What Cooper Solutions does

Cooper Solutions Limited is a UK-based software vendor founded in 2001 that builds web-based dealer management solutions exclusively for franchised automotive retailers. Its portfolio comprises eight integrated products: FullCover (FCA-regulated fleet management with daily rate insurance insuring approximately 12,000 retailer cars per day), FullCycle (service-to-sales customer data analytics, the company's fastest-growing product), FullCompliance (BIK tax compliance), FullAppraisal (tablet-based digital appraisal), FullForecast (real-time performance forecasting and KPI reporting), FullFinancials (P&L and debtor management), FullControl (used car stock control) and FullAuction (trade-to-trade vehicle remarketing). The platform is built on Microsoft .NET technologies (C#, ASP.NET MVC, VB.NET, SQL Server 2016) with RESTful APIs and integrates with Keyloop and CDK Drive dealer management systems, accessible via tablet, laptop or PC.

The company generates revenue through three streams: recurring software subscriptions across its product suite, usage-based daily rate insurance economics via FullCover (underwritten through Cooke & Mason, a PIB-owned broker), and transaction-side economics from FullAuction. Distribution is direct via dedicated account managers who provide training and ongoing support, with cross-promotion leverage from parent PIB Group's insurance brokerage network. Cooper Solutions was acquired by PIB Group Limited in December 2019; founders Barry and Peter Cooper remained in the business alongside long-tenured product leadership, and Dean Pipitone assumed the Managing Director role.

Cooper Solutions serves more than 2,000 franchised dealerships across the UK, with most of the AM200 (top 200 UK dealer groups) using its services. The customer base includes enterprise groups such as Sytner, Caffyns, Motorline, Cambria, Rybrook, Ridgeway, Vertu Motors, TrustFord, Sandicliffe and Stephen James BMW, plus a long tail of mid-market dealers. The company is ISO 9001 and 27001 certified and operates from Barford, Warwickshire, with a registered office in Retford, Nottinghamshire, and approximately 34 employees. Strategic priorities reflected in 2024 activity include expanding FullCycle beyond Keyloop DMS dealers through the Marque Group Solutions channel and extending the platform into adjacent services such as dealer-backed car rental via the Karzoom partnership.

Name

Cooper Solutions

Legal name

Cooper Solutions Limited

Website

https://coopersolutions.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Cooper Solutions provides web-based dealer management software exclusively for UK franchised automotive dealerships, with eight products covering fleet insurance, service prospecting, BIK compliance, appraisal, forecasting, financials, stock control and trade auctions, serving 2,000+ dealers as a PIB Group subsidiary.

Ownership category

akta.pro rank

Product category

Automotive Dealer Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Dealer management software
• Automotive retail software
• Vehicle stock management
• Daily rate insurance
• Franchise dealer solutions

Headquarters

HQ city

Barford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (Fleet Management, Stock Control, Forecasting, Appraisal): Web-based software solutions sold to franchised automotive dealers on a subscription basis. Products include FullCover, FullCycle, FullCompliance, FullAppraisal, FullForecast, FullControl, and FullFinancials. Dedicated account managers provide continued support including training.
2. Daily Rate Insurance Product (FullCover): Daily rate insurance for customer courtesy, demonstration and rental car loans. Insures around 12,000 retailer cars per day. Provided through Cooke & Mason (PIB-owned). FCA-regulated product.
3. FullAuction – Trade Vehicle Remarketing: Online trade-to-trade auction platform. Sellers pay no fees; revenue model is not explicitly detailed but appears to generate buyer-side or take-rate revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cooper Solutions develops and sells web-based software products exclusively for UK franchised automotive dealerships. Its portfolio of eight integrated solutions covers fleet management with FCA-regulated daily rate insurance, service-to-sales prospecting, BIK tax compliance, mobile used car appraisal, performance forecasting, financial management, used car stock control and a trade-to-trade online vehicle auction.

Product overview

Cooper Solutions provides a portfolio of web-based software solutions exclusively for UK automotive franchises. The product suite consists of eight core integrated products: FullCover (fleet management with FCA-regulated daily rate insurance), FullCycle (service prospecting and customer data analytics), FullCompliance (BIK tax compliance), FullAppraisal (mobile vehicle appraisal), FullForecast (performance forecasting and KPI reporting), FullFinancials (financial management and reporting), FullControl (used car stock control), and FullAuction (trade vehicle auction). Products are designed to improve internal dealer processes, resulting in higher margins without requiring increased revenue. The solutions are built to work with dealer management systems like CDK/Keyloop and serve over 2,000 franchised dealerships across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• FullCover: Fleet management solution with daily rate insurance cover for customer courtesy, demonstration and rental car loans.
• FullCycle
• FullCompliance
• FullAppraisal
• FullForecast
• FullFinancials
• FullControl
• FullAuction

Products and services

• FullCover Web-based fleet management system with integrated daily rate insurance cover for customer courtesy, demonstration and rental car loans; tracks all vehicle movements within a dealership and is FCA-regulated as an insurance product. Used by UK franchised automotive dealers including TrustFord, Allen Ford, VW Trust Group and Vertu Motors Plc.
• FullCycle Service prospecting and customer data solution that aggregates ownership and service history data previously held in silos to identify service customers, vehicle history, finance agreement end dates and buying cycle stage; enables dealers to engage customers at the right time and supports 'Service Not Sold' customer identification. Used by dealers including WR Davies, Ocean Falmouth BMW, Bowker BMW and Cardiff Audi.
• FullCompliance

Quantifiable outcome

• 2000+ franchised dealerships served across the UK, with most of the AM200 using Cooper Solutions services
• +5 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WR DaviescoreChannel Partner/ Reseller/ Distributor · 1 January 2024Award-winning automotive dealer group working in partnership with Cooper Solutions using FullCycle to identify future vehicle sales opportunities passing through service departments. WR Davies is the first non-Keyloop DMS user launched through the partnership with Marque Group Solutions (MGS), representing a significant milestone for Cooper Solutions.
• Marque Group Solutions (MGS)coreTechnology or Integration · 1 January 2024MGS delivers Cooper Solutions' FullCycle to dealers through its MGS Connect product. Partnership enables dealers to benefit from FullCycle's customer data intelligence alongside MGS's dealer management capabilities. Dealers like WR Davies are being launched through this channel as non-Keyloop DMS users.
• KarzoomminorStrategic or Co-development Partner · 1 January 2021Car rental solution backed by Aviva Insurance brokered by PIB Insurance Brokers in partnership with Cooper Solutions. Karzoom provides dealer-backed car rental services with Cooper Solutions providing digital solutions. Karzoom operates initially across 15 locations on the south coast.
• Aviva Insurance LtdminorOthers · 1 January 2021Insurance provider for the Karzoom dealer-backed car rental solution, with the policy brokered by PIB Insurance Brokers in partnership with Cooper Solutions. Aviva provides the underlying car insurance policy for the Karzoom car rental service.
• Simply Insurance Services LtdminorStrategic or Co-development Partner · 1 January 2021Acquired by PIB Group in September 2021. Simply Insurance has been providing risk solutions for VSME customers since 2000, offering motor trade insurance and multi-product commercial motor insurance. The acquisition strengthens PIB's Motor Trade Practice Group, of which Cooper Solutions is a part.
• Cooke & MasoncoreStrategic or Co-development Partner · 1 January 2004Cooke & Mason, part of PIB Group, has provided the daily rate insurance product for Cooper Solutions' FullCover fleet management system since 2004. The insurance product insures around 12,000 retailer cars per day and is the market leader for unaccompanied customer driven demonstrations and courtesy cars.

Scale indicators6 records

Recent moves7 records

Direct peers

• Keyloop: Keyloop is a UK-focused dealer management system provider serving many of the same franchised dealer groups that Cooper Solutions targets. It is both an integration partner (Cooper's products plug into Keyloop DMS) and a potential competitor as it expands its own software footprint.
• CitNOW: CitNOW provides UK automotive retailers with personalised video, appraisal, and digital retailing tools integrated into dealer workflows. Its focus on video appraisal and digital retail directly competes with Cooper Solutions' FullAppraisal and broader service-to-sales tooling.
• Pinewood Technologies: Pinewood Technologies provides cloud-based DMS and retail solutions to automotive dealers, with a strong UK franchised-dealer customer base. It overlaps directly with Cooper Solutions on back-office, stock, and retail workflow tooling for dealer groups.
• iVendi: iVendi provides UK automotive retailers and OEMs with online finance, retail, and journey-management software. Its focus on dealer digital retailing and finance workflows overlaps with Cooper Solutions' compliance, prospecting, and back-office products for franchised dealers.

Broad incumbents

• CDK Global: CDK Global is one of the largest global dealer technology providers, offering DMS, CRM, and retail solutions across multiple geographies. Its CDK Drive product is an integration partner for Cooper Solutions, but its breadth of portfolio positions it as a broad incumbent in the same dealer-software category.
• Reynolds and Reynolds: Reynolds and Reynolds is a long-established US-headquartered provider of DMS, retailing, and document solutions for automotive dealers. While primarily North American, it operates broadly in the same dealer-software category and represents the type of scaled incumbent Cooper competes against globally.
• Auto Trader Group: Auto Trader is the UK's leading automotive marketplace and increasingly offers dealer software, data, and retail solutions on top of its listings business. It competes with Cooper Solutions for dealer software spend across marketing, leads, and stock management.

Emerging players

• Drivvn: Drivvn is a UK-focused automotive SaaS platform offering digital retail, lead management, and communication tools to dealer groups. It is a smaller emerging player but addresses overlapping workflows in service-to-sales conversion and dealer digital operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/coopersolutions
• LinkedInlinkedin.com/company/cooper-solutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Solutions