Share A Splash Wine Co.

What Share A Splash Wine Co. does

Share A Splash Wine Co. is a privately held, founder-controlled wine portfolio company headquartered in Healdsburg, California, that produces, markets, and distributes a curated set of wine brands across accessible and luxury price tiers. Its portfolio comprises Cannonball (the 2006-founded flagship of California Cabernet, Chardonnay, Merlot, and Sauvignon Blanc), Angels & Cowboys (Sonoma County Rosé, Proprietary Red, Brut, Cabernet, Sauvignon Blanc, Pinot Noir), Atelier (sustainably grown Russian River Valley wines launched in 2023), Roshambo (Sonoma County Pinot Noir launched in 2024), High Dive Napa Valley (luxury red blends), plus distributed agency brands Astrolabe (New Zealand Marlborough) and José Maria da Fonseca Twin Vines (Portuguese Vinho Verde).

The company operates winery/production facilities in Healdsburg and Geyserville powered by renewable geothermal sources, but its operating model is brand portfolio management rather than technology product development. It sells through three principal channels: wholesale distributor networks reaching 47 U.S. states and 37 international markets, direct-to-consumer e-commerce via shop.shareasplash.com in compliant states, and direct placement in restaurants, hotels, and fine-dining programs such as The French Laundry. Marketing is multi-channel — content/journal, podcast appearances by founder Yoav Gilat and winemaker Ondine Chattan, wine competition entries, cause marketing via the World Central Kitchen partnership, and a dedicated Salsify trade portal for distributor and retailer assets.

The business is founder-controlled (Yoav Gilat as Executive Chairman, Erle Martin as CEO since 2016, Lawrence Seeff as Chairman) with a leadership team drawn from Coppola, Crimson Wine Group, E&J Gallo, Treasury Wine Estates, Ste. Michelle, and Delicato. Revenue is not publicly disclosed; the company has not raised institutional funding, and brand expansion has been funded organically through new launches and selective brand acquisitions.

Name

Share A Splash Wine Co.

Legal name

Share A Splash Wine Co.

Website

https://shareasplash.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Share A Splash Wine Co. is a privately held, founder-controlled wine portfolio company in Healdsburg, California, that produces and distributes six wine brands (Cannonball, Angels & Cowboys, Atelier, Roshambo, High Dive, plus agency brands) across 47 U.S. states and 37 international markets through wholesale, DTC e-commerce, and restaurant/hospitality channels.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• California wine production
• Wine brand portfolio
• Winemaking operations
• Wine distribution network
• Direct-to-consumer wine

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales - Direct to Consumer: Online wine sales through shop.shareasplash.com direct to consumers in compliant U.S. states.
2. Wine Sales - Wholesale Distribution: Wholesale distribution through distributor networks across 47 U.S. states and 37 international markets, selling portfolio of six wine brands to restaurants and retailers.
3. Cause Marketing - World Central Kitchen Partnership: Through Pulling Corks & Filling Forks program, Cannonball and Angels & Cowboys donate a portion of proceeds to World Central Kitchen, providing charitable contribution revenue while driving consumer loyalty.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Share A Splash Wine Co. owns, produces, and markets a portfolio of six wine brands—including Cannonball (California Cabernet, Chardonnay, Merlot, Sauvignon Blanc), Angels & Cowboys (Sonoma County Rosé, Proprietary Red, Méthode Traditionnelle Brut and Brut Rosé, Cabernet, Sauvignon Blanc, Pinot Noir), Atelier (Russian River Valley Pinot Noir, Chardonnay, Sauvignon Blanc), Roshambo (Sonoma County Pinot Noir), High Dive Napa Valley (luxury Napa red blends), and Astrolabe (New Zealand Marlborough wines; exclusive U.S. agent)—plus distributed Portuguese Vinho Verde from José Maria da Fonseca Twin Vines. The company reaches consumers via its own online shop and wholesale distributors serving restaurants, retailers, and hospitality venues across 47 U.S. states and 37 international markets.

Product overview

SHARE A SPLASH wine co. is a wine marketing and portfolio company headquartered in Healdsburg, California, operating as a parent company that produces and markets multiple wine brands. The portfolio includes flagship brand Cannonball (California wines: Cabernet, Chardonnay, Merlot, Sauvignon Blanc), Angels & Cowboys (Sonoma County Rosé, Proprietary Red, Brut, Brut Rosé, Cabernet, Sauvignon Blanc, Pinot Noir), Atelier (Russian River Valley wines), Roshambo (Sonoma County Pinot Noir), High Dive (Napa Valley luxury blends), Astrolabe (New Zealand Marlborough wines), and José Maria da Fonseca (Portuguese Vinho Verde). The company distributes across forty-seven states and thirty-seven international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Cannonball: All-California sourced range including Cabernet, Sauvignon Blanc, Chardonnay and Merlot, founded by Yoav Gilat in 2006.
• Angels & Cowboys
• Atelier
• Roshambo
• Astrolabe
• High Dive Napa Valley

