What STILL does

STILL S.p.A. is the Italian operating subsidiary of KION Group AG, headquartered in Lainate (Milan) with a manufacturing facility in Luzzara. Founded in 1920 and tracing its heritage to the OM brand, STILL provides intelligent intralogistics and material handling solutions across the full warehouse equipment spectrum: electric counterbalanced forklifts (RCE, RX 60 series), diesel/LPG trucks, reach trucks (FM-X, FM-X SE, FM-4W), order pickers (OPX), stackers (EXV), tractors (LTX), and automated vehicles built on its proprietary iGo platform (iGo easy, iGo systems, FM-X iGo, AXL 15 iGo, MX-X iGo). Differentiated technology includes Active Load Stabilisation (up to 80% faster pallet deposit), OptiSpeed movement optimization, Li-Ion fast-charging batteries, Blue-Q energy savings, and the STILL Smart Portal fleet management platform with WMS and material flow integrations.

The company monetizes through six interlocking streams: new equipment sales, flexible rentals, refurbished used equipment, full-service maintenance contracts, original spare parts and accessories, and intralogistics consulting plus integrated systems (shelving, material flow, fleet management). Go-to-market is hybrid: ten direct Italian branches supported by an authorized dealer network spanning 50+ countries, the STILL Webshop e-commerce channel for promotions and rental requests, plus trade show participation (LogiMAT, CeMAT) and webinar-driven demand generation. Pricing is quote-based with multi-year service contracts and no public price list.

STILL targets seven primary vertical segments: logistics and warehousing, manufacturing and production, food and beverage, automotive, chemicals and rubber/plastics, electronics, and mechanical engineering. The customer base is industrially diversified with named references such as Captex (textile) and an enterprise-to-SMB mix. The firm employs 251–500 people, operates an Italian branch network anchored in Lainate, and positions itself as a premium full-line vendor rather than a niche specialist.

Name

STILL

Legal name

STILL S.p.A.

Website

https://still.it

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

STILL S.p.A. is the Italian subsidiary of KION Group AG, providing intelligent intralogistics solutions including forklifts, reach trucks, AGVs/AMRs, and fleet management software to logistics, manufacturing, automotive, food, chemical, and electronics customers across Italy.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs) (IMAHAHAC), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB)

Keywords

• Material handling equipment
• Intralogistics solutions
• Warehouse automation systems
• Electric forklift trucks
• Industrial reach trucks

Headquarters

HQ city

Lainate

HQ country

Italy

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. New equipment sales: Sale of new material handling equipment including electric forklifts, diesel/LPG trucks, reach trucks, tractors, stackers, order pickers, and automated vehicles.
2. Rental services: Flexible rental solutions for forklifts and warehouse equipment, allowing customers to rent equipment based on their operational needs.
3. Used equipment: Sale of professionally refurbished used forklifts and warehouse equipment with quality guarantee.
4. Maintenance and repair services: Full-service maintenance contracts, safety inspections, and repair services for forklifts and warehouse equipment.
5. Spare parts and accessories: Original STILL spare parts, accessories, and retrofitting solutions for material handling equipment.
6. Intralogistics consulting and systems: Consulting services and integrated intralogistics systems including shelving, material flow management, and fleet management solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

STILL designs, manufactures, sells and services a comprehensive portfolio of material handling equipment including electric and diesel forklifts, reach trucks, order pickers, stackers, tractors, and automated guided vehicles/autonomous mobile robots (AGVs/AMRs). The company provides integrated intralogistics solutions combining hardware (forklifts, warehouse trucks), automation software (iGo platform, Smart Portal fleet management), energy systems (Li-Ion, fuel cell, hybrid), and supporting services (rental, maintenance, consulting).

Product overview

STILL is a full-line provider of intralogistics solutions, offering a comprehensive portfolio of warehouse equipment and automation systems. The product range includes electric and diesel forklifts (RCE, RX 60, RX 70 series), reach trucks (FM-X, FM-X SE, FM-4W), order pickers (OPX series), stackers (EXV series), tractors (LTX series), and automated vehicles (iGo family). STILL's automation offerings are built around the iGo platform, which includes iGo easy (plug-and-play automation), iGo systems (customized fleet automation), iGo insights (analytics), and iGo cube (storage systems). The company operates two product lines: Classic Line for standard applications and Xcellence Line for premium performance. Energy solutions include Li-Ion technology, fuel cell systems, and hybrid technology. STILL is part of the KION Group and operates through direct subsidiaries and dealer networks across Europe, Africa, Middle East, and South America.

Differentiator

Problem solved

Functional benefit

Brands

• iGo: Automation solutions platform for automated forklifts, AGVs, and AMRs including iGo easy (plug-and-play) and iGo systems (customized automation solutions)
• Classic Line
• Xcellence Line
• STILL Original Parts
• Blue-Q
• Smart Portal
• Smart Energy Unit
• OM

