Dinarys
Dinarys GmbH is a private German-headquartered software engineering services firm delivering custom development, dedicated engineering teams, e-commerce platform specialization (Magento, Shopify, Shopware), and technical rescue services to enterprise and mid-market clients across the US and Europe.
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Dinarys does
Dinarys GmbH is a private, Germany-headquartered software engineering services firm founded in 2014, with regional headquarters in Berlin and Santa Clara, CA. The company sells custom software development, dedicated engineering teams, system modernization and integrations, technical rescue, fractional CTO support, and support-and-maintenance services to enterprise and mid-market clients worldwide. Its core technology stack spans the e-commerce platforms Magento (Adobe Commerce), Shopify, Shopware, BigCommerce, Salesforce Commerce Cloud, and Commercetools, plus SAP, Pimcore, and general-purpose languages (PHP, Python, Java, Node.js, React) deployed on AWS, Google Cloud, and Azure with full CI/CD and DevOps practices. The firm has delivered 400+ projects over 12 years, holds a 4.9/5 Clutch rating, and serves 26+ named customers across retail, healthcare, fintech, manufacturing, agriculture, and SaaS verticals.
Revenue is generated through five primary streams: fixed-scope or time-and-materials custom development projects, retainer-based dedicated engineering teams (outstaffing), system modernization and integration projects, monthly support-and-maintenance retainers, and time-bound technical rescue engagements. Pricing is fully quote-based with no public tiers; published benchmarks indicate approximately $170–180/hour for certified Magento support and a typical minimum monthly commitment of around $1,700–1,800. Go-to-market is consultative, enterprise field sales targeting CTOs, Heads of Engineering, and technology advisors, supported by direct outreach, content marketing, case studies, Clutch reviews, and referrals. The company is privately held with no disclosed institutional investors, funding rounds, or parent-company ownership.
Dinarys firmographics
Firmographics- Name
- Dinarys
- Legal name
- Dinarys GmbH
- Website
- https://dinarys.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dinarys GmbH is a private German-headquartered software engineering services firm delivering custom development, dedicated engineering teams, e-commerce platform specialization (Magento, Shopify, Shopware), and technical rescue services to enterprise and mid-market clients across the US and Europe.
- Ownership category
- akta.pro rank
Dinarys industry classification
Industry- Product category
- Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
- akta.pro secondary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Dinarys is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Dinarys business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Software Development Projects: Fixed-scope or time-and-materials project engagements for building new systems, features, platforms, and digital products. End-to-end development across backend, frontend, cloud, integrations, data, AI/ML, and enterprise systems. Revenue recognized upon milestone delivery or per agreed billing cadence.
- Dedicated Engineering Teams (Outstaffing): Curated teams matched to client needs, billed on a retainer or per-developer monthly basis. Handles requirements elicitation, candidate screening, technical interviews, culture-fit assessment, onboarding, HR support, and team continuity. Team expanded from 6 to 9 people as partnership grew for Untamed case study.
- System Modernization and Integrations: Replatforming, legacy upgrades, third-party integrations, data consistency, ecosystem-aware architecture, and modernization roadmaps. Typically scoped as project engagements with defined deliverables.
- Support and Maintenance Retainers: Flexible retainer models for proactive monitoring, issue resolution, upgrades, performance optimization, SEO/AGEO optimization. Long-term execution team without building full capability internally. Billed on monthly retainer basis.
- Technical Rescue: Recovery of blocked, unstable, or risky software delivery situations. Provides rapid technical audits, stabilization plans, vendor replacement support. Typically time-bound project engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Minimum Support Retainer |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Dinarys product offering
Product offeringCore offering
Dinarys is a software engineering services firm that builds, modernizes, and rescues ecommerce and custom software for enterprise and mid-market clients. Its core deliverables include custom software development projects, curated dedicated engineering teams (outstaffing), platform-specific ecommerce development (Magento/Adobe Commerce, Shopify, Shopware, BigCommerce, Commercetools, Salesforce Commerce Cloud), system modernization and integrations, technical rescue, AI/ML engineering, fractional CTO support, and ongoing support/maintenance retainers.
