Mavlers
Mavlers is a full-service lifecycle marketing agency headquartered in Ahmedabad, India, serving enterprise and high-growth brands with CRM-led, AI-enabled marketing automation, CDP activation, and CMS development across 20+ martech platforms through project, retainer, and FTE engagement models.
- Company typePrivate
- Founded2013
- HeadquartersAhmadabad, India
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Mavlers does
Mavlers is a full-service lifecycle marketing agency headquartered in Ahmedabad, India, with a global delivery footprint spanning North America, EMEA, Asia Pacific, and Oceania. The firm operates a CRM-led, AI-enabled services model focused on enterprise and high-growth brands, with core offerings spanning lifecycle marketing strategy, customer data management (CDP integrations across Segment, RudderStack, and Hightouch plus Snowflake/Databricks data warehouses), email campaign production, marketing automation, search marketing, and CMS/ecommerce development. The company maintains certified specializations across more than 20 martech platforms, including Salesforce Marketing Cloud, Braze, HubSpot, Marketo, Pardot, Klaviyo, Iterable, WordPress VIP, Webflow, and Shopify Plus, plus tier-one partner status with Google, Microsoft, Adobe, and Salesforce.
The business generates revenue through three engagement models: one-off fixed-scope projects, monthly retainer engagements, and dedicated FTE/hire-team staffing for niche CRM and marketing automation functions. Pricing is quote-based and not publicly disclosed, with a 40% cost-savings claim versus in-house U.S./EU hiring used as the core commercial hook. Customer mix spans named enterprise logos (Disney, Microsoft, Google, Oracle, Salesforce, Ogilvy, National Geographic, Penguin Random House) and a long tail of mid-market and agency clients, with claimed totals of 3,000+ global clients and up to 800+ SFMC engagements.
Mavlers traces its origins to 2013 as Email Monks, merged with a sister web services firm in 2019 to form Uplers, split into Uplers (talent hiring) and Mavlers (marketing services) verticals in 2021, and rebranded fully as Mavlers in 2023 with a strategic pivot toward AI-enabled lifecycle marketing and revenue attribution. The firm is founder-led (CEO Jaymin Bhuptani, COO Nital Shah), privately held with no disclosed institutional funding, and competes on platform-certified talent, multi-vendor breadth, and a nearshore cost advantage as its principal differentiators.
Mavlers firmographics
Firmographics- Name
- Mavlers
- Legal name
- Mavlers
- Website
- https://mavlers.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mavlers is a full-service lifecycle marketing agency headquartered in Ahmedabad, India, serving enterprise and high-growth brands with CRM-led, AI-enabled marketing automation, CDP activation, and CMS development across 20+ martech platforms through project, retainer, and FTE engagement models.
- Ownership category
- akta.pro rank
Mavlers industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
- akta.pro secondary industry
- MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH)
Keywords
Where Mavlers is headquartered
LocationHeadquarters
- HQ city
- Ahmadabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Mavlers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- One-off Projects: Fixed-scope project engagements for standalone tasks such as email templates, website development, automation, CRM audits, or link building. Features fixed timelines and costs with clear deliverables.
- Retainer Engagements: Month-by-month client support from strategy to execution including regular email campaigns, newsletters, ongoing SEO, performance marketing, and monthly design/development needs. Provides predictable monthly costs and dedicated hours.
- Hire Team/FTE Model: Dedicated full-time equivalent resources for niche expertise - CRM management, marketing automation, or web development. Full control and transparency with scalable team size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-off project pricing with fixed scope, timelines and deliverables |
| Subscription | Monthly | Monthly retainer for ongoing support and strategy |
| Subscription | Monthly | Dedicated team resources at FTE rates |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Mavlers product offering
Product offeringCore offering
Mavlers is a lifecycle marketing agency that designs CRM-led, AI-enabled marketing strategy, builds the martech/CRM/CMS stack, and runs ongoing campaign operations for high-growth brands. It delivers core services across lifecycle marketing, customer data management (CDP, warehouse, LTV modeling), email campaign production, marketing automation, search marketing, and CMS/ecommerce development, with certified specializations on Salesforce Marketing Cloud, Braze, HubSpot, Marketo, Pardot, Klaviyo, WordPress, Webflow, and Shopify.
Product overview
Mavlers is a lifecycle marketing agency that evolved from Email Monks (2013) through Uplers (2019) to its current form (2021). The offering is a platform-plus-services model centered on CRM-led, AI-enabled lifecycle marketing, with three core pillars: Lifecycle Marketing Services (strategy, attribution, and execution), Customer Data Management (CDP integrations across Segment, RudderStack, and Hightouch with Snowflake/Databricks data warehouses), and Marketing Automation Services (cross-channel orchestration across email, SMS, WhatsApp, push, and in-app). Platform specializations span major marketing automation platforms (Salesforce Marketing Cloud, Braze, HubSpot, Marketo, Pardot, Klaviyo, Iterable) and CMS/ecommerce platforms (WordPress VIP Silver partner, Webflow certified partner, Shopify, HubSpot CMS, plus headless platforms Strapi, Contentful, Gatsby, Next.js). A differentiated assessment tool (SFMC Engagement Maturity Assessment) and flexible engagement models (project, retainer, FTE) complete the portfolio. AI capabilities are embedded across CMS development (Cursor AI, GitHub Copilot, 40% faster builds), email marketing (predictive segmentation, content optimization), and CDP activation (predictive LTV, churn modeling, next-best-action).