Products and services

• FM-X Reach Truck High-precision reach truck offering lifting heights up to 13 meters with Active Load Stabilisation (ALS) system that reduces pallet deposit waiting time by up to 80%. Designed for warehouse storage applications requiring narrow-aisle operation.
• FM-X iGo Automated Reach Truck Automated reach truck with innovative pallet positioning system (PPS), storage heights up to 10 meters, working aisle width under 3 meters, and safety systems compliant with ISO 3691-4. Winner of the IFOY Award (International Forklift of the Year) for innovation excellence.
• FM-X SE Sit-Down Reach Truck Sit-down reach truck with superelastic tires suitable for indoor and outdoor use, offering lifting heights up to 8 meters and Li-Ion battery technology with 50% charge in 30 minutes.
• FM-4W Four-Way Reach Truck Four-directional reach truck capable of transporting loads forward, backward, and sideways, handling both long objects and standard pallets with high residual capacity (2,500 kg total, 1,000 kg at 9.5m height) in narrow aisles.
• RCE 15-20 Electric Forklift Electric forklift truck from STILL's Classic Line, combining versatility, compactness, and fast delivery times for warehouse operations.
• RX 60 Electric Counterbalanced Forklift Series Electric counterbalanced forklift series available in 2.5-3.5t, 3.5-5.0t, and 6.0-8.0t capacity variants for medium to heavy-duty applications.
• FXR 14C-16C Retractable Forklift New retractable forklift launched in February 2026, optimized for tight storage spaces with safe load handling.
• AXL 15 iGo Autonomous Electric Pallet Truck New autonomous electric pallet truck presented at LogiMAT 2026 in March 2026, featuring autonomous operation capabilities for horizontal goods transport.
• OPX Order Picker Series Order picker series including OPX 20-25, OPX-L 12/16/20, and OPX-D 20 models designed for efficient order fulfillment in warehouses and distribution centers.
• EXV Stacker Series Stacker series including electric stackers (EXV 10C-16C, EXV 14-20) and automated EXV iGo models for horizontal transport and stacking operations.
• LTX Tractor and Transporter Series Tractor and transporter series including LTX 20, LTX 50, LTX 70, and automated LTX 50 iGo for internal logistics transport operations.
• MX-X iGo Automated VNA Truck Automated very narrow aisle (VNA) truck for high-bay warehouses with storage heights up to 18 meters, part of the iGo automation family.
• STILL iGo Easy Automation Solution Plug-and-play automation solution for single transport processes with small fleets, featuring intuitive user interface and easy implementation. Connects to warehouse management systems for integrated logistics operations.
• STILL iGo Systems Custom Automation Customizable automation system for complete or interconnected logistics processes, scalable from single vehicles to entire fleets with intelligent interface architecture for external system communication.
• STILL Smart Portal 4.x Fleet Management Platform Web-based fleet management platform with driver profiles, fleet management, operator authorization, impact detection, access control, and customizable truck characteristics based on operator requirements.
• STILL Forklift Rental Services Flexible rental solutions for forklifts and warehouse equipment available through direct branches and authorized dealers, allowing customers to rent equipment based on their operational needs.
• STILL Maintenance and Repair Services Full-service maintenance contracts, safety inspections, and repair services for forklifts and warehouse equipment, delivered through the branch and dealer network.
• STILL Intralogistics Consulting and Systems Consulting services and integrated intralogistics systems including shelving solutions, material flow management, and fleet management implementations.

Quantifiable outcome

• Up to 80% reduction in pallet deposit waiting time through Active Load Stabilization (ALS)
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• KION Group AGflagshipOthersSTILL S.p.A. is subject to direction and coordination of KION Group AG, a world leader in forklifts, supply chain solutions, and related services. The KION Group provides strategic direction, financial backing, and operational synergies across its subsidiary brands including STILL.
• KION Group companiescoreStrategic or Co-development PartnerSTILL collaborates with other KION Group companies for shared services including IT, marketing, and operational support. The group includes brands like Linde Material Handling, Dematic, and others in the material handling and logistics automation space.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Manitou Group: French manufacturer of handling equipment with strong presence in rough-terrain forklifts, telehandlers, and aerial work platforms. Overlaps with STILL in select industrial handling segments and competes in adjacent European markets.

Direct peers

• Hyster-Yale Materials Handling: Global manufacturer of lift trucks under Hyster and Yale brands, competing in the same product categories and serving similar industrial customer segments. Strong presence in Europe and complementary in the heavy-duty end of the market.
• Crown Equipment Corporation: US-based privately held manufacturer of forklifts, reach trucks, and warehouse equipment with growing European presence. Competes directly with STILL in narrow-aisle and electric forklift segments favored by 3PL and retail customers.
• Jungheinrich: German-headquartered global intralogistics provider competing head-to-head with STILL across electric forklifts, reach trucks, stackers, and warehouse automation. Strong European brand and a key competitor in Italy and broader EMEA.
• Linde Material Handling: Sister brand under KION Group AG, offering the most directly comparable portfolio of forklifts, reach trucks, and automated intralogistics. Same product categories, same target customers, and overlapping technology platforms — making it the closest possible peer within the same parent.
• Toyota Material Handling Europe: European arm of Toyota's material handling business, offering electric and IC forklifts, reach trucks, and automated solutions. Largest global forklift player and direct competitor in the same Italian and European customer accounts.

Emerging players

• EP Equipment: Chinese-backed specialist in lithium-ion electric warehouse equipment (pallet trucks, stackers, low-level order pickers). A direct competitor in the e-commerce and SMB warehouse equipment segment where price-performance is decisive.
• Hangcha Group: Leading Chinese forklift manufacturer with rapidly growing European distribution, offering competitively priced electric and IC trucks. Increasingly a relevant peer in the value and mid-tier segments where STILL's Classic Line competes.
• Kion Baoli: KION Group's value brand targeting price-sensitive segments with basic forklifts and warehouse equipment. Competes with STILL's Classic Line in emerging European markets and entry-level applications.

Broad incumbents

• Dematic: Sister KION Group company and global leader in integrated supply chain automation, including automated storage, WMS, and AS/RS. While not a direct forklift competitor, Dematic competes with STILL in warehouse automation and represents a meaningful adjacent offering within the KION ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/still_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STILL