Avendra Group

Name

Avendra Group

Legal name

Avendra Group

Website

https://avendragroup.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Avendra Group is a B2B procurement services provider that delivers managed supply chain solutions to hospitality businesses across the Americas and Europe, covering both corporate and guest-facing spend categories.

Ownership category

akta.pro rank

Product category

Hospitality Procurement Services

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAHAB

Procurement & Strategic Sourcing

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Operations & Supply Chain Consulting

Keywords

• Hospitality procurement services
• Supply chain management
• Contract negotiation services
• Supplier sourcing solutions
• Hospitality purchasing optimization

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Procurement Services: Avendra Group generates revenue through procurement services, likely through advisory fees, contract negotiations, and procurement optimization services for hospitality businesses. The company creates value by optimizing costs, increasing efficiency, reducing risk, and elevating the guest experience for their clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Avendra Group provides B2B procurement and supply chain solutions to the hospitality industry, covering both above-property (corporate and operational) and at-property (guest-facing) procurement needs. The company optimizes costs, increases efficiency, reduces supply chain risk, and elevates the guest experience through supplier sourcing, contract negotiation, and procurement management services for hotels, resorts, and restaurants across the Americas and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Procurement Services Managed B2B procurement services for hotels, resorts, restaurants, and other hospitality establishments across the Americas and Europe. Covers supplier sourcing, contract negotiation, cost optimization, supply chain risk reduction, and guest-experience quality assurance across both above-property (corporate/operational) and at-property (guest-facing) needs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Broad incumbents

• Aramark: Large food services and uniform provider serving hospitality, sports, and institutional clients. Operates procurement functions at scale and competes with Avendra for hospitality supply chain contracts, though across a broader portfolio of services.
• Sysco: Largest US foodservice distributor, supplying restaurants, hotels, and other away-from-home operators. While not a GPO model, Sysco is a key competitor in hospitality supply procurement and overlaps with Avendra's at-property food and beverage procurement scope.
• US Foods: Major US foodservice distributor serving restaurants, hotels, and hospitality operators. Competes with Avendra in food and beverage procurement and supply chain management for hospitality clients, particularly in the restaurant segment.
• Performance Food Group: Large foodservice distribution company with significant hospitality and restaurant customer base. Overlaps with Avendra on the food procurement side and competes for similar hospitality operator relationships across the US.
• Sodexo: Global food services and facilities management major that also operates procurement and supply chain services across multiple industries including hospitality. Larger and more diversified than Avendra, with overlapping procurement capabilities for hotels, resorts, and conference venues.
• Compass Group: Global contract food services and support services group with significant hospitality and business-and-industry exposure. Competes with Avendra in foodservice procurement for hotels, conference centers, and similar venues, though it is materially larger and more diversified.

Others

• Jaggaer: Enterprise procurement technology vendor offering source-to-pay solutions including spend analytics and supplier management. Indirectly comparable as enabling technology that hospitality operators may adopt, potentially disintermediating traditional GPOs like Avendra.

Direct peers

• Bunzl plc: UK-listed distribution and outsourcing group that procures and distributes consumables, including into hospitality. Closely comparable to Avendra as a multi-category procurement and distribution specialist with strong supplier networks across multiple geographies.

Emerging players

• BirchStreet Systems: Procurement technology platform purpose-built for hospitality, offering eProcurement, AP automation, and inventory solutions. While smaller than Avendra, it represents the digital-native competitive threat that could erode Avendra's managed services model.

Regional players

• Imperial Dade: US-focused foodservice and janitorial distribution platform serving hospitality operators. Comparable to Avendra's distribution and procurement functions, though with a more limited geographic footprint and product range.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avendra Group