Differentiator
Problem solved
Functional benefit
Products and services
- Lifecycle Marketing Services CRM-led, AI-enabled marketing strategy and execution service that connects lifecycle activity to real revenue through clear attribution, real-time trigger-based campaigns, and continuous optimization across the customer journey. Designed for high-growth enterprise brands.
- Customer Data Management Data infrastructure and activation services including CDP integration (Segment, RudderStack, Hightouch), data warehouse setup (Snowflake, Databricks, BigQuery), identity resolution, and LTV modeling to unify customer profiles for personalized marketing.
- Email Campaign Production High-volume email campaign design, build, QA, and deployment service across any platform (SFMC, Braze, Klaviyo, HubSpot, Marketo, Iterable) without production bottlenecks. Delivered by 150+ email experts with a 99% accuracy rate and 500+ campaigns managed monthly.
- Search Marketing Paid media and SEO services to drive traffic and support lifecycle marketing programs with qualified leads and audience acquisition.
- CMS Development Services Custom CMS development and migration services across WordPress, Webflow, HubSpot, Shopify, and headless platforms (Strapi, Contentful, Gatsby, Next.js) with AI-assisted coding and 40% faster development.
- Salesforce Marketing Cloud Services Certified SFMC implementation, optimization, and managed operations including Journey Builder, Einstein AI, Data Cloud, AMPscript, and enterprise-scale campaign execution for high-growth brands.
- Braze Agency Partner Services Real-time, cross-channel engagement implementation for mobile-first brands using Braze Canvas, Push, SMS, In-App, Liquid, and Personalization features.
- HubSpot Agency Services CRM setup, workflows, lead nurturing, reporting, and custom HubSpot CMS website development as a certified HubSpot solutions partner.
- Marketo Agency Services B2B automation services for complex buyer journeys including Lead Scoring, Revenue Cycle Analytics, Engagement Programs, Operations, and Velocity optimization.
- Pardot Agency Services B2B demand generation, nurture, and pipeline visibility services tightly integrated with Salesforce CRM for B2B automation.
- DataBricks Consulting Services Data lakehouse consulting and implementation for advanced analytics, machine learning workflows, and warehouse-native CDP architectures.
- Snowflake Integration Services Data warehouse integration and management for attribution modeling, LTV scoring, and lifecycle revenue analytics.
- HighTouch CDP Integration Services
Quantifiable outcome
- 40% faster development with AI-assisted coding
- +11 more outcomes
Companies that use Mavlers
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Mavlers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration69 records
AI capability16 records
Feature7 records
Mavlers partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and strategic.
- SalesforcecorePrimary platform partnership for Salesforce Marketing Cloud services. Mavlers is a certified Salesforce Marketing Cloud specialist providing implementation, optimization, and operational services. Served 100+ SFMC clients including Disney, Ogilvy, and National Geographic.
- BrazecoreCertified Braze partner for real-time, cross-channel engagement services. Specialization in Canvas, Push, In-App, SMS, Liquid, and Personalization features.
- HubSpotcoreHubSpot Solutions Partner with 150+ HubSpot clients and 500+ websites developed. Certified across HubSpot CMS, Marketing Hub, Sales Hub, Service Hub, and Revenue Operations. Served 25+ HubSpot clients.
- MarketocoreCertified Marketo Engage partner specializing in B2B automation for long sales cycles and complex buyer journeys. Expertise in Lead Scoring, Revenue Cycle, Engagement Programs, Operations, and Velocity.
- PardotcorePardot automation specialist providing B2B automation tight with Salesforce CRM for demand gen, nurture, and pipeline visibility.
- KlaviyostrategicKlaviyo partner with 30+ clients. Platform expertise for e-commerce and D2C brands requiring lifecycle marketing and email automation.
- IterablestrategicIterable partner with 10+ clients. Cross-channel marketing platform integration for enterprise engagement strategies.
- SnowflakestrategicSnowflake integration services for data warehouse solutions, attribution modeling, and LTV scoring. Part of data infrastructure ecosystem.
- DatabricksstrategicDatabricks consulting services for advanced analytics, data processing, and machine learning integration with marketing automation.
- Segment by TwiliocoreSegment CDP integration services with 5-phase activation framework. Specialization in turning Segment CDP into revenue engine with behavioral journeys and suppression sync. First journeys go live in 14 days.
- RudderStackcoreRudderStack CDP implementation services with 5-phase revenue activation framework. Connects real-time triggers to Braze, Klaviyo, and SFMC with attribution models.
- HightouchcoreHightouch CDP integration services with 3-phase data-to-revenue activation framework. First revenue-ready audiences in MAP in 2 weeks.
