Moulins Viron
Moulins Viron is a family-owned French flour mill founded in 1816 producing traditional and organic specialty flours for professional bakers and food service. Operating from Le Coudray, it distributes nationwide via a 10-truck fleet and exports under the Grands Moulins de Beauce brand.
- Company typePrivate
- Founded1826
- HeadquartersLe Coudray, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Moulins Viron does
Moulins Viron is a family-owned French flour mill founded in 1816 and headquartered in Le Coudray (near Chartres) in the Beauce region. The company produces a portfolio of specialty flours targeting professional bakers, artisan bakeries, and food service (HORECA) clients, with core products including Rétrodor® (the first baguette of Tradition Française, invented by Philippe Viron), Tradition Française flour, and the Farines d'Émile Bio range of 100% organic stone-ground flours. The business is operated as a SAS (Société par Actions Simplifiée) with documented capital of €1,500,000 and is led by Alexandre Viron, representing the sixth generation of family leadership. Named customers include celebrity pastry chefs Cyril Lignac, Claire Damon (Des Gâteaux et du Pain), and Frédéric Cassel, used primarily for brand association rather than disclosed volume share.
Moulins Viron firmographics
Firmographics- Name
- Moulins Viron
- Legal name
- Moulins Viron
- Website
- https://moulinsviron.fr
- Company type
- Private
- Founded year
- 1826
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moulins Viron is a family-owned French flour mill founded in 1816 producing traditional and organic specialty flours for professional bakers and food service. Operating from Le Coudray, it distributes nationwide via a 10-truck fleet and exports under the Grands Moulins de Beauce brand.
- Ownership category
- akta.pro rank
Moulins Viron industry classification
Industry- Product category
- Flour Milling and Bakery Ingredients
- NAICS
- Food Manufacturing (311)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)
- akta.pro secondary industry
- Bread & Artisan Baking (EDAOAKAC)
Keywords
Where Moulins Viron is headquartered
LocationHeadquarters
- HQ city
- Le Coudray
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Moulins Viron business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Flour production and sales: Core business producing and selling various types of flour including Tradition Française, Rétrodor, organic flours, and specialty flours. Products are sold in bags (over 50,000 bags filled monthly) and delivered throughout France via a fleet of 10 trucks. Export operations also conducted under the Grands Moulins de Beauce brand.
- Training school services: École Moulins Viron provides professional training for bakers and pastry chefs, including seasonal programs, innovation workshops, and packaged training offers for partner teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Moisson d'Avenir membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Moulins Viron product offering
Product offeringCore offering
Moulins Viron produces and sells specialty and traditional French flours to professional bakers and food service professionals, including Rétrodor® (the first baguette of Tradition Française), Tradition Française flour, the organic Farines d'Émile stone-ground range, chestnut flour, and legume-bread formulations. The company operates its own mills in Le Coudray, Chartres, and Saumeray, packaging more than 50,000 bags per month and delivering nationwide via a 10-truck fleet. It also runs the École Moulins Viron, a training school that develops professional skills in bread-making, wheat, flour, and pastry craftsmanship for partner teams.
Product overview
Moulins Viron is a family-owned flour mill operating for nearly six generations, producing a portfolio of flour products centered around traditional French baking. The core offering includes Rétrodor® (the first baguette of Tradition Française) and Tradition Française flour, supplemented by the Farines d'Émile Bio sub-brand of 100% organic stone mill flours. The company also provides professional services including store setup assistance, in-store animation, marketing communication support, merchandising guidance, and organic certification assistance. The École Moulins Viron training school supports partner development through professional baking education. The company positions itself on wheat sourcing from Beauce and Eure-et-Loir regions, organic options, and artisanal quality without additives.
Differentiator
Problem solved
Functional benefit
Brands
- Rétrodor®: First baguette of Tradition Française, the company's flagship product. Made with flour, water, salt, and yeast only.
- Farines d'Émile
- HOP
Products and services
- Rétrodor®
Quantifiable outcome
- Over 50,000 flour bags filled monthly
Companies that use Moulins Viron
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Moulins Viron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moulins Viron partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Ducorbier MatérielminorEquipment distributor partnered for open doors event at DGF Normandy in Rouen in October 2018, featuring bread-making demonstrations and workshops.
