Survey Analytics
Survey Analytics is an enterprise survey and market research SaaS platform offering 30+ modules including conjoint analysis, text analytics, mobile research, and a 5 million-member respondent panel (MicroPanel), serving enterprises, mid-market firms, and academics under QuestionPro.
- Company typePrivate
- Founded2003
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Survey Analytics does
Survey Analytics, founded in 2003 and headquartered in Seattle, operates an enterprise survey and market research SaaS platform that has been part of QuestionPro since 2021, with users redirected to the QuestionPro Research License. The platform architecture centers on a core survey engine augmented by 30+ modules spanning conjoint and discrete choice analysis with market simulation, Max Diff, TURF, Van Westendorp price sensitivity metering, heatmap analysis, dial testing, text analytics with sentiment and word clouds, multilingual survey support in 75+ languages, mobile research (iOS, Android, iPad with offline capability), field surveys, retail audit, and Workforce/FashLet-branded employee feedback. A proprietary MicroPanel network with more than 5 million active, double opted-in, pre-screened respondents globally underpins respondent sourcing, supplemented by a JavaScript-based Developer API, a Scripting API, and native Salesforce.com CRM integration for closed-loop feedback.
The company serves a horizontal mix of enterprise and mid-market customers, including New England Biolabs (life sciences), Zynga (gaming), Van Meter (retail/distribution), Ferguson (distribution), Plan B (market research), and Microsoft (technology), as well as academic and non-profit segments at discounted tiers. Go-to-market combines a consultative enterprise field sales motion with 'Request Demo' and 'Request Quote' CTAs, a self-serve product-led growth motion offering a free evaluation license and free trial, and a channel/partner ecosystem of more than a dozen technology and integration partners including IdeaScale, SurveyPocket, SurveySwipe, SecondPrism, qSample, LifeMetrix, MediaBunker, and BadgeFarm.
Revenue is generated primarily through annual SaaS subscription licensing (enterprise, professional, and academic/non-profit tiers), with pricing that is quote-based for enterprise customers and publicly disclosed only on the QuestionPro pricing pages. The company maintains an active content marketing engine via a blog dating to 2009, SEO-driven methodology resource pages, dedicated competitor-alternative positioning pages (versus Qualtrics, SurveyMonkey, SurveyGizmo, Sawtooth, and Confirmit), webinar programming, and earned media including PR Newswire placements. Leadership comprises founder/CEO Vivek Bhaskaran, Chief Revenue Officer Patrick Heekin, and Chief Growth Officer John Johnson.
Survey Analytics firmographics
Firmographics- Name
- Survey Analytics
- Legal name
- Survey Analytics
- Website
- https://surveyanalytics.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Survey Analytics is an enterprise survey and market research SaaS platform offering 30+ modules including conjoint analysis, text analytics, mobile research, and a 5 million-member respondent panel (MicroPanel), serving enterprises, mid-market firms, and academics under QuestionPro.
- Ownership category
- akta.pro rank
Survey Analytics industry classification
Industry- Product category
- Enterprise survey and market research software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industries
- Survey, Panel & Fieldwork Services (BPAHALAJ), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where Survey Analytics is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Survey Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Licensing: Annual and multi-year subscription licenses for the enterprise survey platform. Pricing tiers include enterprise, professional, and academic plans. The company offers a QuestionPro Research License covering high-end research capabilities, with plans referenced on questionpro.com/pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Survey Software - full-featured enterprise platform |
| Subscription | Annual | Academic Plans - discounted pricing for universities and students |
| Subscription | Annual | Non-Profit Plans - discounted pricing for non-profit organizations |
| Freemium | Pay-as-you-go | Free Evaluation / Free Trial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Survey Analytics product offering
Product offeringCore offering
Survey Analytics provides a web-based SaaS enterprise survey and market research platform that enables organizations to create, distribute, and analyze online surveys across web, mobile (iOS/Android/iPad, including offline), and in-person field channels. The platform bundles advanced statistical analytics (conjoint, Max Diff, TURF, Van Westendorp, heatmap, text analytics), the proprietary MicroPanel respondent network (5M+ active members), Salesforce.com CRM integration, multilingual support across 75+ languages, and Developer and Scripting APIs for enterprise integrations. Pricing is delivered through annual subscription licenses across Enterprise, Professional, Academic, and Non-Profit tiers, with a free trial and free evaluation license for self-serve onboarding.
