Capital Road Race Management

What Capital Road Race Management does

Capital Road Race Management (CRRM) is a privately held event management and race timing firm headquartered at 2533 R Street #130, Sacramento, California. Founded in 1999, the company delivers professional race production services to event organizers and race directors across Northern California, Nevada, and Hawaii, handling 75+ races per year ranging from local 5K fundraisers to world-class marathons, ultra-trail events, and triathlons.

The company's core offering is built on Race Result's next-generation chip timing platform, which supports live searchable results, SMS athlete updates, runner tracking with custom leaderboards, map tracking, push-notification tracking apps, on-site results kiosks with barcode readers, and integrated photo and video publishing to finisher results pages. CRRM layers this technology with full-service event management: permit acquisition, course planning and management, bib, shirt, and medal design, registration setup (integrated with Race Roster), public safety and medical coordination, aid station setup, finish line infrastructure, and equipment rental (cones, clocks, sound systems, inflatable arches). Revenue is generated through custom-priced professional services contracts per event, supplemented by equipment rental and media services.

CRRM operates a B2B services model — direct sales to event organizers supplemented by quote-based self-service intake and channel exposure on registration platforms (Race Roster, UltraSignup, RunSignUp) — with marquee customers including California International Marathon, Broken Arrow Skyrace, The Dipsea Race, Kauai Marathon, Rio Del Lago, and the Credit Union SACTOWN Run. The RunSac Race Series partnership functions as a multi-event anchor across Buffalo Stampede, Urban Cow Weekend, Run to Feed the Hungry, and Blood Sweat & Beers.

Name

Capital Road Race Management

Legal name

Capital Road Race Management

Website

https://capitalroadrace.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Capital Road Race Management is a Sacramento-based B2B event management and chip timing company founded in 1999, serving race organizers across Northern California, Nevada, and Hawaii with Race Result-powered timing, registration, live tracking, and full-service race production for 75+ events annually.

Ownership category

akta.pro rank

Product category

Race Timing and Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industries

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK)

Keywords

• Race timing services
• Event management solutions
• Chip timing technology
• Endurance event production
• Running event logistics

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Professional Event Timing: Chip timing services including live results, runner tracking, onsite results kiosks, photos and video, digital certificates and more. Timing services are generally inclusive of a finish line arch, clock and race day registration tents and tables.
2. Event Management Services: Customized event management services including permit acquisition, course management, online and onsite registration, bib, shirt and medal design, course planning, budgeting, website design, medal and award design, public safety and medical coordination, and various equipment setup services.
3. Equipment Rental: Rental of equipment including traffic cones, clocks, sound systems, and inflatable arches for race events.
4. Media Services: Photo and video services including professional photographers publishing photos to finisher's results pages, photo logo overlays for sponsor revenue, and pre-roll video commercials.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Capital Road Race Management provides professional chip timing and end-to-end event management services for endurance races and running events. Leveraging Race Result's next-generation timing technology combined with registration, live results, runner tracking, photo/video, and equipment rental capabilities, CRRM operates as a one-stop production partner for race organizers. Services are sold as customized B2B engagements, delivered on-site across Northern California, Nevada, and Hawaii for events ranging from local 5K fundraisers to world-class marathons and ultra-distance races.