- Chandres Farm-Brewery (Sours, 28)minorLocal farm-brasserie producing the Eurélienne Rétrodor beer by adding barley grown on the farm and Retrodor baguettes. Innovative anti-waste, short-circuit initiative valorizing local know-how.
- Moisson d'AvenircoreAssociation promoting dialogue between actors of the wheat-flour-bread sector (farmers, millers, bakers, consumers). They evaluate baking qualities and organoleptic properties of forgotten wheat varieties. The association operates a 2,000+ m2 pedagogical platform at Brou (28) where 120 varieties of wheat and rye are planted. Moulins Viron is a partner and offers membership (€100 individual, €200 company).
- VERITAScoreCertification body partnered to assist customers in obtaining organic certification. Provides customized POS materials and supply of selected raw materials including 100% French organic cylinder and stone-ground flours.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Moulins Viron competitors and assessment
Company assessmentDirect peers
- King Arthur Baking Company: US specialty flour brand sold to professional and home bakers, with strong heritage positioning and a baking-school ecosystem. Comparable in product positioning (premium specialty flour) and training/education flywheel.
- Nutrixo: French flour milling group producing a broad portfolio of flours and bakery ingredients for B2B customers. Comparable as a direct French competitor serving industrial and artisan bakeries with similar milling capability.
- InVivo (Soufflet Group): One of France's largest agribusiness groups, including significant flour milling operations (Soufflet, formerly Moulins Soufflet). Direct competitor in the French flour market with much larger scale and broad product range.
- Bob's Red Mill: US-based specialty mill known for whole grain, organic, and gluten-free flours. Comparable as a specialty/organic flour producer with strong consumer brand recognition and premium positioning.
- Axéréal: French grain cooperative with milling activities and Beauce regional roots. Comparable as a vertically integrated grain-to-flour operator with overlapping sourcing region and B2B flour customer base.
- Mulino Caputo: Italian specialty flour mill (Neapolitan 00 flour heritage) serving professional pizzerias and bakeries. Comparable as a heritage European specialty mill targeting professional chefs with strong regional brand equity.
Others
- Bühler Group: Swiss global supplier of milling equipment, sorting, and processing solutions. Comparable as an enabling participant in the flour milling value chain rather than a direct competitor — relevant to Moulins Viron's modernization roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moulins Viron social profiles
Digital presenceMoulins Viron compliance and trust
Trust signalCompliance1 record
Moulins Viron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moulins Viron leadership team
Management profileNumber of profiles
Profiles2 records
Moulins Viron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moulins Viron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moulins Viron
What does Moulins Viron do?
Moulins Viron produces and sells specialty and traditional French flours to professional bakers and food service professionals, including Rétrodor® (the first baguette of Tradition Française), Tradition Française flour, the organic Farines d'Émile stone-ground range, chestnut flour, and legume-bread formulations. The company operates its own mills in Le Coudray, Chartres, and Saumeray, packaging more than 50,000 bags per month and delivering nationwide via a 10-truck fleet. It also runs the École Moulins Viron, a training school that develops professional skills in bread-making, wheat, flour, and pastry craftsmanship for partner teams.
Is Moulins Viron a public or private company?
Moulins Viron is a private company. It is classified as family owned and is currently operating.
When was Moulins Viron founded?
Moulins Viron was founded in 1826. It employs 11 to 50 people.
Where is Moulins Viron based?
Moulins Viron is headquartered in Le Coudray, France, in the Europe region.
How does Moulins Viron make money?
Two revenue lines are on record. Flour production and sales are the primary driver. The others are training school services.
Who are Moulins Viron's main competitors?
Direct peers on record are King Arthur Baking Company, Nutrixo, InVivo (Soufflet Group), Bob's Red Mill, Axéréal and Mulino Caputo. Bühler Group is listed as an others.
Does Moulins Viron have an API?
No public API is recorded for Moulins Viron.
What industry is Moulins Viron in?
Moulins Viron's product category is Flour Milling and Bakery Ingredients. Its primary akta.pro industry code is AFAKABAD, Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours), with a secondary code of EDAOAKAC, Bread & Artisan Baking. Its NAICS code is 311 and its SIC code is 2040.