Smytravel
- Company typePrivate
- Founded-
- HeadquartersPalma, Spain
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Smytravel does
Smytravel, legally operating as TRAVELCONCEPT S.L. (formerly Traveltino 2009, S.L.), is a privately held Spanish B2B tour operator headquartered in Santa Cruz de Tenerife with a contact office in Palma de Mallorca. The company serves travel agencies across Spain, Portugal, and Italy through a single B2B2C platform where agencies resell travel products to their own end customers while Smytravel handles the operational backend. Its customer base is exclusively the agency channel; no direct-to-consumer distribution is operated.
The platform is structured as a multi-vertical product suite under the Smy brand, comprising SmyHolidays (dynamic package holidays combining flights, hotels, trains, ferries and car rentals), SmyTours (1,800+ organized circuits and fly-and-drive itineraries), SmyCruises (11,000+ cruise routes across 30+ lines and 250+ ships), SmyFlights (airline bookings via GDS, NDC and low-cost carrier integrations), SmyBeds (20,000+ hotels with 200+ online integrations and direct contracting), and Passengy (transport search engine). The underlying technology is dynamic packaging combined with GDS, NDC, and direct supplier integrations; the SmyPricing module allows each agency to configure commissions, discounts and per-product margins. Smytravel markets €0 GDS fees on NDC-routed bookings as a structural pricing advantage.
Smytravel earns revenue on a transaction-fee basis from agencies booking through the platform, with agency-level margin configuration creating a commission-aligned revenue mechanic across holidays, tours, cruises, flights, and hotels. The company is privately held with no disclosed external investors, no disclosed funding history, and no published revenue figures. Corporate ownership appears concentrated, with a Data Protection Officer address routed through the logitravelgroup.com domain, suggesting an affiliation or shared-services arrangement with Logitravel Group that is not formally disclosed.
Smytravel firmographics
Firmographics- Name
- Smytravel
- Legal name
- TRAVELCONCEPT S.L.
- Website
- https://smy.travel
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Smytravel industry classification
Industry- Product category
- B2B Travel Distribution Platform
- NAICS
- Tour Operators (561520), Travel Agencies (56151)
- akta.pro primary industry
- Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)
Keywords
Where Smytravel is headquartered
LocationHeadquarters
- HQ city
- Palma
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Smytravel business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Travel Agency Distribution: Smytravel operates as a B2B tour operator, providing travel products to agencies who then sell to end consumers. Agencies access the platform to book holidays, tours, cruises, flights, and hotels, with Smytravel handling fulfillment.
- Commission-based Model: Travel agencies can set their own commissions and margins using the Smypricing tool. Agencies control pricing and profitability on each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B Agency Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Smytravel product offering
Product offeringCore offering
Smytravel is an online B2B tour operator providing travel agencies with a unified platform to access and resell dynamic holiday packages, organized tours, cruises, flights, and hotel accommodations. The company aggregates supply from GDS, NDC, low-cost carriers, cruise lines, and direct hotel contracts, and exposes them to agencies through dedicated products (SmyHolidays, SmyTours, SmyCruises, SmyFlights, SmyBeds) supported by a pricing tool (SmyPricing) and a transport engine (Passengy).
Product overview
Smytravel operates as a B2B travel distribution platform offering multiple integrated products: SmyHolidays for dynamic package holidays, SmyTours for organized trips and circuits, SmyCruises for cruise bookings, SmyFlights for airline connectivity, and SmyBeds for B2B hotel distribution. These products share a unified technology platform that provides agencies with a single touroperator interface, combining exclusive travel products with competitive pricing tools. The platform enables agencies to access flights, hotels, tours, cruises, and transport services through GDS, NDC, and direct integrations, with SmyPricing allowing customizable commission and margin management.
Differentiator
Problem solved
Functional benefit
Brands
- Smypricing: Commission and margin customization tool allowing agencies to set their own profitability and discounts on products.
Products and services
- SmyHolidays Dynamic package holiday platform combining flights, hotels, trains, ferries, and car rentals, offering customizable vacation packages for travel agencies to resell to end customers.
- SmyTours Organized trips platform with pre-fixed itineraries and accommodation across different cities, offering more than 1,800 circuits, combinations, and fly & drive routes for travel agencies.
- SmyCruises Online cruise booking platform connecting to over 30 cruise lines and 250+ ships, offering dynamic cruise packages with more than 11,000 routes including hotel nights, excursions, and transfers, for travel agencies to resell.
- SmyFlights Flight booking platform connected to airlines worldwide via GDS, NDC, and low-cost carrier integrations, offering both low-cost and regular carriers with best available rates for travel agencies.
