Real Estate

What Real Estate does

Lalanne Immobilier is a family-owned real estate agency founded in 1975 by Patrice Lalanne in Bordeaux, France, and currently co-managed by Stéphane Lalanne and Grégory Pereira. The agency operates from a single office at 60 avenue d'Ares, 33000 Bordeaux, with a salaried team of 13 trained collaborators and serves individual buyers, sellers, renters, and landlords across Bordeaux Métropole and surrounding communes of Nouvelle-Aquitaine. Its services span three core lines: Transaction (sale and acquisition of residential and commercial property, including building subdivision sales), Location (rental of apartments, houses, shops, and land), and Gestion Locative (rental property management with more than 800 mandates in 2025, accounting for a recurring managed-services revenue stream).

The agency's distinguishing specialization is the échoppe bordelaise — traditional Bordeaux stone townhouses built roughly between 1850 and 1940 — for which it claims sole specialist status in Bordeaux since 1980 and maintains a curated buyer network. Operational tooling is modest and adopted in stages: electronic signatures since 2019, digital property assessments and digital condition inventories, and video/virtual tours since 2021. The firm is affiliated with the FNAIM federation and syndicates listings across major French property portals (Se Loger, Logic Immo, Maisons et Appartements, Bien Ici, le bon coin, Meilleurs Agents, A vendre à louer), layering digital distribution on top of its physical storefront.

Go-to-market relies on word-of-mouth and client loyalty rather than paid acquisition, supported by a published 4.7/5 Google rating across 500+ reviews and a 100% satisfied/very-satisfied client survey in 2023. Pricing is commission-based on transactions and recurring on managed rental mandates; rates are not publicly disclosed. No revenue, funding, or external ownership figures are reported in available sources.

Name

Real Estate

Legal name

Lalanne Immobilier

Website

https://lalanneimmo.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Lalanne Immobilier is a family-owned Bordeaux real estate agency specializing in residential sales, rentals, and rental property management, with a niche focus on traditional échoppes bordelaises, serving individual buyers, sellers, renters, and landlords across Bordeaux Métropole.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property management services
• Real estate sales
• Property rental services
• Échoppe bordelaise specialist

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Transaction Services: Commission-based fees from property sales and purchases, with average sale completion time of 35 days in 2025
2. Rental Property Management: Property management services generating recurring revenue, with over 800 mandates in 2025
3. Rental Tenant Finding Services: Services for finding tenants for rental properties, including lease drafting and digital inventory

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Lalanne Immobilier is a Bordeaux-based real estate agency that brokers the sale, purchase, and rental of houses, apartments, shops, and land, while also providing ongoing rental property management services for landlords. Its distinctive offering is a dedicated specialization in échoppes bordelaises—traditional Bordeaux townhouses—built up over more than 45 years and supported by a network of pre-qualified buyers, virtual property tours, and electronic signature capabilities.

Product overview

Lalanne Immobilier is a traditional real estate agency operating as a single unified service offering rather than a platform-plus-modules architecture. The core offering consists of three main service lines: Transaction (property sales and acquisition), Location (rental services), and Gestion Locative (rental property management with 800+ mandates). The agency's distinguishing specialization is the échoppe bordelaise—a traditional Bordeaux townhouse—which serves as both a product category and a market positioning differentiator. Supporting services include virtual property tours, email alerts, digital signature, and building sales. The agency operates from a single physical location in Bordeaux with 13 collaborators.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales and Acquisition (Transaction Service) End-to-end residential property sales and acquisition service including property valuation, marketing, negotiations, drafting of the compromise of sale, and notary coordination, primarily serving individual buyers and sellers in the Bordeaux metropolitan area.
• Property Rental Services (Location Service) Residential and commercial property rental service that finds tenants, drafts leases (with digital signatures), and performs digital inventory of condition reports, for individual landlords and tenants in the Bordeaux area.
• Rental Property Management (Gestion Locative) Ongoing rental property management service for individual landlords, covering tenant management, rent collection, maintenance coordination, and accounting, with a team of 6 collaborators and over 800 active mandates in 2025.
• Échoppe Bordelaise Specialization Specialized brokerage service for échoppes bordelaises (traditional Bordeaux townhouses with stone facades and gardens, built 1850-1940), leveraging 45+ years of architectural knowledge, a pre-qualified buyer network, and dedicated content expertise.
• Building Sales (Vente d'Immeubles) Specialized service for selling entire buildings, including subdivision sales and block sales to property investors in the Bordeaux market, led by co-gérant Stéphane Lalanne.

Quantifiable outcome

• 100% client satisfaction rate reported in 2023 survey
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• JSA Bordeaux Métropole BasketminorGTM or Marketing Partner · 1 January 2022Lalanne Immobilier became an official partner of JSA Bordeaux Métropole Basket in 2022, supporting local sports while increasing brand visibility in the Bordeaux community
• FNAIM (Fédération Nationale de l'Immobilier)coreChannel Partner/ Reseller/ DistributorLalanne Immobilier is affiliated with FNAIM, France's largest real estate professional federation, allowing access to network resources, training, and broader property listing distribution
• Property Portal NetworkcoreChannel Partner/ Reseller/ DistributorPartnerships with major French property portals including Se loger, Logic immo, Maisons et Appartements, Bien Ici, A vendre à louer, le bon coin, and Meilleurs Agents for property listing distribution

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orpi France: Largest French cooperative real estate network offering sales, rental, and property management services across major metros including Bordeaux. Directly comparable to Lalanne Immobilier on service mix and residential brokerage model.
• Laforêt: Long-established French real estate network with franchise agencies providing sales, rentals, and management. Operates multiple Bordeaux-area agencies and competes for the same local clientele.
• Guy Hoquet l'Immobilier: National French real estate franchise network with sales, rental, and management services. Comparable to Lalanne Immobilier in offering full-service residential brokerage including rental management.
• Century 21 France: Major international real estate brand operating through a French franchise network, providing residential transactions and property management with agencies across Bordeaux Métropole.
• Foncia: France's largest residential property manager with a strong presence in urban centers. Overlaps with Lalanne's Gestion Locative service and broader residential brokerage offering.
• ERA Immobilier: International real estate franchise with a French network of agencies offering residential sales, rentals, and management. Operates local Bordeaux agencies with comparable service scope.

Broad incumbents

• Square Habitat: Real estate arm of Crédit Agricole, offering sales, rental, and management services through a broad branch network including Bordeaux. Larger incumbent with broader geographic and service reach than Lalanne.

Emerging players

• I@D France: Fast-growing network-based real estate agency in France using a hybrid salaried-agent model. Competes for the same independent-agent and residential mandate pool as Lalanne Immobilier, with a digitally driven GTM.
• Safti: French network real estate agency with a remote-enabled agent model. Targets residential sellers and buyers in markets including Bordeaux, competing for mandates with traditional agencies like Lalanne.
• CapiFrance: French real estate network with a low-overhead agent model focused on residential sales. Competes for seller mandates in the Bordeaux market with a more digital, network-driven GTM than Lalanne.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lalanneimmo
• Facebookfacebook.com/Lalanne.immobilier

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate