Le Grenier à Pain
Le Grenier à Pain is a private French artisan bakery and pastry chain, founded in 1998 in Angers, operating ~35 franchised boutiques across France plus locations in China, Japan, Kenya, and Saudi Arabia, selling daily on-site bread and pastries made with 100% French flour to retail consumers.
- Company typePrivate
- Founded1998
- HeadquartersAngers, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Le Grenier à Pain does
Le Grenier à Pain is a private French artisan bakery and pastry chain founded in 1998, headquartered in Angers, and operating approximately 35 retail boutiques across France plus additional franchised locations in China, Japan, Kenya, and Saudi Arabia. The company sells traditional French breads (baguette de tradition, sourdough, whole wheat, spelt, three-seed), classic pastries (tarts, éclairs, mille-feuilles, croissants, brioches, fraisiers), and seasonal specialties (galettes des rois, Christmas yule logs, Easter chocolates, Valentine's Day pastries) made daily on-site by artisan bakers using 100% French flour sourced from the partner mill Moulins Viron, with no additives or improvers.
The business operates a partner-franchise model in which trained artisan bakers (gérants) own and operate individual stores under the Le Grenier à Pain brand, supported by a central network director and an internal training pipeline. Distribution is primarily through physical boutique retail, supplemented by an owned online ordering platform (commande.legrenierapain.com) for advance orders. The company has no proprietary software or technology platform; its core differentiator is craft (levain fermentation, traditional kneading, stone-mill flour, daily on-site production) and a long-standing ecologically responsible wheat-sourcing charter with Moulins Viron.
Revenue is generated through retail bakery and pastry sales at the boutique level and, from the brand entity's perspective, through franchise-related economics (brand licensing, training, and supply chain support). Multiple in-network bakers have placed in regional and national competitions (best baguette, almond galette, AOP croissant, apple tart) between 2020 and 2024, reinforcing the brand's quality reputation, while the company has pursued measured expansion via boutique acquisitions in Brittany and Bordeaux and an international franchise in Riyadh.
Le Grenier à Pain firmographics
Firmographics- Name
- Le Grenier à Pain
- Legal name
- LE GRENIER À PAIN
- Website
- https://legrenierapain.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Le Grenier à Pain is a private French artisan bakery and pastry chain, founded in 1998 in Angers, operating ~35 franchised boutiques across France plus locations in China, Japan, Kenya, and Saudi Arabia, selling daily on-site bread and pastries made with 100% French flour to retail consumers.
- Ownership category
- akta.pro rank
Le Grenier à Pain industry classification
Industry- Product category
- Artisan Bakery & Pastry
- NAICS
- Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118), Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Patisseries & Viennoiserie (French-Style) (THAFAFAB), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Le Grenier à Pain is headquartered
LocationHeadquarters
- HQ city
- Angers
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Le Grenier à Pain business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Bakery and Pastry Sales: Revenue is generated through retail sales of freshly baked bread, pastries, and cakes at physical boutique locations. Individual franchised stores sell directly to end consumers. Products include traditional baguettes, sourdough breads, wholemeal breads, tarts, éclairs, mille-feuilles, galettes des rois, croissants, and seasonal specialties.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Le Grenier à Pain product offering
Product offeringCore offering
Le Grenier à Pain operates a network of artisan French bakery boutiques selling freshly made-on-site traditional breads (baguettes de tradition, sourdough, whole wheat, spelt, three-seed) and a full range of French pastries (tarts, éclairs, mille-feuilles, croissants, brioches) plus seasonal specialties (galettes des rois, bûches de Noël, Easter chocolates, Valentine cakes). Products are made daily with 100% French flour from Moulins Viron, without additives or improvers.
Product overview
Le Grenier à Pain is a traditional French bakery and pastry chain offering artisanal bread and pastries. The product portfolio centers on core bread products (traditional baguettes, whole wheat, sourdough, spelt, and three-seed breads) complemented by a full range of French pastries (tarts, éclairs, mille-feuilles, croissants, brioches, fraisiers) and seasonal specialties (Galettes des Rois, Christmas yule logs, Easter chocolates, Valentine cakes). All products are made on-site daily with 100% French flour sourced from Moulins Viron, without additives or improvers, reflecting the company's commitment to traditional craftsmanship and quality ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Baguette (Baguette de Tradition) Signature traditional French baguette made daily on-site with 100% French flour from Moulins Viron, without additives or improvers. Aimed at consumers seeking authentic French baguette quality.
- Sourdough Bread (Pain au Levain) Traditional sourdough bread made using levain fermentation, offering subtle flavor and extended shelf life. Produced on-site daily with 100% French flour.
- Whole Wheat Bread (Pain au Blé Complet) Traditional whole wheat bread made with 100% French flour, offered as a daily staple in the boutique assortment.
- Spelt Bread (Pain d'Épeautre) Specialty bread made with spelt flour and mill flour, following traditional recipes, part of the specialty bread range.
- Three-Seed Bread (Pains de Trois) Bread made with three types of flour, designed to stay fresh for three days, made with type 80 flour, type 55 flour, yeast, water and salt.
- Croissants Traditional French croissants baked daily, with some variants made with AOP Poitou Charente butter.
- Brioches Traditional French sweet breads, part of the viennoiserie/pastry range.
- Pastries (Tartes, Éclairs, Mille-Feuilles) Classic French pastries including tarts, éclairs, and mille-feuilles (Napoleon tarts), produced on-site daily.
- Fraisiers (Strawberry Cakes) Classic French strawberry cakes, part of the core pastry assortment.
- Galettes des Rois (King's Cake) Traditional French King's cake, a seasonal pastry sold for the Epiphany celebration.
