Trophic Wellness

What Trophic Wellness does

Trophic Wellness is an Indian nutritional supplements company, operating under the Nutricharge brand, that develops and sells 100% vegetarian nutritional supplements directly to consumers. The company is headquartered in Mumbai, India, employs 11-50 people, and was founded around 2010 (with company history referencing 2001). It manufactures its products in FSSAI-approved, GMP-certified, ISO-certified, and Non-GMO-compliant facilities within India, holding an Ayush license for its Ayurvedic muscle gainer product.

The product portfolio exceeds 15 SKUs organized by gender (Nutricharge Man, Nutricharge Woman), age (Nutricharge Kids for ages 6 months-12 years), and therapeutic concern (immunity, eye health, blood sugar, liver/gut, bone/joint, weight management, muscle gain, energy). The company differentiates on formulation technology, including a licensed US patent for Carrageenan-based vegetarian soft capsules (claimed first in India), Lutemax 2020 (Lutein/Zeaxanthin) sourced from non-GMO marigold, 74% vegan soy protein isolate, and proprietary blends like 16 digestive enzymes and 10 billion CFU probiotics. Several products are backed by clinical trials (S&F with 100 subjects, Glycem with 50 subjects, BJ with 35 subjects) demonstrating quantifiable health outcomes.

The business model is direct-to-consumer e-commerce through nutricharge.in, supplemented by social media presence (Facebook, Instagram, YouTube, WhatsApp), bilingual newsletters (English and Hindi), and educational blog content. The subscription model is referenced in revenue model metadata but no pricing is publicly disclosed. The company operates exclusively in the Indian market with no international expansion signals, and the customer base is entirely individual consumers with no enterprise/B2B channel. Strategic capital was secured once from Brand Capital (Bennett Coleman's media-for-equity arm) in November 2010.

Name

Trophic Wellness

Legal name

Trophic Wellness

Website

https://nutricharge.in

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Trophic Wellness is an Indian direct-to-consumer nutritional supplements company (Nutricharge brand) that develops and sells 100% vegetarian supplements targeted at Indian consumers by gender, age, and health concern, manufactured domestically in FSSAI-approved facilities.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Nutritional supplements
• Vegan protein products
• Health supplements manufacturer
• Ayurvedic nutrition products
• Wellness supplements India

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct-to-Consumer Nutritional Supplements: Sale of branded nutritional supplements directly to consumers through e-commerce website (nutricharge.in). Products include vitamins, minerals, protein supplements, herbal formulations, and specialized supplements for specific health concerns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Trophic Wellness (operating under the Nutricharge brand) develops, manufactures, and sells a comprehensive portfolio of 100% vegetarian nutritional supplements targeting health concerns such as women's health, men's health, kids' growth, immunity, eye health, bone and joint health, blood sugar management, liver and gut health, weight management, and energy. Products include multivitamin/mineral supplements, vegan protein powders, plant-based DHA and omega supplements, herbal immunity blends, fat burners, Ayurvedic muscle gainers, and electrolyte energy drinks.

Product overview

Trophic Wellness (Nutricharge) offers a comprehensive portfolio of nutritional supplements organized by gender (Nutricharge Woman, Nutricharge Man), age group (Nutricharge Kids, Nutricharge DHA Twist), and health concern (immunity, eye health, bone & joint health, blood sugar management, liver & gut health, weight management). The product line includes vegan protein supplements (Nutricharge Strawberry Prodiet, Nutricharge Cocoa Prodiet, Nutricharge Kesar Pista Prodiet), omega supplements (Nutricharge Veg Omega), DHA supplements (Nutricharge DHA 200, Nutricharge DHA Twist), and specialized formulations (Nutricharge S5 for immunity, Nutricharge View for eye health, Nutricharge Glycem for blood sugar, Nutricharge BioAge for liver/gut health, Nutricharge BJ for bone-joint health, Nutricharge S&F for fat burning, Nutricharge Gainer for muscle mass). The PVMF Breakfast combines multiple products for complete nutritional support. All products are 100% vegetarian, clinically proven where indicated, and manufactured with FSSAI, GMP, and ISO certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Nutricharge Woman: Women's health supplement - Daily Multi Vitamin Mineral Health Supplement for women
• Nutricharge Man
• Nutricharge Kids
• Nutricharge Prodiet
• PVMF Breakfast
• Nutricharge DHA Twist
• Nutricharge DHA 200
• Nutricharge Veg Omega
• Nutricharge View
• Nutricharge BioAge
• Nutricharge S5
• Nutricharge Glycem
• Nutricharge BJ
• Nutricharge Gainer
• Nutricharge S&F
• Nutricharge Refresher

