What Traveltool does

Traveltool (legal entity Travel Agencies Management Services, S.L.U.) is a Spanish B2B management group (grupo de gestión) for independent travel agencies, founded in 2009 and headquartered in Palma de Mallorca. Originally created as a B2B platform division of Logitravel, the company pivoted in 2017-2018 to operate as a centralized services group for SMB travel agencies, and is now a subsidiary of Grupo Viajes El Corte Inglés (VECI) following the 2023 dissolution of the Soltour Travel Partners joint venture. As of October 2024, Traveltool serves over 500 member agencies across Spain, ranking third among Spanish commercial management groups behind DIT Gestión and Airmet.

The core technology stack is the SmyTravel multiproduct B2B booking platform, which aggregates inventory across specialized SMYgroup brands (SMYbeds, SMYflights, SMYholidays, SMYcruises, SMYtours, SMYcars, SMYtrains, SMYferries, SMYsnow) and third-party suppliers, delivering real-time availability and online confirmation for hotels, flights, packages, cruises, tours, cars, trains, ferries, and snow products. Each member agency receives a branded B2C Oficina Web portal (24/7 transactional storefront), supplemented by digital agent tools (Presupuestos Online, ViewTravel, Autologin, Gestor Documental), an online Campus training platform, an annual marketing campaign calendar with major wholesalers, in-store digital signage, and consulting services covering legal, fiscal, and accounting matters. Traveltool negotiates preferential commercial terms with more than 150 tourism suppliers.

The business model combines recurring subscription fees from member agencies (annual contracts, no entry fee, low-commitment terms) with transaction-based commission revenue from suppliers, including tiered rapel structures and per-ticket Aerticket fees. Distribution is concentrated in Spain with named expansion intent into Portugal and Italy via the Traveltool Partners channel; customer engagement data shows nearly 800,000 users and 5 million page views across agency B2C portals in a nine-month period, with an average reservation value of €756.

Name

Traveltool

Legal name

Travel Agencies Management Services, S.L.U.

Website

https://traveltool.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Traveltool is a Spanish B2B management group, owned by Grupo Viajes El Corte Inglés, that provides independent travel agencies with the SmyTravel multiproduct booking platform, branded B2C web portals, supplier negotiations, training, marketing campaigns, and consulting services for a recurring subscription.

Ownership category

akta.pro rank

Product category

Travel Agency Management Software

NAICS

Travel Arrangement and Reservation Services (5615), Other Travel Arrangement and Reservation Services (56159)

SIC

Transportation Services (4700)

akta.pro primary industry

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

akta.pro secondary industries

B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Travel agency management
• B2B booking platform
• Travel technology services
• Supplier negotiation services
• Travel digital transformation

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Agency Membership/Subscription Fees: Monthly or annual subscription fees charged to member travel agencies for access to the group management services, including technology platform, marketing support, supplier agreements, training, and consulting services. The company describes its fees as among the most economical in the market.
2. Supplier Commission Revenue: Revenue generated through negotiated commission structures with strategic suppliers and touroperators. Agencies benefit from high commissions and volume-based rapel (tiered rebates), creating mutual value. Access fees per airline ticket from Aerticket partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Traveltool operates as a B2B management group (grupo de gestión) for independent travel agencies, providing the SmyTravel multiproduct booking platform (hotels, flights, packages, cruises, tours, cars, trains, ferries, snow), branded B2C transactional web portals for each agency, an annual marketing campaign calendar, the TDA digital transformation program, supplier negotiations with over 150 tourism providers, the Campus online training platform, and consulting services covering legal, fiscal, accounting, design, and marketing. Member agencies subscribe annually for access to the integrated technology, marketing content, training, and supplier terms, paying recurring membership fees while Traveltool earns commissions on supplier volume.

