Sareen Stone
Sareen Stone is an Australian importer and distributor of premium natural stone and porcelain tiles, founded in 2003 and serving architects, interior designers, landscape professionals, builders, and homeowners across NSW, VIC, and QLD.
- Company typePrivate
- Founded2003
- HeadquartersBanksmeadow, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Sareen Stone firmographics
Firmographics- Name
- Sareen Stone
- Legal name
- Sareenstone Pty Ltd
- Website
- https://sareenstone.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sareen Stone is an Australian importer and distributor of premium natural stone and porcelain tiles, founded in 2003 and serving architects, interior designers, landscape professionals, builders, and homeowners across NSW, VIC, and QLD.
- Ownership category
- akta.pro rank
Sareen Stone industry classification
Industry- Product category
- Natural Stone & Porcelain Surfaces
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG)
- akta.pro secondary industries
- Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG), Tile & Stone Specialty Retail (CRAIAGAA), Stone & Tile Cleaners (Granite/Marble/Ceramic) (CRAJACAE), Stone Sealing & Stain Protection (Marble, Granite, Travertine) (HSAGAGAI)
Keywords
Where Sareen Stone is headquartered
LocationHeadquarters
- HQ city
- Banksmeadow
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sareen Stone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Natural Stone Product Sales: One-time sale of premium natural stone tiles, pavers, cobblestones, wall cladding, and related products. Products include limestone, travertine, granite, marble, cobblestones, crazy paving, terrazzo tiles, porcelain tiles, pool mosaics, and sealers/cleaners. Sales are made directly to architects, designers, builders, and homeowners.
- Studio Session & Specification Support: Paid or complimentary consultation services at the Artarmon studio for material selection, specification support, and project planning. The studio is designed as a working environment for design professionals and their clients to review materials in person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard product pricing via quotation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Sareen Stone product offering
Product offeringCore offering
Sareen Stone imports and distributes premium natural stone (limestone, travertine, granite, marble, basalt, sandstone) and porcelain tiles for architectural, commercial, and residential applications across Australia. The company curates stone products from quarries worldwide and sells them via an Artarmon showroom, online catalogue, and direct trade sales channel.
Product overview
Sareen Stone is a premium natural stone and porcelain supplier offering a curated portfolio of building materials for residential and commercial projects. The core product portfolio includes Limestone Tiles & Pavers (11 varieties), Travertine Tiles & Pavers (5 varieties), Granite Tiles & Pavers (5 varieties), Stone Wall Cladding (10 varieties), Cobblestones (12 varieties), Crazy Paving (4 varieties), Terrazzo Tiles (17 Italian-inspired varieties), Marble Tiles (4 varieties), Pool Mosaics (2 collections), Porcelain Tiles (15 varieties), and Outdoor Porcelain Pavers. Supporting accessories include Sealers and Cleaners (15 professional-grade products). The company also offers a Clearance section with discounted discontinued and surplus stock. Products serve applications including flooring, walling, pool surrounds, outdoor entertaining areas, driveways, pathways, facades, and landscape design. Founded in 2003, the company operates from Sydney, Australia with a newly opened Artarmon showroom studio for material specification support.
Differentiator
Problem solved
Functional benefit
Products and services
- Limestone Tiles & Pavers Limestone flooring tiles and outdoor pavers available in multiple sizes, finishes, and tones for residential and commercial projects.
Quantifiable outcome
- Consistently positive customer testimonials highlighting quality products, expert service, and successful project outcomes across 108 Google reviews.
Companies that use Sareen Stone
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Sareen Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sareen Stone partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sareen Stone competitors and assessment
Company assessmentBroad incumbents
- National Tiles: Large Australian tile and surface materials retailer with showrooms nationwide — overlaps with Sareen Stone on porcelain and stone tile categories, but operates at mass-market rather than premium-architectural positioning.
- Beaumont Tiles: Australia's largest tile retailer with a broad portfolio that includes natural stone and porcelain — competes for the same homeowner and trade customers but at much higher scale and lower premium positioning than Sareen Stone.
- Boral Limited: Major Australian building materials and construction products group with a stone, masonry and concrete portfolio — adjacent rather than directly competing, but represents the upper bound of scale and capital availability in the Australian building materials space.
Direct peers
- Artedomus: Australian premium importer and distributor of architectural stone, tile and surface materials serving architects, designers and developers — the closest direct competitor to Sareen Stone in terms of product mix, customer base and specification-led sales motion.
- Eco Outdoor: Australian supplier of premium outdoor surfaces including natural stone, paving and tiling, serving landscape architects, designers and homeowners — directly comparable to Sareen Stone on outdoor stone, paving and cobblestone ranges.
- Walker Ceramics: Australian distributor of ceramic tiles, natural stone and surface materials with a trade and retail customer base — overlaps with Sareen Stone's porcelain, tile and stone product range across the same Australian geography.
- Stone Ambassador: Australian importer and distributor of natural stone tiles, pavers and cladding for residential and commercial projects — competes with Sareen Stone across limestone, travertine, marble and granite categories in the same trade channels.
- RMS Natural Stone: Australian natural stone importer and wholesaler offering tiles, pavers and cladding with a comparable specifier-focused sales model — directly overlaps Sareen Stone's product categories and customer segments.
- Earp Bros: Long-established Australian tile, stone and bathroom surface specialist supplying architects, designers and homeowners — directly comparable on premium tile and stone distribution with showrooms in major Australian cities.
Others
- Marmomac: Leading international natural stone trade fair held annually in Verona — Sareen Stone participates as an exhibitor/visitor, so Marmomac is an ecosystem partner and supplier-discovery channel rather than a competitor, but central to its upstream quarry sourcing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sareen Stone social profiles
Digital presenceSareen Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sareen Stone leadership team
Management profileNumber of profiles
Profiles3 records
Sareen Stone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sareen Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sareen Stone
What does Sareen Stone do?
Sareen Stone imports and distributes premium natural stone (limestone, travertine, granite, marble, basalt, sandstone) and porcelain tiles for architectural, commercial, and residential applications across Australia. The company curates stone products from quarries worldwide and sells them via an Artarmon showroom, online catalogue, and direct trade sales channel.
Is Sareen Stone a public or private company?
Sareen Stone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sareen Stone founded?
Sareen Stone was founded in 2003. It employs 11 to 50 people.
Where is Sareen Stone based?
Sareen Stone is headquartered in Banksmeadow, Australia, in the Oceania region.
How does Sareen Stone make money?
Two revenue lines are on record. Natural Stone Product Sales are the primary driver. The others are studio Session & Specification Support.
Who are Sareen Stone's main competitors?
Broad incumbents on record are National Tiles, Beaumont Tiles and Boral Limited. Direct peers are Artedomus, Eco Outdoor, Walker Ceramics, Stone Ambassador, RMS Natural Stone and Earp Bros. Marmomac is listed as an others.
Does Sareen Stone have an API?
No public API is recorded for Sareen Stone.
What industry is Sareen Stone in?
Sareen Stone's product category is Natural Stone & Porcelain Surfaces. Its primary akta.pro industry code is IMAKAJAG, Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble), with a secondary code of IMAKAHAG, Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone). Its NAICS code is 327991 and its SIC code is 3281.