Product overview
Dinarys is a software engineering services company offering a comprehensive portfolio of development, modernization, and support services. The core offerings include Custom Software Development, Dedicated Engineering Teams, System Modernization and Integrations, Technical Rescue, Data/AI Solutions, Fractional CTO Support, and Support and Maintenance. These services are delivered through deep specializations in major e-commerce platforms including Magento (Adobe Commerce), Shopify, Shopware, BigCommerce, and Commercetools, as well as composable commerce solutions, Pimcore, enterprise systems (SAP), DevOps, mobile development, web development, and UI/UX design. The company operates as a services firm rather than a product vendor, providing full-cycle engineering services to CTO-led teams and enterprises.
Differentiator
Problem solved
Functional benefit
Brands
- Dinarys Rescue Team: Technical rescue service for blocked or risky software delivery situations
- Post Vibe Coding Repair
- Sustainability Execution Unit
Products and services
- Custom Software Development End-to-end development of systems, features, platforms, and digital products covering backend, frontend, cloud, integrations, data, AI/ML, and enterprise systems, sold as project or T&M engagements for enterprise and mid-market clients.
- Dedicated Engineering Teams
- System Modernization and Integrations
- Technical Rescue
- Data, Reporting, Sustainability, and AI Solutions
- Fractional CTO and Architecture Support
- Support and Maintenance
- Magento (Adobe Commerce) Development Services
- Shopify Development Services
- Shopware Development Services
- BigCommerce Development Services
- Commercetools Development Services
- Composable Commerce Solutions
- Pimcore Development Services
- E-commerce Marketplace Development
- B2B E-commerce Solutions
- DevOps Services
- Mobile Application Development
- Web Development Services
- UI/UX Design Services
- Enterprise Systems Integration
Quantifiable outcome
- 40% reduction in weekly support effort for iSi Group with SAP BW/BI support
- +8 more outcomes
Companies that use Dinarys
Customer profileNamed customers15 records
Segments10 records
Ideal customer profiles5 records
Dinarys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Dinarys partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Adobe (Magento)coreDinarys is an Adobe Bronze Solution Partner with over 20 Adobe-certified Magento ecommerce developers. They hold Adobe Certified Expert, Master, and Professional individual certifications. Their partnership enables them to provide certified Adobe Commerce (Magento) development services, including custom development, migration, extensions, and integration services.
- SAPcoreDinarys provides SAP BW/BI support, SAP landscape analysis, S/4HANA transition readiness assessment, and reporting module migration roadmaps. They have demonstrated SAP expertise in multiple client engagements including iSi Group.
- ShopifycoreCertified Shopify partner providing Shopify Plus development, migration, app development, custom theme development, integration, optimization, and maintenance services. 200+ successful Shopify migrations claimed with zero downtime. Dedicated Shopify engineering teams for CTO-led execution.
- ShopwarecoreCertified Shopware agency experienced in Shopware customization, migration, and plug-in development. Services include Shopware 6 migration, Shopware support and maintenance, and Shopware development from scratch.
- Salesforce Commerce CloudcoreSenior Salesforce Commerce Cloud specialists have been integrated into enterprise client workflows. Dinarys provides SFCC development for BORN Group and other enterprise clients across business analysis, frontend architecture, frontend and backend development, and UI/UX design.
- BigCommercecoreDinarys provides BigCommerce development services including web design, migration, and custom development. Services include BigCommerce theme design, integration services, and platform migration from other ecommerce platforms.
- CommercetoolscoreDinarys provides Commercetools development services for B2B, B2C, and D2C businesses as well as multivendor marketplaces using headless commerce, API-first, and cloud-native platforms.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Dinarys competitors and assessment
Company assessmentDirect peers
- Appnovation: Appnovation is a digital agency offering custom software, ecommerce (Magento, Shopify, Commercetools), and platform engineering services. Comparable to Dinarys on multi-platform commerce development, custom software, and managed services delivery.
