Big Cat Agency

What Big Cat Agency does

Leopard Co (legal name; the firmographic record labels the subject 'Big Cat Agency' but all substantive data describes Leopard Co at leopardco.com) is a private, full-service marketing and communications agency headquartered at 14 Bennetts Hill, Birmingham, United Kingdom. Founded in 2000 per firmographic data, the firm employs 11–50 people and serves UK enterprise clients across six declared verticals: Pet, Home, B2B, Leisure, Education, and Health. Its service portfolio spans seven integrated disciplines — Advertising, Behavioural Science, Creative, Digital Marketing, PR, Social Media, and Strategy — delivered as a unified offering rather than standalone products, positioning the agency as an 'outsourced marketing department' for its clients.

The agency's core methodology is BxROAR, a proprietary framework that combines behavioural science with marketing strategy to produce data-informed, integrated campaigns across paid, earned, shared, and owned media. No proprietary technology platform, AI/ML systems, API, or SDK is disclosed; the technology stack is a service methodology rather than a software product. The firm is a member of the IPA, the PRCA, and Sustainability West Midlands, which provide industry credentials. Founder & CEO Anthony Tattum leads the business.

Commercially, Leopard Co operates a professional-services revenue model, monetising through client service engagements and project- or contract-based work. Pricing is not publicly disclosed and is obtained via direct inquiry. Customer evidence includes 25+ named logos across verticals (e.g., BNP Paribas, Mitchells and Butlers, Bristan Group on a decade-long engagement, Indra, Twycross Zoo, University College Birmingham, Chuckit!, Miraculous Meals, Umbrella, O'Neill's Irish Pub), with a stated client outcome of a 300% increase in monthly website visitors and 69% more paid-social leads for Indra. Distribution is single-country (UK), direct-to-enterprise, with lead generation via the company website, blog content, newsletter, social channels, and industry events. No funding rounds, M&A, or external investors are disclosed.

Name

Big Cat Agency

Legal name

Leopard Co

Website

https://bigcatagency.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Leopard Co is a Birmingham-based, UK full-service marketing and communications agency using its proprietary BxROAR behavioural-science methodology to deliver integrated paid, earned, shared, and owned media campaigns to enterprise clients across Pet, Home, B2B, Leisure, Education, and Health sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Full-service marketing agency providing integrated marketing and communications services including advertising, behavioural science, creative, digital marketing, PR, social media, and strategy. Revenue is generated through client service engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Big Cat Agency (doing business as Leopard Co) is a full-service marketing and communications agency that delivers integrated marketing campaigns across paid, earned, shared, and owned media. The agency operates as an outsourced marketing department for clients, providing advertising, behavioural science-driven strategy (via its BxROAR approach), creative, digital marketing, PR, social media, and strategic planning services.

Product overview

Leopard Co is a full-service marketing agency powered by behavioural science. Their proprietary BxROAR approach combines behavioural science with strategy to deliver data-informed, integrated campaigns across paid, earned, shared, and owned media. The agency operates as a unified service offering spanning seven core disciplines: Advertising, Behavioural Science (their core methodology), Creative, Digital Marketing, PR, Social Media, and Strategy. These services are delivered as an integrated package rather than standalone products, with behavioural science (BxROAR) serving as the unifying methodology that informs all other service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising
• Behavioural Science (BxROAR)
• Creative
• Digital Marketing
• PR
• Social Media
• Strategy

Quantifiable outcome

• 300% increase in monthly website visitors for Indra
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bray Leino: UK-based full-service integrated marketing agency of comparable size, offering strategy, creative, digital, PR, and media services. Closely comparable in service mix, UK mid-market focus, and full-service 'outsourced marketing department' positioning.
• BJL Group: Manchester-based integrated marketing agency delivering strategy, creative, PR, digital, and social services to UK mid-market and enterprise clients. Directly comparable on integrated service offering and UK regional positioning.
• Iris Worldwide: UK-headquartered integrated marketing agency with similar full-service capabilities across advertising, PR, digital, and social. Comparable in approach to integrated client engagement and service breadth.
• Croud: UK-based digital marketing agency offering paid media, SEO, content, and creative. Comparable on digital/performance capabilities and UK mid-market positioning, though more digital-specialist than integrated.
• Brainlabs: UK-founded digital marketing and media agency with strong paid media and data capabilities. Comparable on UK base and digital-first service mix targeting enterprise clients.
• Hotwire: Global communications and marketing agency offering PR, social, digital, and integrated marketing services to tech and consumer brands. Comparable on integrated service offering and mid-market positioning.
• The & Partnership: UK-founded integrated creative and communications agency offering strategy, advertising, PR, digital, and media under one roof. Comparable on integrated model and UK base, though larger in scale.

Broad incumbents

• WPP: Global advertising and marketing services holding company. Overlaps with every service Big Cat Agency offers, but operates at vastly greater scale across multiple specialised agency brands.
• Publicis Groupe: Global marketing and communications group spanning advertising, PR, digital, and media. Comparable on the integrated agency services portfolio but at enterprise scale.
• Ketchum: Global PR and communications agency with strong behavioural science and research capabilities. Comparable on PR services and evidence-based methodology, though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BigCatagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Cat Agency