Bullion Mart

What Bullion Mart does

Bullion Mart is a Toronto-based, family-held precious metals retailer that buys and resells physical investment-grade bullion and numismatic coins to Canadian individual investors, collectors, high-net-worth buyers, and small-to-mid businesses. Founded circa the late 1980s and early 1990s and operating for over 30 years, the company has been an Authorized Royal Canadian Mint distributor for more than 20 years and is listed on the RCM's Bullion DNA Dealer Locator for product-authenticity verification.

The product catalog spans gold, silver, platinum, and copper bullion in weights from 1 gram to 1 kilo, sourced from tier-one international refiners including PAMP Suisse, Argor-Heraeus, Perth Mint, Valcambi Suisse, The Royal Mint, the US Mint, and the South African Mint. Adjacent categories include numismatic collectibles (1900–2026), gold and sterling-silver jewelry, and vault storage services. The technology layer is an e-commerce storefront with real-time spot-price integration for gold, silver, platinum, and palladium, secure checkout, live chat during office hours, and a phone/WhatsApp price-locking channel — supplemented by a physical showroom in North York where customers can inspect products before purchase.

The revenue model is transactional: Bullion Mart earns a spread over live spot prices on one-time sales of physical metal, with volume-tiered pricing offering up to five discount brackets (including 1500+ unit bulk pricing on silver) and a Best Price Match Guarantee. Orders ship insured across Canada with free shipping above $1,000. Free storage services and storage-related accessories create a small managed-services revenue layer on top of pure merchandise sales. Distribution is direct-to-consumer via the website, phone, WhatsApp, and the in-person showroom; there is no disclosed wholesale, B2B, or institutional channel.

Name

Bullion Mart

Legal name

Bullion Mart

Website

https://bullionmart.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Bullion Mart is a Toronto-based, family-held online and showroom precious-metals dealer selling investment-grade gold, silver, platinum, and copper bullion, plus numismatics and jewelry, to Canadian individual investors, collectors, and small businesses.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (458310), Hobby, Toy, and Game Retailers (45912)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

akta.pro secondary industries

Precious Metals Minting & Bullion Products (IMAKAEAJ), Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)

Keywords

• Precious metals dealer
• Gold bullion sales
• Silver bullion products
• Numismatic collectibles
• Bullion storage services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Precious Metals Sales: One-time transaction sales of physical gold, silver, platinum, and palladium bullion products including bars, coins, and collectibles. Revenue generated from markup over spot prices with volume-based tiered pricing discounts.
2. Secondary Market Sales: Resale of pre-owned/secondary market precious metals products including vintage bars, collector coins, and antique silver items.
3. Storage Services: Safe storage solutions offered to customers for their precious metals purchases, providing secure vault facilities.
4. Jewelry Sales: Sale of jewelry items including gold diamond frames for gold bars and antique sterling silver pieces.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bullion Mart is a Canadian precious metals dealer that sells physical gold, silver, platinum, and copper bullion (bars and coins) along with numismatic collectibles, gold and sterling silver jewelry, and storage supplies/accessories. Products are sourced from globally recognized mints and refiners and offered through a direct-to-consumer e-commerce storefront, a North York Toronto showroom, and phone/WhatsApp ordering with real-time spot pricing, volume-tiered discounts, and a Best Price Match Guarantee.

Product overview

Bullion Mart is a Canadian precious metals dealer offering physical bullion products for investment purposes. The core product portfolio consists of gold bullion (bars and coins in various weights from 1 gram to 1 kilo from mints including Royal Canadian Mint, PAMP Suisse, Perth Mint, and Valcambi Suisse), silver bullion (including coins, bars, and Monster Boxes), platinum bullion, and copper bullion. The company also offers collectible/numismatic coins, jewelry items with gold and diamond settings, and storage supplies. Products are available for online purchase with secure checkout, insured shipping across Canada, and a physical showroom in North York, Toronto. The company emphasizes real-time spot pricing, price match guarantees, and free shipping over $1000.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Bullion

