REI BlackBook

What REI BlackBook does

REI BlackBook, operating as REI Group, LLC, is a vertically-focused SaaS company founded in 2008 by Damon Remy in St. Louis, Missouri, that sells an all-in-one CRM and marketing platform purpose-built for individual and small-team real estate investors operating across wholesale, fix-and-flip, landlord, and creative finance strategies. The platform consolidates lead capture websites, contact and pipeline management, a proprietary business phone system (Profit Dial), visual marketing automation, property pipeline tracking, rehab estimation, contract generation, direct mail, skip tracing, and ringless voicemail into a single integrated environment with shared data across modules, displacing the typical patchwork of CRM, dialer, email, and list tools. Pricing is a three-tier subscription (Solo $149/mo, Team $299/mo, Executive $799/mo) with annual discounts, plus optional Growth Multiplier add-ons (AI Power Pack $199/mo, REI Ads Manager $299/mo, ListHQ+ $199/mo) bundled into the Executive tier, and usage-based overages for SMS, calling minutes, skip tracing, and bulk email; distribution combines a self-serve 14-day free trial with a sales-assisted enterprise motion, an affiliate channel paying up to 30% recurring commission, and a licensing partnership with Rich Dad Education.

The company is privately held and bootstrapped, with a stated team of 25+ employees based in the St. Louis area serving "thousands" of real estate investors nationally. Distribution and demand generation rely on content marketing (blog, SEO guides, Motivated Seller Guide, TCPA compliance guide), community assets (REI Connect Facebook group, daily Open Office Hours, semi-annual REI Bootcamp user conference), and an internal paid-media product (REI Ads Manager). Recent product investment has centered on a multi-version overhaul of the Deals and Properties modules, the introduction of AI agents for lead qualification and engagement, and a redesigned pricing/onboarding experience launched in May 2026.

Name

REI BlackBook

Legal name

REI Group, LLC

Website

https://reiblackbook.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

REI BlackBook is a bootstrapped, vertically-focused SaaS platform that provides an all-in-one CRM, marketing automation, phone system, and AI agent suite to thousands of SMB real estate investors across wholesale, rehab, landlord, and creative finance strategies in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Core Platform): Three-tier subscription model (Solo $149/mo, Team $299/mo, Executive $799/mo) providing access to the full all-in-one platform including CRM, websites, phone system, marketing automation, property pipeline, and property marketing. Annual billing provides significant discounts.
2. Growth Multipliers Add-ons: AI Power Pack ($199/mo), REI Ads Manager ($299/mo), and ListHQ+ ($199/mo) available as add-ons on Solo and Team plans; all three included with Executive plan.
3. Per-Use/ Overage Charges: Usage-based overage charges for SMS ($0.01-0.03/msg), calling minutes ($0.03-0.05/min), ringless voicemail ($0.05/msg), skip tracing ($0.15/match), and bulk email ($1/1k emails).
4. Affiliate/ Referral Commissions: Up to 30% recurring monthly commission for affiliate partners who refer new users. Commission tiers: 20% for first 50 referrals, 30% after 50 referrals, lifetime commission after 100 referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

REI BlackBook is an all-in-one CRM and marketing platform purpose-built for real estate investors, combining lead capture websites, contact and deal management, marketing automation (email, SMS, ringless voicemail), property pipeline tracking, and a built-in cloud business phone system. The platform is designed to replace the dozen-plus separate tools that real estate investors typically stitch together to find, qualify, and close property deals.

Product overview

REI BlackBook is an all-in-one real estate investor CRM and marketing platform that consolidates multiple tools into a single unified system. The core platform comprises Lead Capture Websites, Contact Management (CRM), Business Phone System (Profit Dial), Marketing Automation, Property Pipeline, and Property Marketing & Disposition modules that work together seamlessly. Additional Growth Multiplier add-ons include AI Power Pack (with REI Chat AI Agents for automated lead qualification and engagement), REI Ads Manager (done-for-you Facebook/Google ads), and ListHQ+ (advanced seller intelligence). The platform also includes integrated tools for direct mail, cold calling, skip tracing, contract generation, rehab estimation, and compliance management. Pricing tiers (Solo at $149/mo, Team at $299/mo, Executive at $799/mo) scale capacity for users, websites, phone numbers, and calling minutes based on deal volume and team size.