Product overview

Capital Road Race Management offers a comprehensive event management and timing platform delivered as integrated service offerings. The core portfolio consists of three main areas: Professional Event Timing (chip timing using Race Result technology with live results, runner tracking, and onsite kiosks), Event Management (permit acquisition, course planning, design services, and logistics coordination), and Equipment Rental (traffic control and event equipment). These are supported by Online & Onsite Registration Solutions (integrated with Race Roster for participant management), Live Results & Runner Tracking (via RTRT.me, MyRace.ai, and Race Result partners), and Media Services (photo/video distribution to results pages). The company operates as a service-based business rather than a software product, providing end-to-end race production services from registration through event execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Event Timing Chip timing service using Race Result's next-generation timing technology, delivering fast and reliable race results for events ranging from 5K fundraisers to world-class marathons. Includes live results, runner tracking, on-site results kiosks, photos and video integration, and digital certificates. Targeted at race directors and event organizers across Northern California, Nevada, and Hawaii.
• Online & Onsite Registration Solutions Registration platform service built on Race Roster integration that enables easy participant registration, team joining, product purchases, donations, volunteer management, fundraising, and targeted email campaigns. Includes on-site kiosks with payment terminals and barcode readers for real-time participant management and event analytics for organizers.
• Live Results & Runner Tracking Real-time race services including live searchable results, SMS Athlete Updates, runner tracking with custom leaderboards, map tracking, and tracking apps with push notifications. Delivered in partnership with RTRT.me, MyRace.ai, and Race Result.
• Media Services Professional event photography and video distribution service that publishes photos to each finisher's results page within hours of the event, including photo logo overlays for sponsor revenue and pre-roll video commercials. Targeted at race organizers seeking sponsorship monetization and participant engagement.
• Event Management Customized end-to-end race production service including permit acquisition, course planning and measuring, budgeting, website design, bib design and printing, t-shirt design and printing, medal and award design, restroom coordination, public safety and medical coordination, aid station setup, sound systems, and finish line announcer. Targeted at race organizers needing full-service production support beyond timing.
• Equipment Rental Rental service for race event equipment including traffic cones, clocks, sound systems, and inflatable arches. Available to event organizers needing production hardware without capital outlay.

Quantifiable outcome

• 75+ events timed or managed annually

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Race ResultcoreTechnology or IntegrationPrimary timing technology provider using Race Result's next generation timing solutions for chip timing, live results, and photo integration. Race Result's platform enables CRRM to deliver fast, reliable results and comprehensive race day technology.
• Race RostercoreTechnology or IntegrationRegistration platform partnership providing easy-to-use registration experiences for participants with tools and analytics for event organizers including team joining, product purchases, donations, and volunteer management.
• RunSac Race SeriescoreGTM or Marketing PartnerRegional race series partnership with multiple events including Buffalo Stampede, Urban Cow Weekend, Run to Feed the Hungry, and Blood Sweat & Beers. CRRM provides timing and event management services for series events.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ITS Your Race: Race timing and results company providing chip timing, live results, and registration integration for endurance events. It serves a similar customer base of race directors and competes in many of the same regional and event-tier markets as CRRM.
• RunSignup: The dominant U.S. race registration platform, which has increasingly expanded into chip timing and full-service race management. RunSignup competes directly with CRRM for race director relationships and now offers integrated timing services that overlap with CRRM's core timing offering.
• ChronoTrack Systems: Provider of chip timing hardware, bib tags, and timing software for road races, ultras, and triathlons. It is directly comparable to CRRM in that it sells the underlying technology stack (versus CRRM, which buys it) but serves the same race organizer buyer with the same core use case.
• EvenSplit: Race timing and event management services company serving road races and endurance events. Provides chip timing, live results, and event production support comparable to CRRM's bundled offering.
• Jaguar Race Timing: U.S. regional race timing company providing chip timing, online registration, and race management services to road races, 5Ks, and marathons. Closely comparable to CRRM in customer type, service mix, and event size, and competes for marquee regional event contracts.
• B-Tag Race Timing: Race timing company offering chip timing and live results for endurance events. Comparable in service scope and target buyer, often winning contracts for events of similar scale to CRRM's regional portfolio.
• Sportstats: Race timing, photography, and results company serving marathons, half marathons, and other endurance events. Highly comparable to CRRM — same service bundle (timing, photos, results), same buyer (race directors), with cross-border presence in North American endurance events.
• MarathonFoto: Largest endurance event photography company in the U.S., capturing finish-line and on-course photos at major marathons and half marathons. Directly comparable to CRRM's media services offering, with deeper national scale and direct relationships with the same marquee race customers.

Broad incumbents

• MYLAPS Sports Technology: Global leader in sports timing technology spanning motorsports, cycling, running, and skating. While broader than CRRM, MYLAPS competes for the same timing technology budget on the running side and represents a much larger incumbent that could expand deeper into the U.S. endurance market.

Emerging players

• Race Roster: Race registration platform that partners with CRRM for timing services. It overlaps with CRRM on registration and event organizer tooling, and could be both a partner and an emerging competitor if it expands into bundled timing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/capitalroadrace
• Instagraminstagram.com/iruncrrm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Road Race Management