DK Healthcare
DK Healthcare ApS is a Danish corporate wellness services company founded in 2008, providing on-site corporate massage, statutory workplace assessments (APV), and ergonomic consulting to businesses of all sizes across Denmark on a pay-per-use basis.
- Company typePrivate
- Founded2008
- HeadquartersBrøndby Strand, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingServices
What DK Healthcare does
DK Healthcare ApS is a Denmark-based corporate wellness services company founded in 2008 by Flemming Lorenz Jørgensen. The company provides three core offerings to Danish employers: firmamassage (corporate massage schemes covering on-site massage, physiotherapy, zonotherapy, and acupuncture), arbejdspladsvurdering (APV / workplace assessments mandated every three years under Danish labor law), and ergonomisk rådgivning (ergonomic consulting on correct work postures). Services are delivered by a curated roster of professional therapists assigned to each client company, with scheduling managed through a standard online booking system and supplementary access through a nationwide network of external partner clinics.
The business model is pay-per-use with no subscription or binding contracts: clients pay only for treatments consumed, with all equipment and administration handled by DK Healthcare. Customer acquisition is sales-led via direct outreach and a content-marketing website, targeting a horizontal segment of all Danish businesses regardless of size or industry. The company remains private, founder-owned, and headquartered in Brøndby, with 51-100 employees.
In November 2025, DK Healthcare signed an exclusive distribution agreement with Polarean Imaging to bring its Xenon MRI platform to South Korea—a strategic move that represents the company's first disclosed international expansion, though the fit with the core corporate wellness services business is not clearly articulated in the source material. Named enterprise customers include DHL, Mondelez, IF Insurance, Aon Danmark (since 2008), Industriens Pension (since 2011), and Karnap, indicating established multi-year relationships across logistics, food/beverage, insurance, pension, and resources sectors.
DK Healthcare firmographics
Firmographics- Name
- DK Healthcare
- Legal name
- DK Healthcare
- Website
- https://dkhealthcare.dk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DK Healthcare ApS is a Danish corporate wellness services company founded in 2008, providing on-site corporate massage, statutory workplace assessments (APV), and ergonomic consulting to businesses of all sizes across Denmark on a pay-per-use basis.
- Ownership category
- akta.pro rank
DK Healthcare industry classification
Industry- Product category
- Corporate Wellness Services
- NAICS
- Offices of Other Health Practitioners (6213), Management Consulting Services (54161)
- SIC
- Services-Health Services (8000), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Chair Massage & Corporate/On-Site Massage (HSADAHAO)
- akta.pro secondary industries
- Chair Massage (On-Site/Corporate) (HSALAEAL), Corporate/Workplace Wellness Coaching (HSADAGAL)
Keywords
Where DK Healthcare is headquartered
LocationHeadquarters
- HQ city
- Brøndby Strand
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
DK Healthcare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Corporate Treatment Services: On-demand corporate wellness services including massage, physiotherapy, zone therapy, and acupuncture. Customers pay only for services used with no subscription or binding contracts.
- Workplace Assessment (APV): Systematic workplace environment surveys and reports for Danish companies as required by law every 3 years
- Ergonomic Consulting: Advisory services on correct work postures and workplace ergonomics across all industries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-use model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
DK Healthcare product offering
Product offeringCore offering
DK Healthcare delivers on-site corporate wellness services to Danish businesses, including firmamassage (corporate massage covering massage, physiotherapy, zone therapy, and acupuncture), systematic workplace assessments (APV) for legal compliance, and ergonomic consulting on work postures. The company operates nationwide across Denmark with an external clinic network, an online booking system, and a pay-per-use model with no binding contracts.
Product overview
DK Healthcare offers a portfolio of workplace wellness services including firmamassage (corporate massage), arbejdspladsvurdering (workplace assessments/APV), and ergonomisk rådgivning (ergonomic consulting). The company operates with an external clinic network across Denmark. Services are delivered through an online booking system with no subscription requirements or administrative burdens for clients. Founded in 2008, the company provides tailored solutions for businesses of all sizes, with treatment options including massage, physiotherapy, zonotherapy, and acupuncture, alongside systematic workplace environment surveys and ergonomic guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Firmamassage (Corporate Massage) Flexible on-site corporate wellness scheme offering massage, physiotherapy, zone therapy, and acupuncture delivered by professional therapists directly at the client's workplace, for Danish businesses of any size.
- Arbejdspladsvurdering — APV (Workplace Assessment) Systematic workplace assessment conducted online or through personal 1:1 interviews, covering physical and psychological work environment, sick leave analysis, and action planning, compliant with Danish labor regulations requiring completion every 3 years.