Products and services

• Nutricharge Woman Daily multi vitamin mineral health supplement for women providing comprehensive nutrition including iron for hemoglobin support, addressing women's general health, PMS, hormonal balance, and beauty-from-within needs.
• Nutricharge Man Daily multi vitamin mineral health supplement for men supporting heart health, metabolism, and general wellness, formulated with green tea extract and lycopene.
• Nutricharge Kids Clinically proven children's supplement with 29 essential vitamins and minerals plus three types of high-quality protein to support normal growth and development in kids aged 6 months to 12 years.
• Nutricharge Kids Mango Children's supplement in mango flavor with multivitamins, multiminerals, proteins, botanical extracts, and pre-probiotics supporting growth and development.
• Nutricharge Strawberry Prodiet Vegan protein supplement with 74% high-quality soy protein isolate for building and maintaining body muscles and supporting healthy muscle-fat ratio; flavored with real strawberry powder.
• Nutricharge Cocoa Prodiet Vegan protein supplement with real cocoa powder providing 74% high-quality plant-based protein for muscle building and sustained energy.
• Nutricharge Kesar Pista Prodiet Protein supplement made with real saffron and pistachio, providing high-quality protein to support muscle health and sustained nutrition.
• Nutricharge Veg Omega Plant-based Omega 3, 6 & 9 supplement that helps improve lipid profile and supports heart health by reducing inflammatory reactions.
• Nutricharge DHA 200 Plant-based DHA supplement providing 200mg optimal dosage for brain development and normal brain function, suitable for pregnant women, nursing mothers, and adolescents to seniors.
• Nutricharge DHA Twist Plant-based DHA supplement in safe veg soft capsule form for infants and children aged 6 months to 12 years, providing 50-150mg DHA for brain and visual development.
• Nutricharge Refresher Energy drink enriched with electrolytes, vitamin C, zinc, and real pomegranate and red grape juice for rehydration and energy support; available in Pomegranate, Orange, and Berry Blast flavors.
• Nutricharge S5 Immunity supplement containing a blend of 5 herbs (Blackseed, Tulsi, Neem, Aloe vera, Spearmint) with anti-bacterial, anti-viral and anti-fungal properties to build immune health.
• Nutricharge View Eye health supplement with clinically researched 20mg Lutein and 4mg Zeaxanthin sourced from marigold flowers in patented carrageenan-based vegetarian soft capsules, protecting eyes from harmful blue light.
• Nutricharge Glycem Clinically proven blood sugar management supplement for pre-diabetic and diabetic individuals, containing chewable tablet with 12 botanical extracts and protein prodiet; clinical trial showed 26% reduction in random blood sugar over 90 days.
• Nutricharge BioAge Comprehensive liver and gut health supplement with 72 nutrients including 53 botanicals, 16 digestive enzymes, and 10 billion CFU probiotics for detoxification and optimal digestion.
• Nutricharge BJ Complete bone-joint support supplement with clinically proven ingredients including Glucosamine HCL, MSM, Boswellia extract, and Rosehip extract to alleviate knee joint pain and support bone health; clinically proven in a 35-subject trial.
• Nutricharge S&F Clinically proven fat burner supplement with three natural body fat burners (CLA, decaffeinated green coffee bean extract, Garcinia cambogia) and protein to reduce body fat and preserve muscles; clinical trial showed 2.43% fat reduction in 100 subjects over 3 months.
• Nutricharge Gainer Ayurvedic muscle mass gainer supplement with 17 ayurvedic nutrients, Ashwagandha, Shatavari, and pure cow ghee to increase muscle strength and physical body strengthening; available in 500g jar.
• PVMF Breakfast Combined breakfast concept pairing Nutricharge Man or Woman with Nutricharge Cocoa or Strawberry Prodiet to deliver Protein, Vitamins, Minerals, Fibre, and Omega 3 in a single morning routine.

Quantifiable outcome

• Nutricharge S&F reduced body fat percentage by 2.43%, fat mass by 4.12 units, free fat mass by 1.92%, and waist circumference by 1.6 inches after 3 months (clinical trial with 100 subjects)
• +2 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Himalaya Wellness: Indian herbal/nutraceutical manufacturer with a broad wellness portfolio across general health, women's health, men's health, and specialized concerns. Directly comparable to Nutricharge in product breadth, DTC channels, and use of botanicals combined with modern nutritional science.
• MuscleBlaze: India-focused sports nutrition and supplements brand with vegan protein, gainers, and clinical-grade formulations. Closely comparable to Nutricharge Prodiet and Gainer lines in target consumers (fitness-focused), product formats, and D2C e-commerce go-to-market.
• OZiva: Indian plant-based nutritional supplements D2C brand covering women's health, weight management, hair/skin, and protein. Closely comparable to Nutricharge in vegetarian/plant-based positioning, premium D2C model, and women's-health focus.
• Wellbeing Nutrition: Indian D2C nutrition brand offering melt-in-mouth supplements (melts, effervescents), vegan proteins, and clinically-backed formulations. Comparable in modern-format supplements, premium positioning, and digital-first distribution.
• HealthKart: India's largest online nutrition retailer that also markets its own house brands (MuscleBlaze, HealthKart Vitals, TrueBasics). Comparable as both a multi-brand supplements retailer and a D2C brand owner competing in similar categories.
• Baidyanath: Indian Ayurvedic supplements and herbal formulations manufacturer with 100+ year history. Comparable to Nutricharge in addressing immunity, joint health, digestion, and blood sugar via herbal/botanical formulations; differs in being more Ayurveda-traditional.
• WOW Skin Science: Indian wellness brand offering apple cider vinegar, plant-based proteins, multivitamins, and beauty-from-within supplements. Comparable in D2C-led go-to-market, plant-based positioning, and lifestyle-segment targeting.

Broad incumbents

• Patanjali Ayurved: India's largest Ayurvedic/nutraceutical brand with extensive retail, FMCG, and DTC presence. Competes directly in nutritional supplements, weight management, and immunity categories but at much larger scale and broader product scope.
• Dabur India: Large Indian FMCG incumbent with established nutraceuticals and Ayurvedic supplement lines (Dabur Honey, Dabur Ashwagandha, etc.). Comparable in target market and category overlap but vastly larger portfolio and distribution.
• Amway India: Indian arm of global MLM nutraceutical giant offering Nutrilite vitamins, supplements, and protein powders. Comparable in nutritional supplements portfolio but uses direct-selling model rather than pure D2C e-commerce.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/NutrichargeOfficialPage
• Facebookfacebook.com/NutrichargeOfficials
• Instagraminstagram.com/nutrichargeofficials/?utm_medium=copy_link
• Xx.com/_nutricharge
• LinkedInlinkedin.com/company/trophic-wellness-pvt-lts

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trophic Wellness