- SmyBeds B2B hotel distribution platform specializing in direct hotel contracting, with access to over 20,000 hotels and 200+ online supplier integrations for travel agencies.
- SmyPricing Commission and pricing management tool allowing travel agencies to customize commissions, set margins, and decide discounts for each product sale on the Smytravel platform.
- Passengy Transport booking engine for airline, train, ferry tickets, and car rentals, integrating GDS, NDC, and major low-cost platforms with direct supplier connections, used by travel agencies to source transport components.
Quantifiable outcome
- €0 GDS fee through NDC integrations
Companies that use Smytravel
Customer profileSegments1 record
Ideal customer profiles1 record
Smytravel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Smytravel partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Smytravel competitors and assessment
Company assessmentBroad incumbents
- Amadeus: Global GDS and travel-technology provider with deep penetration of Spanish and European travel agencies. Smytravel's zero-GDS-fee NDC positioning and direct supplier integrations are competitive responses to the Amadeus-led distribution model.
- GetYourGuide: Global B2B and B2C tours-and-activities platform with a dedicated partner API for resellers. Comparable to Smytours and ancillary activity inventory, and increasingly competes for the same European agency resellers.
- TUI Musement: B2B and B2C tours, activities, and excursions distribution platform backed by TUI Group. Comparable to Smycruises and Smytours on tours/excursions distribution, but operates at significantly larger scale and with a global footprint.
- Viator: Largest global B2B and B2C tours-and-activities marketplace, owned by Tripadvisor. Comparable to Smytours and Smyholidays on tour and excursion inventory, though at vastly larger scale and with a global rather than European focus.
- Travelport: Global GDS and travel-commerce platform serving travel agencies and suppliers. Smytravel's NDC and direct-integration strategy is explicitly designed to disintermediate GDS-based incumbents like Travelport, making it a direct structural competitor on the agency-supply side.
Direct peers
- Logitravel: Spain-based B2B and B2C online travel platform with overlapping tour-operator and dynamic-packaging capabilities. The Smytravel DPO email is hosted at logitravelgroup.com, indicating likely affiliation or shared group structure, and direct operational overlap in Spanish travel distribution.
- TourRadar: B2B and B2C marketplace for multi-day guided tours and adventure travel with strong European operator base. Comparable to Smytours on organized-trip distribution and competes for the same agency resellers across Southern Europe.
- Civitatis: B2B and B2C distribution platform for tours, activities, and excursions with strong Southern European presence. Overlaps directly with Smytours on multi-day circuits, fly-and-drive, and organized-trip inventory, and competes for the same Spanish and Portuguese agency channel.
- Hotelbeds: Global B2B bedbank and travel-distribution platform serving travel agents and tour operators. Highly comparable to Smybeds in B2B hotel distribution model, and operates adjacent transfer and activity lines analogous to Smytravel's broader portfolio.
Regional players
- Dertour: German tour operator with growing Southern European inbound tour-operator business. Comparable B2B tour-operator model with dynamic-packaging capabilities, though primarily serving German-source markets via the DER Touristik group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Smytravel social profiles
Digital presenceSmytravel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smytravel leadership team
Management profileNumber of profiles
Smytravel subsidiaries and ownership
Company hierarchySubsidiaries5 records
Smytravel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smytravel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smytravel
What does Smytravel do?
Smytravel is an online B2B tour operator providing travel agencies with a unified platform to access and resell dynamic holiday packages, organized tours, cruises, flights, and hotel accommodations. The company aggregates supply from GDS, NDC, low-cost carriers, cruise lines, and direct hotel contracts, and exposes them to agencies through dedicated products (SmyHolidays, SmyTours, SmyCruises, SmyFlights, SmyBeds) supported by a pricing tool (SmyPricing) and a transport engine (Passengy).
Is Smytravel a public or private company?
Smytravel is a private company. It is classified as unknown and is currently operating.
When was Smytravel founded?
Smytravel was founded in -1. It employs 11 to 50 people.
Where is Smytravel based?
Smytravel is headquartered in Palma, Spain, in the Europe region.
How does Smytravel make money?
Two revenue lines are on record. Travel Agency Distribution is the primary driver. The others are commission-based Model.
Who are Smytravel's main competitors?
Broad incumbents on record are Amadeus, GetYourGuide, TUI Musement, Viator and Travelport. Direct peers are Logitravel, TourRadar, Civitatis and Hotelbeds. Dertour is listed as a regional player.
Does Smytravel have an API?
No public API is recorded for Smytravel.
What industry is Smytravel in?
Smytravel's product category is B2B Travel Distribution Platform. Its primary akta.pro industry code is THAKAJAG, Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces). Its NAICS code is 561520.