- Ergonomisk Rådgivning (Ergonomic Consulting) Expert consulting on correct work postures and ergonomic setups across all industries to promote a good work environment and prevent work-related strain, delivered to Danish businesses.
- Eksterne Klinikker (External Clinics Network) Nationwide network of collaborating external clinics across Denmark, allowing employees covered under a DK Healthcare agreement to access treatments at partner clinics of their choice.
Quantifiable outcome
- Reduced sick leave through healthy work environment
- +1 more outcomes
Companies that use DK Healthcare
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
DK Healthcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DK Healthcare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Polarean ImagingminorExclusive distribution agreement for Polarean Imaging's Xenon MRI platform in South Korea. This is DK Healthcare's second international distribution partnership. Both parties are working to secure regulatory approvals ahead of a commercial launch in South Korea's advanced medical-imaging market. South Korea's emphasis on early detection and precision medicine positions it as a key growth market for lung-function imaging technology.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
DK Healthcare competitors and assessment
Company assessmentBroad incumbents
- Nordic Wellness: Large Scandinavian fitness and wellness chain with workplace and corporate wellness offerings across gyms and ancillary services. Comparable to DK Healthcare as a regional incumbent offering adjacent corporate wellness services in the Nordic market.
- Virgin Pulse: Large global corporate wellness platform offering employee health, fitness, and engagement programs. Comparable as an incumbent workplace wellness vendor competing for corporate wellness wallets.
- SATS Group: Leading Nordic fitness chain with corporate memberships and workplace wellness partnerships. Comparable as a broad Nordic incumbent operating in the employer-wellness space.
- Actic Group: Nordic gym and wellness operator with a corporate customer base and employer-focused wellness products. Comparable to DK Healthcare in serving Nordic employers with workplace wellness services.
- Headspace: Mental wellness company with a dedicated B2B workplace offering (Headspace for Work). Comparable as a broader corporate wellness incumbent competing for employer wellness budgets.
Emerging players
- Wellable: Workplace wellness platform that helps employers run fitness, mindfulness, and wellness challenges. Comparable as a corporate wellness vendor targeting the same employer-buyer.
- Limeade: Employee wellbeing and engagement platform used by employers to run corporate wellness programs. Comparable as a software-driven workplace wellness vendor competing for the same corporate HR/benefits budget.
Direct peers
- Krop & Sjæl: Danish massage and personal-care chain operating clinics across Denmark. Comparable as a domestic Danish peer offering in-clinic massage services that overlap with DK Healthcare's external clinic network offering.
- Wellness Nordic: Nordic provider of corporate massage and workplace wellness services delivered at client sites. Directly comparable to DK Healthcare in offering on-site corporate massage to Nordic employers.
Regional players
- Mploy: Danish HR-tech and employee-benefits platform serving Danish employers with wellness-adjacent offerings. Comparable as a Denmark-focused employer-services vendor overlapping DK Healthcare's buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DK Healthcare social profiles
Digital presenceDK Healthcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
DK Healthcare leadership team
Management profileNumber of profiles
Profiles1 record
DK Healthcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DK Healthcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DK Healthcare
What does DK Healthcare do?
DK Healthcare delivers on-site corporate wellness services to Danish businesses, including firmamassage (corporate massage covering massage, physiotherapy, zone therapy, and acupuncture), systematic workplace assessments (APV) for legal compliance, and ergonomic consulting on work postures. The company operates nationwide across Denmark with an external clinic network, an online booking system, and a pay-per-use model with no binding contracts.
Is DK Healthcare a public or private company?
DK Healthcare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DK Healthcare founded?
DK Healthcare was founded in 2008. It employs 51 to 100 people.
Where is DK Healthcare based?
DK Healthcare is headquartered in Brøndby Strand, Denmark, in the Europe region.
How does DK Healthcare make money?
Three revenue lines are on record. Corporate Treatment Services are the primary driver. The others are workplace Assessment (APV) and ergonomic Consulting.
Who are DK Healthcare's main competitors?
Broad incumbents on record are Nordic Wellness, Virgin Pulse, SATS Group, Actic Group and Headspace. Emerging players are Wellable and Limeade. Direct peers are Krop & Sjæl and Wellness Nordic. Mploy is listed as a regional player.
Does DK Healthcare have an API?
No public API is recorded for DK Healthcare.
What industry is DK Healthcare in?
DK Healthcare's product category is Corporate Wellness Services. Its primary akta.pro industry code is HSADAHAO, Chair Massage & Corporate/On-Site Massage, with a secondary code of HSALAEAL, Chair Massage (On-Site/Corporate). Its NAICS code is 6213 and its SIC code is 8000.