Product overview

Traveltool operates as a B2B management group (Grupo de gestión) for independent travel agencies, offering a platform-plus-services architecture. The core platform consists of the Smytravel dynamic product platform (a multiproduct B2B booking engine under the SMYgroup umbrella with specialized brands: SMYbeds, SMYflights, SMYholidays, SMYcruises, SMYtours, SMYcars, SMYtrains, SMYferries, SMYsnow), complemented by the B2C Oficina Web portal for agencies to serve end customers. Additional modules include the digital transformation program (TDA), marketing and communication plan, digital tools (online budgets, ViewTravel, Autologin, document manager), the Campus training platform, provider negotiation services, and consulting services. Traveltool e-services functions as the management group/central purchasing organization, while Traveltool Partners serves as the commercial distribution channel.

Differentiator

Problem solved

Functional benefit

Brands

• SMYgroup: Parent brand for specialized product lines including SMYbeds (accommodation), SMYflights (flights), SMYholidays (packages), SMYcruises (cruises), SMYtours (tours), SMYcars (car rental), SMYtrains (trains), SMYferries (ferries), and SMYsnow (ski travel).
• SMYtravel
• Traveltool Partners
• Campus
• Traveltool.lab

Products and services

• Smytravel (Plataforma de Producto Dinámico) B2B multiproduct dynamic booking platform allowing member travel agencies to search and compare hotels, flights, packages, cruises, tours, cars, trains, ferries, and snow services with online confirmation. Includes the SMYgroup brand portfolio (SMYbeds, SMYflights, SMYholidays, SMYcruises, SMYtours, SMYcars, SMYtrains, SMYferries, SMYsnow) and integrates with third-party touroperators and consolidadors.
• Oficina Web B2C Transactable multi-product B2C web portal customised for each member agency with their branding, serving as a communication and sales channel with end customers 365 days a year. Includes dynamic showcases, airport-based recommendations, deal sections, multiproduct sale and online confirmation, with maintenance included as part of the membership.
• Plan de Comunicación y Marketing Annual calendar of travel campaigns and marketing actions designed to incentivise sales, developed in collaboration with major wholesalers. Includes ready-to-use newsletters, social media content, promotional videos, banners, and in-store signage designs that member agencies can deploy under their own brand.
• Programa de Transformación Digital (TDA) Exclusive digital transformation program for travel agencies that provides tools, training, and methodologies to develop digital skills, improve customer relationships, increase sales through automation, and stay competitive in the digital environment. Fully funded by Traveltool and covering digital marketing, automation, and customer experience.
• Negociación con Proveedores Provider negotiation service enabling member agencies to earn more on each reservation through preferential economic conditions with over 150 tourism providers, offering high commissions and tiered rapel (volume rebate) structures. Includes partnerships with providers such as Aerticket (airline tickets via Cockpit), FlixBus, Muchosol, Civitatis, and Disney Destinations.
• Campus (Plataforma de Formación) Online training platform for travel agency professionals offering courses categorised by destination areas, wholesalers, consolidators, airlines, cruise lines, and digital transformation topics. Provides self-paced learning, regular updates, and access to product training from suppliers.
• Servicios de Consultoría Agency support services including a dedicated customer service department for agencies (departamento de atención a agencias), design and marketing services, and advisory services covering legal, accounting, and tax matters for member travel agencies.

Quantifiable outcome

• Agencies compete effectively with large OTAs and vertical groups while maintaining independent identity
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered strategic, minor and core.