Quantifiable outcome

• Best Price Match Guarantee ensures customers receive competitive pricing
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Royal Canadian Mint (RCM)coreChannel Partner/ Reseller/ DistributorAuthorized Royal Canadian Mint distributor for over 20 years. Bullion Mart is listed on the RCM's official Bullion DNA Dealer Locator, allowing customers to verify authenticity of RCM products purchased.
• PAMP SuissecoreChannel Partner/ Reseller/ DistributorAuthorized dealer and reseller of PAMP Suisse gold and silver bullion bars including Lady Fortuna, Rosa, and Lunar series. Products feature Veriscan authentication technology.
• Argor-HeraeuscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Argor-Heraeus gold and silver bullion bars including KineBar designs and Lunar series. Swiss refiner known for LBMA good delivery standards.
• The Royal MintcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Britannia gold and silver coins and bars from The Royal Mint of England, offering popular Britannia designs and related products.
• Perth MintcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Perth Mint gold and silver bars and coins including Lunar series, Swan designs, and Kangaroo products from the Australian mint.
• Scotiabank/Valcambi SuisseminorChannel Partner/ Reseller/ DistributorDealer of Scotiabank branded gold and silver bars and Valcambi Suisse CombiBar products including 1 oz gold bars and multi-gram format bars.
• Credit SuisseminorChannel Partner/ Reseller/ DistributorDealer of Credit Suisse branded gold bars including 10 oz gold bars, historically one of Switzerland's prominent refiners.
• US MintminorChannel Partner/ Reseller/ DistributorDealer of American Gold Eagle and Silver Eagle coins along with American Buffalo gold coins from the United States Mint.
• South African MintminorChannel Partner/ Reseller/ DistributorDealer of South African Krugerrand gold coins and Silver Krugerrand coins manufactured by the South African Mint.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Kitco: Kitco is a leading Canadian precious metals retailer and one of the most recognized bullion dealers in North America, offering gold, silver, and platinum products online with live spot pricing. Directly comparable to Bullion Mart in target market (Canadian retail investors), product mix, and DTC e-commerce model.
• Silver Gold Bull: Silver Gold Bull is a Canadian online precious metals dealer headquartered in Vancouver that sells gold, silver, and platinum bullion to retail investors across North America. Directly competes with Bullion Mart in Canadian bullion e-commerce, offering similar product assortment and pricing structures.
• Sprott Money: Sprott Money is a Canadian precious metals retailer (subsidiary of Sprott Inc.) offering physical gold, silver, and platinum bullion to Canadian investors. Direct peer to Bullion Mart in serving the Canadian retail precious metals market with online ordering and storage services.
• Canadian Bullion & Currency: Canadian Bullion & Currency is a Regina-based precious metals dealer serving Canadian retail investors with gold, silver, and numismatic products. Directly comparable to Bullion Mart in product mix, Canadian market focus, and emphasis on collector and investment-grade bullion.

Broad incumbents

• TD Precious Metals: TD Bank's precious metals division offers gold and silver bullion products to TD clients, leveraging the bank's massive Canadian retail banking customer base. A broad incumbent that competes with Bullion Mart in the same product category but operates through a financial institution distribution model rather than a dedicated bullion showroom/e-commerce.
• BMO Precious Metals: Bank of Montreal's precious metals desk offers physical bullion to BMO customers, providing institutional credibility and existing client trust. Competes with Bullion Mart for Canadian precious metals buyers but as part of a full-service bank rather than a specialized dealer.
• APMEX: APMEX is one of the largest US precious metals retailers with a comprehensive product catalog, real-time pricing, and large customer base. A broad incumbent that competes with Bullion Mart in online bullion retail but at significantly larger scale, primarily serving the US market.
• JM Bullion: JM Bullion is a major US online precious metals dealer offering gold, silver, platinum, and palladium with competitive pricing and fast shipping. A broader incumbent that competes with Bullion Mart across product lines and DTC channel, though primarily serving US customers rather than Canadian buyers.
• RBC Bullion: Royal Bank of Canada's precious metals offering provides bullion products and storage services to RBC's affluent client base. A broad incumbent competitor to Bullion Mart in the Canadian market, leveraging institutional trust and integrated wealth advisory relationships.
• Scotiabank Precious Metals: Scotiabank offers gold and silver bullion products including its own branded bars through retail banking channels. Bullion Mart is already an authorized dealer of Scotiabank/Valcambi branded products, positioning the bank as both a supplier partner and broad-incumbent competitor for end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bullionmart
• Facebookfacebook.com/bullionmart
• LinkedInlinkedin.com/company/bullion-mart
• Instagraminstagram.com/bullion.mart
• Pinterestpinterest.ca/bullion_mart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullion Mart