- Absolut System: Absolut System is a Salesforce Commerce Cloud and digital commerce agency providing development, integration, and dedicated teams. Comparable to Dinarys on SFCC specialization, dedicated engineering model, and enterprise commerce engagements.
- Scandiweb: Scandiweb is a Magento/Adobe Commerce and Shopify Plus agency with similar full-stack ecommerce development, dedicated teams, and platform migration services. Directly comparable to Dinarys in commerce platform specialization, ecommerce engineering depth, and global delivery model.
- Brainvire: Brainvire is an IT services and ecommerce development company offering Magento, Shopify, Salesforce, and custom software development. Comparable to Dinarys on ecommerce platform coverage, custom software services, and enterprise delivery.
- Wagento Creative: Wagento Creative is a Magento/Adobe Commerce and digital commerce agency offering development, integrations, and managed support. Comparable to Dinarys on Magento specialization, B2B ecommerce, and support retainer offerings.
- Elogic Commerce: Elogic Commerce is a Magento/Adobe Commerce and Shopify Plus agency focused on ecommerce development, replatforming, and support. Closely matches Dinarys on ecommerce platform depth, dedicated engineering teams, and B2B/B2C digital commerce engagements.
- Atwix: Atwix is a Magento/Adobe Commerce-focused agency offering development, support, and dedicated teams. Comparable to Dinarys on Magento specialization, custom extension development, and long-term support retainer model.
- Vaimo: Vaimo is a global digital commerce agency with deep expertise across Adobe Commerce, Shopify, and Commercetools, providing strategy, design, development, and managed services. Mirrors Dinarys' multi-platform ecommerce focus and dedicated engineering model.
- Mavlers: Mavlers is a SaaS and ecommerce services provider specializing in Shopify, BigCommerce, and Magento development with dedicated teams. Comparable to Dinarys on dedicated engineering teams, ecommerce platform specialization, and small-to-mid-market focus.
Broad incumbents
- Globant: Globant is a global IT services and digital transformation company offering custom software, ecommerce, AI engineering, and platform engineering across major industries. Operates as a much larger incumbent offering overlapping capabilities (custom development, AI/ML, DevOps, SAP) that Dinarys provides but as part of a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dinarys social profiles
Digital presenceDinarys compliance and trust
Trust signalCompliance2 records
Dinarys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dinarys leadership team
Management profileNumber of profiles
Profiles1 record
Dinarys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dinarys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dinarys
What does Dinarys do?
Dinarys is a software engineering services firm that builds, modernizes, and rescues ecommerce and custom software for enterprise and mid-market clients. Its core deliverables include custom software development projects, curated dedicated engineering teams (outstaffing), platform-specific ecommerce development (Magento/Adobe Commerce, Shopify, Shopware, BigCommerce, Commercetools, Salesforce Commerce Cloud), system modernization and integrations, technical rescue, AI/ML engineering, fractional CTO support, and ongoing support/maintenance retainers.
Is Dinarys a public or private company?
Dinarys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dinarys founded?
Dinarys was founded in 2014. It employs 51 to 100 people.
Where is Dinarys based?
Dinarys is headquartered in Berlin, Germany, in the Europe region.
How does Dinarys make money?
Five revenue lines are on record. Custom Software Development Projects are the primary driver. The others are dedicated Engineering Teams (Outstaffing), system Modernization and Integrations, support and Maintenance Retainers and technical Rescue.
Who are Dinarys's main competitors?
Direct peers on record are Appnovation, Absolut System, Scandiweb, Brainvire, Wagento Creative, Elogic Commerce, Atwix, Vaimo and Mavlers. Globant is listed as a broad incumbent.
Does Dinarys have an API?
No public API is recorded for Dinarys.
What industry is Dinarys in?
Dinarys's product category is Software Development Services. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP), with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 541511 and its SIC code is 7370.