- Christmas Yule Logs (Bûches de Noël) Traditional Christmas desserts available in multiple varieties including Chocolate Roll, Praline Crunchy, Vanilla Mousse, and Milk Chocolate Cream.
- Valentine Bouquet Cake Heart-shaped pastry for Valentine's Day featuring vanilla mascarpone cream, sweet pastry, strawberry compote, raspberries, macarons and edible petals; priced at €9.50 for 2 people.
- Easter Chocolates Easter chocolates including chocolate animals, eggs, fish, and hens, made in collaboration with La Maison du Quernon (Angers).
- Strawberry and Raspberry Tart (Mother's Day) Seasonal Mother's Day tart featuring sweet pastry, almond cream, strawberry confit, vanilla whipped ganache, and raspberry cream.
- Online Advance-Order Service Online ordering platform (commande.legrenierapain.com) allowing customers to place advance orders for pickup at select Le Grenier à Pain boutique locations.
Quantifiable outcome
- 35 stores operating across France plus international presence in 4 countries
Companies that use Le Grenier à Pain
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Le Grenier à Pain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Le Grenier à Pain partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- C'PossibleminorLe Grenier à Pain announced a partnership with the association C'Possible in November 2024. C'Possible is a charitable or social association, and the partnership is announced as a community/social initiative.
- SalvaminorLe Grenier à Pain signed a partnership with Salva, announced in May 2022. Details of the partnership scope are limited.
- Moulins VironcoreLe Grenier à Pain works closely with Moulins Viron (a French mill) within an ambitious ecologically responsible specification. The partnership covers supply of 100% French flour for all products. The collaboration includes environmental commitments: flour certified without preservative insecticides, reduced fungicides and nitrogen fertilization, and absence of glyphosates and regulators. Viron mills supply Rétrodor (the first French Tradition flour), Émile flours, and a platform of ancient grain varieties in partnership with Association Moisson d'Avenir.
- La Maison du QuernonminorLa Maison du Quernon is a family-run chocolate company in Angers employing 18 collaborators. They supply chocolates for Le Grenier à Pain's Easter products. The chocolates are made from Côte d'Ivoire (milk and white chocolate) and Venezuela and Mexico origins (65% cocoa dark chocolate). The company works with agricultural cooperatives for fair producer remuneration.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
Le Grenier à Pain competitors and assessment
Company assessmentDirect peers
- Maison Kayser (Eric Kayser): French artisan baker founded by Éric Kayser with a network of boutique bakeries in France and internationally (US, Japan, Middle East). Directly comparable on traditional French artisan craft, signature bread and viennoiserie ranges, and international franchise model.
- Paul: Iconic French bakery chain with deep brand history, selling traditional baguettes, viennoiserie, and pastries through retail boutiques in France and globally. Comparable on retail bakery footprint, French-heritage positioning, and broad pastry/bread product range.
- Brioche Dorée (Groupe Le Duff): Major French bakery-café chain operating franchised and company-owned locations in France and internationally. Comparable on multi-site bakery retail model, bread/viennoiserie/sandwich range, and franchise expansion playbook.
- La Mie Câline: French franchise bakery chain with several hundred points of sale across France. Comparable on franchised retail bakery model, traditional baguettes and pastries, and franchise-driven scaling.
- Marie Blachère: Fast-growing French artisan bakery-discount chain with hundreds of stores across France. Comparable on daily-fresh artisan bread produced on-site and high-velocity multi-site bakery retail, though positioned more on price-value than Le Grenier à Pain's premium.
- Ange Boulangerie: French bakery franchise chain with broad national footprint producing traditional baguettes and pastries on-site. Comparable on franchise retail model, traditional French product mix, and scaled site growth across France.
Broad incumbents
- Banette: Major French bread brand/franchise network supplying bakeries across France with branded flour and products. Comparable as a broad incumbent in the French artisan bakery space but operates a B2B brand-licensing model rather than own-store retail.
- Poilâne: Premium French artisan bakery with international recognition for sourdough and rustic breads. Comparable on traditional French craft, premium positioning, and ingredient-quality reputation, though operating as a single flagship-and-Paris-network rather than a franchise chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Le Grenier à Pain social profiles
Digital presenceLe Grenier à Pain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Grenier à Pain leadership team
Management profileNumber of profiles
Profiles3 records
Le Grenier à Pain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Grenier à Pain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Grenier à Pain
What does Le Grenier à Pain do?
Le Grenier à Pain operates a network of artisan French bakery boutiques selling freshly made-on-site traditional breads (baguettes de tradition, sourdough, whole wheat, spelt, three-seed) and a full range of French pastries (tarts, éclairs, mille-feuilles, croissants, brioches) plus seasonal specialties (galettes des rois, bûches de Noël, Easter chocolates, Valentine cakes). Products are made daily with 100% French flour from Moulins Viron, without additives or improvers.
Is Le Grenier à Pain a public or private company?
Le Grenier à Pain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Grenier à Pain founded?
Le Grenier à Pain was founded in 1998. It employs 101 to 250 people.
Where is Le Grenier à Pain based?
Le Grenier à Pain is headquartered in Angers, France, in the Europe region.
How does Le Grenier à Pain make money?
One revenue line is on record: retail Bakery and Pastry Sales.
Who are Le Grenier à Pain's main competitors?
Direct peers on record are Maison Kayser (Eric Kayser), Paul, Brioche Dorée (Groupe Le Duff), La Mie Câline, Marie Blachère and Ange Boulangerie. Broad incumbents are Banette and Poilâne.
Does Le Grenier à Pain have an API?
No public API is recorded for Le Grenier à Pain.
What industry is Le Grenier à Pain in?
Le Grenier à Pain's product category is Artisan Bakery & Pastry. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAB, Patisseries & Viennoiserie (French-Style). Its NAICS code is 445291 and its SIC code is 2050.