Canadian Bullion

What Canadian Bullion does

Canadian Bullion Inc. is a Toronto-based precious metals dealer that sells physical gold, silver, platinum, palladium, copper, and numismatic bullion directly to individual investors through its e-commerce platform canadianbullion.ca, supplemented by telephone-based account executives and in-person transactions at its Toronto office. Founded in 2011 and operating as a privately held Ontario corporation, the company sources products directly from sovereign and private mints including the Royal Canadian Mint, US Mint, Perth Mint, Johnson Matthey, and Valcambi, and ships insured, tracked, signature-required parcels to customers in Canada and the United States via Brink's, FedEx, Purolator, Canada Post, and DHL.

The platform's underlying technology centers on Xignite-powered real-time spot pricing refreshed every minute, online account management with order tracking, and a rule-based Spot Alert notification system for gold, silver, platinum, and palladium price targets. Distinctive proprietary features include the CBMap Accumulation Program (a CA$100/month minimum subscription for silver maple leaf coins with bulk-purchase shipping economics), the Accelerator Program (advanced recurring buy/sell with stop-loss orders and research), and video-documented outgoing shipments for verification. Secure insured storage is offered at 0.5% annually versus an industry benchmark cited at up to 1.5%.

The revenue model is a hybrid of transactional spreads on bullion buy/sell, recurring storage fees (0.5% annually on metal under custody, first three months free), and subscription revenue from CBMap and the Accelerator Program. The customer base is exclusively retail: individual precious metals investors seeking wealth preservation and inflation hedging, privacy-focused buyers attracted to non-reporting policies subject to FINTRAC compliance, and systematic accumulators using the recurring purchase programs. The company also monetizes a content-marketing flywheel (a 622-post blog, video library, email newsletter, Twitter, and Facebook) to drive organic SEO acquisition and customer education.

Name

Canadian Bullion

Legal name

Canadian Bullion Inc.

Website

https://canadianbullion.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Toronto-based precious metals dealer selling physical gold, silver, platinum, and palladium bullion online to individual investors in Canada and the United States, with subscription-based accumulation programs and insured storage services.

Ownership category

akta.pro rank

Product category

Precious Metals Retail Dealership

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

Keywords

• Precious metals dealer
• Gold bullion trading
• Silver bullion sales
• Precious metals storage
• Bullion investment products

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bullion Sales (Buy/Sell): Primary revenue from buying and selling physical precious metals (gold, silver, platinum, palladium). Prices are locked at confirmation with spot price plus premium. Revenue generated through spread between buy/sell prices and market spot prices.
2. Storage Services: Secure storage of customer precious metals at 0.5% annually of total metal value, calculated and charged when customer pulls out or sells. First 3 months free. Products stored separately, protected against theft, damage and physical loss with full insurance.
3. CBMap Accumulation Program: Recurring monthly purchase program for silver maple leaf coins. Monthly minimum of $100 CAD. Storage fees of 0.5%/month apply after 3 months. Shipping fees based on order value ($20 under $2,500, $10 for $2,500-$5,000, free over $5,000).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Canadian Bullion buys and sells physical gold, silver, platinum, and palladium bullion products (bars, coins, rounds, collectibles, numismatics, copper) sourced from the Royal Canadian Mint, US Mint, Perth Mint, Johnson Matthey, and other refiners, with real-time spot-based transparent pricing. The company supplements these product sales with secure insured depository storage, the CBMap recurring monthly accumulation program, a sell-back service, and the Accelerator Program for portfolio management.

Product overview

Canadian Bullion operates as a precious metals dealer offering a comprehensive portfolio of physical bullion products. The core offering includes gold bars and coins, silver bars, coins, rounds, and collectibles, platinum products, copper items, and numismatic collectibles. The company supplements its product sales with value-added services including the CBMap Accumulation Program for scheduled silver purchases, an Accelerator Program for advanced portfolio management, secure storage services, and a sell-back service. Additional features include Spot Alerts for price notifications and an advanced search capability. Products are sourced from major mints including the Royal Canadian Mint, Perth Mint, US Mint, and various private mints, with pricing based on real-time spot prices from Xignite.

Differentiator

Problem solved

Functional benefit

Brands

• CBMap™: CBMap™ (CBMetals Accumulation Program) is a recurring purchase program enabling clients to buy precious metals on a monthly basis at a fixed dollar amount, with bulk purchasing to save on shipping fees.
• CBMap™ Accumulation Program

Products and services

• Gold Bars

Quantifiable outcome

• Storage cost 0.5% annually vs industry standard up to 1.5%
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Royal Canadian MintcoreTechnology or IntegrationPrimary supplier of Canadian Maple Leaf coins and bars. Direct relationship with Canada's official mint for gold, silver, platinum, and palladium bullion products. Products carry guaranteed weight and purity.
• United States MintcoreTechnology or IntegrationSupplier of American Eagle coins and other US government bullion products. Expands product offerings beyond Canadian-origin products.
• The Perth MintcoreTechnology or IntegrationAustralian government-owned mint supplier of gold and silver bullion bars and coins. Provides internationally recognized bullion products.
• Brink'scoreTechnology or IntegrationSecurity and logistics partner for armored transport and secure shipping of precious metals. Provides insurance-covered delivery services.
• FedExcoreTechnology or IntegrationPrimary shipping carrier for US deliveries. All shipments fully insured and tracked with signature required.
• PurolatorcoreTechnology or IntegrationPrimary Canadian shipping carrier. All domestic Canadian shipments fully insured and tracked with signature requirement.
• XignitecoreTechnology or IntegrationReal-time market data provider supplying spot prices for gold, silver, platinum, and palladium. Prices updated every minute on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• APMEX: Largest US-based online precious metals retailer offering gold, silver, platinum, palladium, and storage. Direct competitor on e-commerce distribution, product breadth, and storage offering.
• JM Bullion: Major US online bullion dealer selling physical gold and silver bars and coins to retail investors with IRA and storage options. Closely matched on online-only retail model and product catalog.
• Kitco: Canadian-headquartered precious metals retailer and information platform selling physical gold, silver, platinum, and palladium online to North American retail investors. Most directly comparable peer given shared Canadian base, retail e-commerce model, and storage services.
• Silver Gold Bull: Canadian online precious metals dealer selling Royal Canadian Mint products and storage to retail investors. Comparable on geography, product mix, and direct-to-consumer model.
• GoldSilver.com: Online precious metals retailer founded by Peter Schiff, selling physical gold and silver to retail investors. Comparable on online direct-to-consumer bullion distribution.
• Provident Metals: US online dealer selling bullion, coins, and storage to retail investors. Comparable on direct-to-consumer precious metals e-commerce model.
• SD Bullion: US online precious metals dealer focused on low-premium gold and silver products. Comparable direct competitor on price-driven positioning and online retail distribution.
• Gainesville Coins: US online bullion and coin dealer offering gold, silver, platinum, and palladium to retail customers. Comparable on product mix and e-commerce distribution.

Others

• Royal Canadian Mint: Official Canadian sovereign mint producing Maple Leaf coins and bars, and a direct upstream supplier to Canadian Bullion. Included as an ecosystem participant (supplier) rather than a direct competitor, since the mint also sells direct to consumers but Canadian Bullion's core sourcing depends on it.

Broad incumbents

• Monex Precious Metals: Established US precious metals dealer offering bullion, IRAs, and storage. Comparable on bullion retail and storage but with broader portfolio and longer institutional history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Canadian-Bullion-Services-223335414449950
• Xx.com/CBMetals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Bullion