic or Co-development Partner · 1 October 2025Agency alliance partner for Bad Liebenwerda pitch defense.
• muehlhausmoersmajorStrategic or Co-development Partner · 1 May 2025Agency alliance partner in winning Europe-wide AOK Bundesverband pitch for employer communication.
• chemmediamajorStrategic or Co-development Partner · 1 May 2025Agency alliance partner in winning Europe-wide AOK Bundesverband pitch for employer communication.
• DirectuscoreTechnology or Integration · 1 November 2024Official Directus Partner - certified partner providing headless CMS solutions. Directus is an open-source headless CMS with API-first approach for scalable content architecture.
• HotjarcoreTechnology or Integration · 1 November 2024Certified Hotjar Partner - official partnership for UX optimization and website analytics. Provides heatmaps, session recordings, feedback, and surveys.
• GooglecoreTechnology or Integration · 1 November 2024Certified Google Partner with 10+ years experience in Google Ads management. Manages significant media budgets for clients across Search, Display, and Video.
• Silicon SaxonycoreStrategic or Co-development Partner · 1 November 2024Member of Saxony's largest Hightech network with 600+ members in microelectronics, semiconductors, photovoltaics, and software. Contributes communications and technology solutions to support the tech industry.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Thjnk: Hamburg creative agency combining strategy, creative, and digital experiences; directly comparable on campaign, brand, and digital experience work for enterprise clients.
• denkwerk: Cologne-based digital agency offering web, UX, campaigns, and content comparable to zebra group's service mix. Direct competitor for mid-market digital mandates in Germany.
• Scholz & Friends: One of Germany's largest independent creative and digital agencies, with a full-service offering spanning campaigns, branding, digital, and media. Direct competitor for enterprise pitches such as AOK and Lidl-class clients.
• SinnerSchrader (Accenture Song): Hamburg digital agency known for UX, e-commerce, and brand experience work — directly comparable to zebra group's TYPO3/UX/Headless CMS and brand offerings, now part of Accenture Song.
• UDG United Digital Group: Hamburg-based digital agency group delivering strategy, design, technology, and marketing services at a similar scale and structure to zebra group's combined Chemnitz/Dresden operation.
• Jung von Matt: Major German creative agency network offering campaigns, digital, design, and social services similar to zebra group's full-service portfolio. Competes for the same enterprise brand and digital mandates.
• Kolle Rebbe: Hamburg-based brand and digital agency combining strategy, creativity, digital, and PR. Highly comparable positioning to zebra group's brand experience and campaign work.
• nexum: Cologne-based full-service digital agency covering strategy, creation, content, and tech — overlaps with zebra group on enterprise digital programs and CMS-driven web builds.
• TLGG (Rufan Group): Berlin-based creative communications and digital agency with strong B2B and corporate communications expertise, overlapping zebra group's regulated and enterprise segments.
• Serviceplan Group: Largest owner-managed agency group in Europe with integrated campaigns, digital, media, and tech services. Competes with zebra group across B2B and consumer digital mandates in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zebra.group.GmbH
• LinkedInlinkedin.com/company/zebragroup
• Instagraminstagram.com/zebra.group
• TikToktiktok.com/@zebra.group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zebra | Group