Mirror NYC

Name

Mirror NYC

Legal name

Mirror NYC

Website

https://mirrornyc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Design & Brand Activation Services

NAICS

Indoor and Outdoor Display Advertising (541850), Interior Design Services (54141)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Experiential design services
• Brand activation production
• Custom fabrication services
• Retail pop-up design
• Influencer seeding kits

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Experiential Design and Activation Projects: Project-based fees for designing and producing brand experiences, pop-ups, retail displays, event activations, and custom installations. Engagements range from single-event activations to multi-location rollouts, with pricing based on scope, materials, fabrication complexity, and installation requirements.
2. Custom Kit Production: Design and production of bespoke seeding kits, influencer boxes, and luxury unboxing experiences for brand marketing campaigns. Custom kits feature elaborate fabrication including holographic elements, LED integration, and multi-layer packaging designs.
3. Print Production Services: Standalone print production services including large format printing, vehicle wraps, fleet graphics, and custom packaging for clients needing print-only solutions.
4. Installation and Event Production Services: On-site installation, logistics coordination, permitting, and event production support, either as part of full experiential projects or as standalone services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Mirror NYC is a boutique experiential design agency that designs, prints, fabricates, and installs custom brand experiences for enterprise clients. Core deliverables include creative design and 3D rendering, large-format and specialty print production, custom fabrication in acrylic, metal, and wood, LED-integrated installations, bespoke influencer seeding kits, and full on-site installation and logistics management across its NYC, Bronx, and Clifton (NJ) facilities.

Product overview

Mirror NYC is a boutique experiential agency offering a comprehensive suite of brand experience services. The core offerings include Design Services (creative development, graphic design, 3D modeling, experiential event design), Print Production (offset/digital printing, large format, vehicle wraps, custom packaging), Fabrication & Build (acrylic, metal and wood fabrication, 3D printing, CNC milling, LED integration), and Installation Services (site surveys, logistics, on-site management). Custom Kits serves as a specialized offering for bespoke branded kits and influencer seeding packages. These services work together to deliver end-to-end brand experiences from concept through installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Creative development, graphic design, 3D modeling and rendering, experiential event design, and marketing collateral design services for enterprise brand clients and their agency partners.
• Print Production Print production services including short run digital and offset printing, large format printing, vehicle wraps, custom packaging, foil stamping, embossing, die cutting, laser cutting, screen printing, dye sublimation, and fulfillment.
• Fabrication & Build Custom fabrication services including technical drawings, value engineering, acrylic, metal and wood fabrication, 3D printing and casting, CNC milling, laser cutting, dimensional signage, powder coating, prop sourcing, and LED integration.
• Installation Services Installation and logistics services including site surveys, logistics and trucking, on-site management, graphic installation, set dressing and styling, location scouting, permitting, and storage solutions.
• Custom Kits Bespoke branded kit creation including custom packaging, influencer seeding kits, event giveaways, and multi-layered unboxing experiences with premium materials and interactive elements (e.g., holographic components, LED integration, multi-layer packaging designs).
• Experiential Design End-to-end experiential event design and production including immersive environments, pop-up activations, retail displays, and branded experiences for enterprise clients.
• Event Production Live event production, programming, and execution services for brand activations, product launches, and experiential marketing campaigns.

Quantifiable outcome

• Transformed parking lot into outdoor oasis for Timberland at Something In The Water Festival with interactive touchpoints and photo moments
• +3 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• McCanncoreStrategic or Co-development PartnerPartnership with McCann advertising agency for Fujifilm Instax Mini Link Printer launch event. Mirror provided design, 3D renders, graphic components, and full build and fabrication services while McCann brought creative direction and campaign strategy.
• Soho ExperientialminorStrategic or Co-development PartnerDesign partner for Citi Global Citizen Festival VIP lounge project. Soho Experiential provided overall event design while Mirror executed fabrication, custom steel tree sculpture, and on-site installation.
• The GatheryminorStrategic or Co-development PartnerAgency partner for HBO Max Search Party Season 3 influencer seeding kit project. The Gathery managed influencer relationships while Mirror designed and produced the elaborate multi-layer unboxing experience.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MKG: NYC-based boutique experiential creative agency delivering integrated campaigns, events, and brand activations for fashion, beauty, and lifestyle clients — closely aligned with Mirror NYC in size, geography, and integrated design-to-production model.
• MAS Event Design: NYC-based event design and fabrication firm producing custom scenic builds, props, and installations for brand activations, premieres, and experiential events — overlapping with Mirror NYC's design/fabrication/installation stack.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency (IPG-owned) delivering events, exhibits, and content for major enterprise brands — a much larger incumbent offering overlapping brand experience services but with broader geographic reach and substantially greater scale.
• Sparks: Global experiential agency offering strategy through execution for major enterprise brand programs across multiple verticals — serves as a larger-scope incumbent competing for the same enterprise experiential budget pool as Mirror NYC.
• Giant Spoon: Independent creative agency blending brand strategy, content, and experiential campaigns for sports, entertainment, and lifestyle clients — adjacent creative experiential competitor with a heavier media/content orientation.

Emerging players

• POP UP GROCER: Pop-up retail platform deploying turnkey brand activations and immersive retail experiences for CPG and lifestyle brands — adjacent emerging player addressing a portion of Mirror NYC's pop-up activation opportunity set from a more retail-platform angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mirrornyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirror NYC