Differentiator

Problem solved

Functional benefit

Brands

• Profit Dial: Business phone system built directly inside REI BlackBook for call tracking, recording, and smart routing.
• REI Chat AI Agents
• REI Ads Manager
• ListHQ+
• ListHQ
• Direct Mail Engine
• Profit Drive
• REI Bootcamp
• REI Connect

Products and services

• REI BlackBook (All-in-One Real Estate Investor CRM & Marketing Platform) Subscription-based, all-in-one CRM and marketing platform for real estate investing businesses, combining lead capture websites, contact and deal management, marketing automation (email/SMS/ringless voicemail), property pipeline tracking, and reporting into a single system designed for wholesalers, rehabbers, landlords, and creative finance investors.
• Profit Dial (Business Phone System)

Quantifiable outcome

• 60% of potential deals lost without follow-up — automated follow-up recovers leads from 3-6 months ago
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature9 records

Partnerships

One partnership is on record.

• Rich Dad EducationcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2026Rich Dad Education (founded by Robert Kiyosaki, author of Rich Dad Poor Dad) licensed REI BlackBook to power follow-up and lead management for their real estate investing students nationwide. REI BlackBook is the recommended CRM for Rich Dad Education's student base.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GoHighLevel: Broad horizontal SMB CRM and marketing automation platform that has expanded aggressively into the real estate investor niche. Comparable because it offers CRM, websites, phone/SMS, pipelines, and workflow automation as an all-in-one subscription and is a primary alternative REI BlackBook migrates customers from.
• HubSpot: General-purpose SMB CRM, marketing automation, and website platform. While not purpose-built for real estate investors, it is a common fallback CRM for investors and competes indirectly on CRM, email automation, and pipeline functionality.
• Salesforce: Largest enterprise CRM platform with workflow automation, AI (Einstein), and app-exchange ecosystem. Adjacent competitor when larger real estate investment firms graduate from REI BlackBook and require enterprise-grade sales and marketing infrastructure.

Direct peers

• REISimpli: Direct vertical CRM and operating system for real estate investors, with comparable feature set including lead capture, pipeline, and disposition. One of the named migration-source competitors for REI BlackBook, serving the same wholesaler/rehabber/landlord segments.
• DealMachine: Real estate investor platform combining driving-for-dollars, skip tracing, and CRM/pipeline. Overlaps with REI BlackBook's ListHQ, Profit Drive, and CRM modules and is named as a direct migration competitor.
• Podio: Highly customizable workflow/CRM platform widely used by real estate investors prior to the rise of purpose-built tools. Named as a migration source for REI BlackBook, indicating overlapping CRM/pipeline use cases in the same investor audience.
• PropStream: Real estate investor data and deal-analysis platform with comps, lead lists, and pipeline functionality. Overlaps with REI BlackBook's ListHQ, comp pulling, and deal analysis modules for the same investor buyer persona.
• BatchLeads: Skip tracing, list building, and dialer tool frequently paired with investor CRMs. Competes with REI BlackBook's cold calling, skip tracing, and ListHQ features for the same wholesalers and rehabbers.

Regional players

• Real Geeks: Lead generation and CRM platform purpose-built for real estate agents rather than investors. Comparable in providing websites, CRM, and lead nurturing for a real estate vertical audience, but skewed toward agents vs. investors.
• LionDesk: Real estate CRM with email, text, and video email tools, originally targeting agents but with significant investor usage. Overlaps with REI BlackBook on CRM, drip campaigns, and contact management for real estate professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/reiblackbook
• Xx.com/reiblackbook

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REI BlackBook