Product overview
Survey Analytics is an enterprise research and feedback management platform that offers a comprehensive suite of survey and market research tools. The platform architecture consists of a core Survey Platform with over 30 integrated modules including advanced analytics (Conjoint Analysis, Max Diff, TURF Analysis, Heatmap Analysis), customer engagement tools (Communities, Panel Management via MicroPanel with 5M+ members), and specialized solutions (Voice of the Customer, Enterprise Feedback Management, Workforce). The platform supports multiple delivery channels including web, mobile (iOS/Android/iPad with offline capability), social media, and in-person field surveys. Survey Analytics has integrated with QuestionPro (parent company) and offers Developer and Scripting APIs for enterprise system integration including Salesforce.com CRM connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- MicroPanel: The Survey Analytics Panel Network - proprietary panel network composed of more than 5 million active members around the globe for online data collection
- Workforce
- ShopTrac
- SurveyPocket
Products and services
- Enterprise Survey Platform (Surveys) Core web-based SaaS enterprise survey creation and distribution platform supporting multiple question types, branching logic, multichannel delivery, multilingual support across 75+ languages, and integration with enterprise systems including Salesforce.com CRM. Targeted at enterprise market research teams, HR departments, and large organizations.
- Enterprise Survey Software Large-scale survey deployment platform with advanced security, compliance, and administrative controls designed for enterprise use. Sold as a quote-based annual subscription including all advanced features such as conjoint, text analytics, panel management, mobile surveys, benchmarking, multilingual support, and API access.
- Workforce Employee engagement and pulse survey solution for measuring workplace satisfaction, culture, and organizational health through inline surveys, 360-degree reviews, and trend reporting. Branded as a separate division and also distributed through the FlashLet white-label relationship for HR departments and people operations teams.
- MicroPanel Respondent Network Proprietary online panel management and respondent access network with more than 5 million active members worldwide who are double opted-in, pre-screened, and qualified for research studies. Provides end-to-end panel management including recruiting members, controlling frequency of use, diagnostic reporting, and awards distribution. Sold as part of the platform's panel management offering and operated as both an internal capability and partner offering.
- Private Label Survey Software White-label survey platform solution enabling organizations to deploy surveys under their own brand identity, using Survey Analytics' underlying survey engine, panel capabilities, and enterprise integrations. Targeted at large organizations and resellers that need branded research experiences.
Quantifiable outcome
- Survey Analytics conjoint module reduces time for market research analysis from hours or weeks to minutes through automated utility calculations and market simulation
- +1 more outcomes
Companies that use Survey Analytics
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
Survey Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature14 records
Survey Analytics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered notable, flagship / core and core.
- Ziff Davis EnterprisenotableSurvey Analytics and Ziff Davis Enterprise partnered in the feedback management space. Ziff Davis Enterprise publishes technology publications including eWeek and is owned by Ziff Davis. The partnership likely involved co-marketing Survey Analytics' feedback management capabilities to Ziff Davis Enterprise's technology industry audience.
- QuestionProflagship / coreSurvey Analytics is part of the QuestionPro family of survey software products. QuestionPro operates the parent company and primary brand (questionpro.com) while Survey Analytics serves as an enterprise-focused variant. The brands share technology infrastructure, pricing pages, help documentation, and the MicroPanel network. QuestionPro Research License is offered to Survey Analytics customers seeking high-end research capabilities.
- FlashLet (Workforce Division)coreWorkforce, the employee engagement and feedback division of Survey Analytics, is branded and operated as FlashLet (flashlet.com). This represents a white-label/OEM relationship where the Survey Analytics platform powers the Workforce product under the FlashLet brand.
- MicroPanelcoreMicroPanel (micropanel.com) is Survey Analytics' proprietary panel management and respondent network solution with over 5 million active members. It operates as both an internal capability and a partner offering, allowing other platforms to access its panel for research studies.
- Salesforce.comnotableSurvey Analytics provides native Salesforce.com CRM integration, enabling survey data to be synchronized directly into Salesforce CRM records. This closes the feedback loop in customer relationship management by adding satisfaction metrics to CRM data points.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Survey Analytics competitors and assessment
Company assessmentDirect peers
- QuestionPro: Parent company and direct sibling brand sharing MicroPanel, pricing pages, and technology infrastructure. Functions as the consumer/SMB-flavored counterpart to Survey Analytics' enterprise research positioning within the same family.