• Disney DestinationsstrategicStrategic or Co-development Partner · 1 January 2024Traveltool has partnered with Disney to provide Disney product to member agencies, with exclusive training from Disney Destinations to help agencies become specialists. Regional meetings held across Spain (Madrid, Palma de Mallorca, Málaga, Alicante, Sevilla, Tenerife, Santiago de Compostela, Barcelona) to promote Disney products.
• European Union (Next Generation EU Funds - Última Milla)minorOthers · 1 January 2022Traveltool applied for Next Generation EU 'Última Milla' funding with the TDA project aimed at transforming conventional travel agency businesses into digital enterprises. Three digital solutions were proposed: digital content management platform, marketplace aggregating agency products, and consolidated B2C platform.
• European Union (Next Generation EU Funds)minorOthers · 1 January 2021Traveltool submitted a Manifestation of Interest (MDI) to the Spanish government seeking Next Generation EU funding for digitalizing traditional travel agencies. The project aimed to digitize 2,700 travel agencies (50% of Spain's total). The TDA (Digital Transformation) program was designed as the vehicle for this digitization initiative.
• FlixBusstrategicChannel Partner/ Reseller/ Distributor · 27 February 2019FlixBus sells bus tickets through Traveltool's network of 600+ agency points of sale. Agencies gain access to over 30 international lines connecting Spain with 80 destinations in 9 European countries, plus 2,000+ destinations in Europe and USA. Both companies share a technology-focused approach.
• MuchosolcoreTechnology or Integration · 1 January 2019Muchosol, a vacation rental platform with 30,000 licensed properties, partnered with Traveltool to provide member agencies access to its accommodation portfolio. Many agencies had requested quality rental products with proper licensing and guarantees.
• Aerticket España / CockpitcoreTechnology or Integration · 13 February 2018Partnership provides Traveltool member agencies access to Aerticket's full airline product through the Cockpit booking engine integrated into Traveltool's platform. Agencies receive favorable fee per airline ticket plus incentives for commitment and loyalty. The technology-focused nature of both companies facilitated the partnership.
• Grupo Logitravel / Grupo Viajes El Corte Inglés (VECI)coreStrategic or Co-development Partner · 1 January 2017Traveltool is a division/business unit of Logitravel Group, which became part of Grupo Viajes El Corte Inglés following the dissolution of the Soltour Travel Partners joint venture in 2023. Traveltool operates alongside Smytravel under the VECI umbrella, with Toni Frau continuing as Director General of both Traveltool e-services and the new Traveltool Partners channel.
• SmyTravel Group (SMYbeds, SMYflights, SMYholidays, SMYcruises, SMYtours, SMYcars, SMYtrains, SMYferries, SMYsnow)coreTechnology or Integration · 1 January 2017SmyTravel Group brands provide the core product inventory accessible through Traveltool's platform. Each brand specializes in specific product categories: beds (accommodation), flights, holidays, cruises, tours, cars, trains, ferries, and snow. Agencies access all products through the integrated SmyTravel booking platform.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• AVASA: Spanish travel agency group with consolidated purchasing and B2B platform services for independent member agencies, operating a comparable management group model to Traveltool.
• Airmet: Second-largest Spanish travel agency management group (603 agencies), offering parallel services to Traveltool including B2B technology platform, supplier negotiations, and member support for independent travel agencies.
• Gea (Grupo GEA): Major Spanish travel agency consortium/management group (636 agencies in 2018) providing similar technology, supplier, and marketing services to independent agencies, directly competing with Traveltool in the Spanish market.
• DIT Gestión: Largest travel agency management group in Spain with 864 points of sale, directly comparable to Traveltool as a competing Grupo de Gestión providing technology, supplier agreements, and marketing support to independent agencies.

Emerging players

• Civitatis: Leading Spanish excursions and activities marketplace working with 11,500+ travel agencies including Traveltool. Comparable as a B2B/B2C travel distribution platform in the Spanish-speaking market with a similar supplier-agency-distributor model.

Broad incumbents

• Amadeus: Global travel technology giant operating GDS and B2B platforms used by travel agencies. While not a Spanish management group, Amadeus competes at the underlying technology and distribution layer for agencies that Traveltool serves.
• Logitravel: Sister/originator brand of Traveltool under VECI; a major Spanish OTA and B2B platform that created Traveltool in 2009. Comparable as a Spanish travel technology and distribution player in the same corporate family.
• Travelport: Global B2B travel technology platform providing booking, distribution, and retailing tools to travel agencies, comparable as upstream technology infrastructure for the agency channel Traveltool serves.
• Smytravel: Sister brand under VECI/Logitravel and core product supplier for Traveltool's SmyTravel platform, providing multi-product inventory (beds, flights, holidays, cruises, tours, cars, trains, ferries, snow) for agency distribution.

Others

• Tourmundial: Wholesaler and touroperator whose products are distributed through the Traveltool Partners channel, comparable as a strategic supplier/distribution partner in the Spanish travel ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@traveltoole-services
• Facebookfacebook.com/TraveltoolESP
• LinkedInlinkedin.com/company/traveltool/?originalSubdomain=es
• Instagraminstagram.com/traveltuleros

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traveltool