Products and services

• Cannonball Flagship California wine brand founded in 2006 by Yoav Gilat with the vision to produce the best sub-$20 California Cabernet. All-California sourced range including Cabernet Sauvignon, Chardonnay, Merlot, and Sauvignon Blanc, marketed as approachable, fun, uninhibited wines for everyday consumption.
• Angels & Cowboys Sonoma County wine brand founded in 2014 in collaboration with graphic designer Michael Schwab. Includes Sonoma County Rosé, Proprietary Red, Traditional-method Brut and Brut Rosé, North Coast Cabernet, Sauvignon Blanc, and Pinot Noir—inspired by classic French styles infused with California's bolder expression, including a sparkling wine program launched in 2020 using Méthode Traditionnelle with Champagne varieties (Pinot Noir, Chardonnay, Pinot Meunier).
• Atelier Sustainably grown Russian River Valley wines crafted by winemaker Ondine Chattan using fruit from family-owned vineyard sites. Includes Pinot Noir, Chardonnay, and Sauvignon Blanc, with a stated commitment to sustainability from grape to glass.
• Roshambo Sonoma County wine brand launched in 2024, focused on small-vineyard Pinot Noir from Sonoma County sub-appellations, with a stated commitment to sustainability and an embodiment of the regional essence and vibrant spirit.
• Astrolabe New Zealand Marlborough wine brand founded by Simon and Jane Waghorn in 1996, distributed exclusively in the U.S. by Share A Splash Wine Co. since 2012. All aspects sustainably certified under Sustainable Winegrowing New Zealand programme. Varietals include Marlborough Sauvignon Blanc, Awatere Valley Sauvignon Blanc, Pinot Gris, Pinot Noir, and Chenin Blanc from distinctive vineyard sites including Taihoa and Wrekin.
• High Dive Napa Valley Napa Valley luxury wine brand launched in 2016 by Yoav Gilat in collaboration with winemakers Peter Heitz (Turnbull Wine Cellars) and Scott Palazzo (Palazzo Wines). Produces elegant, proprietary red blends showcasing Napa's terroir with classic restraint; placed on the wine list at The French Laundry.
• José Maria da Fonseca Twin Vines Portuguese Vinho Verde brand distributed by Share A Splash Wine Co., featuring Twin Vines wines produced by José Maria da Fonseca. José Maria da Fonseca Twin Vines Vinho Verde 2022 received Wine of the Year by Country at the 2023 Sommelier Choice Awards.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• World Central KitchencoreGTM or Marketing Partner · 1 January 2022Through the 'Pulling Corks & Filling Forks' program, Cannonball and Angels & Cowboys donate a portion of proceeds to World Central Kitchen, founded by Chef José Andrés in 2010. The nonprofit uses the power of food to nourish communities and strengthen economies in times of crisis. Donations up to $50,000 support meals for people affected by natural and manmade disasters.
• Simon Waghorn / AstrolabecoreStrategic or Co-development PartnerIn 2012, Cannonball became the exclusive U.S. agent for Astrolabe Wines from New Zealand. Astrolabe was founded in 1996 by seasoned winemaker Simon Waghorn and his wife Jane, named after the ship that charted the Marlborough Coast in 1827. Recognized as one of Marlborough's premier producers, Astrolabe added critical acclaim and prestige within the sommelier network.
• Michael SchwabminorStrategic or Co-development PartnerMichael Schwab is an award-winning graphic designer who collaborated on the Angels & Cowboys brand. His artwork, the name, and the vision for the wine style organically came together in 2014 to create this proprietary label.
• Peter Heitz (Turnbull Wine Cellars) and Scott Palazzo (Palazzo Wines)minorStrategic or Co-development PartnerHigh Dive Napa Valley was created as a collaboration between SHARE A SPLASH founder Yoav Gilat and winemakers Peter Heitz (Turnbull Wine Cellars) and Scott Palazzo (Palazzo Wines). The winemaking dream team crafted an elegant, proprietary red showcasing Napa's terroir with classic restraint.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crimson Wine Group: Multi-brand wine portfolio company that owns and operates several premium wine brands across California, Oregon, and Washington. Highly comparable to Share A Splash's multi-brand portfolio model and is also a former employer of Share A Splash's CEO Erle Martin, making it a directly relevant operational and strategic peer.
• Foley Family Wines: Multi-brand premium wine portfolio spanning California, Oregon, Washington, and New Zealand. Operates a similar strategy of acquiring and developing distinct wine brands across price points, making it a directly comparable multi-brand wine portfolio operator.
• Vintage Wine Estates: Multi-brand wine portfolio company that builds, acquires, and markets wine brands across multiple price tiers and regions. Closely comparable business model to Share A Splash's brand portfolio approach and a former employer of executive Don Henderson.
• WX Brands: Multi-brand wine marketing and distribution company that builds and scales wine brands through wholesale and DTC channels. Directly comparable business model to Share A Splash and a former employer of Share A Splash's accounting/operations coordinator.
• Trinchero Family Estates: Multi-generational family-owned wine company operating a large portfolio of owned and distributed wine brands including Napa Valley, Sonoma, and international labels. Comparable multi-brand portfolio structure and family-controlled governance model.
• Duckhorn Portfolio: Premium multi-brand wine portfolio company focused on Napa and Sonoma luxury wines. Directly comparable in operating a curated portfolio of premium wine brands and pursuing DTC and on-premise channels.
• Palm Bay International: Wine and spirits importer and marketer managing a portfolio of international wine brands in the US market. Comparable in the international agency/distribution model Share A Splash uses for Astrolabe and José Maria da Fonseca.

Broad incumbents

• Treasury Wine Estates: Global multi-brand wine conglomerate owning premium Australian, Californian, and Italian wine brands. A former employer of multiple Share A Splash sales executives and represents a scaled version of the multi-brand wine portfolio model.
• E. & J. Gallo Winery: Largest family-owned wine company in the world, operating a vast portfolio across price tiers and regions. Represents the scaled incumbent benchmark against which Share A Splash competes for retail placement and distributor attention.
• Ste. Michelle Wine Estates: Large US wine company operating a multi-brand portfolio across Washington State, California, and imported wines. A former employer of Share A Splash's VP of Western Sales and a relevant scaled comparator in the multi-brand wine space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shareaasplash
• LinkedInlinkedin.com/company/share-a-splash-wine-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Share A Splash Wine Co.