Veeno

What Veeno does

Veeno is a UK-based, privately held Italian wine bar group founded in 2013 and headquartered in Manchester. The company operates physical wine bar establishments that serve family-produced Sicilian wines alongside authentic Italian spuntini (small plates/aperitivo), targeting consumers seeking Italian wine and hospitality experiences in a bar setting. Revenue is generated through wine sales, food service, and hospitality experiences at owned locations, distributed via a direct-to-consumer go-to-market motion with a horizontal segmentation approach aimed at wine enthusiasts and casual diners.

The company's business model relies on owned-and-operated physical wine bar locations as the primary distribution and marketing channel. Veeno partners with external marketing agencies — most recently Hotfoot in December 2025 — for brand development and refresh initiatives, indicating ongoing investment in brand identity. The firm sources wine from its own family production in Sicily, which provides vertical integration into the supply chain and underpins the brand's authenticity positioning versus generic UK wine bar competitors.

Veeno is described in the input as an expanding Italian wine bar group, with the recent brand refresh explicitly supporting growth plans. No specific revenue figures, headcount, location count, or technology stack details are disclosed in the provided data. The company has recorded one funding event with iStarter and no parent company, subsidiaries, public filings, or management team information are referenced in the available sources.

Name

Veeno

Website

https://theveenocompany.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Veeno is a UK-based Italian wine bar group, founded in 2013 and headquartered in Manchester, that operates physical venues serving family-produced Sicilian wines and authentic Italian spuntini to wine enthusiasts and hospitality consumers.

Ownership category

akta.pro rank

Product category

Wine Bar Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industry

Wine Bars (CRANACAE)

Keywords

• Italian wine bars
• Sicilian wines
• Wine hospitality
• Italian spuntini
• Wine bar dining

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine bar and hospitality: Veeno operates Italian wine bar establishments, generating revenue through wine sales, food service, and hospitality experiences at physical locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Veeno operates Italian wine bar establishments in the UK where it serves its own family-produced Sicilian wines alongside authentic Italian spuntini (small plates). The bars function as both a sales channel for the family's Sicilian wines and a hospitality venue offering Italian-style light dining experiences to consumers. Revenue is generated through on-premise wine and food service at physical venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Wine Bar Experience An in-person Italian wine bar experience serving family-produced Sicilian wines by the glass and bottle alongside authentic Italian spuntini, targeted at UK adult consumers interested in Italian wine culture and casual Italian dining.
• Family-Produced Sicilian Wines Sicilian wines produced by the Veeno family, offered for on-premise consumption at the company's Italian wine bar locations in the UK.
• Authentic Italian Spuntini Italian small plates (spuntini) served at Veeno's UK wine bar locations alongside the family-produced Sicilian wine list.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• 28°-50° Wine Workshop & Kitchen: 28°-50° operates wine-focused restaurants and bars in London, pairing wine lists with food menus. It is comparable to Veeno because both center the customer proposition on wine-led dining rather than generic bar service.
• Vagabond Wines: Vagabond Wines operates UK wine bars and wine retail experiences, including on-premise wine consumption and experiential discovery. It is highly comparable to Veeno as a multi-site wine-led hospitality brand serving consumers directly.
• Bottles Wine Bar: Bottles is a London wine bar concept with Italian influence and curated wine service. It is comparable to Veeno through its combination of Italian-style hospitality, wine-led experiences, and on-premise consumer service.
• Davy's Wine Merchants: Davy's operates wine bars and a wine merchant business, combining on-premise hospitality with wine retail heritage. It is comparable to Veeno as a UK wine-led venue operator targeting consumers seeking curated wine experiences.
• Vinoteca: Vinoteca is a UK wine bar, restaurant, and wine merchant concept built around curated wine and food service. It overlaps closely with Veeno’s wine bar dining experience and consumer hospitality positioning.
• Humble Grape: Humble Grape operates wine bars, shops, and restaurants focused on curated wines and food pairings. It is comparable to Veeno through its wine-centric hospitality format and direct-to-consumer venue model.
• Enoteca da Luca: Enoteca da Luca is an Italian wine bar and restaurant group in London. It is comparable to Veeno because both focus on Italian wine, small plates or food pairings, and a wine-bar hospitality format.

Broad incumbents

• All Bar One: All Bar One is a large UK bar and restaurant chain offering drinks, wine, cocktails, and food in city-center locations. It is a broader incumbent comparable to Veeno through on-premise alcohol-led hospitality, though it is less specialized in Italian wine.
• Eataly: Eataly operates Italian food marketplaces, restaurants, and wine-related hospitality experiences internationally. It is comparable to Veeno through its Italian food-and-wine experiential positioning, though Eataly has a much broader retail and restaurant portfolio.

Regional players

• Gordon's Wine Bar: Gordon's Wine Bar is a long-established London wine bar focused on on-premise wine service. It is comparable by product and use case, though it is more of a single-region venue than a growth-oriented wine bar group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/veeno_uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veeno