Barro's Pizza
Barro's Pizza is a family-owned pizza restaurant chain operating 48+ locations across Arizona and Texas, serving individual consumers with dine-in, carryout, delivery, and catering built on three generations of family recipes since 1961.
- Company typePrivate
- Founded1980
- HeadquartersPhoenix, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Barro's Pizza does
Barro's Pizza is a family-owned pizza restaurant chain operating 48+ locations across Arizona and Texas. The business was founded in Chicago in 1961, expanded to Arizona in 1980, and has been carried forward across three generations of the Barro family (including Bruce Barro, Mike Barro, and Ken Barro) using recipes originating with Grandma Angelina. The chain serves individual consumers through dine-in, carryout, delivery, and catering channels, with a menu centered on pizza and extended to wings, sandwiches, pasta, salads, and dessert.
Revenue is generated primarily through in-store and off-premise food sales across the multi-unit footprint, supplemented by catering for group and event occasions. Online ordering is enabled through the HungerRush platform, and the chain runs paid digital acquisition through Google AdWords, DoubleClick, and Bing Ads, with Google Analytics supporting web measurement. The company is privately held with no institutional capital, no disclosed funding rounds, and no M&A activity.
Marketing positioning is anchored on multi-generational family heritage and a 29-award portfolio that includes regional best-pizzeria recognitions. The competitive set consists of national pizza chains and independent regional operators in Arizona and Texas, where Barro's competes on brand legacy, recipe consistency, and multi-location convenience rather than technology differentiation.
Barro's Pizza firmographics
Firmographics- Name
- Barro's Pizza
- Legal name
- Barro's Pizza
- Website
- https://barrospizza.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Barro's Pizza is a family-owned pizza restaurant chain operating 48+ locations across Arizona and Texas, serving individual consumers with dine-in, carryout, delivery, and catering built on three generations of family recipes since 1961.
- Ownership category
- akta.pro rank
Barro's Pizza industry classification
Industry- Product category
- Pizza Restaurant
- NAICS
- Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industries
- Family-Style Restaurants (THAFACAC), Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where Barro's Pizza is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Barro's Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Sales: Revenue from dine-in, carry-out, and delivery pizza orders across 48+ locations in Arizona and Texas. Menu includes pizza, wings, sandwiches, pasta, salad, and dessert.
- Catering Services: Catering orders for events including made-to-order pizzas, wings, sandwiches, pasta trays, and salads. Pricing varies by item and serving size (per tray or per person).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily Specials |
| Unit Pricing | Pay-as-you-go | Catering Menu |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Barro's Pizza product offering
Product offeringCore offering
Barro's Pizza is a family-owned pizza restaurant chain operating 48+ dine-in locations across Arizona and Texas. It sells hand-tossed pizzas made with Grandma Angelina's family recipes (fresh tomato sauce, hand-made dough), plus wings, sandwiches, pasta, salads, and breadsticks via dine-in, carry-out, delivery, and event catering.
Product overview
Barro's Pizza is a family-owned pizza restaurant chain operating 48+ locations across Arizona and Texas. The core offering consists of hand-tossed pizzas made with family recipes (including fresh tomato sauce), wings, sandwiches, pasta, salads, and breadsticks. The company has expanded its portfolio with a catering service for events, daily/lunch specials, and online ordering capabilities. Founded in Chicago in 1961 and expanded to Arizona and Texas, the chain emphasizes its family tradition dating back three generations to Grandma Angelina.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza Hand-tossed pizza made with fresh tomato sauce and family recipes; toppings include pepperoni and specialty varieties like White Pizza and Gluten-Free options, sold to walk-in, carryout, and delivery customers at all Barro's locations.
- Wings Signature wings offered in boneless or traditional styles, served with ranch or bleu cheese dressing and celery sticks, sold to consumers through dine-in, carry-out, and delivery.
- Sandwiches Four-inch sandwiches with mayonnaise and mustard on the side, available in Turkey, Roast Beef, Ham, or Italian varieties, sold to consumers across all locations.
- Pasta Pasta dishes including Spaghetti with Marinara Sauce, all served with breadsticks, sold to dine-in, carry-out, and delivery customers.
- Salad Fresh salads including Simple Salad (Romaine, Iceberg, tomato, croutons), Garden Salad with mozzarella, and Antipasto Salad with Italian deli meat, sold to consumers.
- Breadsticks Breadsticks served with pasta dishes, included as a side with pasta orders.
- Catering Full-service catering for events offering made-to-order pizza, wings, sandwiches, pasta trays, and salads priced per tray or per person, ordered through neighborhood Barro's stores for corporate events, birthdays, family gatherings, and community events.
