Panoskin
Panoskin, operating as TourBuilder by LCP Media, is a cloud-based virtual tour platform that enables professional and Google Trusted Photographers to build, publish, and monetize Google Street View and custom branded virtual tours for clients in hospitality, real estate, and commercial real estate.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Panoskin does
Panoskin, now operating commercially as TourBuilder by LCP Media, is a cloud-based virtual tour platform headquartered in Chicago that serves professional photographers, particularly Google Trusted Photographers, and the virtual tour marketing agencies that depend on them. Founded in 2016, the platform operates as a subsidiary of LCP Media and combines two tightly integrated capabilities: (1) an officially approved Google Street View publisher that lets photographers push 360° tours directly into Google Maps, and (2) a fully customizable custom tour builder that supports branded dashboards, floor plans, still photography, video, 3D models, virtual meetings, and integrated Stripe Connect billing. An AI-powered Auto-Builder tool converts existing Google tours into custom branded tours to reduce manual build effort.
The company's business model is freemium SaaS. A free tier provides 1 Street View publish per month with unlimited clients and panorama uploads, and TourBuilder Plus is offered at $20 per user/month for 20 monthly publishes plus branding, client management, blur/nadir patching, scene analytics, and invoicing. Additional tours beyond the monthly quota are billed at $1 per tour, and the company retains a portion of recurring hosting fees from custom tours sold to end clients, with photographers earning residual income. Distribution is product-led and self-serve: sign-up is direct through tourbuilder.com with a 10-day free trial, augmented by an active social presence (Facebook, X, LinkedIn, Instagram, YouTube), content marketing via blog and featured-tour galleries, and organic inbound from the Google Street View publishing workflow. No external funding rounds are disclosed.
End customers of the platform include both the 33,000+ photographer user base and the enterprises whose properties are visualized — notably Marriott, Hilton, Greystar, Life Time, and Cushman & Wakefield in hospitality, residential real estate, commercial real estate, and lifestyle fitness. Reported scale metrics include 270M+ published Google scenes, 5.1M+ TourBuilder tours served, and 43K+ total users globally.
Panoskin firmographics
Firmographics- Name
- Panoskin
- Legal name
- LCP Media
- Website
- https://panoskin.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Panoskin, operating as TourBuilder by LCP Media, is a cloud-based virtual tour platform that enables professional and Google Trusted Photographers to build, publish, and monetize Google Street View and custom branded virtual tours for clients in hospitality, real estate, and commercial real estate.
- Ownership category
- akta.pro rank
Panoskin industry classification
Industry- Product category
- Virtual Tour Software
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Other (487990)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
- akta.pro secondary industry
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)
Keywords
Where Panoskin is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Panoskin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - TourBuilder Plus: Monthly subscription at $20 per user/month providing 20 Google Street View publishes per month plus access to all TourBuilder features including branding, client management, and analytics
- Usage-based - Additional Tours: Charged at $1 USD per tour beyond the included 20 monthly publishes in TourBuilder Plus
- Residual Hosting Fees: Partners earn a portion of each recurring hosting fee from custom tours sold to end clients
- Free Tier: Free plan providing 1 Street View publish per month with unlimited clients and pano uploads - serves as acquisition funnel for paid tiers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan for smaller or limited projects |
| Subscription | Monthly | TourBuilder Plus for large or frequent projects at $20/user/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Panoskin product offering
Product offeringCore offering
TourBuilder (formerly Panoskin) is a cloud-based virtual tour creation and management platform that enables professional photographers and content creators to build Google Street View tours and customizable custom virtual tours for their end clients. The platform consolidates tour building, client management, white-label branded dashboards, Stripe-powered invoicing, scene analytics, and residual hosting revenue into a single subscription SaaS workspace.
Product overview
TourBuilder is a unified virtual tour platform that was formerly known as Panoskin. The core product is the TourBuilder Platform, which provides comprehensive virtual tour creation and management capabilities. Two main modules complement the platform: Google Publisher, an editor specifically approved by Google for publishing tours to Street View, and TourBuilder Plus, a premium paid tier offering enhanced features like additional publishes, email support, branding tools, and client management. The platform integrates with Stripe Connect for billing and supports various content types including still photography, video, 3D floor plans, and 3D models. Key statistics include 270M+ published Google scenes, 5.1M+ tours served, and 43K+ users.
Differentiator
Problem solved
Functional benefit
Products and services
- TourBuilder Platform Cloud-based virtual tour creation and management SaaS platform used by over 33,000 photographers to build Google Street View tours and create fully customizable custom virtual tours, with centralized dashboards for managing clients, projects, and billing. Serves professional photographers, virtual tour marketing agencies, and content creators serving real estate, hospitality, and commercial property end clients.