- WordPress VIPstrategicWordPress VIP Silver Agency Partner recognized for enterprise-scale security, performance, and code excellence. Benefits include priority support and automated audits.
- WebflowstrategicWebflow certified partner vetted by Webflow and listed in official directory. Proven expertise, early access to updates, and best-practice implementation for 250+ projects.
- ShopifystrategicShopify development services with 150+ projects delivered and 120+ websites launched. Expertise in Shopify Plus, headless development, and Shopify Magic AI integration.
- GooglestrategicOfficial Google Partner status with integration capabilities for Google Ads, analytics, and marketing ecosystem.
- MicrosoftstrategicOfficial Microsoft Partner with integration capabilities across Microsoft ecosystem including Azure and related enterprise tools.
- AdobestrategicOfficial Adobe Partner for Marketo Engage and broader Adobe marketing cloud integration services.
Scale indicators19 records
Recent moves8 records
Expansion highlights6 records
Mavlers competitors and assessment
Company assessmentDirect peers
- SmartBug Media: HubSpot Elite Solutions Partner and full-service inbound/revenue marketing agency combining CRM, marketing automation, content, and design services. Closest peer to Mavlers' HubSpot-centric delivery model with similar enterprise B2B target and certified-specialist positioning.
- InboxArmy: Email marketing agency offering ESP migration, template production, automation, and deliverability services across Klaviyo, SFMC, HubSpot, Mailchimp, and Braze. Direct overlap with Mavlers' email-campaign-production and platform-migration service lines.
- Single Grain: Full-service digital marketing agency specializing in SEO, paid media, and lifecycle marketing for SaaS and enterprise clients. Comparable service mix (search marketing, content, AI-assisted execution) and enterprise mid-market target overlap.
- Phiture: Mobile growth consultancy and lifecycle marketing agency specializing in Braze, Iterable, and CRM-led activation for subscription apps. Direct competitor in the Braze-agency-partner tier with comparable cross-channel orchestration capabilities.
- Directive Consulting: B2B enterprise marketing agency focused on Customer Generation, paid media, and SEO for software/SaaS brands. Comparable enterprise mid-market GTM with retainer-based engagements and AI-enabled execution emphasis.
- iQuanti: Data-driven digital marketing agency offering SEO, paid media, analytics, and marketing-automation services. Comparable end-to-end digital marketing delivery model targeting mid-market and enterprise clients.
- Tatvic: India-based digital analytics and marketing agency offering GA4, BigQuery, and marketing-automation implementation. Comparable India-headquartered delivery model targeting global enterprise clients with data and analytics integration services.
- Walker Sands: B2B marketing agency offering demand generation, content, SEO, PR, and marketing operations services. Comparable enterprise mid-market focus with AI-enabled execution and similar retainer/FTE engagement structures.
Broad incumbents
- Demandbase: Enterprise B2B go-to-market platform combining account-based marketing, advertising, and intent data. Adjacent player in the enterprise CRM-and-attribution stack where Mavlers' lifecycle attribution and CDP activation work increasingly intersects.
- Netcore Cloud: Established India-based martech platform offering email, WhatsApp, personalization, and marketing-automation SaaS at scale. Overlaps Mavlers' lifecycle-marketing execution footprint while operating a full product suite rather than a pure-services model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mavlers social profiles
Digital presenceMavlers compliance and trust
Trust signalCompliance3 records
Mavlers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mavlers leadership team
Management profileNumber of profiles
Profiles12 records
Mavlers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mavlers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mavlers
What does Mavlers do?
Mavlers is a lifecycle marketing agency that designs CRM-led, AI-enabled marketing strategy, builds the martech/CRM/CMS stack, and runs ongoing campaign operations for high-growth brands. It delivers core services across lifecycle marketing, customer data management (CDP, warehouse, LTV modeling), email campaign production, marketing automation, search marketing, and CMS/ecommerce development, with certified specializations on Salesforce Marketing Cloud, Braze, HubSpot, Marketo, Pardot, Klaviyo, WordPress, Webflow, and Shopify.
Is Mavlers a public or private company?
Mavlers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mavlers founded?
Mavlers was founded in 2013. It employs 501 to 1,000 people.
Where is Mavlers based?
Mavlers is headquartered in Ahmadabad, India, in the Asia region.
How does Mavlers make money?
Three revenue lines are on record. One-off Projects are the primary driver. The others are retainer Engagements and hire Team/FTE Model.
Who are Mavlers's main competitors?
Direct peers on record are SmartBug Media, InboxArmy, Single Grain, Phiture, Directive Consulting, iQuanti, Tatvic and Walker Sands. Broad incumbents are Demandbase and Netcore Cloud.
Does Mavlers have an API?
No public API is recorded for Mavlers.
What industry is Mavlers in?
Mavlers's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAEAGAJ, Enterprise Application Data Migration & Master Data Management Services, with a secondary code of BPAEAHAH, MLOps/LLMOps & Model Lifecycle Management Services. Its NAICS code is 541810 and its SIC code is 7311.