TrxNow
TrxNow is a cloud-native SaaS provider of white-labeled roadside assistance and service logistics technology, serving Insurance, Fleet, Financial Institution, and Warranty partners across North America from a Salesforce-native platform.
- Company typePrivate
- Founded2014
- HeadquartersJohnson City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TrxNow does
TrxNow (legally Allied Dispatch Solutions, LLC) is a B2B2C provider of digital roadside assistance and service logistics technology, headquartered in Johnson City, Tennessee, and operating as a subsidiary of Allied Solutions since 2021. The company delivers a cloud-native SaaS platform built natively on Salesforce Service Cloud that enables enterprise partners — Insurance carriers, Fleet operators, Financial Institutions, Warranty/VSC providers, OEMs, and Wireless carriers — to white-label digital dispatch, real-time provider tracking, automated self-service, and reporting for their end customers. The product portfolio spans the core TrxNow platform, the Rapitow consumer mobile app, the NEXUS Management module for provider network optimization, the Tow2Pep commercial fleet program for Pep Boys, and the acquired Dominion Automobile Association (DAA) Canadian operation. TrxNow maintains a curated network of 45,000+ vetted service provider partners and operates four 24/7 command centers (Johnson City, Sneedville, London ON, and Mississauga), staffed by 400+ associates including work-from-home agents.
The company generates revenue through three streams: subscription-based platform licensing to enterprise partners, per-service transaction fees on managed roadside events (towing, jumpstarts, lockouts, tire changes, winching, fuel deliveries), and direct-to-consumer subscriptions via the Rapitow app. Pricing is quote-based for enterprise partnerships and subscription-based for the consumer app, with a free trial period offered. Geographic coverage spans the United States, Canada, Puerto Rico, and the U.S. Virgin Islands, with multilingual support in English, Spanish, and French. Since its 2014 founding, TrxNow has grown through organic build-out and three acquisitions (DAA in 2017, Auto Help Line of America in 2017, Rapitow in 2018), consolidated its brand identity under the TrxNow name in 2025, and claims to be the largest roadside assistance provider in North America — including the largest fleet provider since 2021.
TrxNow firmographics
Firmographics- Name
- TrxNow
- Legal name
- Allied Dispatch Solutions, LLC
- Website
- https://trx-now.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrxNow is a cloud-native SaaS provider of white-labeled roadside assistance and service logistics technology, serving Insurance, Fleet, Financial Institution, and Warranty partners across North America from a Salesforce-native platform.
- Ownership category
- akta.pro rank
TrxNow industry classification
Industry- Product category
- Roadside Assistance Logistics Software
- NAICS
- Motor Vehicle Towing (488410)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)
- akta.pro secondary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where TrxNow is headquartered
LocationHeadquarters
- HQ city
- Johnson City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
TrxNow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Platform Licensing to Partners: White-labeled roadside assistance platform provided to Insurance, Fleet, Financial Institution, and Warranty partners. Revenue derived from subscription-based licensing with associated per-transaction fees.
- Service Transaction Fees: Per-service transaction fees from managing roadside events including towing, jumpstarts, lockouts, tire changes, winching, and fuel deliveries for corporate clients
- Consumer Subscription Services: Rapitow mobile application offering direct-to-consumer roadside assistance subscription services, billed monthly or annually
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B Platform |
| Subscription | Monthly | Consumer App (Rapitow) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TrxNow product offering
Product offeringCore offering
TrxNow provides a cloud-native SaaS platform, built natively on Salesforce Service Cloud, that delivers white-labeled roadside assistance dispatch, real-time provider tracking, and automated self-service to enterprise partners in Insurance, Fleet, Financial Institution, and Warranty/VSC verticals across North America. Augmented AI matches vehicles to technicians, the NEXUS module manages a vetted 45,000+ provider network, and the Rapitow mobile app offers a direct-to-consumer subscription channel. End customers (stranded drivers) can request help, watch the provider arrive on a live map, and receive automatic SMS updates without calling a call center.
Product overview
TrxNow is a unified SaaS platform built natively on Salesforce Service Cloud that provides end-to-end roadside assistance and service logistics management. The core TrxNow platform serves as the central orchestration engine, delivering white-labeled digital dispatch, real-time tracking, and automated self-service capabilities. Consumer access is provided through the Rapitow mobile app, while the NEXUS Management module handles provider network optimization. The Tow2Pep Fleet Program extends the platform into dedicated commercial fleet management. Canadian operations are handled through the acquired Dominion Automobile Association (DAA) subsidiary. All components share a common Salesforce-based data architecture, providing clients with transparent reporting across the entire ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- TrxNow Platform Cloud-native SaaS platform built natively on Salesforce Service Cloud that provides white-labeled roadside assistance and service logistics for enterprise partners in Insurance, Fleet, Financial Institution, Warranty/VSC, and OEM verticals across North America. Features include digital dispatch, real-time provider tracking with ETA and driver info, automated SMS self-service, customizable reporting, telematics integration, and EV-specific recovery protocols.
- Rapitow Mobile App Consumer-facing mobile (web) application that allows stranded motorists to request roadside assistance digitally, track service providers in real time, manage vehicle info, and complete the rescue entirely through a smartphone interface without needing to call a call center. Offered as a direct-to-consumer subscription (monthly or annual) with a free trial available.