Companies that use Panoskin
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Panoskin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature9 records
Panoskin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreTourBuilder is approved by Google as a publisher for Google Street View. The platform enables photographers to publish virtual tours directly to Google listings. TourBuilder provides an intuitive editor for connecting, moderating, and publishing tours to Google with a powerful dashboard for monitoring Google and custom virtual tours.
- Stripe ConnectcoreStripe Connect integration enables secure billing and invoicing within the TourBuilder platform. All billing needs for custom tours are handled safely and securely through this integration, supporting the built-in invoicing system for photographers.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Panoskin competitors and assessment
Company assessmentDirect peers
- Nodalview: Nodalview is a virtual tour and floor plan platform primarily serving European real estate agents. It offers comparable features (tours, floor plans, branding) to TourBuilder for the property marketing use case, with a regional focus.
- EyeSpy360: EyeSpy360 offers a virtual tour editor and publishing platform with marketing integrations and analytics, aimed at real estate agents and photographers. It competes directly with TourBuilder in branded tour creation, distribution, and analytics.
- Metareal: Metareal offers a virtual tour platform serving real estate, architecture, and hospitality with branded, shareable experiences. It overlaps with TourBuilder in tour creation, customization, and end-client deployment for property marketing.
- Kuula: Kuula is a virtual tour creation and hosting platform used by real estate and hospitality professionals. It supports 360 photo uploads, branding, and sharing — competing with TourBuilder's custom tour workflow for the same professional creator base.
- iStaging: iStaging provides AR/VR and virtual tour solutions for real estate, retail, and interior design. It targets similar end-customers as TourBuilder (real estate and hospitality professionals) with immersive property visualization.
- CloudPano: CloudPano is a SaaS platform that lets real estate and business photographers build and publish virtual tours with branding, lead capture, and MLS integration. It overlaps directly with TourBuilder in target persona (photographers) and core workflow (publishing branded tours).
- 3DVista: 3DVista provides professional virtual tour software with stitching, publishing, and integration features used by photographers and enterprises. It competes with TourBuilder on professional-grade tour editing and customization capabilities.
Broad incumbents
- Matterport: Matterport is the dominant 3D capture and virtual tour platform serving real estate, architecture, construction, and facilities management. It competes with TourBuilder directly in virtual tour creation and publishing, but at substantially larger scale with proprietary hardware and a broader enterprise GTM motion.
Emerging players
- Spacely AI: Spacely AI provides AI-powered virtual staging and interior design tools for real estate. While focused on AI staging, it increasingly intersects with TourBuilder's property visualization workflow for agents and photographers serving the same real estate end-market.
Others
- Google Street View (Trusted Photographers program): Google's own Street View publishing tools and Trusted Photographer program represent both TourBuilder's key distribution partner and a latent competitive threat. Comparable because Google could expand native first-party authoring and reduce third-party publisher dependency.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Panoskin social profiles
Digital presencePanoskin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panoskin leadership team
Management profileNumber of profiles
Profiles1 record
Panoskin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panoskin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panoskin
What does Panoskin do?
TourBuilder (formerly Panoskin) is a cloud-based virtual tour creation and management platform that enables professional photographers and content creators to build Google Street View tours and customizable custom virtual tours for their end clients. The platform consolidates tour building, client management, white-label branded dashboards, Stripe-powered invoicing, scene analytics, and residual hosting revenue into a single subscription SaaS workspace.
Is Panoskin a public or private company?
Panoskin is a private company. It is classified as corporate owned and is currently operating.
When was Panoskin founded?
Panoskin was founded in 2016. It employs 11 to 50 people.
Where is Panoskin based?
Panoskin is headquartered in Chicago, United States, in the North America region.
How does Panoskin make money?
Four revenue lines are on record. Subscription - TourBuilder Plus are the primary driver. The others are usage-based - Additional Tours, residual Hosting Fees and free Tier.
Who are Panoskin's main competitors?
Direct peers on record are Nodalview, EyeSpy360, Metareal, Kuula, iStaging, CloudPano and 3DVista. Matterport is listed as a broad incumbent. Spacely AI is listed as an emerging player. Google Street View (Trusted Photographers program) is listed as an others.
Does Panoskin have an API?
No public API is recorded for Panoskin.
What industry is Panoskin in?
Panoskin's product category is Virtual Tour Software. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design. Its NAICS code is 561520 and its SIC code is 7311.