Barro's Pizza

What Barro's Pizza does

Barro's Pizza is a family-owned pizza restaurant chain operating 48+ locations across Arizona and Texas. The business was founded in Chicago in 1961, expanded to Arizona in 1980, and has been carried forward across three generations of the Barro family (including Bruce Barro, Mike Barro, and Ken Barro) using recipes originating with Grandma Angelina. The chain serves individual consumers through dine-in, carryout, delivery, and catering channels, with a menu centered on pizza and extended to wings, sandwiches, pasta, salads, and dessert.

Revenue is generated primarily through in-store and off-premise food sales across the multi-unit footprint, supplemented by catering for group and event occasions. Online ordering is enabled through the HungerRush platform, and the chain runs paid digital acquisition through Google AdWords, DoubleClick, and Bing Ads, with Google Analytics supporting web measurement. The company is privately held with no institutional capital, no disclosed funding rounds, and no M&A activity.

Marketing positioning is anchored on multi-generational family heritage and a 29-award portfolio that includes regional best-pizzeria recognitions. The competitive set consists of national pizza chains and independent regional operators in Arizona and Texas, where Barro's competes on brand legacy, recipe consistency, and multi-location convenience rather than technology differentiation.

Name

Barro's Pizza

Legal name

Barro's Pizza

Website

https://barrospizza.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Barro's Pizza is a family-owned pizza restaurant chain operating 48+ locations across Arizona and Texas, serving individual consumers with dine-in, carryout, delivery, and catering built on three generations of family recipes since 1961.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Pizza restaurant chain
• Family pizza dining
• Pizza delivery service
• Event catering pizza
• Pizzeria carry-out

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Sales: Revenue from dine-in, carry-out, and delivery pizza orders across 48+ locations in Arizona and Texas. Menu includes pizza, wings, sandwiches, pasta, salad, and dessert.
2. Catering Services: Catering orders for events including made-to-order pizzas, wings, sandwiches, pasta trays, and salads. Pricing varies by item and serving size (per tray or per person).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Barro's Pizza is a family-owned pizza restaurant chain operating 48+ dine-in locations across Arizona and Texas. It sells hand-tossed pizzas made with Grandma Angelina's family recipes (fresh tomato sauce, hand-made dough), plus wings, sandwiches, pasta, salads, and breadsticks via dine-in, carry-out, delivery, and event catering.

Product overview

Barro's Pizza is a family-owned pizza restaurant chain operating 48+ locations across Arizona and Texas. The core offering consists of hand-tossed pizzas made with family recipes (including fresh tomato sauce), wings, sandwiches, pasta, salads, and breadsticks. The company has expanded its portfolio with a catering service for events, daily/lunch specials, and online ordering capabilities. Founded in Chicago in 1961 and expanded to Arizona and Texas, the chain emphasizes its family tradition dating back three generations to Grandma Angelina.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Hand-tossed pizza made with fresh tomato sauce and family recipes; toppings include pepperoni and specialty varieties like White Pizza and Gluten-Free options, sold to walk-in, carryout, and delivery customers at all Barro's locations.
• Wings Signature wings offered in boneless or traditional styles, served with ranch or bleu cheese dressing and celery sticks, sold to consumers through dine-in, carry-out, and delivery.
• Sandwiches Four-inch sandwiches with mayonnaise and mustard on the side, available in Turkey, Roast Beef, Ham, or Italian varieties, sold to consumers across all locations.
• Pasta Pasta dishes including Spaghetti with Marinara Sauce, all served with breadsticks, sold to dine-in, carry-out, and delivery customers.
• Salad Fresh salads including Simple Salad (Romaine, Iceberg, tomato, croutons), Garden Salad with mozzarella, and Antipasto Salad with Italian deli meat, sold to consumers.
• Breadsticks Breadsticks served with pasta dishes, included as a side with pasta orders.
• Catering Full-service catering for events offering made-to-order pizza, wings, sandwiches, pasta trays, and salads priced per tray or per person, ordered through neighborhood Barro's stores for corporate events, birthdays, family gatherings, and community events.
• Daily and Lunch Specials Promotional combo deals such as 2 Large Item Pizzas for $26.99 and various pizza-and-wings combinations (e.g., Large 1 Item & 24 Traditional Wings for $43.99), priced per item and available through dine-in, carryout, and delivery.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• HungerRushcoreTechnology or IntegrationHungerRush provides the online ordering platform for Barro's Pizza, enabling carryout and delivery ordering through their digital ordering system integrated with Barro's website.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rosati's Pizza: Family-owned pizza chain founded in 1964 in Illinois, now operating franchises across multiple states. Directly comparable to Barro's as a multi-generational regional pizza operator with dine-in, carry-out, delivery, and catering offerings.
• Marco's Pizza: Multi-state pizza franchise chain founded in 1978, focused on fresh-made dough and traditional pizzeria offerings. Comparable business model and product mix to Barro's, with both dine-in/carry-out/delivery and expanding footprint.
• Round Table Pizza: West Coast-focused pizza chain founded in 1959, operating dine-in restaurants with pizza, salads, and party/catering offerings. Comparable regional chain with similar heritage narrative and family-oriented dining positioning.
• Peter Piper Pizza: Family pizza and entertainment restaurant chain primarily operating in the Southwest U.S. Direct overlap with Barro's Arizona operating geography and similar family dining positioning with pizza, wings, and casual menu.
• California Pizza Kitchen: Casual dining pizza-focused restaurant chain offering pizza, pasta, salads, and appetizers. Comparable dine-in casual pizza positioning with broader menu, though with more upscale positioning than Barro's.
• Jet's Pizza: Detroit-style pizza chain with carry-out and delivery focus operating across multiple states. Comparable carry-out/delivery-heavy pizza model with regional franchise structure.

Regional players

• Oregano's Pizza Bistro: Arizona-based pizza restaurant chain founded in 1993, operating primarily in the Phoenix area. Directly competes with Barro's in core Arizona geography with similar dine-in casual pizza and Italian menu offerings.
• Flying Saucer Draught Emporium: Restaurant group operating in Texas with casual dining concepts. While not a direct pizza peer, comparable family-casual restaurant positioning and regional Texas operating presence relevant to Barro's Texas expansion.

Broad incumbents

• Pizza Hut: Largest pizza chain globally by retail sales, operating dine-in, carry-out, and delivery across all 50 U.S. states including Arizona and Texas. Major competitive incumbent in Barro's operating markets with significantly greater scale and marketing budget.
• Domino's Pizza: Global pizza QSR leader with strong delivery and digital ordering capabilities. Dominant share competitor in the Arizona/Texas carry-out and delivery markets where Barro's competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/barrospizza
• Facebookfacebook.com/BarrosPizza
• Instagraminstagram.com/barrospizza
• TikToktiktok.com/@barros_pizza
• LinkedInlinkedin.com/company/barros-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barro's Pizza