What Mosaic does

Mosaic is a Canadian cloud-based SaaS company that builds a white-label, mobile-first operations platform for car wash businesses, founded in 2014 and headquartered in Cambridge, Ontario. The platform bundles mobile payments, subscription and membership management, points-based loyalty programs, push-notification marketing, customer-insight analytics, financial reporting, and a recently added Campaigns module, all delivered through custom-branded iOS and Android apps for each operator. Underlying technology is a cloud SaaS architecture with PCI-compliant payment processing (leveraging a processor also used by Amazon, Shopify, and Lyft), built specifically for car-wash workflows including geo-fenced subscription limits and weather-based demand-driving notifications.

Name

Mosaic

Legal name

Mosaic

Website

https://wearemosaic.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mosaic is a Canadian cloud-based SaaS platform that provides white-label mobile apps, subscription management, loyalty, payments, and analytics for car wash operators, serving both independent operators and multi-location national chains across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Platform Fees: Monthly subscription fees from car wash operators using the Mosaic platform for managing their subscriptions, memberships, and loyalty programs. Operators pay for access to the cloud-based platform with customizable terms based on operation size.
2. Mobile App Licensing: White-label mobile app licensing for car wash operators who want custom branded apps for their customers. Each operator receives their own branded app built on the Mosaic platform.
3. Transaction Processing: Transaction fees from processing mobile payments through the platform. Every purchase, subscription renewal, and payment processed through the app generates revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mosaic is a cloud-based SaaS platform that gives car wash operators white-label branded mobile apps (iOS and Android) to process mobile payments, sell and manage subscriptions/memberships, run points-based loyalty programs, send push notifications, view customer and financial analytics, and execute promotional campaigns. The platform is purpose-built for the car wash industry with geo-fencing to prevent subscription abuse, weather-based demand driving, and scalable multi-location support without per-location fees.

Product overview

Mosaic is a cloud-based car wash management software platform providing a unified ecosystem of integrated modules. The core platform centers on Mobile Payments and Subscriptions for transaction processing and recurring revenue, supplemented by Loyalty Programs for customer retention, Push Notifications for real-time marketing, Customer Insights for analytics, Financial Reporting for reconciliation, and Campaigns for promotional management. All modules are built into custom-branded mobile apps for car wash operators ranging from independent operators to national chains, with the platform designed to scale across unlimited locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Payments Cloud-based mobile payment module enabling car wash customers to purchase and activate washes directly from a branded mobile app, with secure storage of payment information for recurring purchases and fully customizable tiered pricing for operators.
• Subscriptions / Memberships Subscription and membership management module providing predictable recurring revenue for operators, with fully customizable terms and limits, geo-fence restrictions to prevent subscription abuse, automatic renewal, and customer self-service management through branded mobile apps.
• Loyalty Programs Points-based loyalty program module integrated into the mobile app, with fully customizable earning ratios, support for multiple simultaneous loyalty programs, and automated point redemption for free washes.
• Push Notifications Real-time customer communication module allowing operators to send instant promotions, weather-based discounts, and off-peak incentives to customers, with saveable notification templates and analytics tracking.
• Customer Insights Analytics and reporting module tracking customer data including names, contacts, transaction records, subscription status, and product performance metrics, with custom date ranges and multi-location filtering.
• Financial Reporting Comprehensive financial reconciliation module providing detailed transaction breakdowns including taxes, fees, revenue, and profit, with custom tax rules by location and easy refund processing for car wash operators.
• Campaigns Marketing and promotional campaign module enabling operators to run single wash discounts, subscription discounts, loyalty point coupons, triggered rewards, social sharing incentives, and custom promo codes for print marketing within the mobile app platform.

Quantifiable outcome

• 90% of revenue from subscriptions at some locations (Valet Car Wash)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonny's Car Wash Technology: The largest incumbent in car wash equipment and tunnel-control technology, with a broad product portfolio spanning hardware, chemistry, and POS. Directly relevant as Mosaic's main incumbent competitor for national chain accounts, though Sonny's focus is broader than Mosaic's software-only model.
• DRB Systems: Long-standing provider of car wash POS, tunnel control, and site management software for express and full-service washes. Comparable to Mosaic because it targets the same operator workflows (payments, subscriptions, loyalty) but with a heavier hardware/POS footprint and broader suite.

Direct peers

• Washify: Cloud-based subscription, loyalty, and mobile payment platform purpose-built for car washes. Highly comparable to Mosaic in product scope (subscriptions, mobile payments, member management) and target customer (car wash operators), making it Mosaic's closest direct competitor.
• EverWash: Subscription and membership management platform focused on unlimited wash programs for car wash operators. Comparable to Mosaic's subscription module and to its goal of helping operators convert to recurring revenue, with similar go-to-market into independent and chain operators.
• SpotWash: Mobile app and loyalty platform for car washes that enables customers to pay, subscribe, and earn rewards from their phone. Directly comparable to Mosaic's mobile payments, subscriptions, and loyalty modules, competing for the same SMB and mid-market operators.
• ICS Car Wash Solutions: Provider of car wash management software including POS, tunnel control, and customer-facing tools. Comparable to Mosaic across operator-side and consumer-side workflows, with overlap on subscription and loyalty features.

Emerging players

• WashPay: Mobile payment and subscription solution for car washes offering RFID and app-based options. Comparable to Mosaic's mobile payments and subscription products, but typically positioned at smaller operators with a lighter feature set.
• Cleanwave Car Wash Systems: Emerging technology provider offering digital tools for car wash operators including payment and membership features. Comparable to Mosaic as a newer entrant addressing the same digital transformation opportunity in the car wash vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digitalmosaic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mosaic