- Qualtrics: Enterprise survey and experience management platform — the dominant incumbent that Survey Analytics explicitly positions against via its 'qualtrics-alternative' comparison page. Closely aligned product surface (surveys, advanced analytics, panels, CX/EX) and overlapping enterprise customer base.
- Sawtooth Software: Specialist in conjoint analysis, Max Diff, and choice-based research methodologies — directly overlapping with Survey Analytics' most differentiated quantitative modules. Explicitly listed as a competitor on Survey Analytics' alternative page.
- Alchemer (formerly SurveyGizmo): Enterprise survey and feedback platform with strong workflow automation and CRM integration. Explicitly named as a competitor on Survey Analytics' comparison pages, with comparable mid-market and enterprise positioning.
- Forsta (formerly FocusVision Decipher + Confirmit): Market research technology platform combining Decipher's survey analytics with Confirmit's enterprise feedback management — explicitly named competitors on Survey Analytics' alternative pages, with comparable enterprise research buyer focus.
Emerging players
- Toloka (panel/annotation services): Crowdsourced panel and data labeling platform competing for respondent-sourcing share. Compares to MicroPanel as an alternative owned-panel route for enterprise survey and research buyers.
- Typeform: Design-led conversational form and survey platform popular with SMBs and marketers. Competes for the same creator/marketing-research buyer that Survey Analytics targets at the self-serve end of its funnel.
Broad incumbents
- Medallia: Publicly traded customer and employee experience management platform overlapping with Survey Analytics' Voice of the Customer and Workforce/employee engagement offerings at the large-enterprise tier.
- SurveyMonkey: Publicly traded survey platform with broad SMB and enterprise reach. Survey Analytics explicitly publishes a 'surveymonkey-alternative' comparison page, confirming head-to-head competition for self-serve and enterprise survey buyers.
- Kantar (Profiles Division): Global market research conglomerate operating panel and survey capabilities at scale — a relevant competitor for enterprise buyers evaluating MicroPanel-style respondent access and integrated research services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Survey Analytics social profiles
Digital presenceSurvey Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Survey Analytics leadership team
Management profileNumber of profiles
Profiles3 records
Survey Analytics subsidiaries and ownership
Company hierarchySubsidiaries3 records
Survey Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Survey Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Survey Analytics
What does Survey Analytics do?
Survey Analytics provides a web-based SaaS enterprise survey and market research platform that enables organizations to create, distribute, and analyze online surveys across web, mobile (iOS/Android/iPad, including offline), and in-person field channels. The platform bundles advanced statistical analytics (conjoint, Max Diff, TURF, Van Westendorp, heatmap, text analytics), the proprietary MicroPanel respondent network (5M+ active members), Salesforce.com CRM integration, multilingual support across 75+ languages, and Developer and Scripting APIs for enterprise integrations. Pricing is delivered through annual subscription licenses across Enterprise, Professional, Academic, and Non-Profit tiers, with a free trial and free evaluation license for self-serve onboarding.
Is Survey Analytics a public or private company?
Survey Analytics is a private company. It is classified as corporate owned and is currently operating.
When was Survey Analytics founded?
Survey Analytics was founded in 2003. It employs 11 to 50 people.
Where is Survey Analytics based?
Survey Analytics is headquartered in Seattle, United States, in the North America region.
How does Survey Analytics make money?
One revenue line is on record: saaS Subscription Licensing.
Who are Survey Analytics's main competitors?
Direct peers on record are QuestionPro, Qualtrics, Sawtooth Software, Alchemer (formerly SurveyGizmo) and Forsta (formerly FocusVision Decipher + Confirmit). Emerging players are Toloka (panel/annotation services) and Typeform. Broad incumbents are Medallia, SurveyMonkey and Kantar (Profiles Division).
Does Survey Analytics have an API?
Yes. Survey Analytics provides a Developer API and Scripting API for building custom integrations and automating survey workflows. The Developer API enables integration with enterprise systems, while the Scripting API allows for advanced customization of survey logic and behavior. Developer documentation is at www.surveyanalytics.com/developers/index.html.
What industry is Survey Analytics in?
Survey Analytics's product category is Enterprise survey and market research software. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 541910 and its SIC code is 7374.