BH&P

Name

BH&P

Legal name

Becky Holland & Partners Ltd

Website

https://bhandp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Creative marketing agency
• Behavioural science marketing
• Venture marketing services
• Brand strategy consulting
• Integrated campaign development

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Creative Marketing: Traditional agency fees for strategy, storytelling, and impact services including brand development, campaign creation, and performance marketing. Revenue is generated through project-based fees and retainer arrangements for ongoing client work.
2. Venture Marketing Revenue Share: BH&P commits time and expertise in return for a share of incremental revenue from client success. This model aligns agency incentives with client outcomes and provides upside potential beyond traditional fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

BH&P is a full-service creative marketing agency that delivers integrated Strategy, Storytelling, and Impact services to ambitious organisations in complex sectors such as energy, technology, wellbeing, and social impact. Engagements apply behavioural science, stakeholder mapping, brand positioning, multi-format creative execution, and performance marketing (SEO, paid media, CRM), and are typically delivered through its Venture Marketing Model that combines traditional agency fees with revenue-share alignment. Sub-brands include the No Bull Marketing Ideacast podcast and the Behavioural Nudges Guide.

Product overview

BH&P is a creative marketing agency (trading as Becky Holland & Partners Ltd) offering venture marketing services to ambitious organisations in complex sectors including energy, technology, wellbeing, and social impact. The core offering spans three integrated service pillars: Strategy (behavioural science, insight, and systems thinking), Storytelling (brand positioning, multi-format creative, and campaigns), and Impact (SEO, paid media, social, CRM, analytics, and reporting). These are delivered through a Venture Marketing Model that operates on a revenue-share basis. Supporting sub-brands include the No Bull Marketing Ideacast podcast and the Behavioural Nudges Guide. BH&P is not a software product company; all offerings are professional services.

Differentiator

Problem solved

Functional benefit

Brands

• eCommerceer: A sub-brand created for TradeBridge to market their eCommerce finance solution for marketplaces, merchants and independent sellers.

Products and services

• Strategy Services Behavioural-science-led strategy services including stakeholder and audience mapping, depth interviews and qualitative research, quantitative surveys, brand and share-of-voice reviews, ad tracking, behavioural insight and strategy development, and impact modelling. Designed for ambitious organisations in complex sectors.
• Storytelling Services Brand positioning and go-to-market strategy, messaging hierarchies, conceptual campaigns, video and storytelling, thought-leadership, persona-based UX/content planning, and multi-format creative execution across TV, radio, OOH, social, influencer, digital, and print.
• Impact Services Performance marketing services including SEO, paid media, social and CRM strategy; performance and channel planning; thought-leadership and content campaigns; media buying, dashboards and analytics; sales enablement and nurture journeys; and continuous testing, optimisation, and reporting.
• Venture Marketing Model A revenue-share marketing model combining test-fail-learn methodology, original creative and content, and skin-in-the-game commitments. BH&P commits time and expertise in return for a share of incremental revenue from client success, aligning agency incentives with client outcomes.

Quantifiable outcome

• TradeBridge: LinkedIn ad benchmark exceeded by 200%
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• BrewcoreTechnology or IntegrationBrew is a marketing intelligence platform that helps brands understand share of voice, competitor activity, and market conversations. BH&P uses Brew for client projects including unified communications clients, utilizing the platform's AI-powered market analysis and marketing planning capabilities.
• HubSpotcoreTechnology or IntegrationHubSpot CRM and marketing automation platform is used for client website development, content management, marketing campaigns, and analytics. BH&P team includes HubSpot-certified consultants.
• Google AnalyticssupportingTechnology or IntegrationWeb analytics platform used for tracking website performance and user behavior across client campaigns.
• HotJarsupportingTechnology or IntegrationUser behavior analytics tool used for understanding website user experience and optimization.
• Facebook/MetasupportingTechnology or IntegrationSocial media advertising platform and analytics used for client campaign management and tracking.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The&Brave: UK-based B2B creative agency focused on challenger brands and tech companies, offering brand strategy and campaigns. Highly comparable to BH&P in target market (mid-market B2B), service mix (strategy + creative + impact), and scale (boutique UK agency).
• Hotwire: Global B2B tech marketing and communications agency combining PR, creative, and content services for technology clients. Comparable to BH&P's technology vertical work, multi-channel offering, and emphasis on complex, technical propositions.
• Radley Yeldar (RY): UK B2B creative and strategy agency working with ambitious organisations on brand, purpose, and behaviour-change campaigns. Highly comparable in target client profile (purpose-led, complex sectors) and strategic-creative service mix.
• Fox Agency: Specialist B2B marketing agency serving technology brands with strategy, creative and demand generation. Comparable to BH&P's technology vertical, integrated strategy-to-impact service stack, and mid-market to enterprise client base.
• Platypus Digital: UK B2B digital creative agency focused on marketing automation, websites and campaigns for tech and professional services firms. Comparable in UK boutique scale, HubSpot/CRM integration capabilities, and B2B client focus.
• Nixon Design: Independent UK creative agency offering brand strategy, campaign creative and digital delivery for ambitious organisations. Comparable in boutique UK positioning, integrated strategy-to-execution model, and emphasis on complex/professional service clients.
• Teamspirit: UK B2B marketing agency with deep specialism in financial and professional services. Comparable to BH&P's professional services segment (Moorhouse, Handle Recruitment, TradeBridge) and integrated brand, content and digital capability.
• Mather & Co: UK creative communications agency working across strategy, branding, digital and campaigns for ambitious organisations. Comparable in integrated service model, mid-market B2B client focus, and UK regional agency scale.

Broad incumbents

• Ogilvy UK: Global creative and advertising network with a UK presence offering advertising, PR, consulting and experience across all sectors. Relevant as the larger incumbent against which BH&P competes for enterprise B2B and purpose-led briefs.

Emerging players

• Thinkerbell: Australia-based creative agency using 'measured magic' methodology that fuses brand, PR and behavioural science. Comparable in applying behavioural science as a core differentiator and working with ambitious organisations on behaviour-change campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BHandPReading
• YouTubeyoutube.com/channel/UCl4z184bUO-ztxRP609TS1g
• Facebookfacebook.com/BHandP
• LinkedInlinkedin.com/company/bhandp
• Instagraminstagram.com/bhandp_reading

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BH&P