What Sanchez Romero does

Sanchez Romero is a privately held Spanish premium supermarket chain founded in 1954 by Eduardo Sanchez Romero, operating multiple physical stores across Madrid from its headquarters at C/ Hermosilla, 112. The company sells a curated assortment organized into four core product categories — Frescos (fresh produce, meat, and seafood), Gourmet (specialty cheeses, Iberian meats, and delicatessen), Bodega (Denominación de Origen wines and premium spirits), and Despensa (pantry staples) — and generates incremental revenue through seasonal Cestas de Navidad gift baskets, recurring cooking workshops and tastings led by chefs and sommeliers, and the AlmaGourmet culinary content platform.

Its go-to-market is a traditional direct-to-consumer retail motion (in-store, telephone, and the Glovo third-party delivery partnership) targeted at quality-conscious Madrid shoppers seeking premium and specialty foods, with Christmas baskets extending the proposition into corporate and personal gifting. The company is privately held and operates under the corporate oversight of SUPERCOR, S.A., part of the El Corte Inglés group, sharing the parent's employment and back-office infrastructure. Proprietary e-commerce has been temporarily suspended, with Glovo positioned as the primary digital fulfillment channel. There are no disclosed AI/ML capabilities, APIs, or technology integrations in the source material, and the company's economic moat is built on 70 years of brand heritage, premium positioning, and physical-store density in Madrid's affluent districts.

Name

Sanchez Romero

Legal name

Sanchez Romero

Website

https://sanchez-romero.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

251–500 employees

Short description

Sanchez Romero is a privately held, 1954-founded premium gourmet supermarket chain operating multiple stores in Madrid under the SUPERCOR / El Corte Inglés group, serving quality-conscious consumers with fresh, gourmet, wine, and pantry products, plus seasonal Christmas gift baskets and culinary experiences.

Ownership category

akta.pro rank

Product category

Specialty Gourmet Supermarket Retail

NAICS

All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Premium grocery retail
• Gourmet food products
• Wine cellar selection
• Fresh produce market
• Christmas gift baskets

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail supermarket sales: In-store purchases of premium grocery products including fresh foods, gourmet items, wine cellar products, and pantry staples.
2. Christmas baskets and gift boxes: Seasonal sales of pre-curated Christmas gift baskets (cestas de Navidad) featuring premium food selections including experiences, gourmet selections, wine cellars, and holiday-themed products.
3. Third-party delivery (Glovo): Partnership with Glovo for home delivery services, allowing customers to order products through the Glovo platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Sanchez Romero operates multiple premium supermarket locations in Madrid, Spain, retailing curated categories of fresh products (Frescos), gourmet specialty items (Gourmet), wine and spirits (Bodega), and pantry staples (Despensa). The company also sells seasonal Christmas gift baskets (Cestas de Navidad) and offers culinary experiences such as cooking workshops and wine tastings, distributed through physical stores, telephone service, and the Glovo delivery platform.

Product overview

Sanchez Romero is a premium Spanish supermarket chain operating a platform-plus-services model. The core product portfolio consists of four main categories: Frescos (fresh foods), Gourmet (premium specialty items), Bodega (wines and spirits), and Despensa (pantry staples). The company also offers seasonal Christmas gift baskets (Cestas de Navidad) and culinary experiences including cooking workshops and wine tastings. An associated content platform, Blog AlmaGourmet, provides recipes and gastronomic content. The company operates physical supermarket locations in Madrid, with online availability through Glovo delivery partnership.

Differentiator

Problem solved

Functional benefit

Brands

• AlmaGourmet: Gourmet blog featuring recipes, cooking tips, seasonal food guides, and gastronomic content

Products and services

• Frescos (Fresh Products) Fresh food products including produce, meat, poultry, and seafood sold in Sanchez Romero supermarkets for individual household and gift buyers in Madrid seeking premium quality fresh items.
• Gourmet Products Premium gourmet food items including specialty cheeses, Iberian meats, delicatessen products, and artisan foods targeted at quality-conscious shoppers and gift buyers in Madrid.
• Bodega (Wine Cellar) Wine and spirits assortment featuring Denominación de Origen wines and premium alcoholic beverages for individual consumers and gift buyers in Madrid.
• Despensa (Pantry) Pantry staples including canned goods, legumes, oils, condiments, and shelf-stable food products sold to quality-conscious household shoppers in Madrid.
• Cestas de Navidad (Christmas Gift Baskets) Curated seasonal Christmas gift baskets featuring premium food selections, gourmet experiences, wine collections, and festive food hampers sold to individuals and corporate gifting buyers in Spain.
• Talleres de Cocina y Catas (Cooking Workshops and Wine Tastings) Cooking workshops, wine tastings, and product tasting experiences led by professional chefs, sommeliers, and recognized experts, offered to Madrid consumers as part of the Sanchez Romero services catalog.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GlovocoreChannel Partner/ Reseller/ DistributorStrategic delivery partnership allowing customers to order Sanchez Romero products through the Glovo platform. The partnership enables home delivery of the full product range with the same quality standards. First-time customers can use code SANCHEZROMEROGLOVO for free delivery.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Veritas Supermercats: Spanish specialty/organic supermarket chain focused on premium natural and gourmet foods. Direct peer to Sanchez Romero in the premium specialty grocery segment, targeting similar quality-conscious consumers in Spain.

Broad incumbents

• El Corte Inglés: Spain's largest department store group, operating extensive premium food halls and online grocery. Overlaps with Sanchez Romero's premium food offering while serving a much broader retail portfolio; also the corporate parent of Sanchez Romero via SUPERCOR, S.A.
• Carrefour España: Major French hypermarket chain operating broadly in Spain with premium grocery offerings. Represents the broader competitive context for premium grocery shoppers in Madrid, though operates as a mass-market retailer with broader scope.
• Amazon Fresh (Spain): Global e-commerce giant's online grocery offering in Spain. Competes for premium grocery delivery share in Madrid, providing fast delivery that pressures Sanchez Romero's reliance on Glovo and its own temporarily unavailable online store.
• Alcampo: Spanish hypermarket chain with wide grocery assortment. Competes for grocery spend in Madrid and overlaps on fresh and gourmet categories, though positioned as a mass-market general merchandise retailer.

Regional players

• Consum: Spanish cooperative supermarket chain with growing presence in Madrid. Comparable grocery retail model with focus on fresh and quality products, though more value-oriented than Sanchez Romero's premium positioning.
• Sorli Discem: Catalan premium supermarket chain with a similar gourmet-focused positioning and fresh product emphasis. Comparable business model centered on premium Spanish grocery, though primarily operating in Catalonia rather than Madrid.
• Bonpreu: Catalan supermarket chain with strong fresh and gourmet product emphasis. Comparable to Sanchez Romero in product mix and customer segment, though regional to Catalonia rather than competing in Madrid.

Others

• Grupo IFA (formerly IFA España): Spanish grocery buying group and platform serving regional supermarket chains. Functions as an ecosystem enabler for regional premium grocery operators similar to Sanchez Romero, providing scale, procurement, and private label capabilities.

Emerging players

• Ulabox: Spanish online grocery platform offering broad assortment and home delivery. Comparable channel alternative for premium grocery shoppers in Spain, though operates purely online without physical store experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sanchezromeroes
• Facebookfacebook.com/sanchezromeroES
• Instagraminstagram.com/sanchezromeroes
• LinkedInlinkedin.com/company/supermercados-sanchez-romero-s-l-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanchez Romero