Quantifiable outcome
- 74% of stranded drivers manage their roadside rescue entirely digitally, bypassing traditional call center queues
- +4 more outcomes
Companies that use TrxNow
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
TrxNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature8 records
TrxNow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Pep BoysflagshipLong-standing 9-year strategic partnership (since 2017) expanded in April 2026 to administer Pep Boys' nationwide Commercial Fleet Towing and Roadside Assistance program called Tow2Pep Fleet Program. The partnership extends coverage to commercial and service vehicles across the United States and Puerto Rico, marking transition from traditional roadside support to dedicated commercial fleet management. TrxNow leverages its cloud-based, Salesforce-integrated platform for transparent, real-time dispatch visibility.
- RapitowcoreRapitow was founded in December 2014 in Toronto, Canada, to offer stranded motorists a faster roadside assistance experience leveraging smartphones, SMS, and GPS. In 2018, Rapitow joined the Allied Dispatch Solutions family and dedicated its resources to enhancing TrxNow. Rapitow now serves as the consumer-facing technology component within TrxNow's platform.
- Dominion Automobile Association (DAA)coreAcquired by TrxNow in 2017, DAA operates as one of Canada's most trusted roadside assistance providers with 75 years of history (founded 1948). DAA provides customized white-label roadside assistance solutions for automotive manufacturers, financial institutions, and insurance companies, with operations in London, Ontario. TrxNow's acquisition of DAA enabled expansion into Canada.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
TrxNow competitors and assessment
Company assessmentDirect peers
- Agero: Agero is a leading B2B roadside assistance and connected vehicle services platform serving insurance, OEM, and fleet clients with digital dispatch, claims management, and provider networks — directly comparable to TrxNow's vertical and operating model.
- Urgently: Urgently operates a digital marketplace and platform for roadside assistance, towing, and locksmith services sold B2B to insurers, fleets, and OEMs — competing head-to-head with TrxNow on digital dispatch and per-event servicing economics.
- HONK Technologies: HONK is an on-demand digital roadside assistance platform connecting stranded drivers with towing and recovery providers, serving insurance and fleet partners with real-time tracking — directly comparable to TrxNow's consumer-facing and B2B platform model.
Broad incumbents
- AAA (American Automobile Association): AAA is the largest traditional roadside assistance membership provider in North America with a vast captive provider network and owned club base; it competes with TrxNow for fleet and insurance program contracts while operating primarily a direct-to-consumer model.
- Allstate Roadside Services: Allstate operates a major in-house roadside assistance program for its insurance policyholders and sells white-label services; it is a broad incumbent customer and partial competitor to TrxNow in roadside dispatch and provider management.
- GEICO Roadside Service: GEICO provides roadside assistance to its auto insurance customers through both in-house capabilities and partner networks; a broad incumbent competing for the same insurance vertical spend that TrxNow targets.
Others
- Samsara: Samsara is a leading connected operations platform focused on fleet telematics, GPS tracking, and vehicle diagnostics; while not a roadside dispatch provider, it sits in the technology stack TrxNow integrates with for fleet visibility.
- Spireon: Spireon provides fleet telematics and asset tracking platforms for commercial fleets; comparable as an adjacent infrastructure layer that fleet partners may already deploy alongside roadside platforms like TrxNow.
- Geotab: Geotab is a major fleet telematics and GPS tracking provider serving commercial fleets; comparable as an ecosystem participant whose data inputs TrxNow's dispatch and tracking workflows often consume or complement.
Emerging players
- DispatchTrack: DispatchTrack provides a last-mile delivery and service logistics platform with real-time tracking and dispatch; partially comparable to TrxNow's logistics-orchestration platform in adjacent service logistics contexts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
TrxNow social profiles
Digital presenceTrxNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrxNow leadership team
Management profileNumber of profiles
Profiles7 records
TrxNow subsidiaries and ownership
Company hierarchySubsidiaries4 records
TrxNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrxNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrxNow
What does TrxNow do?
TrxNow provides a cloud-native SaaS platform, built natively on Salesforce Service Cloud, that delivers white-labeled roadside assistance dispatch, real-time provider tracking, and automated self-service to enterprise partners in Insurance, Fleet, Financial Institution, and Warranty/VSC verticals across North America. Augmented AI matches vehicles to technicians, the NEXUS module manages a vetted 45,000+ provider network, and the Rapitow mobile app offers a direct-to-consumer subscription channel. End customers (stranded drivers) can request help, watch the provider arrive on a live map, and receive automatic SMS updates without calling a call center.
Is TrxNow a public or private company?
TrxNow is a private company. It is classified as corporate owned and is currently operating.
When was TrxNow founded?
TrxNow was founded in 2014. It employs 11 to 50 people.
Where is TrxNow based?
TrxNow is headquartered in Johnson City, United States, in the North America region.
How does TrxNow make money?
Three revenue lines are on record. SaaS Platform Licensing to Partners are the primary driver. The others are service Transaction Fees and consumer Subscription Services.
Who are TrxNow's main competitors?
Direct peers on record are Agero, Urgently and HONK Technologies. Broad incumbents are AAA (American Automobile Association), Allstate Roadside Services and GEICO Roadside Service. Others are Samsara, Spireon and Geotab. DispatchTrack is listed as an emerging player.
Does TrxNow have an API?
No public API is recorded for TrxNow.
What industry is TrxNow in?
TrxNow's product category is Roadside Assistance Logistics Software. Its primary akta.pro industry code is BPAMAHAL, Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside), with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 488410 and its SIC code is 7500.