- Daily and Lunch Specials Promotional combo deals such as 2 Large Item Pizzas for $26.99 and various pizza-and-wings combinations (e.g., Large 1 Item & 24 Traditional Wings for $43.99), priced per item and available through dine-in, carryout, and delivery.
Companies that use Barro's Pizza
Customer profileSegments2 records
Ideal customer profiles2 records
Barro's Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Barro's Pizza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HungerRushcoreHungerRush provides the online ordering platform for Barro's Pizza, enabling carryout and delivery ordering through their digital ordering system integrated with Barro's website.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Barro's Pizza competitors and assessment
Company assessmentDirect peers
- Rosati's Pizza: Family-owned pizza chain founded in 1964 in Illinois, now operating franchises across multiple states. Directly comparable to Barro's as a multi-generational regional pizza operator with dine-in, carry-out, delivery, and catering offerings.
- Marco's Pizza: Multi-state pizza franchise chain founded in 1978, focused on fresh-made dough and traditional pizzeria offerings. Comparable business model and product mix to Barro's, with both dine-in/carry-out/delivery and expanding footprint.
- Round Table Pizza: West Coast-focused pizza chain founded in 1959, operating dine-in restaurants with pizza, salads, and party/catering offerings. Comparable regional chain with similar heritage narrative and family-oriented dining positioning.
- Peter Piper Pizza: Family pizza and entertainment restaurant chain primarily operating in the Southwest U.S. Direct overlap with Barro's Arizona operating geography and similar family dining positioning with pizza, wings, and casual menu.
- California Pizza Kitchen: Casual dining pizza-focused restaurant chain offering pizza, pasta, salads, and appetizers. Comparable dine-in casual pizza positioning with broader menu, though with more upscale positioning than Barro's.
- Jet's Pizza: Detroit-style pizza chain with carry-out and delivery focus operating across multiple states. Comparable carry-out/delivery-heavy pizza model with regional franchise structure.
Regional players
- Oregano's Pizza Bistro: Arizona-based pizza restaurant chain founded in 1993, operating primarily in the Phoenix area. Directly competes with Barro's in core Arizona geography with similar dine-in casual pizza and Italian menu offerings.
- Flying Saucer Draught Emporium: Restaurant group operating in Texas with casual dining concepts. While not a direct pizza peer, comparable family-casual restaurant positioning and regional Texas operating presence relevant to Barro's Texas expansion.
Broad incumbents
- Pizza Hut: Largest pizza chain globally by retail sales, operating dine-in, carry-out, and delivery across all 50 U.S. states including Arizona and Texas. Major competitive incumbent in Barro's operating markets with significantly greater scale and marketing budget.
- Domino's Pizza: Global pizza QSR leader with strong delivery and digital ordering capabilities. Dominant share competitor in the Arizona/Texas carry-out and delivery markets where Barro's competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Barro's Pizza social profiles
Digital presenceBarro's Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barro's Pizza leadership team
Management profileNumber of profiles
Profiles3 records
Barro's Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barro's Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barro's Pizza
What does Barro's Pizza do?
Barro's Pizza is a family-owned pizza restaurant chain operating 48+ dine-in locations across Arizona and Texas. It sells hand-tossed pizzas made with Grandma Angelina's family recipes (fresh tomato sauce, hand-made dough), plus wings, sandwiches, pasta, salads, and breadsticks via dine-in, carry-out, delivery, and event catering.
Is Barro's Pizza a public or private company?
Barro's Pizza is a private company. It is classified as family owned and is currently operating.
When was Barro's Pizza founded?
Barro's Pizza was founded in 1980. It employs 101 to 250 people.
Where is Barro's Pizza based?
Barro's Pizza is headquartered in Phoenix, United States, in the North America region.
How does Barro's Pizza make money?
Two revenue lines are on record. Restaurant Sales are the primary driver. The others are catering Services.
Who are Barro's Pizza's main competitors?
Direct peers on record are Rosati's Pizza, Marco's Pizza, Round Table Pizza, Peter Piper Pizza, California Pizza Kitchen and Jet's Pizza. Regional players are Oregano's Pizza Bistro and Flying Saucer Draught Emporium. Broad incumbents are Pizza Hut and Domino's Pizza.
Does Barro's Pizza have an API?
No public API is recorded for Barro's Pizza.
What industry is Barro's Pizza in?
Barro's Pizza's product category is Pizza Restaurant. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of THAFACAC, Family-Style Restaurants. Its NAICS code is 72251 and its SIC code is 5810.