What WeNatal does

WeNatal Inc. is a US-based, direct-to-consumer prenatal and fertility supplement brand founded in 2020 by Ronit Menashe and Vida Delrahim after both co-founders experienced pregnancy loss. The company's central premise is that prenatal nutrition should be addressed at the couple level rather than the woman-only level, with clinical evidence cited that nearly 50% of infertility cases involve male factors and up to 60% of people have MTHFR variants that impair folic acid metabolism. Its portfolio comprises three core prenatals (WeNatal Together, For Her, For Him) and a growing set of add-on modules (Iron+, Egg Quality+, Omega DHA+, Rest + Digest Magnesium, and a Prenatal Protein+ line launched in late 2025), bundled into stage-specific SKUs (Fertility Power Duo, Pregnancy + Postpartum Power Duo) and supplemented with accessories such as a journal, affirmation cards, and travel vials.

The formulations use premium bioavailable ingredient forms — methylfolate (Ca-5-MTHF/Magnafolate-Pro) instead of synthetic folic acid, Ferrochel iron bisglycinate, PureWay liposomal vitamin C, TRAACS magnesium chelate, and CoQ10/NAC blends in Egg Quality+ — and are third-party batch tested with publicly available Certificates of Analysis. Independent clinical studies were conducted by Citruslabs on 40 women and 40 men over 3-month periods, reporting statistically significant improvements in vitamin D (+30.8%), mood (+45%), libido (+41%), satisfaction with sex life (+47%), and bloating (–33%). Certifications include EarthKosher across the core range and Friend of the Sea for Omega DHA+.

WeNatal operates as a DTC e-commerce business through wenatal.com with a subscription-led revenue model offering 20–30% discounts versus one-time purchase; subscription prices range from $26.95/month (Iron+) to $150/month (Prenatal Protein+ Together), with the flagship WeNatal Together bundle at $109.90/month. Distribution is exclusively US-domestic across the company website and the Fullscript practitioner dispensing platform. The company reports 1–10 employees, has not disclosed any external funding rounds, and appears bootstrapped or funded through product revenue, with co-founders maintaining direct operational involvement.

Name

WeNatal

Legal name

WeNatal Inc.

Website

https://wenatal.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

WeNatal is a US-based, direct-to-consumer prenatal and fertility supplement brand offering doctor-formulated, bioavailable products for both women and men across preconception, pregnancy, and postpartum, sold primarily by subscription through wenatal.com and the Fullscript practitioner channel.

Ownership category

akta.pro rank

Product category

Prenatal Supplements

akta.pro primary industry

Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)

Keywords

• Prenatal supplements
• Fertility vitamins
• Couples nutrition
• Reproductive health
• Male fertility

Headquarters

HQ city

Century City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of prenatal vitamins and supplements through the company website, with both one-time purchase and subscription options. Subscription model offers approximately 20-30% savings and includes complimentary gifts such as free nutrition consultations and travel vials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

WeNatal manufactures and sells doctor-formulated prenatal supplement products for couples, including core prenatal vitamins (WeNatal Together, For Her, For Him) and add-on supplements (Iron+, Egg Quality+, Omega DHA+, Rest + Digest Magnesium, Prenatal Protein+ powders). Products are sold direct-to-consumer through the WeNatal.com website via one-time purchase and monthly subscription, with bundles, fertility-focused duos, and practitioner dispensing via Fullscript.

Product overview

WeNatal is a prenatal supplement brand offering a comprehensive portfolio of products for couples across the fertility, pregnancy, and postpartum journey. The core offerings include WeNatal Together (couples bundle), WeNatal For Her, and WeNatal For Him as the foundational prenatal vitamins. The product line extends with specialized add-on modules including Iron+ (targeted iron support), Egg Quality+ (antioxidant blend for egg health), Omega DHA+ (omega-3 fish oil), and Rest + Digest Magnesium (relaxation and sleep support), as well as Prenatal Protein+ powders in gender-specific and couples formulations combining prenatal nutrients with protein and collagen. Bundle products combine core and add-on supplements for targeted needs (Fertility Power Duo, Pregnancy + Postpartum Power Duo). The portfolio also includes accessories such as a manifestation journal, affirmation cards, travel vials, a tote bag, and water bottle.

Differentiator

Problem solved

Functional benefit

Brands

• Iron+: Targeted iron and vitamin C supplement with chelated iron bisglycinate (Ferrochel) and liposomal vitamin C (PureWay C) for improved digestive tolerability. Addresses increased iron needs during pregnancy, postpartum recovery, and other life stages.
• Protein+
• Egg Quality+
• Omega DHA+
• Rest + Digest Magnesium

Products and services

• WeNatal Together Couples prenatal supplement bundle providing complete nutrition with 24 key nutrients for women and 20 key nutrients for men to support egg and sperm quality across preconception, pregnancy, and postpartum.
• WeNatal For Her Women's prenatal vitamin providing 24 key nutrients in science-backed doses for healthy preconception, pregnancy, and postpartum support, including vitamin D, methylfolate, choline, and chelated iron.
• WeNatal For Him Men's prenatal fertility vitamin supplement with 20 key nutrients and antioxidants formulated to support sperm quality, motility, and overall reproductive health.
• Iron+ Targeted iron supplement delivering 18 mg of elemental iron from Ferrochel iron bisglycinate paired with 100 mg Pureway-C liposomal vitamin C for enhanced absorption and digestive tolerability during pregnancy, postpartum, and other life stages.
• Prenatal Protein+ For Her 3-in-1 protein powder combining prenatal nutrients, 20 grams of complete protein, and collagen peptides in vanilla flavor, designed for women during fertility, pregnancy, and postpartum.
• Prenatal Protein+ For Him 3-in-1 protein powder for men combining prenatal nutrients, 25 grams of complete protein, and collagen peptides in vanilla flavor, supporting sperm quality and overall health.
• Prenatal Protein+ Together Combined couples protein bundle offering both Prenatal Protein+ For Her and For Him in one purchase, providing complete couples nutrition with protein and collagen for every stage.
• Egg Quality+ Targeted fertility supplement formulated with CoQ10, NAC, acetyl L-carnitine, alpha lipoic acid, and PureQQ to support egg quality, reduce oxidative stress, and promote mitochondrial health.
• Omega DHA+ Omega-3 fish oil supplement providing 600 mg DHA and 830 mg total EPA, DHA, and DPA in triglyceride form, supporting baby's brain development and parental reproductive health; Friend of the Sea certified.
• Rest + Digest Magnesium Magnesium supplement with four bioavailable forms (glycinate, citrate, malate, gluconate) providing 200 mg per serving for relaxation, digestion support, and melatonin-free sleep.
• Fertility Power Duo Bundle combining WeNatal For Her and Egg Quality+ for targeted fertility support, combining 24 key nutrients with 5 powerhouse antioxidants for egg health.
• Pregnancy + Postpartum Power Duo Bundle combining WeNatal For Her and Omega DHA+ to optimize pregnancy and postpartum outcomes with essential nutrients and omega-3 fatty acids.
• Omega Together DHA+ Fish Oil Couples bundle of Omega DHA+ supplements providing 30-day supply for both partners to support fertility, egg health, sperm quality, and baby's cognitive development.
• Rest + Digest Magnesium Together Couples bundle of Rest + Digest Magnesium providing 60 capsules each for both partners, supporting relaxation, digestion, and sleep.

Quantifiable outcome

• Vitamin D levels increased by 30.8% in women over 3 months
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered advisory, core and certification.

• Kelly LeVequeadvisoryOthersCertified Clinical Nutritionist and celebrity health coach serving as Medical Advisor. Publicly endorses WeNatal products and appears in brand marketing materials.
• Dr. Mark HymanadvisoryOthersLeader in Functional Medicine serving as formulation team advisor. Provides expertise in functional medicine approach to prenatal nutrition.
• Dr. Afrouz DemeriadvisoryOthersND, IFMCP, DHMHS specializing in Women's Health and Fertility. Contributes to formulation team and educational content.
• Brigid TitgemeieradvisoryOthersMS, RDN, IFNCP, Functional Medicine Dietitian serving as formulation team advisor.
• CitruslabscoreStrategic or Co-development PartnerIndependent clinical research organization that conducted WeNatal's clinical studies for both For Her and For Him products. Studies tracked biomarker data and participant-reported outcomes over 3 months.
• EarthKoshercertificationOthersKosher certification authority that certifies WeNatal products as Kosher. Products bear the EarthKosher certification mark.
• Friend of the SeacertificationOthersInternational certification organization that certifies WeNatal's Omega DHA+ fish oil as sustainably sourced from wild-caught fisheries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Moon Juice: Adaptogenic and reproductive wellness supplement brand with a focus on fertility and women's health. Adjacent in the wellness DTC space with overlapping fertility-adjacent products, though broader portfolio focus.

Direct peers

• Ritual: Direct-to-consumer essential vitamins brand with a clinically-backed, traceable supply chain and prenatal product offering. Highly comparable DTC supplement model targeting similar demographics with subscription pricing.
• Perelel: Prenatal vitamin brand offering OB/GYN-formulated supplements for each stage of pregnancy. Direct competitor in the premium prenatal segment with a similar founder-driven, clinically-formulated positioning.
• Needed: Expert-formulated prenatal and fertility nutrition brand sold direct-to-consumer with practitioner endorsements. Closely comparable in product positioning, target customer, and premium DTC model.
• Beli: Couples-focused prenatal/fertility supplement brand with products for both partners. Direct competitor to WeNatal's couples positioning, targeting similar preconception and trying-to-conceive audiences.
• Natalist: Prenatal vitamin and fertility product brand sold DTC with a focus on clean, evidence-based formulations. Similar premium positioning and direct competition for the same customer segment.
• Care/of: Personalized DTC vitamin brand with subscription model and quiz-driven recommendations. Comparable DTC supplement subscription model with prenatal and women's health offerings.
• FullWell: Fertility and prenatal supplement brand with practitioner-grade formulations sold DTC. Direct competitor in the premium, clinically-formulated fertility segment with similar target customers.
• Theralogix: Doctor-formulated prenatal and fertility supplements distributed through healthcare providers and DTC. Comparable clinically-backed positioning with practitioner channel access.

Broad incumbents

• Seed: Science-backed DTC microbiome and synbiotic supplements brand with clinically validated formulations and premium pricing. Comparable in DTC supplement business model, premium positioning, and clinical evidence-based marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WeNatal
• Instagraminstagram.com/we_natal
• TikToktiktok.com/@wenatal
• Xx.com/we_natal
• LinkedInlinkedin.com/company/wenatal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeNatal